November, 2019 | InoSocial

How much Facebook, Instagram, and other social media are worth?

As social media platforms such as Facebook, Snapchat, Instagram, etc. have become part of our daily routine, many people wonder how much would these popular platforms worth.

There are some elements which help us to get the answer and finally compare the platforms and get to the result that which one is most used and most worth.

Facebook

Facebook is on top of the most worth platform list, and the only reason is their constant update. They provide both web and mobile platforms, and it is known as the best platform to share videos on it. 88% of Facebook activities are on mobile.

Since the number of Facebook users is increasing, it has grown in engagement and number of users, which are the two most important elements for investors. Moreover, the period that users spend on Facebook matters for inventors, which is 50 minutes per day. As the top platform, Facebook’s latest market cap price worth $559 billion.

Snapchat

Snapchat’s first-quarter earnings were reported to be dreadful, and it was much less than what Snap’s founder and SEO Evan Spiegel predicted. It is not strange if social media networks don’t reach what they were predicting at their first quarter, as Snapchat couldn’t get what it wanted. But you’d better know that it wasn’t just Snapchat who couldn’t make it, also Twitter, Facebook, and LinkedIn experienced the decrease in their value.

Twitter: 24% decrease
Facebook: 12% decrease
Linked in: 10% decrease
Snapchat: 25% decrease

With the fall happening to Snapchat, it decided to focus less on user growth and more on engagement. All in all, it is claimed that Snapchat’s worth is $24 billion in market cap.

Twitter

Twitter is one of the social media messaging platforms which became public in November 2013, and became famous and got many users. You can boost hashtags on Twitter and make anything viral. Celebrities and President Donald Trump welcomed the platform. Also, journalists and reporters use Twitter screenshots of celebrities and influencers for their posts and stories.

Twitter didn’t start well at the beginning because it had low user growth, and it was losing money for a while. Then it reported that in April of 2018 it had the second profitable quarter and it mentioned that it has got more users.

Twitter’s market cap was estimated $11.8 billion to $36 billion from June 2017 to June 2018.

YouTube

As you may know, Google bought YouTube in 2006 for $1.65 billion. At first, people thought that Google has overpaid and made a mistake! Now after sometimes, everyone agrees that it was the smart move of Google.

By developing smartphones and with the rise of online videos, more and more people prefer to stop watching TV, and they would rather watch whatever they are interested in on their cellphone.

YouTube’s revenue in 2015 was $3.5 billion, which increased to $5.9 billion in 2016, that was a notable growth. Now YouTube is estimated to be worth up to $160 billion.

LinkedIn

People from all around the world have a LinkedIn account, and 154 million American workers have LinkedIn profiles, which tell us that America has the most LinkedIn users. The platform provides 24 different languages which let people from all territories have a LinkedIn profile, and 70% of LinkedIn activities are on mobile.

LinkedIn has been expanding its advertising platform recently, and it has been successful in it. Now LinkedIn is worth up to $26 billion.

Pinterest

Pinterest was found on 2009, two years before Snapchat and three years after Twitter, but it might be clear that Pinterest is not as popular as Instagram and Snapchat, and it might be the reason that it is less valuable than Instagram and Snapchat. In the revenue of 2018, Pinterest earned $755 million, and happily, it is increasing its revenue and has experienced good development.

It had 100 million users in 2015, which got doubled in 2018 and increased to 200 million monthly active users. Also, it has a high engagement level, and the spent time per visit is 34 minutes. Also, it is a good platform to discover new brands and products. In addition, the number of searches on Pinterest is high, which is more than 2 billion every day, and 55% of users purchase what they need on the site.

Pinterest’s company valuation is between $10 and $11.3 billion at the moment, but we are predicting a rise in the near future.

Final Thoughts

By increasing the number of social media users, we are expecting to have an increase in the valuation of social media networks. Also, some new platforms may come up and grow higher than the current platforms, and clearly, some platforms might be forgotten, and no one would use them anymore.

Which of the platforms is your favorite? How much time do you spend on them? Which one is the best and which one should be avoided?

We are all ears to know about your opinion.

How many friend requests can I send on Facebook?

Every Facebook user like to have more friends on the platform and communicate with more people every single day. All we know about Facebook is our experience, and there is no official statement about the number of requests that one can send per day. Knowing Facebook’s algorithm has become a mystery, and every Facebook user is looking for a way to get the answer without getting blocked and being concerned while doing actions.

An important point about sending a request to someone is that you shouldn’t repeatedly request in a short period of time and you should look natural, if not, Facebook would recognize you as spam, and it may temporarily block you from sending a friend request. To be safe, add some friends in the morning, some in the afternoon and some at night. That’s the method I am using for a long time without facing any problem.

Before sending friend requests to others, you should follow these tips to increase the chance of being accepted by others as their Facebook friend and also ways to get requests from others:

Choose an eye-catching and impressive profile photo to attract people so people can’t ignore to accept you as a friend.
Add some details about yourself in your bio and describe your interests
Tell people that you are interested in having Facebook friends in the bio section
By changing your account’s “post-privacy” to “Public,” you can get friend requests from Facebook users
Change “who can send you the friend request” to “Everyone”
Change “public post comments” to “public”

After doing all of them, it is time to start requesting Facebook users, and it may come to your mind that how many Facebook users can I send requests per day?

How many friend requests can I send on Facebook in a day?

There is no official statement about the number of people you can send friend requests per day, and it is not the same for all Facebook users, BUT you can only have up to 1000 pending requests on Facebook. Whenever you reach it, you can’t send friend requests any more until the people who you have sent a friend request, accept, decline or delete your friend request.

But sometimes it would happen that you haven’t reached the 1000 friend requests, but you can’t send a friend request! Here are the possible reasons:

If you send a friend request to someone and he deletes your request, you are no longer able to send the request, and it lasts for a year, then you can try your luck after a year for the second time.
You can’t send a friend request to someone who has blocked you, or you have blocked them.
There is a privacy setting that can be set by the user to avoid having a lot of friend requests. If you are not a friend of any of their friends, you won’t be able to send a friend request to them.

How many Facebook friends can I have on Facebook?

The total limit of the number of friends you can have on Facebook is 5000; whenever you reach 5000 friends on Facebook, it won’t allow you to add more friends. By the way As a Facebook user, you should know how Facebook suggest friends and how the friend suggestion algorithm works. Reading the “How does Facebook suggest friends?” article is a must for a Facebook user.

Be careful who you are sending a request to because if many people ignore your request, Facebook may know you as spam and it may block your account, and you will lose it temporarily or permanently. So try to send a friend request to people who you know or people that have the same interests as you. For example, if you are an adult, the type of post you share is completely different from posts that a teenager shares, and you won’t have a lot in common. Before sending the friend request, check the person’s profile and bio to prevent your account from being declined.

Tip: Limits aren’t just about numbers; Facebook considers your general actions such as the time of action, if the actions are identical, the type of action, number of actions per day, checking whether others report your actions or if it contains spam, etc.

What is the best time to post on Facebook?

Are you looking for a way to be seen by others? If yes, post at the best time to reach your goal.

Clearly, Wednesday is the best day to be active and post on Facebook, try it, and check the results. On the other hand, the weekend is known as the worst day to post on Facebook because people are not likely to spend a lot of time on social media on Saturday and Sunday.

Generally, you should try posting at different times and days to find out the best time to post on Facebook based on your friends and followers; don’t get surprised if the best time of posting on your Facebook account differs from the image above, it is all about the time that your followers are most active!

How many groups can I join on Facebook per day?

Also, there is a limit for the number of groups that you can join per day, which is about 25 to 30, but it depends on your account’s age. If you are new to Facebook, don’t take too many actions. Also, according to Facebook’s Help Center, you can join up to 6000 Facebook groups in total.

Why Facebook banned my account?

Facebook has strict rules, and if you break them, it would quickly ban your account. There are several factors that Facebook may know you as spam:

Number of the actions

Obviously, a real person can’t perform hundreds of actions in a short time, so make it slow and prevent your account from being looked like spam. Consider a short pause between any action you take on Facebook, if not, Facebook would recognize you as a bot, and it would ban your account.

Avoid doing actions that would get you reported

Some actions may seem like a threat to others, such as commenting on a competitor’s page, so reporting is the best solution for them. Also posting some contents like racism, threat, posts that promote the hatred of a particular group of people or an individual.

Moreover, if you speak offensive in your posts and use the abusive language, you are still in danger of being reported.

Don’t forget to verify your phone number or email address

You have definitely noticed the strict rules of Facebook and the way it would react if you break its rules and look like spam, so you need to obey its rules if you want your account to stand out. Then verify your Facebook account to prove it is really you who are using Facebook.

Facebook Bot

If you are using a Facebook bot, you should be careful about using it and set its speed on slow mode to avoid looking like spam. The more delay your account has to perform an action, the lower the chance of getting banned your account has. Also, don’t run multiple bots for the same Facebook account.

What should I do if I get banned on Facebook?

Unfortunately, if you take a lot of actions on Facebook and look like spam, Facebook will punish you, and it bans your account between 1 hour to 21 days! If you faced the Facebook ban, be patient, and wait to get back your account.

Keep all the tips mentioned above, in your mind to save your account and enjoy being a Facebook user.

The impact of email marketing on online sales

Today, with the social media emergence and large market it opened up, the majority of business owners may not think of Email marketing benefits and its effects on building up their online sales and online shopping. Maybe you as a smart online marketer have no vivid look at this kind of marketing, but I want to admit that this way of marketing can have maximum efficiency in the digital marketing age. The key point is that email accounts are several times more than other social media accounts. Well, let’s going through this neglected powerful marketing approach.

Here, an important question pops up in your mind that which Prerequisites do you need to begin with an email marketing strategy to convert leads to customers?

What is email marketing?

Email marketing is a collection of actions you do to turn a potential customer into an actual loyal one by some specific email marketing tools which form your marketing strategy. Plus, as Simplelists reports, and many others will tell you, email marketing is a highly effective method that uses different types of tools to push you to open an email advertising and go through with a particular subject line of purchasing.

Why is email marketing important?

Email is a typical method of exchanging messages, which has been used as a fundamental tool for every kind of notices so far. Even it is known for folk, with all these factors we conclude that this way of marketing has died out gradual, but now you can learn how to make the most of email marketing tips by training your online marketing knowledge about.
Professional Businessmen do email marketing for luck because they believe that not only it is a unique marketing strategy that does not bother leads, prospects, and even past clients but also tempts them to read the email content by motivational title at a convenient time.
Everyone is checking his/her mailbox every day, for a particular reason, in this case, you can reach the global audience by a low-cost marketing tool; therefore, increase your brand awareness.

What is email marketing strategy?

It addresses the appropriate ways and acts to gain maximum benefits from; I mean business plan includes making money, measurable RoI(return on investment), increasing website traffic, and at the end leading to shopping and purchases. But you know the thing is that how you want to take your first step in and how it moves forward to pull off a surprise victory. The first step is possible when you follow the simple email marketing best practices I illustrate below, but to keep on moving forward, you should use some analytical tools and basis to have a clear mind to look ahead.

Generating genuine creative content: content marketing plays a prominent role in publishing and distributing sensational irresistible content for presence to prove brand credibility and loyalty. How to start an email itself is an attempt to collaborate for sending commercial emails to persuade customers and create needs for them to buy the products we offer. Your content needs decoration while it should keep its quality and simplicity. The subject line has the most remarkable effect on readers to be known as
Sign up button should be placed in the center of attention
Putting your sign up form is recommended to place in directions with easier access enough. You are taking up the user’s time by placing this button in exotic places.
Buyer Persona has an outstanding achievement
One trap that most of the marketing campaigns often fall into is struggling to attract too many users without determining what kind of customer they really want. Now the importance of having a customer category is defined here. Specify your targeted customers before starting with the lead magnets. So, as an essential rule, your lead magnets should, of course, be interactive but pay attention that for every type of persona, you ‘d better design specific lead magnets to matches their needs and wants. Maybe you get my words hardly, as a fresh one on the marketing scene but now I explain the details. Discover how to organize your audience wisely, in email marketing, you are allowed to classify your customers and divided your messages for a variety of them based on their interests, locations, and purchase history. This strategy invites people in business to navigate their clients to a win-win game. We define several semi-fictional characteristics for the buyers. Every characteristic has a set of personality traits, by following this email marketing strategy, you will take the chance of detecting your audience better to recognize which type of content includes lead magnets, products, and the way of exposing them, now it is the time to find one of the best email marketing tips which suit your industry and company.

Elements of persona:

- Persona Group (i.e., web manager)
- The fictional name should be determined like Teenager Jack
- Job titles and significant responsibilities need to be considered for knowing the concerns and interests.
- Demographics such as age, education, ethnicity, and family status are important to realize their essential products.
- The goals and tasks they are trying to complete using the site
- Their physical, social, and technological environment to find out in which condition they are and which social media marketing they demand.
- Casual pictures are representing that user group to get the whole picture of your persona.

Pros of defining a buyer persona:

- A practical method for knowing your target audience’s tendencies and tastes.
- Helpful beneficial information about users for offering selected items based on user behaviors
- Analyzing gathered information of customers to guess what kinds of products they will need to.
- Facilitate to know which types of customers attract with your marketing strategy and products.

What is B2C: this is a kind of marketing which gives you best practices to introduce your products professionally to increase your product sales. In this way, you deal with costumes directly. It is really thoughtful of you to obtain what products your personas need to supply them, according to their lifestyle, challenges, mainly budget.

The picture shows, routine life of a student with different pleasures and obsessions all in one page in an easy and clean format, For selecting the personas, it would be better to have an eye for detail because these details will make the whole picture of the persona to identify their requirements. It is so beneficial to have a clear vision of each character by inspiring from interviews or researches or even observations based on experiences you gathered.

B2B email marketing Stands for Business to business, which is in contrast with B2C. It means selling products or services to other companies using email marketing services to boost in this level. Although, both B2B and B2C chase different marketing strategies but are crucial for email marketing.

With B2B marketing, you enter into negotiations with decision makers of other companies or their consultants who have a sufficient power to influence decision makers of companies. Provided that your email marketing strategy has gone right to get your ideal reaction. I have an excellent email marketing example for this type; there is a bank that intends to provide its internal network via a trusted Internet service provider for having access to its other different branches in a country without using the wan connection(Internet). No doubt the Isp attempts to edify itself to get the bank opinion and win the completion, but there is a predefined map to get to know with personas who are in authorities of companies to carry out the best email marketing and generate products sales, let’s have a quick glance on.

How to do email marketing?

To grow your business faster and gain a profitable experience, you’d better commence with a list of engaged subscribers to learn email marketing tips step by step.

If I want to explain it simply, I say considering an appealing way to obtain a list of email addresses. But how? Surly, for the first step you acquire the email addresses list; if you have already collected them you are one step ahead. If you don’t, come with me through the context.

Email service provider

For the first step, If you need much more time for trial and error, it is suggested to use an email service provider matches your company size and shape with different capabilities. For instance, it provides you with a subscriber list as well as allowing you to send your emails by creating your desired email template or using pre-made ones.

The lead magnets strategies turning recipients into customers

As I mentioned before, fortunately, everyone has an email address that checks at least once a day; for handling some usual basic tasks. It’s not enough to use just an Email service provider, indeed for promoting your Email marketing jobs; you need to be aware of some necessity marketing requirements. Imagine that a person is taking a glance at your online shop, the best email marketing strategy for gaining email addresses is not asking a direct appeal from prospects. In fact, using lead magnets is the solution. It can be anything free for potential buyers in exchange for their contact information. Such as a coupon, a white paper, a useful pdf file, even a big discount. All told stuff is a suitable leap point for having an efficient email marketing list but remembers designing an eye-catching lead magnet is very important for grabbing attention.

Now the effective point about this way of marketing is that what should be done in-depth to retain an absolute majority of customers? Approximately all of the email marketers know this easy rule I have referred above, but the truth is that how should you make it well enough,

Some accommodating tips about lead magnets are essential to know
- Using advanced graphic for your emails
- Visual content helps more to get the gist
- Following friendly literature in your content
- Responsive design (Mobile/Desktop)
- Brief useful without wasting time
- Follow a simple design and avoid complicated design
- Give them multiple choices to stimulate by one of them

CTA

Call to Action (CTA): It is a kind of button used in your website to direct prospects into one of your website pages to fill out some contact information. At this critical moment, you should have designed catchy lead magnets to drive more users into your web pages. Something to make it noticeable is to use some known verbs such as

Because these verbs inform customers what they are going to do next, but in some situations, you should mention the phrase to make it clear for the audience.

- Landing page: One thing to note is that CTA should refer to a landing page to hit the customers’ target, a landing page is where a form materializes to capture a viewers’ information in exchange for the desired offer.
- Metric: It expresses the number of views as well as the number of clicks you have gained through your CTA button. It is named CTR (Click through rate) and used for monitoring the performance of your CTA.

Various ideas for having a successful lead magnets

Cheatsheet or Handouts

Cheatsheet is one of the most compelling ways of turning users’ attention. Because it is short and includes the essential main point. It can be considered both in checklists or mind maps format. It highly motivates visitors to go through via.

Guide/Report

It is the most common way of email marketing to ask for people’s email addresses also other information; It is like an ebook you know we have so many people, eager for the knowledge efficient resources so with this way of marketing approach you can win the game.

Video training

This kind of lead magnets is popular among all types of leads, the ones who design video training are professional individuals at their works, to introduce their online sales to people indirectly. Rich video content can enable you to gain numerous customers as a result of solving their trending concerns.

Free trial

It is mostly done by some startups as well as software companies to develop their brand identities for finding loyal customers to provide them a specific time use of a kind of software for free. It very works, especially for startups which want to get started with a great lead magnet.

Discount

All methods are helping each other to keep us happy as a newcomer to the websites. Researches show that majority of people test out this way of selling product for discount offers.it is quite a practical lead magnets type which a marketer can gain maximum benefit from.

Quiz/survey

Now it is quiz turn to talk about the only specific thing that drives more traffic to your webpage. Although this advancing mode should be created in an intelligent, fluent way, it should be fun interactive to captivate the reader going through.

Assessment/Test

This magnet lead strategy is well known too, due to its online analysis, and in this appalling way, it can reach you to your targeted customers as they find great pleasure in catching valuable information for giving an email address.

Predictions

I remember lead magnets contains some predictions about online marketing sales fluctuations on social media platforms; it was a marketer who did an analysis based on the facts, he had carried research for. This lead magnet comes to my mind as a noticeable prediction and comparison.

All in all, you should consider which of the mentioned methods best fit your product sales and then move to the implementation stage. We’re in a whole new era, and it was pretty a good guide for everyone eager to get valuable experience the impact of email marketing on an online product sale.

10 reasons to use Facebook messenger for your business

As a business on social media, you may have experienced that it is becoming harder to reach your customers every single day. Now, are you looking for a way to connect with more customers on Facebook? Have you tried the Facebook messenger?

Businesses used to try different methods for advertising such as sending an email which didn’t satisfy them, because the average email open rate is 20% and everyone may not check their emails every day, or they may see it, but just ignore it. They also used to advertise on several websites which its click rate was low too. So email marketing and guest blogging don’t work as well as they used to.

Nowadays people prefer to spend their time on different social media rather than a specific website, so you should be updated to reach many customers and have a successful advertisement.

If you are looking for the best way to grow your business and get many clients, then Facebook’s messenger bot is the solution. Facebook designed a messenger to help businesses to manage their communications efficiently.

What are the messenger Chatbots?

The Facebook messenger Chatbot is a computer program that automates specific tasks. It automates chatting with users like a conversation. They are programmed to receive questions and then response a relevant answer to someone who has asked a question, and also they are able to do various tasks according to their program.

According to Facebook’s survey, most of the customers prefer to shop with a business which is connected to a chat box. Now Facebook messenger handles over 300,000 active Chatbots.

Why should businesses use Facebook messenger chatbot?

#1: People’s Interest

People are more interested in using the messaging app rather than email. To be sure about it, you need to just look at your phone and compare the number of messages that you send and receive by on your email and messaging apps. Certainly you are using messenger apps more often, and that’s because it is faster and easier.

#2: Reach more customers

Companies should reach people through messaging apps instead of email because Facebook has more than 2.38 billion active users monthly who are spending more and more time in the app every day. To get the best result for your marketing and business, you must know where your target audience is and then start to communicate with them.

As you can see the number of Facebook users in growing every day; as the research shows, there were 2.32 billion active users in 2018, which the number has increased to 2.38 billion monthly active users as of March 31, 2019. (Source: Facebook 4/24/19). It shows that there is an 8 percent increase year over year.

#3: Help you grow your business

Messaging bots are helpful and would grow your business fast. In April of 2016, the Facebook CEO, Mark Zuckerberg announced the open access to make a Chatbot in the messenger app. So with more than two billion users active on Facebook, you should try it.

#4: Interact with your customers

For example, you manage a car company, and you want to know people’s ideas about the recently introduces car or cars with new upgrades. You can easily run a messaging bot and ask questions about new features.

#5: Easier Transaction

The messenger allows people to search your services or products, and they can buy them through the conversation so the transaction would be easier for your audience, and they may recommend your product or service to others.

#6: Customer support

It would be strong customer support; if customers face a problem with their purchase, the Facebook messenger bot will guide them fast. Also, by using the messenger, you can send the order confirmation or shipping info to your customers.

Moreover, you can send them any new related product to them.

#7: Helps you to boost your product or service

An important and top reason that Facebook introduced the messenger bot is for handling customer complaints. You will receive customer’s ideas and complains about your service or product; then you can upgrade it to keep your customer’s satisfied.

#8: Number of Facebook users is increasing

Facebook Messenger product manager Kemal El Moujahid:

“According to Flurry Analytics, time spent on social media and messaging increased a staggering 400% last year. Businesses are starting to realize that they need to communicate with users where they already are, and that chat provides a superior experience: email is spammy, text is very limited, and phone calls require someone’s undivided attention.”

Therefore, with growing number of Facebook users, you should take advantage of being there and grow your business.

#9: People may be interested in using bots

People may get interested in using bots if they find it useful and easy to use. As Kemal El Moujahid said:

“Not only are they interacting with bots in the apps where they message their friends, they are interacting with bots while they message their friends. If you want to create a viral user acquisition loop, or enable social use cases, that’s something messaging can do by design, unlike your single player app.”

#10: Reduces marketing cost

Using the messenger is a big help in reducing your marketing costs. It would be less than the amount of money that you pay for Facebook ads.

As a result, Facebook messenger bot is a great tool to keep in touch with your customers, and no one should ever ignore its importance. Take advantage of this great opportunity, and do your best before your competitors do what you were going to do. If you are using the Facebook messenger bot, share your ideas with us. Are you satisfied with it? Does it need any improvement? Please share your thoughts in the comments.

How to write the best marketing copy to attract consumers?

Writing a web copy is a powerful and unique entity that can help you to reach your goals, and for being successful in writing copy for your digital marketing business, you should know the copy write techniques and tricks to sell your products or service for standing out among all other digital marketers.

What is marketing copywriting?

Marketing copywriting is writing to develop web visitors’ awareness, advertise your product or service, increase your brand’s loyalty and popularity, encourage visitors to use your product or service and keep your current customers and make them come back to you. Here is a list of common formats of marketing copy:

Blogs
White papers
eBooks
Social posts
Web copy (landing pages)
Video scripting/storytelling
Paid ad copy
CTA copy
Email
Case studies
Infographics
Webinars

Why is copy marketing important?

SEO benefits

You are definitely looking for a way to be found by people in online searches if so, you can take advantage of SEO marketing from writing a good copywriting. But you should not only pay attention to the copywriting but also use the keywords that are necessary for SEO.

Boost your message

The copywriting helps your audience to understand that they would benefit from doing business with you.

Create a cohesive message

You will focus on many important factors while you are copywriting, such as logo, images, color, font, etc.

Help your prospects focus on What’s important

The copy will let the audience to feel that they need to use your product or service.

How to write marketing copy?

“Originality matters a lot when it comes to writing a web copy. You need to make sure that there are no instances of plagiarism in the web copy you’re going to publish to avoid the negative consequences of duplication. A Plagiarism Checker by plagiarismchecker.co is a smart utility that can help the web owners to check whether duplication is existing in their content or not. It’s advanced software that conducts an in-depth analysis of your text and displays even if 1% plagiarism exists. It’s a premium tool that offers multiple packages to users; you can choose the one that best fits your needs.”

1/ Your headline plays an important role in attracting consumers

Do you think about the main message that you want to tell to consumers before choosing a headline?

The first thing that a web consumer or visitor sees before everything is the headline. You should focus on the important benefit of marketing while you are choosing a headline for your content. Besides, you should clearly explain how readers would benefit from your product or service.

2/ Promote your content’s readability

Most of us are used to write academically, and we hardly use broken sentences because that’s how our teachers have taught us to write in high school. Actually, you must forget about those rules and structures, and use broken sentences in the web copy to promote your content’s readability.

Use short sentences to ease the visitor’s reading. Such as:

It doesn’t seem possible. (…). But it is.
It’s our thinnest display ever. And it’s the first of its kind.
And that’s just for starters.

Also, you can separate a long sentence into two short sentences. Moreover, you should Increase the font size and forget about the long sentences specifically at the beginning of the copy. It will encourage web visitors to keep reading.

In addition, you should use photos, videos, graphs, and gifs to attract web visitors. I am so interested in photos and graphs, how about you?

3/ Keep readers interested in reading by telling stories

Stories are memorable and charming; that’s why it is essential to use stories in your web copy. You should think about the stories that you can tell about your products.

4/ Find your audience’s objective

Not only you should advertise and say the advantages of using your products, but also you should discover your audience’s objective and mention them in your copy. For finding your audience’s objectives, you should brainstorm and consult with your co-workers or people who may have enough information about it.

5/ Compare your products with other similar products

People are interested in comparing things with each other and choose the best one among them. All you need to do is to compare your product or service with similar ones. It is the best way to highlight your product or service to be seen as the best.

Also, if you sell different models of a product, you can compare the new and old one and include the advantages of using a model over another one.

6/ Use a persuasive call to action

Another important factor is using the call to action button at the right place when the audience is encouraged to use your product or service. Keep in mind that you shouldn’t use the call to action button when the readers are not ready to purchase or when it is too soon to offer to buy your product.

Also, you can redirect them to another page that explains more about the service or product, in that case, you should use a colored link that stands out in your copy.

Here are some examples of call to action words that you can use in your web copy too.

Order online; free delivery
Read more about it…
Get more information about it…
Learn more
Sign up now
Join now
Show me how

7/ Use everyday language

Certainly, the web visitors are a wide variety of people with different education levels, so the copywriting should be easy to understand, and you shouldn’t misunderstand it with a Literary Competition.

8/ Use sub-headings

According to the researches, 79% of people scan the webpage before reading and doing anything. First of all, they look for words and images to know whether the page attracts them or not. So how should you keep people on your web page?

Cut long copies into pieces and several sentences.
Use sub-headings for each section and use keywords.
Bold sub-heading
Allocate h2 or h3 for each heading for the better SEO

9/ Avoid spelling mistake

It seems to be an obvious point, but some writers may ignore it, which would harm them and get their web page in danger.

Web visitors would easily leave your web page by seeing a mistake, even the spelling one. So, don’t ignore it. If you are looking for ways to stop making spelling mistakes, these tips are helpful:

It is better to always look for a word in a dictionary if you are not sure about it.
It is highly recommended to print your copy and review it on the paper rather than the screen.
After being done with copywriting, you should take it away for a while and then reread it.
Ask a proofreader to check the copy.

10/ Use images

Most people agree that blogs with images seem more interesting. Also, if you care about the SEO value, you should know that images carry SEO value, but not all images!

Use high-quality images; While the good one can benefit your web page, the low quality or badly cropped image can ruin everything
Use relevant images
Don’t forget to add alt text and tag to the images
Pay attention to the copyright
Use active voice

You should use active voice in most of the writings, but using the active voice in copywriting is more important because:

It is easier to read
Makes the copy smoother
It is impactful
It is more natural

To wrap up

And finally, forgetting many sales, you should focus on readers a lot because they should feel that you care about them. Follow the mention tips and tell us about your experience in copywriting. We are all ears!

How social media influencers promotes brands awareness?

Imagine an elderly man is going to start up a new brand identity to dedicate himself a prominent part of the target market in the current vast digital marketing age, what is the solution? Who can help to promote his business marketing level top? Definitely, a handsome, popular social media Influencer can be the best choice for the fast movement in this field. Indeed it is a useful, alternative way for traditional marketers who want to grow their markets immediately. In fact, influencer marketing is a new proven marketing option for those who concern about their business future.

What is an influencer?

Influencers are the ones with particular power impacts on customers’ purchase decisions; due to their knowledge, positions, authorities, or even popularity among their audiences.

Social media influencer marketing advantages and disadvantages

I must admit that working with influencers; especially Instagram influencers are one of the best ways to increase brand awareness to save a lot of time and money in your market infancy. Fortunately, it is a reliable way in which thousands of companies of different sizes are investing in and have gotten the best reaction from their social media influencer marketing so far. Mostly, customers with high expectations of the products have welcomed this kind of advertising and begin using social media tools also. Something which an influencer marketer can honor is collecting loyal customers for the brand they are working for; it brings a great success more often but on the other hand, produces a negative result when a business owner moves on this way of marketing without considering the details.

How to turn potential customer to a loyal customer?

The truth is that you are taking advantage of influencers’ authorities to boost up your social media marketing position as well as product sales for gaining loyal, satisfied clients. They act as a stable internet connection that reaches you to the high number of social media users but with some target tactics for proving their marketing statements and advertising. Have you ever noticed that why influencers in marketing accept to humanize your brand? Is it just for making money? Well, it is not just because of the money; if they were fond of just money, they would bring ruin to themselves. Not only this way of marketing brings them a kind of satisfaction showing off their skills, fame, fashion styles, but it also causes them to take over the leading social media marketing task. The other factor to keep in mind is creating the right marketing goals and strategies for meeting the positive results; therefore, improving their social media talents come out on top.

How to measure influencer marketing campaigns’ performance?

Researching on social media influencer marketing as well as evaluating their advertising methods and ways usually require some additional social media tools for monitoring online marketing progress; And analyzing the number of likes, comments, shares called engagement is the proof that you are in the right way or not. One thing that I should clear for business owners is using an award-winning tool for making a decision, which marketing influencer is the best one for their marketing campaigns, as well as It, is obvious that content strategy is highly effective in measuring performance; preparing rich, relevant content with a keen talent is a hundred times more important than everything. This critical strategy is marketing influencer jobs to do it well. Choosing a suitable social media platform, regular post scheduling, raising the number of followers, interacting with them is the influencer accomplishment as well.

Mistakes of social media influencers

Knowing the resources you need to invest in is essential in the first step. I mean that only choosing the influencer marketing approach is not the best decision; Maybe you, with a small business, conclude to track another social marketing Thus, having a vivid landscape of your business plan is a useful instrument for a breakthrough; Because if you take the wrong path at first, you will end in failure.
Sometimes there is a need for social media influencer ads, in this case, you assume the solution is found and will bring you luck, but you are deeply in the mistake; unfortunately, there is every prospect of digital marketing campaigns be on the verge of being disrupted, cause of their weak or wrong performances. This event can destroy all your brand reputation and marketing efforts. As a result, selecting a sensible influencer that suits your business activity and brand is one of the critical factors of this topic.

Develop your marketing activities on other social media channels

I have a social media experience, which teaches me how to manage a social media marketing organized. When you come to an agreement to start your business with an influencer marketing campaign, do your best to perceive the results of their works, and asked them for a regular report, it is a sign to measure the level of business maturity. Simultaneously, make the most of other different social media tools and strategies to complete all your feedback on your online marketing project. I recommend this tactic to become aware of other types of social media platforms efficiencies and competitors and find a new, better way when facing hardship with influencer marketing campaigns.

In the end, we are more in the process of our audience exposure by Influencer marketing campaign tactic; So we should save our brand face as well as possible. If you spend a lot of time and put so much energy to high up your brand awareness, and this way of marketing didn’t lead to triumph. Replacing or testing another marketing strategy is your absolute right. Be cautious and do enough researches for developing your market on social media because you are establishing campaign marketing at your own expense, and based on the ways I have referred above, you can identify to move on or keep on.

How to use LinkedIn to find a job?

People may look for a job in different sites and platforms, but LinkedIn might be the first platform that someone searches for.

LinkedIn has over 610 million users now, and about half of the LinkedIn users earn about 77 thousand dollars a year. According to some researches in 2018, it has been reported that 41% of millionaires use LinkedIn. So, it tempts people to be on LinkedIn more than other social media platforms.

Let’s go through the tips to answer:

How to use LinkedIn to find a job in 2019?

Change privacy setting

The first and important tip is changing your privacy setting,you should have a public account to let recruiters find you and be aware of your abilities.

For changing the privacy setting:

Click on the avatar icon at the top of the LinkedIn page,
Scroll down to “Setting and Privacy.” Click on it

Click on the “Privacy” option
Select “Job Seeking preferences” on the left
Tap on “Let recruiters know you’re open to opportunities.”

Activate the option.

Complete the LinkedIn profile

You should tap on “View my profile”

You must have a professional photo, not any picture that you take just for fun or low-quality photo.
Then you should write a catchy headline

Your connection

Clearly, the more connections you have, the higher chance of getting hired you’ll have. For getting a good result, you should connect at least 10 or 20 people a day.

Use the “Jobs” feature

You should tap on the “jobs” tab on the main page, and then you’ll see some suggestions that are based on the LinkedIn profile you have completed and built. If you are interested in any of these positions, you should easily click on the position to get more information about it. Moreover, you’ll see the name of companies by scrolling down, and you’ll have more opportunities to find a better job.

If you are not interested in any of the recommended jobs and companies, you can try searching on the search tab.

Ask for a referral

You may have a connection to someone who already works at the company that you are willing to be hired there. Researches have proven that if you receive a referral, there is a higher chance of hearing back from a recruiter.

Complete the “Carrier Interest” part

Complete the “carrier Interests” to let recruiters choose you among all other users and set your profile to the position that you are interested in.

Fill out all your job interests to allow recruiters to choose you based on your interests. And whenever you changed your mind about something, you should update your interests to get your ideal job.

Take advantage of your desired job description

By taking a look at the job descriptions, you’ll know what the companies are looking for, and you’ll find out their goals. That is the easiest way to know about the employer’s expectations when hiring someone for a job, so, you can promote your skills according to the elements that they care about.

Get employers attracted by your Summary Space

Typically, the summary should be about 3-5 short paragraphs, including your skills, unique qualifications, work passion, abilities, working background, and any information that you think the employer should know about you.

Turn on job alerts

LinkedIn has the option to notify users who are looking for a job by email or desktop notifications in different periods, such as once a day or once a week.

For activating the job alert option on LinkedIn, you should “Jobs” tab and search for a job to see the following image and activating the alert.

Emphasize your skills and make them bold

Skills are as important as experiences, so don’t underestimate them and mention all your skills. Decembrele the business insider has said that:

“LinkedIn research has found that almost 89% of professionals feel that skills are even more important than job titles.”

Be active on LinkedIn

Like other social media networks, you should Like, comment, share content, etc. in your LinkedIn feed, but you don’t have to spend a lot of time there, just a few minutes a day is enough.

Add extra information (projects, volunteer experiences, other languages, success)

Do have a project management certificate? Do speak Italian, Dutch or German? Have you ever been a volunteer for doing something in public? Have you ever won a competition?

Adding this information will help you to stand out from the crowd and increases the chance of getting a job on LinkedIn.

Follow the companies

Majority of us have a dream to work on a specific company; you may have a chance to be hired there, by following the company and doing all the mentioned tips. Also, you’ll know about the latest news and updates of companies.

Don’t get disappointed

It may take a while to find your ideal job, so be patient and don’t give up. Just meet new people and make new connections to reach your goal.

Here there are Statistics about LinkedIn that you might be interested in knowing them:

LinkedIn has over 610 million members now.
It has 303 million active monthly users; 40 % of LinkedIn users visit the site every day.
90 million senior-level influencers and 63 million decision-makers use LinkedIn.
92% of Fortune 500 companies use LinkedIn.
57% of companies had a LinkedIn company page in 2013.
B2B companies get 46% of their social media traffic from LinkedIn
About 97% of B2B marketers use LinkedIn for their content distribution channel
3 million LinkedIn users share content every week.
In 2016, LinkedIn users published 130,000 posts monthly.
LinkedIn is responsible for 80% of B2B leads from social media.

The last word

While there are many websites that help people to find a job, LinkedIn makes it much more manageable. Do all the mentioned tips for getting a job on LinkedIn; then your dreams may come true.

Why can’t i add someone on Facebook but i can see their profile?

Facebook is one of the big social media, which sometimes gets confusing for its users because it has too many features, and not all users are aware of the working system.

One of the Facebook’s parts that might become confusing for people is the Facebook profile page, which consists of many components including message, adding a person as a friend, photo albums, about and all other information.

However, this option can be hidden if one prefers to control them, and we are going to talk about this topic here, which might become confusing for other users.

How do you add a friend on Facebook?

Before going through the reasons why can’t i follow someone on facebook, why can’t i friend request someone on facebook, and how to change who can see your friends on facebook, let’s see how do you add a friend on facebook. Follow the below steps and learn how quickly you can send a friend request on Facebook.

If you are using mobile and want to know how do you add a friend on facebook:

Open Facebook
Tap the “Search” bar.
Search for a friend you want to add.
Tap add friend button

If you are using the Facebook site on desktop and want to know how do you add a friend on facebook:

Go to Facebook’s website
Click the “Search” bar.
Search for a person to add.
Click Add Friend button.

Why cant I add someone on Facebook?

If you are here, it means you are looking for the answer to “why cant i add someone on facebook”question. Generally speaking, this issue might have a cause from your profile, or from the person you are trying to send the request to. This means sometimes there is nothing that you can do to solve “can t add someone on facebook” problem. However, I will tell you the most important reasons that cause you to ask yourself “why can’t i add someone as a friend on facebook” question.

When a Facebook user sets his account on “friends of friends” and you don’t have a mutual friend, you won’t be able to send them a request.
Another common reason that you can t add someone on facebook is that they’ve blocked you.
The same result will happen if you have blocked that person.
Also, if somebody has deactivated his account but not deleted it, you can t add someone on facebook.
If you are wondering why can’t i add someone as a friend on facebook, it might be because the person is restricted from using Facebook for a set period.
Facebook has a limitation of 5,000 friends, which means if you try to add someone with this number of friends, you will not be successful.
If you suddenly send a lot of friend requests in a day, it won’t be surprising to see that you can t add someone on facebook because Facebook will limit your ability to add someone for a while.
If you are asking yourself why can’t i friend request someone on facebook it might be because you have sent a request recently, but the person hasn’t actioned it.
In the case that you send a friend request and the person declines it, it means you can not send another one.
It might happen rarely, but sometimes the answer to the “why can’t i add someone as a friend on facebook” question is a ‘Facebug.’

How to Fix can’t add someone on Facebook?

Previously I talked about the answer to the “why can’t i friend request someone on facebook” question. As you have read in some of these cases, there is nothing to do. For example, if someone has blocked you, did not accept your friend request, or set his privacy setting in a way that you can not send him a request. But if the reason for “why can’t i follow someone on facebook” is yourself, you might solve the problem. In most of these cases, if you wait and try again later, you can resolve the problem but if the time does not solve your problem, and it is from Facebook like FacebookBug, you can contact the Facebook support team and ask for help.

Why is there no add friend button on some Facebook profiles?

Are you wondering why can’t i follow someone on facebook? Lots of Facebook users complain about the issue where there is no add friend button on some Facebook profiles, which is a disaster. Imagine wanting to add someone so badly, but you just don’t seem to find the button. Below you can find out why. Meanwhile if you are facing another issue with Facebook like me, head to why is Facebook so slow, to fix any minor Facebook issue you are having.

There are actually four reasons why there is no add friend button on Facebook, which are written below:

The profile owner might have put their setting of “Who can contact me” as “Friends of friends,” and you both have not any mutual friends.
The person might have blocked and then unblocked you or just denied your request, which can cause the issue that you see no add friend button on their profile anymore.
A person has reached 5000 friends limit and now cannot add more.
You blocked the person before. Blocking a person on Facebook will unfriend them too. You need to unblock them first so you can add them.

How to change who can see your friends on Facebook?

Now, that you know why cant i add someone on facebook, if you want to know how to change who can see your friends on facebook, read this paragraph. To change who can see your Friends section:

Go to your profile.
Tap on Friends below your cover photo.
Go to the top of the page and choose Edit Privacy from the dropdown menu.
Finally, choose one category, such as Friends, Public, Only me.

All in all

Facebook, as the first global social media, has too many features that are sometimes confusing for users, and knowing a person’s profile, is one of this issue. if you have seen some of the users’ profiles that look strange and weird, and you have no option to add or follow the person, but you see the profile picture, make sure you are not blocked; It means they have changed their profile setting.

Reasons that amaze you why women love Pinterest!

Remarkably, around 80% of Pinterest users are women as of 2019. These statistics remain as a question of why Pinterest is so popular among women, while men have never heard of it. After reviewing many reports and articles, we conclude, and we found the reasons which are brought in this article.

Why women love Pinterest compare to men?

Pinterest has more than 291 million monthly active users as of 2019, and among this, Pinterest has reached to more than 83% of American women. However, It seems that Pinterest attracted more females than males due to many reasons. Visual search on Pinterest is one of its values, which caused many communities to love this popular social media.

This report would be a fantastic one that the social media management tools (monitoring and metrics) would also give you!

Now questions are what the main reasons women are using Pinterest are? In this article, we are explaining the main reasons why Pinterest hooks women more.

It seems that the gender gap of Pinterest is more related to the difference between the brain functions of men and women, which leads to making this app so popular for individuals or businesses.

Gender difference has a significant impact on businesses that you can find about it through some management tools!

Women use Pinterest to plan their life moments

It seems that life events are more vital for women, and since Pinterest is a sharing platform to get ideas for all sizes of the event (from small parties to significant events), women use this platform to handle their life moments.

If you are wondering what the life moments are on Pinterest, here is the list. Decorating a new home, going on vacation, ideas for meals, gym routines, and party planning are the main topics of life moments on Pinterest.

Women love gathering

Pinterest has provided one of the best places to collect ideas and gather them all in one place. By pinning photos and videos, or content, you can have the best collections of your favorite topics, interests, or needs. Since women love gathering, compare to the men, therefore, it makes sense why Pinterest is very popular among women. It allows them to collect what they love, and it would help them in their decision process.

Pinterest helps ladies to make purchase decisions

Along with a wide variety of topics, Pinterest is a place for businesses to show their products. Since women need more exploration and discovery to buy their needs compare to men; therefore, it makes sense why they prefer Pinterest. In a survey, they have reported that the shared content on Pinterest helps them to choose what they buy.

Women get ideas and inspirations

.We have already discussed how women use Pinterest to manage their life events. As they have reported, they mostly get their ideas and inspiration about different topics on Pinterest, and this is another reason why the majority of Pinterest users are female. Interestingly, not only they would have a collection of content that makes them inspired, but also they would use them in practice, which I have explained in the next section.

Pinterest in practice

Interestingly, they showed that more than 85% of women try what they learn on Pinterest. Therefore, it could be quite entertaining for them to follow and in the DIY projects, hand made crafts or any other things they learn on Pinterest. DIY projects, home décor, gardening tips, fashion and clothes, beauty products are some of the topics that come into practice from Pinterest.

Finding new brands, brand exposure

More than 50 percent of women find new brands on Pinterest, which is a remarkable amount. Therefore, it is estimated that new businesses can count on Pinterest to show their products and be discovered by ladies.

High-income households indeed use Pinterest more than low and middle income, but still, there are opportunities for all brand types on Pinterest. If they are giving services and products more related to women like beauty products, makeup products or services, and so on, then they are lucky to increase their revenue in this social platform.

Conclusion

The user’s behaviors are essential for all social media, and the gap difference also can change the usage of the app very much. The main aim is to keep the gender balance on social media, though this is hasn’t happened for Pinterest, and it seems that women are remaining the dominant users of Pinterest.

How to make money on Telegram?

Telegram is one of the top social media networks that has more than 100 million monthly active users, but obviously the number of Telegram users aren’t as many as Instagram, Facebook, and Twitter users.

People use Telegram for different reasons such as communicating, having fun, learning, sending photos and videos, making money, etc.

Nowadays, many people use different social media networks, and it provides a good opportunity for everyone to make money through social media. Are you interested in using Telegram and looking for a way to make money through it? If yes, keep reading!

Does Telegram pay?

Telegram doesn’t pay because it does not have any monetization program. However, you can sell your products through channel ads or your subscribers. Telegram doesn’t pay for channels or groups itself, and there is no such monetization program inside it. But, Telegram is actually one of the very popular platforms for making money and promoting your business these days.

Running your own Telegram Channel and growing its subscribers can help you a lot for making money online, but you need to have your own business, products, or anything to offer to be able to make money on Telegram. People all over the world create Telegram communities (channels and groups) and mange to make some money out of them. Actually the most successful business in Telegram earns up to $10,000 per month!

Let’s get into the ways of earning money on Telegram:

Create a channel and be its admin

One of the easiest ways of earning money on Telegram is creating a channel and get many subscribers; the more subscribers your channel has, the better. Are you wondering how it would work? People will pay you for advertising about their service or brand in your Telegram channel, so by having a lot of subscribers in your Telegram channel, you’ll get paid more. And there is no limit for the number of people who can join your channel.

The Telegram channel looks like a broadcast feature when you send anything like a photo, video, GIF, message, etc. to the channel, all the subscribers will get them. The best part about Telegram is that it is free and you won’t lose anything.

How to create a Telegram channel?

First of all, open the Telegram app, click or tap on “options” find the “New channel” and click on it.

Now you should enter the channel’s name and description. Remember to choose an interesting profile photo to attract people for joining your Telegram channel. Now click on the tick on the top right of the page.
keep your channel public to let anyone join the channel. Now it is time to choose a unique and brand new channel name.
Add contacts to the channel. Also, you can add more admins for your channel.
Congrats! You have successfully created your Telegram channel, and it is ready to use.

How to make money with Telegram channel?

Now you should choose a topic or some related topics such as Fashion, hairstyle, entertainment, Food, technology, education, etc. and start sharing them with the subscribers and attract people to join your channel. You are free to share photo, text, GIF, video, etc.

The more subscribers you have, the more you will earn money. I know it would be a bit hard, but don’t get disappointed and instead, do your best to add as many as members as possible and think about becoming viral on Telegram. If you want to make money with the minimum number of subscribers, then 500 members can be helpful.

Affiliate marketing

Affiliate marketing is the easiest way for getting paid online. All you need to do is sharing the affiliate link with people and earn the commission from their purchase. You should advertise about a service or product and then share the affiliate link right away. Different companies provide different commission for every product.

Use link shortening service

Although affiliate marketing is an easy way of earning money online, using the link shortening services is even easier. You need to share the short links, and whenever someone clicks on it, you will be paid. There are many link shortening services, and one of them is “Shorte.st.” Share the link with your subscribers and get paid once they click on the link. You’ll be paid about 0.1$ to 5.0$ for each click. Also, there are other link shortening too, if you are not interested in using “Shorte. St” you can search for any other one and use them.

Getting partnered

Getting partnered is only recommended if you have a lot of members in your channel. Businesses and websites are always looking for a new way to expand their business, so they would never decline your partnership request. They provide you a link to share it on your Telegram channel.

Charge for subscription

You should create a private channel, and charge people for joining it, share attractive contents so people would pay to join the channel.

Sell your products and service

Having a Telegram channel for your products is a big help for developing your business and making money online. This is especially relevant and is a big plus for students who, for example, can buy their homework on law essay writing service, and at the same time do what they like and save themselves the hassle of studying.

At last, I have to remind you that things won’t happen overnight. Don’t get disappointed, be patient, and focus on your target.