How to schedule tweets? (the ultimate 2020 guide)

To schedule tweets, you need to choose one of the two methods available. Both of the methods on how to schedule tweets are explained thoroughly here.

Whether we use Twitter for personal or business purposes, it is a really wise idea to schedule tweets in advance because it would have tons of benefits for our account’s growth.

Twitter is still one of the most popular and used social media platforms after about fourteen years of its emergence, and it’s still a priority when it comes to social media marketing and promoting businesses. That’s why we should never underestimate the power of this platform.

But, not all of us have the time to devote to posting tweets on Twitter daily, but knowing how effective it can be for marketing strategies, we should consider using it. That’s when a Twitter scheduler would come in handy. Keep up with me how to get to know more about what a Twitter scheduler is and how to schedule tweets for your accounts.

Can you schedule tweets?

Twitter is one of the few social media platforms that allow its users to schedule tweets from Twitter itself. Not so long ago, Twitter announced “Scheduling Tweets” in a blog post. The in-app tweet scheduler has made it very easy to schedule tweets for any time in the future, and there is now no need to get a third-party tool or plugin or even pay for a service.

Even if you are not a professional Twitter user, it is not hard to learn how to schedule tweets, and I have covered all the steps for tweet scheduling in this guide. 

What is Twitter Scheduler?

A twitter scheduler is a kind of automation tool, which automates the act of tweeting for us. When we opt to use a scheduling tool, we are asking a tool to help us with sharing content on Twitter.

Most of us are busy enough with daily tasks and jobs which makes us not to have enough time for tweeting on the best times of Twitter to get more engagement and to maintain a good quality presence on the platform, but using a scheduler, we would never need to worried about missing the best times to post on Twitter.

All we have to do is to devote some minutes preparing the content and set their date and time; then, these tweets would be shared one after another when the scheduled time has arrived, and you’ll not even have to touch your device for posting. Isn’t that just wise to use scheduling tools?

Imagine you are running different accounts for different purposes. Wouldn’t’ it be helpful to have a tool that would share your tweets to all these accounts at the time and date you set? That would be most beneficial for business owners and marketers.

What are the benefits of scheduling tweets?

I’m sure by now you know how useful a Twitter scheduler is, and you can’t wait to get to know more about its advantages, so I’d go straight to the point and write a little more about the benefits of scheduling tweets.

·        Saves us lots of time

When we decide to schedule tweets, the first thing we from it is that it helps us save more time. Most of us tweet more than once each day, which requires us to log in to our accounts, choose to compose a tweet, edit the captions, choose media and share them one by one at different times of the day. Using a Twitter scheduler would decrease the time we spend on sharing tweets a lot since we only need to prepare our content once.

·        Makes us more productive

As a marketer or business owner, you surely know that tweeting once a day is just not enough, and the more you tweet, the better the results would be. Twitter is not like Instagram that posting three times a day would be considered too much; tweets can be shared more than Instagram posts.

I used to tweet ten times each day at different times of the day, and that required me to cease all my actions and job tasks I was doing and go to twitter to share content. This made me get distracted from the job I was doing, like ten times a day! After I got to know how to schedule tweets, I did not have to worry about missing the time to tweet, and I have them all scheduled in advance.

·        Gets us more audience

Just like all other social media platforms, Twitter has some best times to post, which means that users are most active on specific times of day, which makes those times perfect for tweeting. You can easily set your twitter posts to be shared at the right time, which helps you get more audience by getting noticed more.

·        Maintains a good Twitter presence

If you are that kind of a person who does not have time to be active and share tweets constantly, all you need is to schedule tweets. This would keep your account updates and fresh with the tweets you have previously prepared and you’ll have an organized twitter presence.

How to schedule tweets on Twitter?

Scheduling tweets has two common methods. The first method is to schedule tweets by going to ads.twitter.com and signing up for an advertiser account or act more wise by choosing a reliable social media management tool which also offers a Twitter scheduler because with such a service, you can schedule tweets in multiple accounts at the same time and you are not obliged to have an advertiser account and pay lots of money.

Follow the steps below to know how to schedule tweets on Twitter:

1.     Head to the Twitter ads site

2.     Login to your advertiser account, and if you do not have an account yet, sign up for one.

3.     Tap on the “New Tweet” in the top right corner or head to the “Creator” tab and choose “Tweets.”

4.     A tweet composer would then appear.

5.     Check the “Only Scheduled Tweets.” Option at the top.

6.     From the message which pops up, choose “Compose a Scheduled Tweet” or “Compose Tweet.”

7.     A new box would appear in which you have to click on “Scheduling” and type any message.

8.     At this stage, you can set your desired date and time.

9.     Now that you are done preparing the tweet select “Schedule Tweet.”

10. You are done scheduling the tweet, and you can find it on the “Only Scheduled Tweets” column on the advertiser dashboard.

All in All 

Scheduling Tweets would save you a great deal of time and energy. If you are going to grow your Twitter accounts, it is better to post at the best time, and make sure you’re tweeting a few daily.

Facebook algorithm changes every marketer should know (2023)

With the major changes made to the Facebook algorithm and other possible updates with social media policies, Facebook and other social media marketing will take a new face.

Facebook, as the most significant social media ever, provides unlimited space for brands and marketers to advertise their services and goods. Every change in the Facebook algorithm impacts the world of digital marketing, significantly. So, this is important for digital marketers and brands to know what’s happening out there.

Here in this article, we will discuss 3 of the most significant algorithm changes to Facebook in 2020.

Facebook Algorithm Changes in 2023

  • Ads policy disclosed for FB users

As of April 2019, Facebook announced that users now can see why they are receiving certain ads.

People receive ads on social media either for being on a customer list of a specific brand or for their data sold to a third party business by the social media they are using.

Be it a customer list or sold data, Facebook users now can see how the ads they get work.

As a result, users now have more control over how the ads will be displayed to them. They can block the promotion or click on “why am I seeing this” option to see the mechanism behind ads sent to them.

This transparency policy is affecting brands and businesses to a significant degree.

Formerly, companies could buy user data from social media without informing users. But now this means that users know their data can be sold without their consent, so the reputation of the brands buying the data will be affected negatively.

However, after the infamous year of 2018 for Facebook’s privacy and transparency issues, this company has decided to go for more honesty for users, which also means a reduced level of ads impact on FB users.

Now, marketers and brands need to seek new strategic ways to impact their potential customers.

  • More focus on friends’ connections

Early in 2018, Facebook users experienced a change in their feed order; they were seeing more of their friends’ photos and videos and less of ads and branded promotions.

This limitation came with a bitter reality for brands: they couldn’t send their ads to all FB users, anymore.

Since then, Ads would fly only through friends and group connections.

Another friend’s limited change in Facebook Algorithm is that private messaging took over public and group messaging, in March 2019.

This fact indicates that Facebook is moving towards a more security-based messaging mechanism, i.e., encrypted messaging system.

Facebook’s emphasis on privacy and transparency alerts marketers who use personal data from users to stay ahead of opponents.

  • Banned words in ads

As every Facebook marketer knows, some certain ads will be banned on Facebook.

The banned cases include:

  • Ads with profanity intentions.
  • Sales and purchase of a weapon.
  • Body parts sales.
  • Marketing methods that fall into the MLM marketing category.
  • A cryptocurrency exchange or sales.
  • Advertising tobacco or any tobacco-related products.
  • Human trafficking marketing on social media.

These are some specific ads categories that Facebook prohibits in its marketing guidelines.

But new Facebook algorithm changes have also proved that some certain words will also get an ad banned.

Marketers must research these words (the number of which is being added to, every day) and avoid using them.

By the way the guide: “TikTok algorithm” might seem interesting to you since it explain TikTok’s algorithm, as well.

So, marketers must keep up-to-date

With the major changes made to the Facebook algorithm and other possible updates with social media policies, Facebook and other social media marketing will take a new face. It is worthy also to note that Instagram and WhatsApp are following their parent company in terms of security and transparency.

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