Social media, Business & Markets tips, tricks, and articles
Author: Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.
More and more companies all around the world decide to hire tech talent remotely due to the great advantages of this option. According to the latest studies, in 2025 70% of all employees will work from home at least a quarter of days a month. So, if you found yourself in need of some IT professionals, we can’t recommend a remote hire strongly enough. In this post, you will learn about its pros and cons and the basics of the whole process.
Pros and cons of Hiring Remote Programmers, Developers and Software Engineers
So, why do millions of people choose remote hiring as their preferred option every day? First of all, it’s extremely cost-effective. You can easily hire developers from all over the world, and if you are residing in the USA, Canada, or Western Europe, almost every other country will have extremely lower salaries for tech specialists due to the currency exchange rate and lower costs of living there. You can save thousands of dollars on labor costs and even if you decide to hire local talents, with remote working you won’t need an office space and all the spending that comes with it.
If we are talking about hiring IT professionals from foreign countries, naturally, you will have a much wider pool of talent. With no limitations, you can find a perfect candidate exactly for your project needs and on budget. Most young software developers have great English proficiency no matter their country of origin, so communication is unlikely to be a problem.
Another great advantage is an opportunity to adjust your development team’s structure according to your needs. For example, you can hire some coders part-time on short-term deals for specific tasks with no need to continue to pay them afterward. There is no limit to flexibility with remote hiring.
The challenges that come with hiring remote developers are not as crucial. Sometimes you can experience trouble with communication due to language barrier or cultural differences, confirming hard skills can be pretty hard without a tech background and lack of control over a project can be uncomfortable for some product owners, but if this is not a dealbreaker for you, there is nothing to worry about.
Source: unspalsh.com
Start of the hiring process
Before you even start a hiring process, you and your team will need to set crystal clear requirements for a future app, a list of features, preferred platforms, and core team structure. Without this, you can spend a lot of time and resources on posting unclear and not engaging job descriptions or interviewing the wrong candidates before you realize you’re going the wrong way. Try to hire a tech lead first and then work with them on team composition and the required skills for every position. If you’ve ascertained that there is a need for developers experienced in a language like C#, then you’ll want to work with your tech lead to develop C Sharp interview questions that allow potential candidates to demonstrate the relevant knowledge and skillset for the role. Also, it can be helpful to learn more about the best places to field for talent and find a perfect fit for you, something that is both budget-friendly and satisfies your needs. After you’ve done this, draft up a detailed job description to attract the right kind of talent and then let the hiring process commence.
Hiring options
There are a great number of hiring options for remote developers. You can try and find perfect candidates by yourself on sites for freelancers or online job boards, but you will definitely need a dedicated full-time project manager for controlling every single member of a team. With freelance hire advantages clear, it’s the most budget-friendly way to staff your development team, but there are some risks to consider. Freelancers are proven to be generally hard to control, some of them have problems with discipline, maintaining deadlines, and basic work ethic. A lot of people choose to hire inexperienced freelancers for small portions of the development process with fairly easy tasks to save some money. Of course, you can find some great specialists there with dozens of positive reviews, but their services will cost you more too.
If you decide to hire in-house full-time developers, you will probably need the services of a company that specializes in remote tech professionals staffing. It can be a recruitment agency or offshore IT company that provides you with local talent for a fee. If you have an in-house HR department, you can get by with their help but paying extra for professional expertise is usually worth it in the long run.
Another popular option is an outsourcing company. Their employees will find tech talent according to your requirements, interview them and monitor the development process for some extra fee. You can even hire a whole dedicated team with no need to assemble one from a scratch. With help of IT staffing or outsourcing companies, you can also augment your existing team with specialists for specific tasks for the short term, which is a pretty popular option too.
Source: pexels.com
Interviewing process
No matter what hiring option you choose, try to take part in the interviewing process as much as possible. If you use the services of IT staffing or outsourcing firms, you can leave confirming candidates’ hard skills to them. If you are hiring on your own try to find someone with a tech background to help you or search online for some common interview process depending on candidates’ team role, coding language, and other factors.
Your main goal however is to learn more about your future employees’ soft skills. Some people tend to neglect them, but they can be crucial for a successful partnership. Arrange a video call and try to find out more about the candidate’s English level, cultural differences, work ethic, communication skills, and other things that are important to your team’s culture. Managing a remote development team is not the easiest task in the world even without unexpected conflicts and issues with communications, so don’t brush away soft skills during the interviewing process.
Conclusion
Hiring remote developers, programmers, and software engineers is a great way to save some budget and still get the best result possible. Just set your goals clearly, choose the best hiring option for, you and don’t neglect the interviewing process. In no time at all, you will end up with a great team that will deliver you the high-quality product.
Video content has made a big difference in the field of marketing as people take more interest in video content. There are several platforms where you can post video content and the most popular of them are YouTube and TikTok. This has created a dilemma between content creators on which platform to post content. Whether for the marketing purpose of your brand/business or to develop your online presence as an influencer.
Posting video content will boost your growth and your engagement rate will eventually increase. While scrolling users stay longer on video posts than on simple text or photo posts.
YouTube has always been the best platform for video content creators since 2005 but TikTok made its way in 2016 as the name musically. This platform made progress enormously in a short time and just by 2018, it was the most downloaded app in the US. Now the confusion among creators is whether to choose TikTok or YouTube. You cannot make this decision in a matter of minutes as you have to see it from every aspect and matter. Building an audience or monetizing your content all opportunities should be kept in mind. Below is the comparison of both platforms so that you can understand better which platform to choose. We discussed these platforms from the following aspects:
TikTok was officially launched in 2017 and it was introduced as a social media platform that engages people with short-length videos. Originally this platform just allowed you to make videos on music or lip sync on different types of sounds. When we talk about convenience TikTok is the best of all regarding content production. You can create content by sitting at your place through your phone in just one go and also edit it using different filters, stickers, and emojis or you can even change the background of your video.
You can share videos with your followers and other users to know their suggestions through comments. Most brands and businesses are converting their marketing towards TikTok as it’s a great source to interact with younger demographics. Also, you can buy TikTok likes easily from a reliable source and see how the engagement of your posts increases instantly.
TikTok has made massive growth and no one can deny this fact, especially during 2018 and then after that, it made a huge difference. This platform has increased its users thrice in just three years and is still increasing with every passing day. TikTok generated revenue of almost 4.6 billion dollars monthly and one billion active users in a month.
In addition to video creation, TikTok also offers important features including popular music integration, duet content creation, visually appealing filter, effect addition, and live streaming.
About YouTube
The second-most viewed website in the world is YouTube. Less than 20 years ago, this video-sharing website was launched to encourage people to share their home movies. The website quickly attracted 30,000 daily visitors after its debut. The platform was then purchased by search engine giant Google, who transformed it into the YouTube that is used today.
The appeal of YouTube is its huge, free video library. In actuality, 78% of online users utilize it as their major video source. YouTube is an effective platform for businesses to promote their goods because everyone can access material on virtually any topic that interests them. This chance for self-promotion has also contributed to the platform’s massive flood of content producers and influencers.
A subscription feed, channel analytics, suggested and trending videos, comments and shares, likes and dislikes, and playlist auto-play are a few of YouTube’s most notable features.
YouTube for Business
Despite the explosive growth of several video content platforms, YouTube continues to dominate the market. The revenue-sharing plan offered by the social media site is unrivaled. It paid its creators more than $15 billion last year since it directs 55% of its ad earnings to them. For businesses that invest heavily in their video marketing campaigns, this is a fantastic reward.
This contributes to the increased user-generated YouTube content. The proportion of YouTube channels with at least $10,000 in revenue increased to more than 40% in 2021.
Besides that YouTube has also introduced shorts where you can post short-length videos just like on TikTok. They used the algorithm of TikTok and this has helped them earn 15 billion views daily. With this feature, you can create unique, short, and creative videos, and users will remain engaged by scrolling through the videos continuously. This will automatically increase the engagement rate and watch time.
TikTok for Business
You can find endless opportunities on this effective platform. TikTok is a platform that nearly a quarter of marketers believe is useful for achieving their professional objectives. Simply put, the software offers a goldmine of possibilities. The platform has several developing communities and a recent addition for advertising. Additionally, the ineffectiveness of traditional advertising is pressuring companies to create engaging content that appeals to TikTok’s younger audience.
TikTok is coming up with new strategies to assist creator finance without relying on mid-stream adverts as more content creators demand a larger share of the action. Currently, the social media app’s primary source of income comes from product adverts connected to the creator’s video content. Brands on the platform have looked for substitute revenue streams like brand partnerships in the absence of a more dependable one.
Each user on TikTok receives content that has been hand-picked using a recommendation system. Because it is tailored to the interests of each audience, this content is distinct for each user. On their For You tab, they may view this vast collection of selected information. In the end, this makes it simpler for viewers to discover content and producers who resonate with them.
TikTok’s Algorithm
TikTok’s algorithm specifically suggests content depending on several factors, including:
Interactions with users, such as TikTok comments they’ve posted, videos they’ve liked, and accounts they’ve followed
With hashtags, noises, captions, and trending topics, the Discover tab’s video information signal or content are searchable.
Settings for their devices and accounts, such as language choices, mobile device kinds, and interest categories they chose when they registered for the platform.
YouTube’s Algorithm
YouTube uses artificial intelligence, just like TikTok does, to suggest videos that will interest the user. But it wasn’t always like that. Clicks and views were the platform’s first metrics for recommending videos. YouTube’s algorithm altered over time in response to the popularity of clickbait videos, first focusing on watch time, then satisfaction and personalization, and finally arriving at its present metric.
The objective of YouTube right now is to keep users on the site longer. The social media giant uses tailored recommendations based on three criteria to do this:
Personalization or user viewing patterns and behavior.
Performance, which comprises satisfaction and the length of the view.
External factors include competitiveness, interests, and seasonal relevance.
Both of the platforms favor the content of different niches, you can work according to your interest. Especially dance, lipsync, and humorous videos are especially viral on TikTok. While on YouTube you’ll mostly find serious, formal, and casual videos.
Difference Between YouTube and TikTok
YouTube was initially introduced in 2005 as a source for posting videos. Now it’s a powerhouse for video content where you can build a whole community of loyal followers. This platform is owned by Google and allows you to monetize through ads. Besides getting followers, views are also important and more than 1.7 billion people visit YouTube daily. Some of them even use that content on their websites also.
The structure of the platform is designed in a way that you can post long-form videos also. In 2018 the length of video that you can post on YouTube was 11.7 minutes but as time passes by. Several other features are also introduced including YouTube Music, YouTube Premium, YouTube TV, and much more. YouTube gives you complete freedom to analyze your content using tools. You can also make an in-depth analysis of your channel and make use of several other useful features.
While TikTok is all about short-form content you have to create such videos that are short but engaging. Otherwise, your audience will get bored and will skip your video in no time. creators share their videos with their followers and sometimes they get featured on the For You form where they can attract a more targeted audience.
Most of the videos have catchy content that includes music and deep messages with short-length videos. Just like on YouTube you can find several tools to post your content and then analyze or modify it according to your targeted audience. Similarly, you can use several tools to monetize your content on TikTok and build a stronger community. To do so you can find some tools in TikTok’s Creator mode.
Content creators looking to achieve these goals on both of the platforms:
Getting targeted audience
Creating both short-form & long-form videos.
Making a community of loyal followers
Generating views
Monetizing your content
Monetizing Your Content on YouTube vs TikTok
You can earn money both from YouTube and TikTok, produce quality content, monetize your content and earn through ads. You can earn additional income from your profile or channel using different tools.
Monetization on YouTube
To avail monetization features on YouTube you have to follow some strict rules of YouTube and the most important of them is following advert-friendly guidelines. Belo is the guidelines that you need to follow:
Having a Google AdSense account
Earning 1000 subscribers
Having 4000 hours of watch time (last 12 months)
If you have completed all these rules you can easily get access to these below methods of monetization:
You can make use of TikTok monetization with the Creator Next program all you need to have is the application to get access just like on YouTube. Community guidelines of TikTok are a bit easy than YouTube, you have to get these below features:
Age of content creator must be 18 years old
Earn at least 1000 views in the last month
Post 3 times in a day (in the last 30 days)
Followed community guidelines
Gain a minimum number of followers
Gain a minimum number of varies (varies by region)
After completing all these requirements you can have access to the below methods of monetization on TikTok:
TikTok Creator Marketplace
TikTok Creator Fund
Live Gifts
Tip (from viewers)
Maximum Source of Income YouTube vs TikTok
Although to earn money on both platforms creators have to put effort and produce quality content. But making efforts on YouTube to earn money will be fruitful because on TikTok money is divided among different content creators. While on YouTube you can directly earn money through your channel. No doubt getting results on YouTube is not easy but it would be worthwhile. As the results are long-lasting and your loyal community will stay with you for longer.
Number of Monthly Users on Both Platforms
If you are curious to know which platform has more monthly users that is the total number of those users who are currently active. Or the ones who visit your channel or profile and engage with your content. Knowing the stats of YouTube and TikTok will be a good choice to choose YouTube and TikTok. Well, YouTube has more than 2 billion monthly users and TikTok has almost more than 1 billion active users. So if you want to target a larger audience it’s better to put your efforts on YouTube, they will benefit you in the long term.
Length of Video on YouTube and TikTok
As already mentioned above YouTube allows you to post long-term videos while on TikTok you have to create short-form videos.
Video length on YouTube →12 hours long
Video length on TikTok →10 minutes (max)
After scrolling through your ‘For You’ or ‘Following’ page on TikTok you will analyze that long videos still don’t have that much of an engagement rate. People take more interest in short-form videos as they don’t take enough time.
So when deciding the platform between TikTok and YouTube, keep the video length in mind. Whether you want to share content with long length or you can portray your message in short-length videos.
Viewer Demographic on Both Platforms
While selecting the preferred platform you have to analyze your targeted audience and which platform they prefer to watch more. Now almost everyone is on the internet and people in the range of 18-50 years old mostly watch YouTube. Here we are talking about the broader audience group as for TikTok mostly females and teens are attracted. This cannot be defined as it depends on the type of content you produce and how much the audience takes interest in it. Your targeted audience can be found on any platform from both of these.
Watch Time on YouTube & TikTok
Watch time is noticed by both YouTube and TikTok, this is the time that users spend watching your content. If your profile or channel has a greater watch time, you have a better engagement rate. Some people think that it’s easy to get more watch time on TikTok as there are short-length videos and people will rewatch them. Well, that’s not true, on TikTok you have to create eye-catching content from the start. While on YouTube you can post long videos and spend more time with your audience, this will keep them engaged.
Community Building on YouTube & TikTok
The success of your channel or profile is mostly defined by the total audience that mostly engages in your content. Whether a YouTube or TikTok, your channel’s success depends upon the community that you build. For each platform, you have to apply different strategies to gain an audience that follows your content and watch it regularly.
There are several ways through which you can interact with your audience and make them your loyal followers. Through comments, live streams, engaging stories, interactive buttons, and more. Although all these tools will not build a stronger community with their help, you can interact with your audience. They will feel connected and will stick to your content and keep coming back to watch it. Keep your content unique and make it authentic.
Whether to Choose TikTok or YouTube? To Create Content and Earn Money
Well if we see it from a monetization point of view then long-term videos can be a great source of monetization with various opportunities. For that YouTube is the way to go because after building your community and following the guidelines you can earn good cash. And if you want to build a younger audience and prefer to create short-length videos, TikTok is for you. After analyzing all the above points you’ll find out which platform to choose. Whether you want to earn views or use it for your brand or business.
Ever wondered how to use SMS marketing to increase sales?
If you’ve considered it then you are on the right path. But then there’s one hurdle you have to hop over before you can begin: collecting phone numbers from new and existing customers.
What to know before collecting customer phone numbers?
Before you begin, there are some things you should know. No matter how tempting it is to buy a ready-made list of phone numbers, avoid doing it by all means.
It’s not like the purchase itself is illegal, it’s just that sending text messages to people who have not opted into your campaign is illegal in most countries and subject to heavy fines.
In 2020, an Italian telecoms operator, TIM was fined $31 million for breaching GDPR laws that included sending customers unsolicited messages. You need to be familiar with the laws regarding SMS marketing in your jurisdiction to avoid getting into trouble. Make sure you know and understand the anti-spam policies in place.
Furthermore, using unsolicited SMS to reach people can put a dent in the reputation of your brand and any attempts to further communicate will be viewed as spam. This can render all your future SMS marketing efforts futile.
Whereas you can reach people without consent on other marketing channels like email, you need people’s explicit consent to include them in your promotional bulk SMS marketing.
By opting to receive messages from you, your customers are putting their trust in you. With this knowledge, you must:
Include the option to opt-out
Guarantee customer data privacy
Ensure you offer value
7 Actionable Tips for Collecting Phone Numbers for Future SMS Campaigns
Free trials
When a fitness company needed to attract new customers to its new gym, it offered a free session to encourage new customers if they signed up with their phone numbers.
This is always good, particularly if you’re primarily a brick-and-mortar business. When customers sign up with their phone number (and email address), you can include the opt-in option as a part of the free trial package.
Provide Incentives to Subscribers
Whether you do it through exclusive perks or discounts, people should know that they get something out of subscribing to your campaign.
If you want to get customers to sign up for your messages, provide them with incentives to do so.
Privacy is a big thing to a lot of customers and they know their numbers are valuable information.
When Rihanna expanded her lingerie brand Fenty, customers who signed up got 50% off all purchases for a limited time and Fenty saw a 150% growth in 2019 by using SMS.
Customer support
If your brand takes support calls, your agents could ask for phone numbers when new customers call in for inquiries.
On these calls, your team could encourage customers to give their consent to 2-Way SMS alerts that give them more room to speak to your business.
Provide clarity and exclusive perks
Customers need to know what they’re signing up for and the best way to get them to commit is to be upfront with them. Provide clarity on how much text they’d get from your brand and what perks come with texts.
Popular sandwich brand, Subway once used SMS marketing to get people to opt into getting free coupons once a week when they register their numbers.
Run a text contest
You can create a contest with an eye-catching prize and get people to input phone numbers to enter a draw.
This is a win-win situation for you as your subscriber list expands, and you get some brand awareness and increased customer engagement. Shoprite, the South African retailer used this strategy to penetrate into the Nigerian market when it added two more stores to the country’s commercial capital, Lagos.
Website forms
If you already have an online store and you have a good amount of traffic, you can always get customers to sign up for exclusive offers, discounts, and coupons right before they checkout.
You can capture customers’ preferences in the popup by adding a list of the products or services they’re interested in. That way, you’ll tailor your SMS marketing campaign based on their needs.
Create a catchy keyword and set up a short code
Encourage customers to send your catchy keyword to a short code you create for marketing purposes. The keyword could be something that gets them a chance to win something.
For example, you could get them to send the keyword “SHOP22” to 2442 to get discount coupons for an end of year sales coming up. This all depends on your creativity and what your brand does.
Start your SMS marketing with BSG
One last thing, in order to make all the points above work smoothly, you need an omnichannel communications platform that provides you with the data and insights you need to run your campaign, and BSG is the one you can rely on. Let’s get started today!
Rebranding can be risky and it needs to be done correctly. It requires careful consideration and planning to ensure the rebranding is successful. Some risks are associated with rebrandings, such as employee resistance, customer reactions, or costs associated with the change in branding strategy. However, rebranding can also have positive payoffs if done strategically and efficiently.
The most considerable risk associated with rebranding is employee resistance. Employees may be hesitant to change the brand they’ve been working with for a long time and may need time to adapt to the new branding strategy. Including them in the planning process and providing the necessary resources and training to help them understand the new brand and its goals are essential.
Another risk associated with rebranding is customer reactions. Customers may need clarification or be put off by a drastic brand positioning or identity change. It is essential to be clear about the changes and provide ample information on why they are being made. Customers should also be given some time to adjust to the changes.
There is a cost associated with rebranding. Whether retraining employees, updating marketing materials, or even buying new office supplies, there are costs involved in changing a brand identity and strategy. It is essential to consider this factor before beginning the process.
On the other hand, there are some potential payoffs associated with rebranding. Here are the potential risks and payoffs associated with relaunching.
Rebranding can be a great way to revamp an outdated brand and reposition it in the market. It can also help reach new customers, attract investors, and generate new revenue sources. An efficient rebranding can improve a brand’s image and boost its sales.
Rebranding can also create a unified message across different channels. It can help create a consistent look and feel for a brand, making it easier for customers to recognize the company’s products or services. This move can lead to higher customer loyalty and increased sales.
Additionally, you can use rebranding to target new markets or segments. Changing the messaging and visuals associated with a brand can appeal to new audiences you didn’t reach before. This change can open up new revenue streams and expand the customer base.
Attract New Customers
Rebranding can be an excellent way for an organization to attract new customers. An effective rebranding campaign can help revitalize interest in the company and create excitement around its products or services. This approach can go a long way in boosting sales and helping the company reach its goals.
If you want to update your brand, it is crucial to ensure that you have the right resources. A reliable outfit can utilize elements such as SEO Marketing to provide the necessary expertise and experience to help you create a successful rebranding campaign. They can help ensure that your brand is modern, attractive, and appealing to new audiences. With their help, you can be confident in achieving positive results from your rebranding efforts.
Achieve New Goals
Rebranding can also be a great way to shift the focus of efforts and achieve new goals. Making changes to the brand’s identity opens up opportunities for developing new products or services or improving existing ones. It can also foster more participation from employees as they become more involved in advocating on behalf of their company.
Rebranding is a great way to breathe new life into an organization and open up doors for new opportunities. With proper planning and resources, it can be a successful venture that will lead to increased revenue and customer loyalty. Make sure you consider all the risks and benefits of rebranding before embarking on this journey.
Increase Engagement
Rebranding can be a great way to increase engagement with your customers. By making the changes and communicating them clearly, you can create excitement around your brand and get people talking about it.
Use social media channels to reach out to potential customers and show them what’s new and exciting. You can also use email marketing campaigns to inform existing customers of the changes and how it affects them. This communication can be a great way to get people involved with your brand and increase engagement.
It would help if you approached rebranding strategically to ensure a successful outcome. But if done right, it can help an organization reach its goals and create a more unified identity across different channels. Consider how rebranding can help your organization grow and reach higher levels of success. Risks awards outcomes.
Cons Of Rebranding:
However, there are potential risks associated with rebranding. One of the main issues is that customers may need to be open to change and may need help adapting to new messaging or visuals. If the changes are too drastic, customers may feel alienated and move away from your brand. It is crucial to ensure that any rebranding efforts are well thought-out and that customers are kept abreast of any changes.
Change May Lead To Confusion
Change may result in confusion among employees as well. New messaging and visuals may confuse existing staff, so it is essential to provide proper training and communication to ensure everyone is on the same page.
The Likely Loss Of Customers
There is also the possibility that customers who have been loyal to your brand for a long time may feel uncomfortable with the changes. This change may lead to fewer sales and a decrease in brand loyalty. It is essential to take the time to understand customer feedback and address concerns before implementing any changes. Routine breeds character and other customers may feel a sense of loss from the products they are used to.
Be Prepared to Spend Money
To successfully execute a rebranding strategy, you’ll need to be prepared to spend money. This expenditure includes developing new content, graphic design, marketing, and advertising campaigns that support your project.
Without proper planning, the risks of failure can be catastrophic for the company. Invest in a professional team to provide the necessary expertise and experience to help you create a successful rebranding campaign. They can help ensure that your brand is modern, attractive, and appealing to new audiences.
Rebranding can be expensive to implement and maintain. Furthermore, it takes time and effort to build awareness of the new brand identity and get people on board with the changes; hence the investment rollover may take a while.
Familiarity Breeds Contempt
Rebranding can be a challenging but rewarding venture. Taking the time to strategize and consider your rebranding campaign’s potential risks and rewards will go a long way in helping you achieve success. By considering customer feedback, understanding the cost and effort involved, and investing in the right resources, your rebranding efforts will be well worth it. With careful consideration of the pros and cons, your rebranding campaign can succeed.
A positive brand reputation is vital for any company. A good brand reputation may save the business even during the harshest crisis. It is the reason why any business owner should invest in a brand’s reputation management.
A brand’s development strategy is a must for the creation of a good reputation. Naturally, qualitative services and products may do the trick. Yet, a focused approach to a brand’s reputation is a proven method for a company to profit.
This article explores proven strategies for brand management and ways of reputation improvement.
Why Does a Company Need a Strategy for the Brand’s Reputation?
A brand’s reputation is how clients perceive it and what they say about it. A brand with a good reputation will receive more support from the company’s audience. The perception of a brand consists of external and internal factors.
While a company cannot control all the external factors that influence the brand’s perception, it can create a strategy to maintain its reputation from within. A focused brand management strategy brings various benefits.
Employees Growth
Сlear and straightforward brand strategy is one of the primary benefits for workers’ growth. When a company has a clearly articulated brand perception, it will be easier for job seekers to hire someone to write a cover letter to get professional help.
Besides, it will be easier for a company to find like-minded people who will contribute to the meaningful development of the business. The desired perception of a brand is a cornerstone of the company’s culture.
Edge on the Market’s Competition
A company may make quicker decisions on the marketing competition by having a clear idea of what brand perception should be.
For example, a new rival enters the market with dumping. A clear vision of the brand and its customer perception will help develop a reasonable answer for the new competitor.
Increase of the Customers’ Base
Many companies’ primary income is the loyal customer base. Brand development strategy is a way of communicating with this base and meeting their needs and desires.
With the right approach, a company may learn what people expect of the brand and how to meet these expectations.
Before creating a strategy for the brand’s development and improvement, a company should have a brand. A brand represents the company’s values, aims, and offerings. Therefore, a brand should reflect all these components in a simple, recognizable form.
The brand’s identity should include the following:
Consistent visual language. Colors, shapes, logos, and images of your brand should synchronize with each other.
Defined brand’s voice.
Vision, mission, and a company statement.
When all these elements are completed, a company may work on how to promote them.
Create a Brand Style Guide
Each successful business grows and diversifies with time. Yet, it is crucial to maintain consistency across all the products and publications. A brand style guide will help keep it.
A style guide is a list of recommendations for maintaining a brand’s identity for different products. When a company has many departments and various teams, it is essential to have a guide to creating consistency across all departments. A consistent brand attracts more people and keeps loyal customers.
Build Online Presence
Each modern company needs an online representation. It includes a website, groups in social media networks, and channels of communication with the clients.
Online experience creates the first impression about the company. Therefore, it would be wise to invest in the graphic design of the brand’s website and user experience.
Communication with the Clients
Direct and honest communication with clients is one of the fastest ways to improve the brand’s reputation. Reviews, in particular, are an excellent tool for such communication.
Usually, satisfied clients do not write reviews and enjoy the product. However, people who dislike the brand will ensure their voice is loud. Therefore, answer all of the reviews, positive and negative.
This communication will show the customers that the company is attentive to their opinion. Even if the reviews are negative, active answers show the company’s dedication to satisfying its customers.
A high-quality user experience is a great way to improve a brand’s reputation. In addition, more communication channels with the clients and a proficient support team can enhance the brand’s reputation. When people have to deal with brand-related problems, they want to be sure that the company will hear them at any moment.
Build a Healthy Corporate Culture
A brand will benefit from a productive and friendly environment within the company. When people engage in meaningful, valuable activities, they want to share them with others. Employees, who are proud of their company, will promote its brand naturally.
Career resources like Glassdoor and Indeed publish details about companies’ inner culture. If it is positive, many employees will leave positive reviews about the company, contributing to the brand’s reputation.
A healthy culture appears when a company listens to its workers, has a clear vision, and contributes to society. Acts of philanthropy and social activism are excellent actions to solidify the company’s culture and make it more attractive.
Communication with the clients is more than reading reviews and answering distress calls. It is the provision of valuable information and constant interactivity with the audience. Therefore, a company needs a high-rank community management team to uphold the brand’s positive reputation.
Intelligent community management includes:
Management of the brand’s website and social media groups.
Communication with the local media about the positive accomplishments of the company.
Securing speech positions for the company in industry-related events.
Not only reactive but proactive communication will elevate the brand’s reputation.
Bottom Line
A positive brand’s reputation starts with a clear identity and its presentation to the company’s teams. With a defined brand and comprehensive style guide, a company will build a successful strategy for the brand’s reputation improvement.
Active communication with the brand’s audience is the key to its positive perception. Answering all the reviews, creating a high-quality customer experience, and investing in community management will secure the brand’s positive reputation.
This is a guide for the entrepreneur who wants to build a full-cycle agency. It provides insights on how to develop your agency from a small business idea to a successful company. Itexus is a full-cycle custom software development agency and digital transformation consulting firm. In today’s world, it has never been more important for entrepreneurs and small businesses to think about how they can grow their companies. If you’re looking for ways to grow your company, this guide might be able to help you out. It includes information on how developing an agency can help with growth in different areas of your business such as advertising, media relations, and marketing.
A full-cycle agency is an agency that offers a variety of services, such as content writing, digital marketing, or graphic design. Full-cycle agencies are able to develop and manage a wide range of digital marketing strategies for their clients. They also create content that can help brands build their online presence. The idea of a full-cycle agency is to provide a holistic approach to the marketing and business development process for smaller businesses. By doing this, they hope to increase the likelihood of success for their clients in the long run.
Everything You Need to Know About Full-Cycle Development
Full-Cycle Development is a process that helps to increase the quality of software. It includes the entire spectrum of development, from design to testing and deployment. The idea behind it is that this process can reduce time and cost when compared with traditional waterfall development. There are many benefits of using Full-Cycle Development such as increased productivity, reduced risk, more maintainable code, better quality control, faster release cycles and shorter product life cycles.
The full-cycle development process is the process of developing an idea into a product. It starts with the idea, moves on to the design and development of a prototype, and finally ends with the mass production. This article covers everything you need to know about this process. It includes different stages of designing and developing a product, including how to create a prototype for your idea.
How Full-Cycle Development Works
Full-Cycle Development is a software design methodology in which the entire process of designing and developing software is done by one team. It is a systematic approach that has been used by many companies and organizations, such as Amazon, Google, Netflix, and Facebook. The full-cycle development process starts with an idea for a product or service.
The idea is then translated into a high-level business case that outlines the customer problems the product will solve, the features it will have and how it will be delivered to customers. This document also includes an estimate of cost and time to market. Next, this idea goes through several stages of prototyping before being presented to potential customers for feedback. After getting feedback from customers that validate the concept and make adjustments if necessary, the final design goes through another round of prototyping before being turned into code.
The advantages of this methodology are that it allows teams to work on multiple projects simultaneously while also giving them more flexibility in terms of scope changes or Full-Cycle Development (FDD) is a process that takes a product from inception to launch. It begins with idea generation, followed by the creation of an MVP, then the design and development phase, then marketing and sales. The most important part of FDD is the iterative process where there is constant feedback between each step to ensure that the product is as successful as possible.
The FDD process ensures that every aspect of a project has been considered and planned for before it begins. This allows for an efficient use of time and resources during development.
Conclusion
Developing a full-cycle agency can be an incredibly rewarding process and a great way to grow your business. By investing in the most suitable professionals and resources you are setting yourself up for success in the long run. With well thought out strategies, processes, and goals that have been customized to fit your business needs, you will be able to ensure that your time is wisely spent and that you are maximizing efficiency across all departments of your organization.
We rarely meet people who are off social media. Instead, you might regard those without social presence as unnatural, as it has become integral to our lives. While it initially came into existence to communicate with family and friends, it combined various other uses. Over time, businesses utilized platforms to promote their brands, students found study materials, and others scrolled endlessly for entertainment.
But the main question remains. What is social media’s primary purpose? While some argue it is for learning novel information, others claim it is solely for entertainment. But from an objective point of view, the platforms online can be for both. In this article, you can learn about the various means of consuming social media for entertainment and education. Then, you can produce an informed decision about each.
How Social Media Merges Education & Entertainment
Scrolling Instagram right before sleep is a habit many have picked up. However, if you expose yourself to adequate information, you might gain knowledge while scrolling through entertainment. All students find samples specifically about entertainment essay to assist them. Reflecting upon a free example allows you to draw inspiration between your academic life and the amusement you absorb. You inevitably will have to draft an essay during your school years, so why not merge both topics to produce a much more exciting piece?
To further elaborate, if you have ever seen reels on Instagram or TikTok, then you know how pointless many can be. However, if you target specific pages, you will be surprised at how beneficial they are. People turn to social media for inspiration and to learn different skills. At this point, you can find any art, sport, recreation, or craft online. Other students follow scientific pages to increase their knowledge base. That is one sample of how the media you expose yourself to can maintain your passion for a topic.
Ways to Use Social Media for Entertainment
Enjoying your time is not only about watching reels or movies. Instead, it is an action that brings you enjoyment. That is why, especially after the pandemic, we witness most individuals confiding in online platforms to keep themselves busy.
1. Connecting with loved ones
An extensive survey published in 2022 portrays the main reasons individuals use social media. Unsurprisingly, 47% of individuals state that their primary motive is connecting with friends and family members. This is no shock, as this is the reason such platforms came into existence.
2. Finding content
Of course, the internet is riddled with examples of how to waste time absorbing information-heavy content. However, we underestimate the power of knowledge. Now, you can search for any question and find thousands of answers. Doing so is often exhilarating, especially if you are bored. Content also includes movies, music, podcasts, and much more.
3. Endless shopping
Of course, having shopping as a coping mechanism for boredom is never the solution. However, you can now shop smartly with online options. You can find the best brands online, but some retail therapy will lead you down a further hole. There are various vintage, homemade, customized, and unique pieces you can stumble upon through online shopping access.
Ways to Use Social Media for Education
Working on a paper does not have to be a tedious process. Instead, with the ideal access, you can draw inspiration from social media.
1. Debate and interact with others
Reddit, for instance, is one example of how students can converse online. Many people communicate, help each other, share tips, and debate topics. This provides an online community that shares a similar passion, which indirectly fuels yours.
2. Finding educational videos and streams
Thanks to the internet, your professor can upload lecture videos online for you to visit. Yet, you can also find specific topics online through YouTube. Another notable example is the MIT OpenCourseware. The website provides you with access to various resources. Those include projects, videos, and courses in which you can enroll. The greatest thing about the platform is that it is free. It is a virtual, open worldwide platform.
3. Personal development
Education is not only for learning novel concepts. It also encompasses any personal development. Now, through social media, you can connect with people worldwide. That means you can always find someone to address your issue. Moreover, we encourage you to build your reputation online as a student. The easiest method to start is through LinkedIn. Not only can you contact professionals within various industries, but you gain access to unique resources. This way, you can develop both your personal and professional lives.
Final Thoughts
It is impossible to narrow down the question and decide what social media is for. We have seen a rise in individuals enjoying reels and funny memes on the internet. However, it initially started to connect with friends and family. That is why it is not easy to pinpoint the exact trend we might witness in a few years.
However, as mentioned above, social media enables everyone to access the best information. Whether for education or entertainment purposes, everyone finds content they enjoy. The internet is ever-changing. We are witnessing a rise in AI-induced platforms you can converse with. Others create art from scratch. In a gist, there are infinite possibilities to what you can do online.
We all want to have successful businesses — why else would we even start one, if not? However, building a successful business is something that can require patience, investment, and sometimes, pivoting. If you’re building a business from scratch and want to improve your company, here are a few ways that you can make your company better:
How is your marketing?
If you want to improve your company and stand out in a competitive industry, you want to be sure you’re doing what you can in the marketing realm. With the right marketing agency or even a simple go to market template, you can make sure to hit your marketing goals so that you can be sure you’re appealing to your target demographic.
Look for the best ways to appeal to your target audience through the use of relevant marketing campaigns.
Does your team work together cohesively?
Is your team killing it with projects and working well together even if you’re running your company with remote employees spread across the country? If not, consider how project management software can help you create an environment of success and support effective communication within your team, wherever they may be.
With our new way of working, it’s important that we maintain solid methods for keeping in touch and working together, even with miles of distance between us.
Are you hiring the right people?
If you want to make sure your company succeeds, your team matters. If you’re not hitting the mark right now, could it be time to hire new team members? Hiring the best team for the job takes time. From the interview process to screening potential hires and then successfully onboarding them, putting together a team for your company is not something to be rushed.
Do you take care of your team?
When you do find the right team, are you taking care of the hard-working professionals in your company? Do you provide both bonuses and opportunities for growth in your business? If you have found some great employees and want to retain them, you have to do your part to value and appreciate them.
While the economy and job market is at an interesting phase after the pandemic, many people found that they want to be satisfied with their work environment, so it’s important to create a workplace that is appealing to your team.
Are your customers a priority?
If you want to improve the outlook for your brand, take a look at your customers. Do you have a base of loyal customers? More importantly, are you helping them with what they need? While we know how much customers matter to a successful business, if you’re not making sure you’re providing top-notch customer service, you may be letting some customers slip through the cracks.
For a company that wants to expand and improve, you must make them a priority. Through the use of advanced technology that allows us to provide optimal customer support, you can make sure everyone gets the help and customer service that they deserve.
In conclusion
If you want your company to succeed, don’t be afraid to update your ways of doing things. From revamping your project management efforts to offering better customer service through the use of technology, little yet effective changes can do a lot for improving the way that you run your company.
It’s crucial to take care of both your employees and your customers. Having a team that works like a well-oiled machine behind you can make any task easy. Having customers that believe in your brand and back the products and services you put out, on the other hand, can result in word-of-mouth marketing.
Sending voice messages is a great way to stay in touch with friends and family, or even just leave a quick note for someone. It’s also a convenient way to send a message when you’re on the go and can’t type out a long message. It’s now possible to send voice messages on iPhone, iPad, and Mac! Here’s a guide on how to send voice message on iphone.
How to send voice message on iPhone?
If you want to send a voice message iphone, there are a few different ways you can do it. You can use the Voice Memos app, which is pre-installed on all iPhones, or you can use a third-party app like WhatsApp or Facebook Messenger. Follow the methods below on how to send voice message on iphone.
Send voice message iphone using Voice Memos app:
1. Open the app and tap the record button to start recording your message.
2. Tap the stop button when you’re finished.
3. Tap the share button and select how you want to share your message (via email, messaging, social media, etc.).
Send voice message iphone using Siri:
You can also use Siri to send a voice message. Just activate Siri by saying “Hey Siri” or holding down the Home button, and then say something like “Send a voice message to John.” Siri will prompt you to record your message, and then send it when you’re done.
Send voice message iphone using WhatsApp:
1. Open the app and tap on the contact that you want to send a voice message to.
2. Tap on the microphone icon at the bottom of the screen and start speaking your message.
3.Tap on the send button when you’re finished recording.
Send voice message iphone using Facebook Messenger:
1. Open the facebook messenger and tap on the contact that you want to send a voice message to.
2. Tap and hold on the microphone icon at the bottom of the screen and start speaking your message.
3. Release the button when you’re finished recording.
4. Tap on the send button to send your message.
Send voice message iphone using Messages:
There are a few different ways you can send voice messages on your iPhone using the Messages app.
1. Open the Messages app and select the contact that you want to send a voice message to.
2. Tap and hold on the microphone icon at the bottom of the screen.
3. Start speaking your message and release the button when you’re finished recording.
Sending a voice message from your iPhone to an Android device is easy! Just follow these steps:
1. Open the Voice Memos app on your iPhone.
2. Record your voice message.
3. Tap the share icon in the top right corner of the screen.
4. Tap the Messages app icon.
5. Enter the phone number or email address of the person you want to send the message to, then tap Send.
6. Your message will now be sent as an audio file!
Why can’t I send voice messages on my iPhone?
If you’re trying to send a voice message on your iPhone and it’s not working, there are a few possible reasons why.
First, make sure that you have an active internet connection – without one, you won’t be able to send or receive any messages.
Second, check that your phone is not in Airplane Mode – this will disable all communication features on your device.
Finally, if you’re still having trouble, try restarting your iPhone. If none of these solutions work, it’s possible that there is a problem with your iPhone’s software or hardware and you’ll need to contact Apple for support.
How to listen to a voice message on iPhone?
Now that you know how to send voice message on iphone, you might also be wondering how to listen to a voice message iphone. Assuming you’ve already recorded your voice message, open the Voice Memos app. Find the voice memo you’d like to listen to and tap on it. Once the audio starts playing, you can adjust the volume by using the volume buttons on the side of your iPhone.
To fast-forward or rewind the audio, tap on the fast-forward or rewind button in the bottom left corner of the screen. When you’re finished listening to your voice message, tap on the stop button in the bottom right corner of the screen.
FAQ
How do you send a voice message on iPhone without iMessage?
To send a voice message on your iPhone without iMessage, you’ll need to use a different app like WhatsApp, Facebook Messenger, or Skype.
How to send voice message on iphone without iMessage:
1. Open the app you want to use and find the person you want to chat with.
2. Tap on the person’s name to open up the chat interface.
3. Tap on the microphone icon to start recording your voice message.
4. When you’re finished, tap on the Stop button to end the recording.
5. Your voice message will now be sent!
iPhone audio message icon missing
If you don’t see the audio message icon, it’s likely because you’re running an older version of iOS. To send an audio message, you need to be running iOS 8 or later. If you’re not sure what version of iOS you have, go to Settings > General > About. The version number will be listed next to “Version”.
If your iPhone is running an older version of iOS, you can still send voice messages by using the Voice Memos app. Once you’ve recorded your message, tap the share icon and select “Message”.
How to change the expiration length of voice messages on iPhone?
To change the expiration length of voice messages on iPhone, follow these steps:
1. Open the Settings app.
2. Scroll down and tap Messages.
3. Tap Voice Message.
4. Tap Expiration.
5. Tap Never to have your voice messages expire, or tap a time frame such as After 2 Minutes or After 1 Hour to have them expire after that amount of time has passed.
There are a few disadvantages to sending voice messages on your iPhone, iPad, or Mac. First, the quality of the recording is not always great. Second, it can be difficult to hear the other person if there is background noise. Finally, you may not be able to send the voice message if the recipient does not have an iPhone.
Staff augmentation may seem like technobabble from a direct-to-video cyberpunk movie to the uninitiated, and this is quite understandable. With a little imagination, you can understand the reason. An organism is ‘upgraded’ to a better, stronger, and/or more competent version of itself in cyberpunk via means of augmentation. The goal of staff augmentation, if we expand this to the equally intriguing area of professional outsourcing, is the development of better, stronger, and more durable technical teams.
Staff Augmentation: What Is It?
A sort of outsourcing service called IT staff augmentation entails a software business providing its engineers as external hires, typically under a Time & Materials contract.
In reality, the outsourcer’s internal team is supplemented (or made up entirely of) outside experts who work on the buyer’s property throughout the project.
Companies save money on hiring, payroll, and project execution thanks to staff augmentation. This approach is also readily scaleable because it is far simpler to dissolve a partnership than an employment contract, allowing for a rapid drop (or increase) in FTEs as needed.
Additionally, this whole transfer of responsibility enables the outsourcing company to concentrate more on its main business while minimizing procedures related to hiring and HR.
What Advantages Can Team Augmentation Offer?
Team augmentation frequently relieves the workload of the internal team and dramatically improves time to market, which might be the difference between a software development project’s success or failure.
Lower Expenses
There is frequently money – and time – to be saved on deploying augmented teams compared to hiring new workers or managing an outsourced business. This can be a wise approach to access the same resource for a shorter period of time if you don’t have the initial cash to recruit a permanent member of staff.
Greater Adherence to Corporate Goals
The corporate vision, ethos, or goals might need to be understood while exporting traditionally. The project may stay aligned with the goals of the business by having a staff that is well-ingrained in and familiar with the organization.
Higher Level of Product Quality
The quality of the job may be significantly improved by using team augmentation, which enables the company to choose the finest resources to participate to the project. Having a new pair of eyes to look at challenges from may often help the entire team learn new techniques and best practices.
Resources’ Adaptability
Changing the size of your employees may be a tedious and challenging process. Recruitment frequently uses up a lot of resources, and letting individuals go might take longer than the project itself. However, it is simpler to manage the team size based on the present demands of the business by having augmented team members available on demand.
The Ability to See Progress
It is frequently easier and quicker to communicate with the company when development is done in-house. It makes it simpler for the team to update stakeholders on the project’s status, which in turn helps them deal with problems as they appear.
Different Staff Augmentation Methods
According to your specific requirements, your staff augmentation approach may change. Commodity, skill-based, and highly skilled personnel make up the three main categories of staff augmentation.
Commodity
Commodity staff augmentation does not need any particular specialties. This staff augmentation strategy was chosen because of the need for speed rather than the development of specific abilities.
So, among other things, this kind of staff augmentation may entail manual labor, manufacturing work, or retail. The 2021 poll found that almost 35% of sales were in technology or IT consultancy.
Skill-Based
Naturally, greater talent is needed for skill-based staff augmentation. However, the required degree of ability for this kind of staff augmentation is not high.
A few examples of skill-based staff augmentation include typing or data input for administrative tasks.
Highly-Skilled
Not least of all, there is the addition of highly competent employees. And it so happens that you probably require this specific kind of personnel augmentation.
Outsourced partners that are highly competent typically operate in the IT or software development industries. For many occupations, training and experience are prerequisites, and IT staff augmentation does not excuse deficiencies in those areas.
Conclusion
It would be challenging (if not impossible) to have an internal development team with every specialist you could possibly require. You can’t possibly foresee everything that may occur throughout the project, and employing, training, and finding all of those employees would undoubtedly cost far more than any organization could afford.
