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Can Purchasing Instagram Likes Actually Hurt Your Account?

Can Purchasing Instagram Likes Actually Hurt Your Account?

Instagram is one of the fastest-growing social media platforms. It has some of the best features that both individuals and brands crave. It is good for business as well as personal socio-psychological growth.

To be a top Instagram influencer, you must have a decent follower, like, and view counts running into millions or even billions. There are two ways to achieve this: organic growth and buying likes from sites that trade in them.

The organic way involves hard work, a lot of patience, consistency, and the creation of unique and compelling content. It is the legal route in terms of service demand on Instagram. And we all know that a violation of such terms can put your account at risk of suspension or even deactivation.

Buying high-quality Instagram likes, on the other hand, can help your account grow fast and reach a wider range of audiences. It is easy, quick, and can potentially help boost your influence on one of the world’s fastest-growing social media platforms.

Now that we know both sides, the question is: can purchasing Instagram likes actually hurt your account?

Can purchasing Instagram likes actually hurt your account

The answer is, yes, purchasing Instagram likes can potentially harm your account in several ways. Let’s discuss the most important of these ways.

  • Violations of Instagram’s Terms of Service:

Buying likes is a violation of Instagram’s terms of service. If Instagram discovers that you are engaging in such activities, they may take action against your account, ranging from a warning to suspension or even permanent deletion.

The risk of being discovered is extremely high if you buy a large number of likes at a given time and if you are not discrete enough. Bots can actually alert the Instagram algorithm very quickly and increase the risk of being discovered.

If you must buy likes, then make sure you do it the correct way. Start by choosing to transact with an authentic site that sells real IG likes. One such website that has proven very reliable in offering high-quality likes, follows, views, and shares is

  • Engagement Quality:

Purchased likes often come from fake or inactive accounts, which means they won’t engage with your content beyond the initial like. Real engagement (comments, shares, etc.) is crucial for the algorithm to determine the relevance and quality of your content.

If your engagement is inflated with fake likes, it won’t accurately represent your content’s actual value. You have to be extremely careful when purchasing likes to ensure they are from active and genuine accounts. This can be difficult if you do not take the time to research.

  • Algorithmic Impact:

Instagram’s algorithm is designed to show content to users based on their interests and engagement history. If your engagement is artificially inflated, the algorithm may become confused and may not accurately recommend your content to users genuinely interested in it.

You also need to remember that Instagram releases regular updates to its algorithm. Any of these updates can negatively impact your account, especially if you do not take into account the changes that may affect aspects of the account.

  • Credibility and Trust:

Authenticity is crucial on social media. Users may notice if your engagement seems disproportionate to the quality and appeal of your content. If they suspect you’re buying likes, it can harm your credibility and trustworthiness.

Do not risk overestimating the forgiveness of social media users in this regard. Once they learn that you duped them, it is done. The trust will be breached, and your site will never recover from such a hit. So you must try as much as possible to be authentic, even if you must buy the likes.

  • Waste of resources:

Purchasing likes is essentially paying for a metric that doesn’t reflect genuine interest or interaction. It’s a waste of resources that could be better spent on strategies to organically grow your audience and improve your content.

Sites where you can buy likes offer them at a highly affordable price to encourage you to make the purchase. If it is extremely cheap, then it might be fake. If you have to spend your hard-earned cash on Instagram likes, then make sure you transact with a reputable website that deals in real IG likes and followers.

  • Short-Term Gain, Long-Term Loss:

While buying likes might give your account a temporary boost in visibility, the negative consequences can have a lasting impact. Besides the risk of being permanently banned for violating Instagram terms and conditions, your genuine followers may lose trust and desert you.

Building a genuine and engaged audience takes time, and shortcuts like buying likes don’t contribute to long-term success. The good news is that some sites sell real likes and followers that engage and connect with each other. You have to do research to find which ones.

  • Negative Impact on Reach and Visibility:

Instagram’s algorithms prioritize content based on engagement metrics, such as likes, comments, and shares. If your engagement is artificially inflated with fake likes, your content may not be shown to as many of your followers or in the Explore feed, decreasing its overall reach and visibility.

This calls for you to ensure that you buy likes that are as real as they can be. In fact, it starts with followers that can view, like, and share content in reality. Reputable sites sell real likes from real people, and this may help deal with the negative impact on reach and visibility.


In summary, it’s generally advised to focus on organic growth, produce high-quality content, and engage with your audience to build a meaningful presence on Instagram. Artificially boosting metrics through purchased likes can have negative consequences that outweigh any short-term benefits.

Does this mean you cannot buy likes? No, it doesn’t. Just ensure you work with a site that gets real likes from real people. This will make the interaction and engagement on your Instagram account as close to human as possible. Focus on organic growth, but tread carefully when dealing with bought likes, follows, views, and shares. Also, be up-to-date with the regular Instagram algorithm updates.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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