To increase conversions on your website, you must be deliberate in all aspects of your web design. This article will teach you 11 effective web design strategies that will drastically increase the number of leads, product sales, and repeat readers you attract. We all get excited about lead generation, content marketing, and paid ads in the online marketing world. Web design is often overlooked — but it should not be.
A website’s average conversion rate is 2.35 percent. As a result, you must constantly improve your conversions. Isn’t that why you started a website in the first place? So forget about Facebook ads, guest blogging, native advertising, and Google Ads.
Here are 10 strategies to optimize your website design and boost its conversions:
- Make Use of Negative Space
Many negative spaces are used in modern Nashville web design. According to Smashing Magazine, strategic white areas can increase reading comprehension by 20%. This is commonly referred to as white space, but many people are perplexed because they believe the site must be white. However, it can be any solid color.
By removing distractions from your page and allowing plenty of white space, you can significantly improve conversions on your website.
- Make use of legible typography.
Different font and writing styles can help you connect with your audience more effectively. People prefer to read a clean website that is easy on the eyes. Make sure that the swirly fonts do not get in the way.
There are many typography trends in web design, such as using large and bold fonts. This pattern is expected to continue in the coming years. On its homepage, Unbounce employs clean and bold fonts.
- Pay Close Attention to SEO
Search Engine Optimization (SEO) is the process of optimizing (preparing) your web pages to appear in organic search results. Once your website is optimized correctly, SEO can drive up to a 14.6 percent conversion rate for your company.
Google, for example, is a powerful search engine that crawls the entire internet in search of new pages and content. In addition, because Google ranks web pages rather than websites, you must look beyond the homepage.
Your internal pages are essential and should be SEO-optimized as well. If you run a healthcare business, your service/product pages must include a list of keywords.
- KISS stands for Keep It ‘Silly.’ Simple
If you do not want people to be overwhelmed when they visit your website, declutter your header, sidebar, and footer. Every page on your website should be clean and straightforward. Too much information on a page makes it difficult for visitors to find the information that will help your bottom line. There is no need to put everything on a single page. Cleaning up your pages, so unnecessary elements do not get in the reader’s way is part of great web design.
Even though Apple is a massive brand, its website is still the most straightforward I have ever seen. As evidenced by Apple’s market share, simplicity significantly affects buyers.
- Use the F-Layout in the Design of Your Website
As important as creating a professional website is, the order and placement of the elements and content should not be overlooked. These must be approached with caution. Visitors to the website read the page from left to right and top to bottom. When Nashville web design your page layout, remember how visitors will likely read the page. What pattern will they employ?
The vast majority of the world’s population reads content from beginning to end. As a result, focusing on this pattern can help you position the critical elements where the reader’s eye gaze is likely to go.
Softcircles has been a leading Nashville web design firm since 2011, with a proven track record of developing visually appealing, user-friendly, and search-engine-optimized websites. Soft Circles is proud to have established its company as a market leader in the IT industry after years of experience. Their talented web developers and designers help to build brands for a connected future.
- Create a Data-Driven CRO Strategy
If you already use analytics tools like Google Analytics or any other third-party tool, you can use the wealth of data to improve your website conversion.
You will need historical data about users on your website before developing a conversion rate optimization strategy. This valuable information can be helpful when redesigning your website or starting a new website in a similar niche. Examine the behavior flow report in your Google Analytics dashboard to get a sense of your target audience.
- Create for Readability
Your website is frequently your audience’s first point of contact. People want helpful information but also the ability to read it. Keep in mind that people are impatient. They do not want to waste time on a difficult-to-navigate website; online customers, in particular, are much brighter these days.
- Use Call-to-Action Buttons That Are Relevant
Regarding call-to-action buttons, there are no hard and fast rules. Because what works for one website may not work for another, especially if the industries are different. However, relevant CTA buttons consistently outperform creative and pushy controls. When in doubt, test your CTA buttons to determine which one performs best for your homepage, landing pages, or services page. Leadpages split tried their CTA buttons and found that Version A increased conversions by 198.67%.
- Improve the Speed of Your Website
Website speed is arguably an essential factor in delivering a positive user experience. Even if your design is not particularly colorful, you will drive organic traffic as long as your pages load quickly. Google and other search engines want to provide beneficial results to their users.
If your website appears on Google’s first page but does not load within 3 seconds of the searcher arriving on the page, it will bounce. According to research, 40% of site visitors will leave if the page is still loading after 3 seconds.
- Select the Best Colors for Your Website
Colors can be used to educate, inspire, and persuade site visitors to take action. One of the most noticeable aspects of web design is color. It is critical to site usability and user experience. “Colors can convey your brand’s overall meaning and highlight its tone,” designer Ludmila Shevchenko says. A color combination can elicit strong emotions and reactions from your target audience. So choose your Milwaukee web designer for colors carefully because they will affect your conversions.
Do not become overwhelmed by attempting to implement everything all at once. Instead, begin with one suggestion, such as increasing the speed of your website, before moving on to the next. Conversion-based marketing is something that all business owners should think about. Consumers constantly look for new brands and Nashville web design companies that provide superior products or services. To see consistent growth, keep your core image intact while making minor changes to your design.