Social media, Business & Markets tips, tricks, and articles
Category: Digital marketing
Marketing is a business process of services and products using digital technologies that create relationship with customers by social media and online content pages.
Major brands depend hugely on social media campaign engagement to raise brand awareness and generate more traffic.
Table of contents:
Brilliant social media marketing campaigns by famous brands
End note
Major brands all around the world couldn’t help themselves but become a part of the social media community. They now depend hugely on social media content engagement to raise brand awareness and generate more traffic.
Here are some amazing social media marketing campaigns by some well-known brands that you could take inspiration from:
Brilliant social media marketing campaigns by famous brands
LUSH – user generated content
LUSH uses UGC, or user generated content to make its social media presence more appealing and noticeable. It does this by creating a whole community-like feeling on its Instagram, allowing its followers and customers to post their pictures with the products, along with LUSH hashtags to get featured on their brand’s main page. It refers to its community as “LUSHIES”, and there are a bunch of hashtags people use, the most popular of which is the #lushcommunity hashtag.
This is a very cost-friendly approach, where the brand itself has to spend almost nothing to create engagement on its social media. All it needs to do is repost from a customer’s post, and they become the talk of the town. Larger quantity and variety of content can mean greater engagement for your social media pages. LUSH is achieving this by using UGC. Another benefit of UGC is that flowers or customers feel more personal with a brand. They get a great value for their purchase and are most likely to remain loyal to a brand too.
Gillette – video content
One way of effective digital marketing is using video content and publishing it on digital platforms like YouTube and Facebook. One popular brand that jumped on the bandwagon is Gillette. The brand took a very smart decision, and wisely picked its timing and context for the campaign. In the midst of all the gender equality rage and social media discourse about women empowerment and feminism, Gillete knew how to become a huge part of all this.
The P&G personal care brand released a short film on its YouTube channel in 2019. The short film was titled “The best a man can be”, which is a revamp of their original tagline “the best a man can get”. It targets the concept of toxic masculinity and how men can do better in today’s age and time for themselves as well as the women around them.
The short film shows different men struggling with various stereotypes linked to masculinity such as the fear of showing emotions, the silence about sexual harassment and much more. All the toxic masculinity traits that are glorified in male-grooming products, including Gillete’s past ads itself, gave the brand a whole new look. Its audience got a new perspective, and it became the talk of the town and sparked conversation about its campaign. All of this was a result of posting a short film on only one social media platform: YouTube.
MoonPie – humorous approach
A brand’s number of followers alone do not indicate anything about its position in the digital marketing world. However, with the right approach and well-thought social media marketing strategies, brands like MoonPie have been able to see significant boost in their following within a matter months.
MoonPie basically targeted its Twitter account towards young adults, and teens, by becoming a complete “meme material”. Its witty replies and Tweets became trending topics on Twitter in no time. The company itself is hundred years old, but knows how important it is to adapt to this digital transformation and need of the hour.
The brand did not focus its efforts into revamping its products or altering its TV commercials. All it did was give the brand a character, and make it look like an actual person communicating and connecting with others via Twitter. We have seen many brands use the “character” approach, such as the Tiger named Tony in Frosties. MoonPie’s brand character is witty, weird, funny and sarcastic. Its Tweets are also up-to-date with all trending memes. You will also find consistency in its Twitter to keep their audience engaged.
Dove – portraying brand values
Since more than a decade, Dove has established itself as a brand that encourages and endorses natural beauty and inclusivity. It was already promoting self-love and acceptance of different types of people long before social media became the main platform for such topics.
Like LUSH, Dove also used UGC to generate traffic and engagement with their digital presence. It did this by creating a whole “photo gallery” under the Project #ShowUs, where women would share their pictures shattering stereotypical beauty standards and expectations. Women of color, women with facial scars, plus size bodies, body hair, in odd professions and physical disabilities and much more do not get enough representation in advertising. This was Dove’s way of connecting with its audience and building a highly positive and healthy community.
Spotify – triggering FOMO
We all know about the increasing issue of FOMO (fear of missing out) in young adults and teens as they include more and more of social media in their lives. People are constantly feeling the need to hop on to any trend without properly assessing the context, need, and practicality of the trend just so they don’t miss out or “lag behind”.
FOMO is a legitimate psychological state people often find themselves in and Spotify successfully tapped into this area. It took charge of the situation and diverted its social media campaign on this particular trigger. Their “AllYearsWrapped” is a social media campaign that gives their subscribers a review, or more like a journey through the music listening habits throughout the year. Once a user takes a look at their music listening journey all throughout the year compiled together, they can also share it with their friends and followers through social media stories.
This shows how efficiently Spotify made use of its users; data and let it benefit, and give a valuable experience to its users. The “Wrapped Playlists” have become so popular because of the personalization it provides to its users, allowing more users to engage with the app and have something to look forward to.
End note
The involvement and dependence on social media makes it inevitable for brands to use these platforms and engage with their targeted audience. Even if you are a new start up, a well-established brand working in the industry since years, you will still need the help of social media marketing to make it through. Make use of Mediacom internet packages to get connected with your fans and potential customers all around the world. The internet has no limits, and lets you take your marketing campaigns to a larger level that was not possible before digital transformation.
Real estate marketing has become more effortless over time; however, reaching potential customers remains an uphill battle. Real estate businesses require professional assistance to approach their target audience through the highly complex field of digital marketing.
10 Successful Real Estate Marketing Strategies
Here are the most authentic hacks for real estate marketing that will skyrocket your sales by helping you attract the right customer base.
Reach out to Social Media Influencers and Run Paid Promotions
If your budget is small, this is an excellent way to market your business on social media platforms. Search for the right influencers on YouTube, Instagram, and Facebook to collaborate and sell your services.
Instagram is a helpful imaging platform, where real estate businesses can increase their reach through organic or paid promotion.
2. Create An Intriguing Website
A crucial step to ace the digital marketing game is to create a web presence. A professionally designed website will serve as a web store and an interactive platform between your company and potential clients. If you are a real estate business owner looking to expand your customer pool, then creating an intriguing website should be on your priority list. There are several advantages to having a unique digital portal for your real estate or even room scheduling business in the current digital era.
With a user-friendly interface, your website will accelerate your real estate business’s growth at a more excellent pace than before. You can also implement SEO for your website to boost its search engine ranking and add a chatbot to improve customer service. Similarly, tracking the visitors who view your real estate business can help you better understand their needs and provide them instant customer support. Thus, it is highly effective for real estate marketing, enabling a realtor to improve business development strategies and elaborate services comprehensively.
3. Make Use of Automated Email Marketing Campaigns
The importance of Email marketing is growing day-by-day as people are becoming savvier to the technologies of the current era. Customers prefer responding to emails because they trust email as a reliable source for contacting a company and staying up-to-date. Furthermore, it is observed that email marketing is a more useful tool than social media in some cases. Although social media is excellent in its way of engaging with the audience, email has the potential to convert leads into customers more quickly. You can easily send tailored emails to every customer, which can give them a personalized feel.
According to various researches, emails containing the recipient’s name and customized packages are more likely to be opened. And they consequently increase chances to engage in a conversation with potential customers. Email marketing is also appropriate for real estate business as it is feasible to evaluate its campaigns using multiple software.
4. Focus on Consistent Blogging
Most of us seem to forget how to unlock a more significant number of sales by ignoring the creation and publishing of quality web content.
Starting a creative blog is an excellent way to strengthen your web presence. You can start with an SEO optimized blog so that your posts show up on the search engine every time a relevant keyword is searched on the web.
It is a known fact that businesses that win the consumers’ trust sustain themselves for a much more extended period in their respective industries. Therefore, websites that offer reliable content and information to their visitors create a sense of trust. Hence, your content must clear all the doubts of a visitor about the specific product or service. Once the readers find your content interesting enough, they will share it on other social media platforms that could significantly boost your traffic.
5. Use Google Analytics to Market Your Content
To make your marketing strategy successful, you must use a useful analytics tool to evaluate the metrics. Google Analytics is a popular and valuable tool to track the metrics and use the information to improve traffic.
Besides, content marketing is an excellent way to attract customers to your blog and website. With Google Analytics’ help, you can determine the right external links, keywords, and popular sites for guest blogging to draw traffic.
6. Use Pinterest Boards and Create a Newsletter
Pinterest is an ideal platform to display images and information relevant to a real estate business. Use Pinterest boards to upload, highlight, or pin photos of your properties to reach your target audience.
Furthermore, you can utilize newsletter campaigns, a conventional yet one of the most efficient ways to build strong customer relationships. This way, you can send your clients information regarding available properties, sales, and offers to keep them hooked.
7. Hire a Professional Photographer
Good photography is the key to effective digital marketing. Poor photos of the available properties will not entice customers. A professional photographer will use the right equipment and editing skills to enhance your real estate sites’ appearance on the internet. It will draw more prospective customers towards your business.
8. Host a Webinar
Most of the time, potential buyers face difficulty in understanding real estate marketing. To assist your customers, collaborate with local businesses or event planners to co-host webinars and seminars on topics that interest your clients.
9. Be Present On All Social Media Channels
A significant amount of the population uses various social media apps and platforms regularly. Either for entertainment purposes or for growing their businesses, social media is a robust platform for everyone. A real estate business can benefit significantly by being present on various, if not all the social media channels. It boosts your chances of gaining the target audience’s attention and achieving word of mouth via social media.
10. Engaging Marketing Campaigns
A vital aspect of carrying out a marketing campaign is to ensure that it is engaging and responsive. People who are looking to purchase or rent properties desire quick and immediate responses to their queries. Furthermore, if your campaigns are not attractive, chances are the potential buyer may switch to a competitor. It is crucial to be responsive and engaging with customers regularly.
By the way, “Remember to include reviews you have from platforms such as TrustPilot as a means of boosting your social proof,” comments Ruban Selvanayagam of auction house sales company Property Solvers
Conclusion
As a professional real estate business owner, you need to think about every possible marketing aspect. For creative thinking, brainstorm, and develop the best idea that could lead your business to success.
Real Estate marketing is different from conventional business marketing. It is vital to draft the real estate’s digital marketing strategies with great precision to get to the right clients in a short period. With the methods mentioned above, real estate businesses can maximize their marketing plans to boost sales and make themselves known within the industry.
Upon hearing the word addiction, we envision drug addicts, syringes, and a lot of alcohol. Every day 128 people die due to drug overdose in the United States. Drug addiction is prevalent in society, and it affects people of every age. The addiction can result due to any reason.
Some people might try such stuff under peer pressure, and some start doing drugs out of depression to escape reality. Every day we see many homeless drug addicts lying around, and even our loved ones can develop a drug addiction. People with addiction not only endanger their lives but their families also suffer.
None of us would sit back and watch our loved one being snatched away by drug addiction. To help our loved ones cope with their addiction, we try talking them through. Our last resort is to find a rehabilitation center to overcome their addiction. Rehabilitations offer support and therapies for people with addiction and the people looking for a way to come out of that pit. Running a rehabilitation center requires trained staff, a well-built facility, and integrated recovery programs.
You have a well-established rehabilitation business, well-trained staff, and some patients or candidates enrolled in your recovery programs. How will you keep your business active and booming if there will be no one to visit your premises? A company cannot stand its ground without potential customers and finances. The purpose of having rehabilitation is to help people recover from their addictions and help them resume their healthy routines. With fewer people knowing about your services, you will soon run out of finances, and you might have to close your business for good.
Marketing strategies to grow your rehab business
Marketing plays a pivotal role in the accomplishment of a business. If you want to boost your rehab business, refer to a drug rehab guide to know about the tactics and strategies. The modern marketing trend is more about digital marketing than following conventional ways. The following tips and tools can help your marketing campaign and boost your business growth.
Online presence
Conventional marketing involves publicity through newspaper ads, TV commercials, and billboards. In a world where technology has its roots dug in every aspect of our life, the old methods are less functional. You can still avail of these options, but you cannot overlook the benefits of digital marketing. We can fetch information within seconds about anything that we need to know. If you want the public to notice your organization or business, make your presence on the mediums they use the most. Incorporating an online marketing strategy in your marketing campaign can boost your marketing and your business. You can increase your brand awareness by having your website and make it searchable. People looking for rehabs will notice your business while they are fetching information from the internet. Having a website is like an employee that works for you 24/7. A website that can provide every detail a visitor is looking for can boost your business in the longer run.
Understand your patients
One of the most critical factors in marketing your rehab center is to understand your target audience. When you step into the digital realm of marketing, identify the people that will pay attention to your message. It is vivid that people looking for a solution to their addiction will look for a rehab center. Identifying who needs your services, how old they are, or where they will help shape your marketing strategy.
Search engine optimization
Suppose a person with addiction decides to recover. In that case, the first thing they will do is look at the rehabilitation centers’ details in their vicinity. A website with an optimum search engine optimization will appear first on Google search. Paying attention to your search engine optimization plays a pivotal role in your search ranking. People tend to explore the options that appear on the first page on Google and rarely explore the other pages. If you wish to let your business make it to the top of Google ranking, work on your website’s search engine optimization.
Publish content
When we visit a doctor, we assume they know all the details and medications for a disease. How will you feel if you see a doctor and get a reply that we do not know the solution? None of us will revisit that doctor ever. Owning a website is not enough. To let people know that you know what you are doing, publish relevant content that enables a reader to understand your expertise. Posting genuine and authentic content on your website gives people a message about your skills and service quality. It also enhances your trustworthiness.
Add informational pages
When you publish content on your website, do not think of it as something complicated. It can be as simple as posting blogs or adding informational pages. Creating content around specific keywords not only enhances your SEO ranking but also builds your brand rapport. Having informational pages on your website can answer many questions for people seeking rehabilitation services.
Go for link building
It is one of the most operative marketing strategies that has paved the way for many businesses to boost their revenue and increase their consumer base. There is no easy way to do that, but you can slowly and gradually opt for link building to your website once you have a website. Asking or collaborating with fellow businesses to incorporate your business link in their blogs can improve your SEO ranking and make you an authentic source.
Use social media
Other than publishing content on your website, another effective way to get your business seen is social media. Around millions of people are using social media and get to know about many things from their newsfeed. Creating your social media pages and posting relevant content can get people’s attention and let them know about your services. Use every social media platform like Facebook, Twitter, Instagram, and LinkedIn to reach as many people as you want.
Conclusion
The technological transformation in the modern world has moved human life to a greater extent of digitalization. Everything is just a click away; our work, study, and even leisure activities revolve around our gadgets. Marketing is the ultimate component of any business.
Suppose they won’t promote or let people know about their existence. In that case, the purpose of having a business is no longer valid. Rehabilitation centers are striving their best to help people with drug addiction and keep their businesses running. And marketing trends are essential to promoting business growth.
If you want to become a successful content marketer you must have some basic knowledge and strategies to get started. You need to be the informational expert the company you work for, or the business you are offering.
We hear the talk of success and the importance of motivation all the time. To focus solely on discovering your abilities as an individual and being consistent with your ambitions. Nearly every business lays a particular focus on this philosophy. But despite everything, over half of the new companies shut their operations within the first five years. And online business is no exception. It doesn’t mean that motivation is wrong. But many organizations fail to walk the talk or work in letter and spirit to achieve their dreams.
Does this mean that they are not loyal to their ambitions? Do they not put in enough amount of solid effort? Or they jump the bandwagon and don’t quite discover their niche? The answer to some questions may be: yes, but mostly, it lies in a straightforward response. And that response may overlook the need for some measured steps to stay all relevant in a digital age.
That’s where marketing comes in. If you don’t market your product, brand, or philosophy, you won’t do a profitable business. In other words, you must do a few things to be visible and be in the conscious memory of people. If this happens, you’ll remain prominent in the market and the active memory of the masses. If this isn’t the case, and if you don’t strive to be noticeable and project yourself, your chances are slim. In terms of an online business, digital marketing serves as the lifeline and the fuel for success.
The reason why some brands succeed is that they consistently market their business. That is why they gain a competitive edge in the market. If you think you have not been able to do it but want to, you have come to the right place.
DIGITAL MARKETING TIPS FOR YOUR ONLINE BUSINESS
This article will share the tips to gain a competitive advantage over other online ventures, even significant competitors. Let’s begin.
Utilize Optimization Techniques
Your online business will only succeed if it has a thriving website. And any such platform will require good optimization to fetch the top search engine rankings. The key is to put into practice proper Search Engine Optimization (SEO) techniques and the key-phrases including the Whitehat SEO techniques. While the on-page SEO does help you get maximum clicks, you need to do something more. The purpose is to add more credibility to your website and give it exposure. That is where the off-page SEO comes into play.
In today’s digitized age, it is imperative to be aware of digital marketing techniques. Without using one of the methods, we cannot ensure substantial outreach. Let’s ask ourselves, what good is a fabulous product if it can’t reach the masses and gain their attention? The key is to create a mix of both methods for sustained outreach. https://victoriousseo.com/blog/long-tail-keywords/ strategies also would help you to optimize the business website.
You can use content or the information you post on your website that’s aimed at your audience. SEO content marketing is using content that’s written with the goal of attracting traffic to your website.
2. Take Advantage of SEO Content Marketing
Search engine optimization or SEO is the process of optimizing a website so that prospect clients can easily look for it with search engines. You can use content or the information you post on your website that’s aimed at your audience. SEO content marketing is using content that’s written with the goal of attracting traffic to your website. While you can do this on your own, you can also hire services such as SEO content writing Perth or other similar businesses.
Here’s what you can do with SEO content marketing:
Keyword research: Before you start writing or before you hire content writers for your website, you should do a keyword research to ensure that the content can effectively generate traffic. With this step, you’ll know what keywords are most often searched for. This means, content writing can focus on topics that prospect consumers are already looking for in the web.
Keyword optimization: With keyword optimization, you’ll know how and where to use keywords in your website content to optimize searchability.
Promotion: You can widen the reach of your new content by sharing it through your social media networks. You can also build internal and external links to your content. A simplified reason for doing this is to helps search engines easily find your website.
3. Opt for Programmatic Audio
When we talk about marketing an online business, then audio has vital importance. Whether you have an e-commerce store or a startup, this one will be beneficial. And there is a reason we have mentioned it even before stating the significance of the video content. The truth is that podcasts and many apps rely entirely on audio, and they are the next emerging phenomenon. For the wise, it’s a perfect opportunity to promote the content.
You have to place some ads in the most-listened-to audio on some prominent websites. The exciting part is that you can choose from several different ads to suit your business needs. So remember to take the fullest advantage of audio advertising for your brand’s promotion.
Online business has always been competitive, so you will need to go a bit out of the way to ensure you succeed. When you are on a mission to market your product and gain a tremendous competitive advantage, collaboration becomes super important. Getting some influencers to promote your brand or product is essential in a challenging digital environment. This method is guaranteed to win you some new clients and retain the existing ones.
Here, the term of micro-influencing is essential. In terms of estimates, smaller influencers with decent reach are much better than the major ones. But remember that the influencer you pick for endorsing your online products should be prominent. The key is to select a fair-price yet strong influencer.
5. Initiate a Referral Program
It is the step where most of us will realize the importance of retaining loyal customers. It is because you will want them to bring more customers to you. The advantage of any online business is you can turn customer interest into sales sooner than a conventional method. And here you have two choices. You can either ask them to bring their relatives or friends to the fold. Alternatively, you can create a reward system.
The purpose here is to create a winning situation for all to ensure their substantial participation. Every person that becomes your customer is another step forward towards an expanded outreach. So, giving some reward to the winner is a must.
6. Leverage Social Media
No marketing campaign or strategy for an online venture can go any far without consistent social media attention. It is essential to leverage the platforms to make a noticeable impact and maintain a competitive benefit. Ensure you understand the dynamics of each social media app so that you can utilize them as such. Now, you may be good at a platform better than others. You may focus on it more instead of jumping the bandwagon and doing random stuff in this situation.
Analyze and identify which platform helps you get the most attention and then focus on that. But don’t forget that the relatively smaller venues can bring higher traffic to the website. With the larger ones, the brand voice might fog away in the crowd. Every time you share something on a social media channel, remember to provide a link to your online business pages.
7. Utilize Some Visuals
The importance of visuals will never die down as far as digital marketing is concerned. You cannot focus on achieving some clicks unless you are visually appealing. Any online business can have excellent aesthetics by leveraging the feature of the video. It would help if you banked on the social platforms as that’s where the video is making its impact. At this point, there’s no harm in investing some money in video advertising. Again, the question of which platform to choose arises. One way is to place your ads in YouTube videos, while another is to work with other brands in this regard.
Final Word
Digital marketing is the only way an online business can survive online in today’s atmosphere. If you want some competitive edge, it’s only possible by leveraging some out-of-the-box and unique ways. The key is in identifying your niche and choosing the companies and platforms that complement your brand. Staying prominent and relevant across online platforms through digital marketing may allow for sustainable growth.
If you want to become a successful content marketer you must have some basic knowledge and strategies to get started. You need to be the informational expert the company you work for, or the business you are offering.
Content marketing has changed a lot as the years passed by. The ways to advertise a product or business have improved for the better and even the media we now use for marketing has had a huge revolution.
In this modern era of daily changes and improvements in technology, none of the ways we once used for marketing might have a good result. By this, I am referring to traditional forms of marketing which would somehow bore people these days. So to be a successful content marketer, we need to consider modern techniques for marketing our businesses or products. One of the most effective advertising techniques these days is content marketing.
What is content marketing?
In simple words, content marketing is a form of marketing a business, product or brand with which you have to create, publish and distribute useful and relevant content about whatever your subject is, to answer people’s questions on the content and give them more detailed and relatable information regarding the specific content, to turn them from a simple audience to future customers for that business.
By now, you surely are wondering why content marketing is considered a beneficial strategy. In order to market our content, nowadays, we need to consider different methods as we once did in the past, because a lot of things have changed and there are more ways for marketing our content and capture more attention to our business or brand now.
Content marketing needs to be kept consistent so that you provide the audiences with up-to-date, valuable content about a certain business, and you are actually making them trust you and know you as an expert in that specific field.
What is a content marketer, and what does he do?
A content marketer is a person who is responsible for creating worthy content, planning them, and applying strategies to make customers out of the target audience.
Despite what most of you might be thinking by now, all a content marketer does is not marketing for a certain business or product, and blogging is not their main job. It is something much more than what you think it is.
There are a lot of tasks than just making a great blog with a catchy title for a content marketer. He is responsible for creating a valuable content marketing plan, an editorial calendar that can include case studies, research, tweets, blogs, videos, white papers, checklists, infographics, emails, letters, webinars, presentation, web copy, and plenty of other creative forms of communication.
Also, a content marketer needs to have a lot of detailed information on the content he is going to market, and he must have complete knowledge of their prospects. For example, their needs, when they mostly search, what makes them click on a web page, how to attract their attention and what they need, and more. So a very deep recognition of the mighty customers is needed so that content marketers can make them their upcoming customers and consistent buyers.
I found a very useful YouTube video on what content marketers really do, which I think would be great to share it here so you can watch it for more tangible information on this.
How to become a successful content marketer? (Make People Read and Love Your Content)
As a content marketer, you are the source of any information on the content creation and marketing plans of the company you work for. You need to have a few traits in order to be good at creating and marketing any kind of content. Some of the characteristics of a successful content marketer are as below:
Desire for responsibilities
The number one characteristic of a content marketer who is good at his job is to have a desire. You should not just look at your content marketing plans as a force task that you need to finish and give up as soon as possible, and You need to have a desire for what you do and the content you are creating. This desire would later lead to a very impressive piece of content that would fascinate anybody reading it.
Faith in the result
Another trait you need to have as a marketer of certain content is to have faith in what you do. Believe that the content marketing strategies you are creating are going to rock and are going to take your associated company or brand steps higher.
Great sense of imagination
It is a must to have an imagination as someone who is going to create and market content for a brand or company. Later, turn the imagination into words, and that’s all you need to be different and effective. You need creative and fresh ideas in order to compose good content marketing plans, whether it is a simple blog, infographic, book, or any other form of content. Ideas are the products of imagination. So try to make the best out of what you have in mind as the imagination of that specific subject.
A good amount of Knowledge
It is so obvious that a content marketer should have a basic knowledge of what he/she is going to create content for because he is responsible for introducing a brand or product to new people and convince them in becoming a customer. To be able to market your content, you need to either know the subject or research to get this information and begin rocking it and taking the whole business to the next stage.
Persistence and hard work
The world of content marketing is so huge and competitive, and you need to know if you want to chicken out in the midway, you are just wasting time and energy. There are lots of companies that begin with a simple content marketing plan and start a series of blogs, videos, books, etc. but they do not keep the required consistency and would be disappointed. Keep in mind that you are not going to be seen this easy, and this is why content marketing needs a lot of persistence.
How to make people read your content and love it?
You now know a bit more about the definition of content marketing, what a content marketer does, and what traits you need to have as basics of the journey to become a content marketer. Now the time has come to know the strategies you need to know and apply so that the content gets read and noticed by others because that’s all you need. You need to capture the attention of the prospects of your relevant business so that you’ll have the chance to make customers out of them. Below, are the tips to make people read and love your content:
Make your own content (be unique)
The first step towards a great content marketing strategy is to create unique content that differs from similar subjects around. Whether it is writing a blog, a book, or a simple article, learn how to keep the originality. It is not a bad thing to get inspiration from other similar contents all over the web, but try to write them in your own way. To me, it is the most important factor, and that difference is what drives people’s attention to what you have created.
Prepare to create the content
Before starting to create the content, you are asked for, ask yourself some questions and decide how the content is going to be created regarding the answers to those questions. Questions such as: who the target audiences are? What do they search more when it comes to similar content like yours? Where are the target audiences? What would audiences be interested in this sort of content? And more questions like this.
The answers to the questions above would help you decide on the content marketing strategy, which is most appropriate with your associated company, business o brand.
Be active on social media
Nobody can deny the power of social media these days and the effect it would have on the growth and recognition of all kinds of businesses. You need to consider social media as the place to share your content and be sure that helps, especially when you include popular social media platforms like Twitter, Instagram, and Facebook which have the most daily active users.
So be sure to share your content (whatever it is) on social media so that they’ll be seen, and you’ll get clicks and visits to your website and the source.
Actually, the primary platforms for a modern content marketer to focus on for sharing content are the popular social media apps.
Use the best social media analytics and monitoring tools
As I mentioned above, you cannot overlook the power of social media in your own content marketing strategy. That requires you, as the content marketer, to be active on the most popular social media platforms and be active on some of them at the same time.
It is not easy to manage several social media accounts at the same time since it takes lots of effort and time, but you cannot just ignore them, as well. I have a wonderful solution for such issues.
I, as a professional digital marketer, have always used social media analytics and monitoring tools to make my job easier, and that’s my recommendation for people like me. Inosocial has tons of services for all social media. Monitoring and analytics are one of the main services of Inosocial.
Social media analytics
Every business needs to analyze how their content marketing strategies are working and how are their audiences reacting to them. These are all possible through the Analytics service of Inosocial, which gives you complete information and data on all your social media account. Some of the main options of the Inosoial analytics tool are:
– To find the best time to post
– To track Engagement growth
– To track Audience growth
– To find Top post
– To find Top users
Social media monitoring
Businesses trying to market their brand or products on social media platforms should not just sit and expect their accounts to grow and get the best results out of social media. They should monitor their performance and keep track of what other relevant businesses are doing. The main options of the Inosocial monitoring tool are:
Hashtag generator: Use hashtag generator for Facebook, Instagram, and Twitter to get more impressions and reach for social network’s posts and content.
Influencers finder: By giving the words to the system, you can switch between the related content or influential people of that area of interest.
Competitor finder: Track hashtags or keywords to find who is talking about those topics. Stay at the top and always rank higher on the market by finding competitors on social media using social media listening tools.
Instant notification of mentions: Monitor who is talking about your business by using social media listening tools.
Reply to mentions: Respond quickly to the clients using instant notifications services within management tools.
Try guest posting
Another effective way of gaining organic traffic is to post as a guest of different popular websites or forums. You need to be a little more creative in content marketing here because you need to advertise indirectly so that the host website would not collapse your post. Good guest posts would have a wonderful effect on any content to be seen more.
Create relevant content
To become a successful content marketer, first, focus on more relevant and similar things. Just imagine you are creating content and marketing a small newly made business on a local neighbor, which offers the same services as a huge similar company does. You cannot target that huge company at the very beginning, and you need to focus on smaller businesses the same as yours first, and then step by step as you grow, consider that well-known company a competitor and create relevant content competing with them in the future.
Be disciplined in sharing content
Discipline is a must in every task you want to be successful at, so have a scheduled content marketing plan on when to share content on both the source website and social media. Successful content marketers should have weekly and monthly content schedules.
Below is an example of a great marking plan calendar from Rebecca Vandenberg, which can help you a lot, and you can choose this as an inspiration to yours.
It is useless if you are only thinking of the desktop version of the website and keeping marketing limited to that. Most of the people all over the world only use their phones to connect to the world and search for what they need from their smartphones. So remember to optimize your content for mobile as well, so that you can get attention from smartphone users as well as desktop users.
Do not be afraid to take risks
If you want to be different in content marketing, and capture more attention than your counterparts, then be fearless because being different requires creativity and new experiences. So do not be afraid to try new tactics and turn your imagination into reality.
Respond to feedbacks
It might be hard and more challenging to cope with the negative comments on your content and the company you are associated with, as the content marketer of that company, you need to be responsive to such behaviors because that’s what changes people’s minds towards your content.
Try to Respond to the negative feedback you get in a very convincing and logical manner.
Keep it easy to read (Use shorter sentences, words, and paragraphs)
This tip is one of the most important ones, and even Moz.com really emphasizes on considering this tip. If you open about five similar blogs, which one are you doing to decide to read? The one which has long paragraphs without breaks and enough spaces and long philosophic words, or the one which has smaller paraphrases which are easier to read? Of course, you’d go with the one which has smaller paragraphs and also easier words.
So try to write as easily as possible so that the ones who do not know great English can easily understand what you mean overall. Use shorter words instead of longer words, as their synonyms, to create better content marketing plans.
Conclusion
All over the world, different businesses and brands all have the same goal, which is to create content that would boost their business, and their customers find them useful. In this era, one of the best ways to get people’s attention is content marketing which would help your content to be seen, and you’ll get business growth as well as a customer base that trusts you and finds you informative.
The best iOS editing app is Darkroom. I used it for several weeks and here are 5 reasons it beats the beasts like Lightroom.
In this post, I’ll let you know what the best iOS editing app is and why I believe it can beat Adobe Lightroom by all means. But before that, here’s the story that got me to write this article.
I used to like my friends’ photos on Instagram, thinking about why they look so cool. It was a terrible feeling of envy that made me post less often.
I knew it’s about the filters and edit. But just how? Is someone helping them? Are they using a premium version of apps that I’m not aware of?
I even asked a couple of friends to recommend me online editing courses. But all I got was weird eye-rolls and people saying, “that’s too much for an Instagram photo, dude.”
However, I kept looking for a way to make my IG feed look better. And I finally came across a list of the best photo editing apps for iPhone!
Next thing I know, I am trying all of them (those with free trial of course) to see which one is going to save my butt. And I found it—Darkroom it is.
Why Do I Love Darkroom Over Adobe Lightroom?
If you didn’t read the above story, let me catch you up. I searched for the best photo editor app on iOS, and I came across Darkroom. After using it for several weeks and comparing it to other well-known applications such as Lightroom, I can say that it’s the best.
Here’s why.
#1: It’s Cheaper
I wasn’t looking for a monthly or yearly subscription plan that charges me a couple of bucks. That’s because I’m not a professional photographer.
All I wanted was an easy-to-use, sufficient, and cool app to make my images look awesome. So, when I heard about the life-time purchase, I was excited.
Don’t get me wrong, it costs $49.99 on one-time buying and it’s not cheap. But compared to an app like Lightroom which has no lifetime subscription, it’s a great deal.
Fun-fact, $49.99 is what you pay for Lightroom’s Yearly 100GB plan! So, I knew I’m getting a good deal with Darkroom.
However, Darkroom is quite cheaper in monthly plans as well. While adobe charges you at least $9.99, the prices for monthly subscriptions start at $3.99 on Darkroom. (That’s a huge difference).
#2: It’s Not Complicated
Let me be clear, the best iOS editing app must not be complicated to use. That’s what I love the most about Darkroom’s interface. It is clear, guided, and free of unnecessary options.
That’s not what you usually get in Adobe products. The first time I used Lightroom, I felt like it’s best to look for an online course on ‘how to edit your photos’ as soon as possible.
Since you can use Darkroom horizontally, the wider screen allows you to see all the options and try them out quickly. That’s what I did for the first few days. Just changed stuff to figure out what it is and then undo the changes easily.
So, if you’re not a pro editor, it’s the best bet. Unlike Lightroom and other similar apps, you don’t need to know the jargon or worry about the histogram. It’s more like using IG’s editing options but with a better interface and tons of extra features.
#3: You Can Do More Than Photo Editing
Okay, I was going to pay $50 for an application. So, I wanted it to be the best editing app on iOS, but I also wanted it to be more. (Sounds greedy, right?).
When I found out that you can edit videos with Darkroom as well as raw images, I said, “this is it.” Who doesn’t like the idea of buy-one-get-two? Not me.
If you’re looking for the best iOS app to edit videos, Darkroom might be the one. Of course, don’t expect it to be as good as Premiere Rush or inShot, because it’s mainly designed for photo editing.
But it offers all the necessary tools one might need to create a cool Instagram video or make a slideshow of the September’s trip to Ohio.
Here are some other cool stuff you can do with it:
Adjust focus on background and foreground
Create your filters
Apply one edit to several photos at once
#4: Darkroom is Designed for iOS
It’s responsive both on iPhone and iPad. Moreover, it supports side-by-side view to edit two photos at once on two different windows.
When you turn your phone aside, a horizontal mode allows you to use two hands to manage the progress—which a savior. Plus, you get hundreds of handy shortcuts for most repetitive actions.
I remember using some free app on my iPhone X back in 2019 and it forced me to use every single feature in vertical mode. (and it sucked).
But I had no trouble turning my phone aside and continue working on details in horizontal mode on Darkroom. That helped me to see more details on my photos and spot more issues to fix as well.
#5: It’s the Best Photo Album App as Well
Let’s be honest, iPhones don’t offer the best photo albums by default. I’ve always had this problem that I couldn’t sort my images properly. But not anymore…
Darkroom has a minimalistic feature to help you categorize your image files and rename the folders so that you have a professionally sorted album.
While it’s a basic feature for an app that costs $50, it’s still fun to use and worthy of mention.
iOS editing apps pricing
If you’re not going to edit every photo you take, it’s not worth it to buy Darkroom. There are some other practical free alternatives such as Snapseed that will fulfill your needs.
However, if editing photos is a thing to you, and having the best iOS editing app would make you feel the power, go for it. It’s better than other expensive ones (aka Adobe products).
Can I Use it for YouTube Video Editing?
The video editing tool in Darkroom is not sufficient for heavy projects. So, you’re better off not using it for YouTube videos or other comparable clips that will be streamed on professional platforms.
Adobe Premiere Rush is a way better choice in that sense. That’s because you get to shift the projects on different platforms and devices whenever you want to.
Conclusion
VSCO is good (sure), but the best free photo editing app on the iPhone is Snapseed. It’s not going to charge you for membership and its interface makes adjustments as easy as possible. Plus, it’s made by Google! So, it’s a trustworthy application, too.
Man is a curious animal that thrives on communication. We wish to attain information and then impart this knowledge to our fellow beings. Books have always been a passionate interest of the human species. The wave of digitization also affected our libraries, and we arrived in the era of eBooks. The art of self-publishing has made it easier for an author to write and market his/her work. Let’s talk about some essential elements of eBook marketing a beginner must learn.
Why do eBooks matters?
Many qualities of eBooks make them preferable over printed ones. However, printed books are still popular among the current generation. For example, publishers in Canada and other areas are still printing books to millions of readers! E-books make 20% of the total book sales in the United States. But there’s no denying that the eBook market is still a billions-of-dollar industry.
You can buy eBooks instantly by downloading them from the internet.
You can share the content of an eBook easily with anyone on the internet.
These digital books are convenient to carry around and transport than printed ones.
They don’t take up much space, and you can create a library on your smartphone.
You can read them in the dark and change the font size as you please.
The read-aloud feature helps blind people enjoy and learn from eBooks.
Authors can update their books, and the cloud technology can incorporate such changes in your version.
Why go for eBook marketing?
Let’s talk about certain beneficial aspects of eBook marketing that you must be aware of:
EBooks have valuable information your customer can exchange for his/her knowledge. You can write multiple blog posts, but consumers won’t give away their contact information for them. But merge your most popular blog topics into an eBook, and people will download them after giving up their emails.
eBook marketing provides a subtle advertisement opportunity. Customers can learn about your brand/services without feeling like being directly advertised. Traditionally-produced books take months to complete. But eBooks are easy to create and convenient for your reader to access. You can hire a writer and tell him/her your ideas, which will become an eBook.
Writing eBooks establish your authority. You get targeted leads since you write, considering the interest of the audience. People give you their contact info, thus growing your email list. Not only that, but eBooks also boost your brand loyalty and credibility. This inexpensive and effective strategy works well as a content promotion tactic.
What you need to learn about eBook marketing?
Here are some procedural aspects of eBook creation and promotion you must be aware of:
Eye-catching Title: Customer makes purchase decisions after glancing at the eBook’s title. You need a title that is short but specific, to-the-point, but comprehensive. The customer finds value in the title. A wrong title may convince a customer that the eBook’s not worth his/her time.
Informative table of contents: An eBook demands an organized outlook. Organization comes from adding a table of content. It helps readers skip boring subjects. An eBook that lacks a proper TOC makes reading difficult and time-consuming.
High-quality content: Writing high-quality content is the most challenging element of eBook production. Your content must be educational and meaningful. Deliver information to your customers in a conversational manner. This way, you can even make math sound fun!
Backlinks and references: Add backlinks into your books. These backlinks will take the reader back to your landing page, displaying your products. Include references that lead readers to your previous content. As the reader’s already engaged, you’ll get reasonable conversion rates.
Visual elements: Sheer textual content exhausts the eye. Balance it by adding visual content. It can be graphs, pictures, or diagrams. They help to emphasize the concept you are trying to deliver. Monotonous text can make readers lose their interest.
Mobile-friendly layout: Remember that your customers use different devices to read eBooks. You need to adjust your eBook’s layout to every device’s specifications. The book needs to be mobile-friendly. Make it available in MOBI, EPUB, and HTML5 as well as in PDF.
Social proof: Case studies are social evidence of the productivity of investing in your business. Give them case studies that talk about your business interactions with previous customers. If you don’t have any tasks, create a hypothetical example. Be creative, genuine, and honest.
Sharing options: Some people offer sharing options on the landing page, but not all customers find it comfortable to visit that page and then share your eBook. You should include sharing buttons inside the book, preferably on each page.
CTAs: Don’t let readers be unaware of what to do with the information they’ve just received. It would be best if you utilized this comprehension into profitable action immediately. Give appropriate calls-to-action to your customers. “Shop,” “sign up,” and “discover” are some simple CTA examples.
Beautiful cover: Don’t forget to proofread the book once it’s finished and add a beautiful finish. The layout of this cover must be under your brand theme. You must ask a graphic designer to use the same color scheme your business layout follows.
Suggestions for eBook marketing
Select your eBook topic wisely after thorough research. Don’t write about something you don’t understand properly.
Don’t forget to add an author page in the eBook to introduce yourself.
Don’t give too much information in one eBook. You’re writing from a business point of view. Why write one lengthy eBook when you can write and sell three short ones?
Don’t just rely on case studies as social proof. Try adding some reviews and testimonials. Tell the reader how many times your book has been shared and downloaded.
Use websites such as Shutterstock to get royalty-free images for your eBook. Use Grammarly to enhance your writing level and to avoid grammatical mistakes.
CONCLUSION
A 2014 Pew Research revealed that 50% of Americans had a dedicated tablet or e-reader device. That’s why eBook marketing is a productive way to reach potential customers. Many online services can teach you how to create an eBook in a few easy steps. Don’t make your eBook an eye-sore for the reader. Make it as informative and educational as possible. Include visual elements and add sharing options; don’t forget to add links to your websites inside the eBook. Following these simple instructions will ensure a successful eBook marketing campaign for your brand. Just remember to be honest with your topic and truthful to your audience.
To boost your Instagram account use these top 10 tools.
Having an Instagram account now is necessary for every user apart from what they do on Instagram. It can be of great benefit for all kinds of people all around the world. Even Instagram is a place to market your products if you are running a business account.
Making money on Instagram is also possible, once it has a creator’s account option on it. However, tools are an inevitable part of the world of technology. Tools can speed up your actions on Instagram.
But what tools should you use on Instagram? Of course, there are many options out there to use, but not all of them are
1.Instagram Photo editors
Let’s start with what an editor can do for us. With the help of photo editor, not only can you make a picture stunning, but also you can create an Instagram feed that has harmony. Here I would insert some images that give you ideas on how you can get the help of an editor.
For example, if you like to have a modernized Instagram feed, I suggest you use a pure light color on the background. All you need is going to the editor app, choose the picture, select the line with tools there, and change the background to any harmonized colors.
Or you can insert three-pictures with a light color, and three with the dark colors. There are other options, like adding a frame with any colors. This action gives a small space between pictures.
If you are making content, you can add a cover to the video you are making. I would also put the tutorial on how you should add a cover to Instagram videos.
Another important use of video/photo editor is that you can make the posts with the right dimensions.
2. Instagram Video editor
If you are using iPhone, then easily can edit a video from Galley or using iMovie. Completely free tools, available on iOS devices. However, there are other apps; you can also edit videos.
I go to the category of my apps, and find the most rated, reviewed apps in the photo and video editing category. I have shown it in the section mentioned above of editing photos.
3. Schedule Instagram posts
Thanks to the coding that made it easy to send posts in advance! Using an Instagram scheduler is an effective way to save time and energy. However, the functions of the scheduler are different.
Some of them like Facebook creator studio, schedule posts with a single picture, or IGTV. There are many out there like Hootsuite or Later in which you can schedule carousal too.
4. Instagram Repost
If you are going to republish an Instagram post, you no need to download the posts separately and rewrite the caption (as Instagram caption cannot be copied). With the help of the repost app, you can give the app a link (you should copy from the post you are going to republish). The app will make it ready and directly from the app you can publish to Instagram.
5. Posts on Instagram from pc
The first-day Instagram launched, there was no option to post from PC, but now there are many easy ways to publish from laptop or desktop.
Here is the complete guide to how you can post from the computer, but please notice that you can only post (pictures, and IGTV, or sending messages) from PC.
6. Instagram Analytics tools
Some software like Hootsuite gives you Instagram analytics. However, if you want to get free analytics tools, you should link your Instagram account to an Instagram creator studio. In this source, you can read all about the Instagram Creator Studio, how to set it up, and how to use it.
7. Find influencers
The factor in finding the influencers can be the number of followers, posts like comments, their engagement rate, the category of activities. So, if you find a tool that you could filter the factors mentioned above, then you sure can find the influencer you want. Then, you can contact them by the email address they provide on their profile, to collaborate.
8. Hashtag generator
If you search the internet, there are also available free tools, and you can easily use it to generate hashtags for your Instagram posts.
All you need is to type in the keyword and select the hashtags (the number of sharing Is beside the hashtags name) and copy them to the clipboard. Then quickly add them to your posts.
If you are using the Instagram app, then you better open it on a browser, then you can copy and paste while writing the caption.
9. Instagram username generator
If you are looking to find a specific username is available or not, you can get help from Instagram itself. On Android devices, if you go to the Edit Profile, and type in the username you want (before saving the username), Instagram will show the availability by a green button.
There are other available free tools that you can generate the username.
jimpix.co.uk , nordpass.com , lingojam.com are some of the available free tools to generate an Instagram username.
10. Instagram video Downloader
I have always used downloadgram to download my videos. It is of great help and free tools to download all Instagram videos. Please notice you cannot download the videos from private accounts.
I suggest if you are looking to find videos that are easy to download, you should see them from the Instagram explorer.
The best chatbot platform for creating an AI chatbot on Facebook with integrated Facebook commerce. You can create a Facebook message both quickly and easily, no coding required. The platform’s simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. You can make a simple bot answering customer service questions or integrate it with Shopify to monetize your Facebook fan pages … where f-commerce and ai-commerce come together … 100% free to get started.
All in all
If you are using Instagram, and you are going to boost your account, you should use the tools mentioned above. It is well worth it.
Many people dream about being a social media manager; we will make your wish come true and guide you for being a successful social media manager in some steps. You should be highly active, motivated, good at creating content, etc.
Social media is one of the significant trends of this era and has attracted many people of all ages. Many people dream about being a social media manager, and here in this blog, we would give what you need if you wish to become a manager on the social platforms soon.
What is a social media manager job description?
The first thing you need to know before being a social media manager is its job description. It will broaden your horizon, and gives you an insight about what is the job duties of the social media manager. If you see that you are interested, you will go for the next step which starts working as a manager of social media profiles.
Determine the company goals, strategies, and planning
Brand awareness and online reputation
Managing the content including the website
Working on Search Engine Optimization (SEO) and traffic (the number of visitors)
More leads and sales
Management of Brand reputation
To be a successful social media manager, you should be highly active, motivated, good at creating content to bring more customers through your writing and art skills (photos, gifs, and videos). You should turn the fans into customers and customers to advocates.
How to be a social media manager?
If you are wondering where to begin your career as a social media manager, you should first see how ready you are, and then you can apply for the social media manager job title. Better you follow this instruction:
Read about the social media marketing job description. Generally, it is related to prepare and boost a social media account of a business, which could be one strategy to increase the revenue of that business. This job is not as easy as it seems, and it involves many skills (writing, business skills, copy-writing, art skills, time management skills, team working, etc.) which you should know before starting this job.
Study more about Small and medium-sized businesses (these are more active on social media than large-sized companies) and their functions and categories. Study How social media would work for small and medium-sized companies. You can go to some of the business profiles on social media and see how they might sell their services and products.
You should read about some concept such as return on investment (ROI) and how does social media help to increase ROI, and also study more about how long does it take to enhance a brand through social media marketing.
Most importantly, try to prepare your own social media profile, and make it professional, and it is better to work on the most popular social media like Facebook Instagram Twitter, LinkedIn, etc. This step is critical because it does work as your resume or portfolio. Of course, you may also have to submit a resume in addition to your profile, so you should also make sure that this document is strong and reflects you as a professional as best as possible. Should you feel you need some help with this, you may wish to work with a service like www.arcresumes.com to create the perfect resume that will help you stand out when you do go ahead and start applying for jobs.
So, someone who wants to hire you would first look for your social media page and the way you could make it big.
Follow the brand or the categories you like more, or at least you have more information about it.
Connect with the related influencers.
Make a list of associated requirements such as hashtags, target market, competitors, etc.
Learn all the relevant software, including post schedulers, hashtag trackers, analytics services, etc.
Work with some of the social media manager software before applying for a job.
Write a plan for yourself as a social media manager; this pre-paid plan would help companies to know how you might help them to increase their revenue.
Prepare your statement of interest and Contact related companies.
Don’t forget to include your proposals for the brand before going for an interview.
Good luck!
How to automate social media management?
Obviously, as the number of followers and clients grow, you will be busier, and the number of tasks on social media will grow. Then that’s the time you decide to leave some actions to an automated social media manager such as a post scheduler. Then you can spend your time on more important tasks on social media.
Listen to what others say about your business
Social media monitoring tools are a big help in giving you all the information you need to know about competitors, audiences, behaviors, etc.
Analyze your competitors
Analyzing competitors is highly recommended to find out what works and what doesn’t in the field of your business. Moreover, as a social media manager, you need to study your audience’s behavior and choose a strategy based on their activities.
How much a social media manager makes per year?
The typical pay for a Social Media Manager is about $15.28 per hour, according to the pay scale website. The average payment of a Social Media Manager is approximately $45,944 per year, and this might increase up to $120,000 annually. If you have decided to work as a social media manager, you can study any business or marketing courses, or you can start it without any necessary university education.
You should first go to the checklist above, and prepare yourself for being a social media manager. Then you can have your boosted profile on social media and send your resume to some of your favorite companies to see if you would have any opportunities. Also, you can look for it through a job-related website such as “Indeed.”
What are the most important traits of a successful social media manager?
As Steve Jobs said: “Hiring the best is your most important task.”
A social media manager must have the ability to maintain perspective and, most importantly, not take things personally because it supports the brand’s health and stability.
Now let’s review the signs of emotional maturity of a social media manager:
Create a space between feelings and reactions.
Be compassionate to yourself and others.
Understand who, how, and when to ask for help.
Maintain positive attitudes.
Be truthful.
Communicate properly.
Be responsible.
Be accessible.
Have a sense of humor.
Have the ability to resolve – not inflame.
Be adaptive.
Be innovative.
Care about the brand and audience.
Be friendly and responsive.
Be respectful.
Be criticizable.
No matter if you are a social media manager, marketer, blogger, etc. you should follow the mentioned tips to be successful in your job. Since you work in a team, you should improve your team working personality to enjoy your job and be a useful person.
All in all
Working as a social media manager is not as easy as you might think, because you are responsible for increasing the income of a company through social profiles. Therefore, you should be able to be up to date and a bit predictive about the future of social media trends.
The predictions would help you to prepare better content or be aware of any investment in social media marketing in the coming years. Statistics show that people will choose watching videos rather than reading content in the near future.
Therefore, as a social media manager, you should have a close bond with the video marketing team, or you should broaden your knowledge in this field and prepare the right content at the right time.
Usage of smartphones or desktop highly depends on the age, type of activities of users. Therefore, it is better to determine the target market first, then decide on which platform you should invest.
Marketing is one of the top trends of today’s business, and the type of devices that are used for this trend is essential. Notepads, Desktop PC, and smartphones are the three primary devices that people use for their daily activities. However, there are some critical differences between them, which should be considered while growing a brand or business.
Differences between mobile and desktop in marketing
Statistics show that people look for different content on different devices, and also the age factor is vital while browsing through the machines. In this regard, what types of content are you preparing and on which devices you are focused would be essential to have a successful marketing campaign? Mobile usage not only might differ according to a user’s profiles but also the activities people are doing on the devices is significant.
Most activities on mobile and desktop PC
In general, performed activities are divided into 12 different categories, including (1) buying products and (2) searching for products, (3) comparing prices, (4) online banking, (5) e-mailing, (6) reading newspapers, (7) watching videos, (8) online gaming, (9) uploading content, (10) listening to music, (11) using navigation, (12) chatting and messaging.
In between, e-mailing, buying products, chatting, and searching for products and online banking are the top activities that are done using pc or mobile. Among all of these, e-mailing, buying products, searching for products, online banking is more done on desktop pc or laptop while chatting is done on mobile.
Therefore, based on the above statistics, investing in desktop marketing will worth it since most of the activities are done by pc.
Buying products, searching for products, online banking, emailing, reading news, watching videos are the kind of activities which are done on desktop pc or laptop more than mobile phones.
Activities such as financial transactions or online banking that needs concentrations are done on pc more than smartphones, which are categorized as pc tasks. On the other hand, chatting, sending messages, using navigation services, uploading videos or photos, online games are the activities which are done on smartphones more than laptop or personal computers.
How age matters in mobile or desktop marketing
It is amazing to know that there is a remarkable difference between personal computers and mobile users based on the age of users. The smartphone is more prevalent among people aged 18 to 34, and the usage of phones and PC is equal up to between 35 to 44 years old. However, this interest is adverse for 45 years and above in which people prefer their laptop or personal computers over smartphones, which makes sense. It might not be so convenient for baby boomers to use smartphones.
Moreover, the percentages of using different devices are noticeable. For example, most favorite social media publishing tools are using both smartphone and desktop PC / laptop users (77%), followed by desktop pc/laptop only (13%) and smartphone only (9%).
How to choose between mobile and pc in marketing?
If your target markets are young people, and you are working on a specific item, thus mobile is the best choice for your campaign. However, to raise awareness about your brand desktop is a better choice. Therefore, to succeed in a marketing campaign, you should use all devices, but each at different stages.
Conclusion
You might have multiple choice to run your marketing campaign, but if a business wants to rank higher, it is better to focus all the possible ways to run your campaign, including both pc and smartphone.
