Digital marketing | InoSocial

What are the essential aspects of eBook marketing that beginners must not miss?

Man is a curious animal that thrives on communication. We wish to attain information and then impart this knowledge to our fellow beings. Books have always been a passionate interest of the human species. The wave of digitization also affected our libraries, and we arrived in the era of eBooks. The art of self-publishing has made it easier for an author to write and market his/her work. Let’s talk about some essential elements of eBook marketing a beginner must learn.

Why do eBooks matters?

Many qualities of eBooks make them preferable over printed ones. However, printed books are still popular among the current generation. For example, publishers in Canada and other areas are still printing books to millions of readers! E-books make 20% of the total book sales in the United States. But there’s no denying that the eBook market is still a billions-of-dollar industry.

You can buy eBooks instantly by downloading them from the internet.
You can share the content of an eBook easily with anyone on the internet.
These digital books are convenient to carry around and transport than printed ones.
They don’t take up much space, and you can create a library on your smartphone.
You can read them in the dark and change the font size as you please.
The read-aloud feature helps blind people enjoy and learn from eBooks.
Authors can update their books, and the cloud technology can incorporate such changes in your version.

Why go for eBook marketing?

Let’s talk about certain beneficial aspects of eBook marketing that you must be aware of:

EBooks have valuable information your customer can exchange for his/her knowledge. You can write multiple blog posts, but consumers won’t give away their contact information for them. But merge your most popular blog topics into an eBook, and people will download them after giving up their emails.
eBook marketing provides a subtle advertisement opportunity. Customers can learn about your brand/services without feeling like being directly advertised. Traditionally-produced books take months to complete. But eBooks are easy to create and convenient for your reader to access. You can hire a writer and tell him/her your ideas, which will become an eBook.
Writing eBooks establish your authority. You get targeted leads since you write, considering the interest of the audience. People give you their contact info, thus growing your email list. Not only that, but eBooks also boost your brand loyalty and credibility. This inexpensive and effective strategy works well as a content promotion tactic.

What you need to learn about eBook marketing?

Here are some procedural aspects of eBook creation and promotion you must be aware of:

Eye-catching Title: Customer makes purchase decisions after glancing at the eBook’s title. You need a title that is short but specific, to-the-point, but comprehensive. The customer finds value in the title. A wrong title may convince a customer that the eBook’s not worth his/her time.
Informative table of contents: An eBook demands an organized outlook. Organization comes from adding a table of content. It helps readers skip boring subjects. An eBook that lacks a proper TOC makes reading difficult and time-consuming.
High-quality content: Writing high-quality content is the most challenging element of eBook production. Your content must be educational and meaningful. Deliver information to your customers in a conversational manner. This way, you can even make math sound fun!
Backlinks and references: Add backlinks into your books. These backlinks will take the reader back to your landing page, displaying your products. Include references that lead readers to your previous content. As the reader’s already engaged, you’ll get reasonable conversion rates.
Visual elements: Sheer textual content exhausts the eye. Balance it by adding visual content. It can be graphs, pictures, or diagrams. They help to emphasize the concept you are trying to deliver. Monotonous text can make readers lose their interest.
Mobile-friendly layout: Remember that your customers use different devices to read eBooks. You need to adjust your eBook’s layout to every device’s specifications. The book needs to be mobile-friendly. Make it available in MOBI, EPUB, and HTML5 as well as in PDF.
Social proof: Case studies are social evidence of the productivity of investing in your business. Give them case studies that talk about your business interactions with previous customers. If you don’t have any tasks, create a hypothetical example. Be creative, genuine, and honest.
Sharing options: Some people offer sharing options on the landing page, but not all customers find it comfortable to visit that page and then share your eBook. You should include sharing buttons inside the book, preferably on each page.
CTAs: Don’t let readers be unaware of what to do with the information they’ve just received. It would be best if you utilized this comprehension into profitable action immediately. Give appropriate calls-to-action to your customers. “Shop,” “sign up,” and “discover” are some simple CTA examples.
Beautiful cover: Don’t forget to proofread the book once it’s finished and add a beautiful finish. The layout of this cover must be under your brand theme. You must ask a graphic designer to use the same color scheme your business layout follows.

Suggestions for eBook marketing

Select your eBook topic wisely after thorough research. Don’t write about something you don’t understand properly.
Don’t forget to add an author page in the eBook to introduce yourself.
Don’t give too much information in one eBook. You’re writing from a business point of view. Why write one lengthy eBook when you can write and sell three short ones?
Don’t just rely on case studies as social proof. Try adding some reviews and testimonials. Tell the reader how many times your book has been shared and downloaded.
Use websites such as Shutterstock to get royalty-free images for your eBook. Use Grammarly to enhance your writing level and to avoid grammatical mistakes.

CONCLUSION

A 2014 Pew Research revealed that 50% of Americans had a dedicated tablet or e-reader device. That’s why eBook marketing is a productive way to reach potential customers. Many online services can teach you how to create an eBook in a few easy steps. Don’t make your eBook an eye-sore for the reader. Make it as informative and educational as possible. Include visual elements and add sharing options; don’t forget to add links to your websites inside the eBook. Following these simple instructions will ensure a successful eBook marketing campaign for your brand. Just remember to be honest with your topic and truthful to your audience.

10 Instagram marketing tools that boost your account

To boost your Instagram account use these top 10 tools.

Having an Instagram account now is necessary for every user apart from what they do on Instagram. It can be of great benefit for all kinds of people all around the world. Even Instagram is a place to market your products if you are running a business account.

Making money on Instagram is also possible, once it has a creator’s account option on it. However, tools are an inevitable part of the world of technology. Tools can speed up your actions on Instagram.

But what tools should you use on Instagram? Of course, there are many options out there to use, but not all of them are

1.Instagram Photo editors

Let’s start with what an editor can do for us. With the help of photo editor, not only can you make a picture stunning, but also you can create an Instagram feed that has harmony. Here I would insert some images that give you ideas on how you can get the help of an editor.

For example, if you like to have a modernized Instagram feed, I suggest you use a pure light color on the background. All you need is going to the editor app, choose the picture, select the line with tools there, and change the background to any harmonized colors.

Or you can insert three-pictures with a light color, and three with the dark colors. There are other options, like adding a frame with any colors. This action gives a small space between pictures.

If you are making content, you can add a cover to the video you are making. I would also put the tutorial on how you should add a cover to Instagram videos.

Another important use of video/photo editor is that you can make the posts with the right dimensions.

2. Instagram Video editor

If you are using iPhone, then easily can edit a video from Galley or using iMovie. Completely free tools, available on iOS devices. However, there are other apps; you can also edit videos.

I go to the category of my apps, and find the most rated, reviewed apps in the photo and video editing category. I have shown it in the section mentioned above of editing photos.

3. Schedule Instagram posts

Thanks to the coding that made it easy to send posts in advance! Using an Instagram scheduler is an effective way to save time and energy. However, the functions of the scheduler are different.

Some of them like Facebook creator studio, schedule posts with a single picture, or IGTV. There are many out there like Hootsuite or Later in which you can schedule carousal too.

4. Instagram Repost

If you are going to republish an Instagram post, you no need to download the posts separately and rewrite the caption (as Instagram caption cannot be copied). With the help of the repost app, you can give the app a link (you should copy from the post you are going to republish). The app will make it ready and directly from the app you can publish to Instagram.

5. Posts on Instagram from pc

The first-day Instagram launched, there was no option to post from PC, but now there are many easy ways to publish from laptop or desktop.

Here is the complete guide to how you can post from the computer, but please notice that you can only post (pictures, and IGTV, or sending messages) from PC.

6. Instagram Analytics tools

Some software like Hootsuite gives you Instagram analytics. However, if you want to get free analytics tools, you should link your Instagram account to an Instagram creator studio. In this source, you can read all about the Instagram Creator Studio, how to set it up, and how to use it.

7. Find influencers

The factor in finding the influencers can be the number of followers, posts like comments, their engagement rate, the category of activities. So, if you find a tool that you could filter the factors mentioned above, then you sure can find the influencer you want. Then, you can contact them by the email address they provide on their profile, to collaborate.

8. Hashtag generator

If you search the internet, there are also available free tools, and you can easily use it to generate hashtags for your Instagram posts.

All you need is to type in the keyword and select the hashtags (the number of sharing Is beside the hashtags name) and copy them to the clipboard. Then quickly add them to your posts.

If you are using the Instagram app, then you better open it on a browser, then you can copy and paste while writing the caption.

9. Instagram username generator

If you are looking to find a specific username is available or not, you can get help from Instagram itself. On Android devices, if you go to the Edit Profile, and type in the username you want (before saving the username), Instagram will show the availability by a green button.

There are other available free tools that you can generate the username.

jimpix.co.uk , nordpass.com , lingojam.com are some of the available free tools to generate an Instagram username.

10. Instagram video Downloader

I have always used downloadgram to download my videos. It is of great help and free tools to download all Instagram videos. Please notice you cannot download the videos from private accounts.

I suggest if you are looking to find videos that are easy to download, you should see them from the Instagram explorer.

11. MobileMoneky

The best chatbot platform for creating an AI chatbot on Facebook with integrated Facebook commerce. You can create a Facebook message both quickly and easily, no coding required. The platform’s simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. You can make a simple bot answering customer service questions or integrate it with Shopify to monetize your Facebook fan pages … where f-commerce and ai-commerce come together … 100% free to get started.

All in all

If you are using Instagram, and you are going to boost your account, you should use the tools mentioned above. It is well worth it.

How to be a social media manager?

Many people dream about being a social media manager; we will make your wish come true and guide you for being a successful social media manager in some steps. You should be highly active, motivated, good at creating content, etc.

Social media is one of the significant trends of this era and has attracted many people of all ages. Many people dream about being a social media manager, and here in this blog, we would give what you need if you wish to become a manager on the social platforms soon.

What is a social media manager job description?

The first thing you need to know before being a social media manager is its job description. It will broaden your horizon, and gives you an insight about what is the job duties of the social media manager. If you see that you are interested, you will go for the next step which starts working as a manager of social media profiles.

Determine the company goals, strategies, and planning
Brand awareness and online reputation
Managing the content including the website
Working on Search Engine Optimization (SEO) and traffic (the number of visitors)
More leads and sales
Management of Brand reputation

To be a successful social media manager, you should be highly active, motivated, good at creating content to bring more customers through your writing and art skills (photos, gifs, and videos). You should turn the fans into customers and customers to advocates.

How to be a social media manager?

If you are wondering where to begin your career as a social media manager, you should first see how ready you are, and then you can apply for the social media manager job title. Better you follow this instruction:

Read about the social media marketing job description. Generally, it is related to prepare and boost a social media account of a business, which could be one strategy to increase the revenue of that business. This job is not as easy as it seems, and it involves many skills (writing, business skills, copy-writing, art skills, time management skills, team working, etc.) which you should know before starting this job.
Study more about Small and medium-sized businesses (these are more active on social media than large-sized companies) and their functions and categories. Study How social media would work for small and medium-sized companies. You can go to some of the business profiles on social media and see how they might sell their services and products.
You should read about some concept such as return on investment (ROI) and how does social media help to increase ROI, and also study more about how long does it take to enhance a brand through social media marketing.
Most importantly, try to prepare your own social media profile, and make it professional, and it is better to work on the most popular social media like Facebook Instagram Twitter, LinkedIn, etc. This step is critical because it does work as your resume or portfolio. Of course, you may also have to submit a resume in addition to your profile, so you should also make sure that this document is strong and reflects you as a professional as best as possible. Should you feel you need some help with this, you may wish to work with a service like www.arcresumes.com to create the perfect resume that will help you stand out when you do go ahead and start applying for jobs.
So, someone who wants to hire you would first look for your social media page and the way you could make it big.
Follow the brand or the categories you like more, or at least you have more information about it.
Connect with the related influencers.
Make a list of associated requirements such as hashtags, target market, competitors, etc.
Learn all the relevant software, including post schedulers, hashtag trackers, analytics services, etc.
Work with some of the social media manager software before applying for a job.
Write a plan for yourself as a social media manager; this pre-paid plan would help companies to know how you might help them to increase their revenue.
Prepare your statement of interest and Contact related companies.
Don’t forget to include your proposals for the brand before going for an interview.

Good luck!

How to automate social media management?

Obviously, as the number of followers and clients grow, you will be busier, and the number of tasks on social media will grow. Then that’s the time you decide to leave some actions to an automated social media manager such as a post scheduler. Then you can spend your time on more important tasks on social media.

Listen to what others say about your business

Social media monitoring tools are a big help in giving you all the information you need to know about competitors, audiences, behaviors, etc.

Analyze your competitors

Analyzing competitors is highly recommended to find out what works and what doesn’t in the field of your business. Moreover, as a social media manager, you need to study your audience’s behavior and choose a strategy based on their activities.

How much a social media manager makes per year?

The typical pay for a Social Media Manager is about $15.28 per hour, according to the pay scale website. The average payment of a Social Media Manager is approximately $45,944 per year, and this might increase up to $120,000 annually. If you have decided to work as a social media manager, you can study any business or marketing courses, or you can start it without any necessary university education.

You should first go to the checklist above, and prepare yourself for being a social media manager. Then you can have your boosted profile on social media and send your resume to some of your favorite companies to see if you would have any opportunities. Also, you can look for it through a job-related website such as “Indeed.”

What are the most important traits of a successful social media manager?

As Steve Jobs said: “Hiring the best is your most important task.”

A social media manager must have the ability to maintain perspective and, most importantly, not take things personally because it supports the brand’s health and stability.

Now let’s review the signs of emotional maturity of a social media manager:

Create a space between feelings and reactions.
Be compassionate to yourself and others.
Understand who, how, and when to ask for help.
Maintain positive attitudes.
Be truthful.
Communicate properly.
Be responsible.
Be accessible.
Have a sense of humor.
Have the ability to resolve – not inflame.
Be adaptive.
Be innovative.
Care about the brand and audience.
Be friendly and responsive.
Be respectful.
Be criticizable.

No matter if you are a social media manager, marketer, blogger, etc. you should follow the mentioned tips to be successful in your job. Since you work in a team, you should improve your team working personality to enjoy your job and be a useful person.

All in all

Working as a social media manager is not as easy as you might think, because you are responsible for increasing the income of a company through social profiles. Therefore, you should be able to be up to date and a bit predictive about the future of social media trends.

The predictions would help you to prepare better content or be aware of any investment in social media marketing in the coming years. Statistics show that people will choose watching videos rather than reading content in the near future.

Therefore, as a social media manager, you should have a close bond with the video marketing team, or you should broaden your knowledge in this field and prepare the right content at the right time.

Why is mobile marketing different from desktop marketing?

Usage of smartphones or desktop highly depends on the age, type of activities of users. Therefore, it is better to determine the target market first, then decide on which platform you should invest.

Marketing is one of the top trends of today’s business, and the type of devices that are used for this trend is essential. Notepads, Desktop PC, and smartphones are the three primary devices that people use for their daily activities. However, there are some critical differences between them, which should be considered while growing a brand or business.

Differences between mobile and desktop in marketing

Statistics show that people look for different content on different devices, and also the age factor is vital while browsing through the machines. In this regard, what types of content are you preparing and on which devices you are focused would be essential to have a successful marketing campaign? Mobile usage not only might differ according to a user’s profiles but also the activities people are doing on the devices is significant.

Most activities on mobile and desktop PC

In general, performed activities are divided into 12 different categories, including (1) buying products and (2) searching for products, (3) comparing prices, (4) online banking, (5) e-mailing, (6) reading newspapers, (7) watching videos, (8) online gaming, (9) uploading content, (10) listening to music, (11) using navigation, (12) chatting and messaging.

In between, e-mailing, buying products, chatting, and searching for products and online banking are the top activities that are done using pc or mobile. Among all of these, e-mailing, buying products, searching for products, online banking is more done on desktop pc or laptop while chatting is done on mobile.

Therefore, based on the above statistics, investing in desktop marketing will worth it since most of the activities are done by pc.

Buying products, searching for products, online banking, emailing, reading news, watching videos are the kind of activities which are done on desktop pc or laptop more than mobile phones.

Activities such as financial transactions or online banking that needs concentrations are done on pc more than smartphones, which are categorized as pc tasks. On the other hand, chatting, sending messages, using navigation services, uploading videos or photos, online games are the activities which are done on smartphones more than laptop or personal computers.

How age matters in mobile or desktop marketing

It is amazing to know that there is a remarkable difference between personal computers and mobile users based on the age of users. The smartphone is more prevalent among people aged 18 to 34, and the usage of phones and PC is equal up to between 35 to 44 years old. However, this interest is adverse for 45 years and above in which people prefer their laptop or personal computers over smartphones, which makes sense. It might not be so convenient for baby boomers to use smartphones.

Moreover, the percentages of using different devices are noticeable. For example, most favorite social media publishing tools are using both smartphone and desktop PC / laptop users (77%), followed by desktop pc/laptop only (13%) and smartphone only (9%).

How to choose between mobile and pc in marketing?

If your target markets are young people, and you are working on a specific item, thus mobile is the best choice for your campaign. However, to raise awareness about your brand desktop is a better choice. Therefore, to succeed in a marketing campaign, you should use all devices, but each at different stages.

Conclusion

You might have multiple choice to run your marketing campaign, but if a business wants to rank higher, it is better to focus all the possible ways to run your campaign, including both pc and smartphone.

Amazon business user account for B2B sales (features and benefits)

After Amazon successfully launched its B2C program in 2015, it decided to expand its functionality in 2016 to a B2B one, enabling Amazon business user accounts. This account lets businesses to buy directly from each other, gives them the possibility to determine their payment methods, provides them with reporting tools, and enable a lot of other accessibilities for businesses.

Amazon Business provides business owners with a variety of features

Who can create an Amazon business account?

All businesses that have a physical location inside the USA and its territories are eligible to join the program. Besides, Amazon business has some limitations that accounts and businesses must observe:

	to sell on Amazon	to join the Amazon business seller program
order defect rate	1% or less	5% or less
pre-shipment cancellation rate	2.5% or less	Less than 1%
late shipment rate	4% or less	Less than 2%

Benefits of having an Amazon Business account

Businesses can benefit from amazon business programs and account in a variety of ways. Those advantages for businesses include:

Exclusive SKUs for businesses:

Stock Keeping Units (SKUs) are numbers dedicated to each item in the inventory by the retailers and helps to identify their prices, manufacturers, and inventory. Business accounts on Amazon provide you with exclusive SKUs.

Tax-free programs:

Sellers on Amazon can join the tax exemption program if their purchases are qualified by the program.

Business pricing:

Sellers and customers on the Amazon business seller program can benefit from the features of the business pricing. This program provides users with attractive and competitive prices across the platform and offers discounts to businesses, without considering the quantity they purchase.

High volume purchase discount:

Amazon’s business program also gives businesses the possibility to buy a higher volume of goods at lower prices. This is a discount applied to high quantity purchases.

Seller credentials:

Sellers on the program can also add their credentials to their business accounts. These credentials can include ISO marks, the gender of the user, their niche, location, the size of the business, etc. This helps users and businesses find the business account, more efficiently on Amazon.

How can businesses join the seller program on amazon?

Businesses can go to the Amazon Business page and create an account there. If you are already a user of Amazon, you can either enter your previously registered email to change your current Amazon seller account to an amazon business seller one or register with a new email to keep your seller account separated from your business account. Then proceed to fill in the form on the next page.

Amazon business seller program fees

There is a monthly fee for those joining the program. By this payment, a bunch of features will be available to the seller in the business-to-business program of Amazon.

To wrap up

Amazon business seller program is absolutely a step towards a new generation of online retailing, enabling businesses with tools and opportunities to optimize their online shopping selling activities more than ever. Amazon is expected to lunch more and more programs and updates to create a richer user experience throughout the platform.

What are the differences between B2B and B2C marketing?

Knowing the differences between B2B and B2C is very important in your marketing strategy since each of these marketing methods suits a certain business based on your target audience.

It is a well-known fact that both B2B and B2C are forms of marketing, and they have a lot of similarities, but meanwhile, they are different in many ways as well. There are people, however, who still don’t differentiate the two and end up using less-productive techniques in their businesses. Of course, the primary purpose of these marketing methods is to reach various target group. The distinctive feature, though, is the route that each one of them takes to achieve the objectives.

The main aim of these marketing methods are to reach audiences and sell services, products, etc. but the way B2B and B2C use to get what they want is surely different. Before getting to know the differences between these two marketing ways, we would go on with brief definitions of what B2B and B2C actually are.

What are B2C and B2C marketing?

As it can somehow be derived from the word itself, B2C, which stands for business to consumer, is the marketing of a business to consumers which are individuals and folks (people like us). These kinds of businesses sell directly to consumers.

Some businesses aim to sell products or offer their services to professional buyers rather than individuals and people who need them. They sell directly to businesses. This type of marketing is considered as B2B, which stands for business to business marketing methods. B2B marketing needs more logic, decision-makers, formalities, and differs from B2C in some ways that we are going to know more about it below. Because of the complications involved, it’s usually recommended that you employ the services of B2B marketing agencies. This way, you’ll be able to reach your target audience without having to eat up a huge part of your budget.

What are the main differences between B2C and B2B marketing?

The fact that both of them are methods of marketing shows that they’re similar in a way. However, that’s not to say they don’t share a set of differences. You might think that since both of the methods involve a person trying to buy something for their personal use or for their business, then the marketing is done to person. Well, that could be the case, but it’s not entirely so.

It is true that when you try to market a business, you are getting a person or decision-maker to buy its stuff, whether for their business or personal use, but there are some major differences between business to business and business to consumer marketing.

Imagine you offer an analytic and monitoring software for social media. If you are marketing it to a business, you must show that specific business that your software can save them a lot of energy and time and as a result, they’d have more money in their pockets, and that’s what they want from using the software. In other words, you’d have to prove that the benefits of your product surpass it’s initial and any other subsequent expenses.

On the other hand, if you aim to market your software to consumers, you need to show them how your software can make their daily tasks and life easier, you have to clarify its options and facilities in detail, so they’ll be convinced into using your software for their social media accounts to manage them easier. Basically, you’re required to show the buyer that they’ll enjoy the value for their money by adding something new to their life.

Some of the differences between B2B and B2C marketing are listed below:

Who you are targeting (your audience)

As you know by now, the target audience in these two methods of marketing is different. In B2C, the audience of your business are people who aim to buy your product for their own use and to benefit from it in their everyday lives. On the other hand, in B2B, the audience of your business is another business that looks to use your product to improve its operations and serve its clients better.

The language and tone you use

After determining who your target audience is and which kind of marketing you want to go with, the second thing to consider is the language you have to use throughout the procedure of marketing your business, service, or product.

It is obvious that the language you should use in B2B is way more professional and consists of much industry jargon and is mostly focused on the overall usage and benefits of the whole brand rather than the product or service itself.

But when it comes to B2C, you should be more specific in introducing the product to its consumers, so you must use a language that is simple to be understood by your consumers.

Another thing you have to pay attention to is to know which tone to use in each of the methods. In B2B, the tone must be more professional and formal, for sure. Since your audiences are very knowledgeable and are the expecting individuals of another business. However, in B2C you can keep your tone less formal. In fact, it is better to be a bit humorous and informal so that you get people’s attention. Regular consumers are mostly attracted by entertaining content – videos and pictures – rather than more technical language. Therefore, be sure to balance the two if you’re running a B2C marketing campaign.

The goal you are seeking

As previously said, the main goal of marketing, either B2B or B2C, is to get your desired group of people or a business to buy the things you are producing or to use the service you are offering. But there is another difference in the purpose you hold on your kind of marketing.

B2B marketing is more concerned with building relationships and proving a product’s return on investment for a business consumer. In B2B it is very important to build and maintain a relationship between your business and the target business which is interested in working with you because that can later lead to long-time business cooperation between your companies.

Meanwhile, the main goal of B2C is to drive sales to your business and get more people to your website for more traffic and attention.

The time you have to spend

The time you put for marketing with B2C is much less than the time you have to spend marketing to another business, and that’s because in marketing to a business, you have to put a lot of time and effort introducing your product or service in details, to the target business so that they’ll decide to keep this long-time purchase.

Another reason why the B2B marketing process needs more time is that it is a contract based procedure that would take months or even years to complete. You can sign a purchase contract in B2C as well, but the timeframe is much shorter.

The decision-making process

Now we have reached one of the most important differences between these two types of marketing. It is an undeniable fact that “emotions” play a big role in deciding whether to buy a thing or not, but this more affects individual consumers. So businesses must put emotions aside and make rational and logical decisions.

You need to be very specific in introducing your product or service to the business consumer since they need to convince a lot more stakeholders to make a final decision of purchasing from you. So in B2B, you need to have a lot of strong data and carry on logically. You need to keep having communications with your consumer business so that both sides would reach a result of how this can benefit them.

On the other hand, when you market using B2C, you should target a consumer’s heart, since nowadays most of the decisions we make to buy things are made with our hearts rather than minds. A consumer would decide to buy the product you offer emotionally, just because they need it or they have heard a good review or watched a great ad of it.

The decision-makers

On the B2C method, usually an individual himself would make the decision of buying a thing, and no other people are involved in this. This purchase decision is made by the influence of family and friends, reading some reviews, hearing good things about a specific product, or watching an impressive advertisement. But unlike B2C, B2B is way more complicated, and more than one person and department are engaged with the decision of buying a product or service.

The purchase needs to be approved by some people like Procurement, accounting, and department heads, and not only one person is responsible for making the decision. The decision should be later reviewed by different stakeholders and checked by multiple decision-makers.

The marketing platforms

Now, it is time to make more people notice you and your business and hear your voice. You should consider a platform you can reach more people to drive more sales. It could be either more traditional platforms like TV, newspaper, magazines, and radio, or a bit more modern channels like social media to market your business.

First, you need to know which social media would work the best for you and best suit your business and has more of your relevant audience. Your priorities should be platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, which are used by more people and are among the most popular social media these days. But you might not want to have activity on all of them, and you want to make a more specific choice.

What is the best social media platform for B2B?

If you use B2C, as your marketing method, you need to know your audience can be found anywhere, because every social media is full of different people with different tastes and you can find your consumers almost on all platforms. But for some certain industries, some platforms work the best. For example, if your company is somehow related to photography, videos, graphics and all that, Instagram and Pinterest are your best choices since they are focused on these kinds of things and high-quality pictures and videos.

For B2B, you can also keep marketing your content on all social media sites, but keep in mind that if you want to have more chance, you should pay attention to LinkedIn the most, since it is a business-focused social media channel and more relevant people can be found there who might be willing to purchase from you in the future.

Now that you know almost everything about what Business to business and business to consumer marketing are and what are their most important differences, you are on your way to market your business more successfully choosing the method that suits your industry the best. Just remember to carefully choose your target audience because that’s what is going to determine your marketing method.

7 essential strategies of B2B marketing

B2B marketing is providing services or products from one business to another business. Though, every company should be aware of future trends of b2b marketing and strategies to succeed at it.

The number of businesses that are selling services or products to another to businesses (B2B) is increasing, and since online services are top trends of marketing, this article is dedicated to the future trends and strategies of the B2B market with online services.

What is B2B marketing?

B2B (business-to-business), is the selling of products, services, or information from one business to another business rather than from firms to consumers. It means that the buyer is a company, which needs the products or services to grow its business. This is the most significant present market. Nowadays, with ever-increasing trends of social media and internet marketing, the online B2B business is also increasing. For instance, Later is one of those companies that provide services to other companies for their social media presence. Though the trend of internet B2B marketing is changing, and it is essential to know how this trend would be changed, and what are the best business strategies and transformation to gain a higher rank in this largest market.

7 Essential strategies for B2B marketing in 2020

7 topics are essential in the near future to be aware of in the B2B market. These are targeted market, social media attendance, influencer marketing, search engine optimization (SEO), video marketing, affiliate, and ads. Here are these seven topics and actions which should be taken in each.

#1 Target Market

Like regular businesses that deal with consumers, this type of marketing also needs targeted markets. You should exactly consider which types of business you should provide your services. For example, analytics show that most of the companies that provide their required services from another company are now millennials (generation Y), so you would estimate that your target market size could be mostly small and medium business, who is going to expand or grow their business. Since the young generation is tending to establish their own business more and more. Therefore, the majority of future trade would be small and medium-sized. Thus, it is worthy of knowing how your target markets would be changed in the future.

#2 Social Media Presence

When we are talking about online marketing services or growth services, then having an active and boosted social media account is a must. It is shown that every user visits at least one business profile every day. Researches also show that when people want to purchase from a business or brand, they first check their social media profile. Thus, take it vital for your business, your customers most probably check the social media account. On the other hand, social media is a platform to find new customers and contact them, especially those social media which are specifically designed for business activities like Facebook, Instagram, and linked in. Furthermore, social media is a great place to provide a better connection and support for current or future customers.

#3 Influencer Marketing

There has been an article “7 steps to increase ROI (return on investment) through social media,” which was a case study in India, about the use of influencers to increase the revenue of a business. With this point that influencer marketing is a top trend in digital marketing, therefore using influencers could be an excellent strategy for B2B marketing. Keep in mind that your customers are not the common ones, but they are businesses that know many things before purchasing your products or services. So, every step towards your marketing should be smart and influential.

#4 Voice search

If you have already started your business and you are offering services or products to other businesses, it is useful if you research to know from where your customers had found you. Google search engine (voice or text), social media, or they are referrals? Even if others refer to your customers, they most probably search your name on a social media or search engine. It is estimated that more than half of Google searches in 2020 would be via voice. Therefore, considering the newest type of search and having an optimized search engine (SEO) is a must for those who are running a B2B business, especially when you are providing online services and products. Every company indeed has its website, but only a few of them have a tremendous optimized search strategy to keep the website on top of the search engine. This is crucial for companies to work on their keywords and website SEO to succeed.

# 5 Video Marketing

The future of online and social media marketing is going to be reading more quality content and watching more videos. Therefore, knowing this, it is well worth investing in creating quality video content. As a business, runner, you need to show your customers and eye-catchy content, and video is one of the best options for creating content in the future of B2B marketing.

https://www.youtube.com/watch?v=kaBw4m-GRmM

#6 Ads

Ads were always an inevitable part of every business from decades ago till now, and it is fine to go for it even when you are in the B2B market. According to Josh Line, Executive Vice President, Marketing and Creative, Comedy Central, the future of advertising would be seeing the relevant content. Since social media like Instagram and Facebook are working hard on this topic to show the users what they want. Therefore they are one of the best platforms for advertising campaigns. It is also estimated that in the future advertising is more like stories.

Ogilvy, known as the father of advertisement, has precious information on this topic, and it is a must for every business read about ads before go for it. Also, there are many excellent platforms to choose for Ads, for example, Facebook business (Ads manager) or promoting a post on Instagram. Both of these have millions of viewers, and many of the other business is there who can be your potential customers.

#7 Affiliate & White Labelling

If you are running a B2B business, it is better for you to think about growing it by affiliate programs and white labeling (franchising). Your ability to attract new customers could be limited, but with the help of affiliate programs and white labeling, you can generate more leads, sales, and traffic to your website, and increase your revenue.

All in All

B2B is one of the most considerable marks which needs great strategies, especially for the future trends of this market. Being up-to-date and aware of what would happen shortly is a must to be ranked higher.

4 Web design tips to keep people longer on your website

Websites are like stores, and visitors are the customers. A lot of customers come to the store every day, and a large part of them come there to window-shop; they buy nothing and leave. The question of keeping people on a website equals to how to turn visitors into buyers in a store. When people are driven to a website, they might stay there and even visit other pages (which is very rewarding for the site owner), or they might leave quickly, right from the first page they have landed on.

In this article, we have provided you with four web design tips that help you keep people longer on the website.

Web design tips to keep people longer on website

Several factors impact the time a user spends on a website, such as loading speed of pages, graphics, and design of the site, the way content and information is presented, and tens of other things. Below are some most important web design tips you might want to consider:

According to our web design toronto professionals, “Any defect in the web design can negatively impact the user experience. So, the first thing to consider in web design tips is to detect the possible faults.”

Check the website’s design

Any defect in the web design can negatively impact the user experience. So, the first thing to consider in web design tips is to detect the possible faults.

Ease of search on the website: a complicated search mechanism on your website will confuse the users, and confused users will turn into frustrated, leaving visitors. Therefore, the website must be designed in a way that anything can be found on it with a few clicks. Have a think and ask yourself if maybe the website could do with some improvements. Do some research as there are a number of possible designers available online, and it may be worth checking out web design melbourne, to see if they can improve the search mechanism and therefore increase the number of people both visiting and staying on your site.
Embed a CTA button on each page: Call to actions tempt the users to click and take action on webpages. So, with every action they take, the possibility of their staying on your website increases. All pages of your website must be designed in a way that if a user lands on a page other than the main page or the landing page, can get information about all the services on the website, by a single click on the CTAs.
Check each page’s format: Is the text easy to read? Are the paragraphs short enough? Can a user see all the information on the page with a little attempt? Look for similar issues and try to modify them for good.

Narrate

If you ask a designer to give you their web design tips, they will undoubtedly talk about narration. Tell the readers about the history and background of the website and company. Talk about festivals and fairs and schedule website’s activities based on special events. It will help the website get more and more known.

Eliminate unnecessary information

Pop-up videos, extra images, third party advertisement and all the junks that might distract users must be removed from your pages. These pop-ups will lead users out of the website if clicked on.

Create internal links between different pages of the website

These links are designed to lead users from one page to other related pages on the website, which creates a sense of comprehensiveness.

Being complete and providing explanations and useful information about a concept in other pages gives the users a feeling of being in an authentic and credible place. This is especially important for businesses like vets, who people will be trusting with the life of their animal companions, so vets may work with a web design company like WebCitz to ensure that their site is the best it can possibly be to foster that sense of trust.

It is best if you have the link to your social media pages at the bottom of each webpage.

An infographic showing all the 4 web design tips in one place

Comprehensive guide to making money on Medium

Making money on Medium is as possible as feeding thirst with water provided you know the nuts and bolts of writing on Medium.com, besides being an active social media member. Here is what a blogger needs to do to earn money from the comfort of home.

Join the partner program on Medium

The partner program of Medium.com lets bloggers make money through blogging there. So the first to do to make money is to join their program. This program is free to join, and all you need to do is to give them your bank account number so that they can pay for the blogs.

Making Money on Medium

Read a lot on Medium

There are a lot of valuable articles on Medium, and if you join the right community, the blogs meant for you are boundless. Plus, writing great content needs a huge volume of reading great content. This also introduces you as an active member on medium and will cost only $5. Besides, paying the subscription will help other good bloggers on Medium make money and this is the smallest thing writers can do for each other on medium. After all, we bloggers and writers must support each other in the first place.

Keep writing and voicing your mind

Keep writing and write a lot. Some writers and bloggers compose more than 30 articles per month and this shouldn’t be a difficult task if a blogger is truly in love with writing. Voice your opinions on anything valuable enough to be discussed on Medium and let readers know the author’s tastes and senses about things. This will help to build the

audience fast and steady for making money on Medium.

Do not go for clickbait

Clickbait is the act of stuffing the content with links to a specific destination that will make money or value for the writer. This is the wrong way of advertisement because most of the time the content is of no importance and attracts people only to increase the traffic to a website. It is okay to link the content to other blogs and webpages that provide additional information to the readers, and if these links are valuable ones (in terms of knowledge and content), then the blog becomes more worthy. But do not fool the audience by leading them to a page that has nothing to do with the core content. Readers will notice this, distrust, and leave you.

Write controversially

To be on the same boat as all other people is what kills the content engagement. Try to provide the readers with new and even odd viewpoints. It doesn’t mean that you need to be irrelevant or look like a weirdo, opposing the rest of the world. Controversial writers and bloggers look at things differently and see all the aspects of a given incident. They try to help readers see what cannot be seen without a sight equipped with insight. Simply put, writing controversially means to help readers see with their third eye.

Be patient on Medium

Making money on Medium is not easy, and it doesn’t pay back quickly. In fact, Medium gives an opportunity to safely invest your time into writing and earn money later in the future. Neither is building an audience on Medium. Your audience will develop in the course of weeks and months and through constant writing and engaging with people on the website. So, patience is the most crucial equipment when joining the community of bloggers.

Always do the analysis

Medium gives bloggers the tool to analyze the performance of each blog, and this is great as you will know which content is gaining the most engagement. Doing the analysis gives the insight to step in the right pass and follows what leads to redemption as a medium blogger. See what people love most about your writing and try to provide them with more of the kind.

Stick to the curation standards of Medium

Each blog you compose will be read by the curators on Medium, and they have genuinely high standards when it comes to curation. They let the author know what content they assume worthy of being part of their main feed. So try to stick to their standards, not only for being part of Medium’s main feed but also because their rules are of high quality and make the content a valuable one.

Final thoughts

When some websites recruit freelancers to pay them $5 per 1000 words, it becomes evident that making money through writing and blogging is not easy. However, many Medium bloggers earn something between $500 to $10000 or more each month only through writing. Making money on Medium is a prosperous way to have passive income, and it is not something to be looked down at. Just be patient, voice your mind, and write. Happy blogging!

What are the differences between B2B and B2C business systems?

B2B and B2C are two different business models with several similarities and differences, but both of them have the same goal, which is a sale.

B2B and B2C are two different business models with several similarities and differences, but both of them have the same goal, which is a sale.

First of all, let’s clarify their meaning and then go through their differences. B2B indicates “business to business,” and it sells its products to other businesses. B2C indicates “business to customer,” and it sells products directly to consumers.

B2B orders have some features typically in common such as:

Fewer customers
Larger orders
Higher value orders
Longer decision time
Longer relationships
Longer transaction time

On the other hand, B2C customers typically have:

More customers
Smaller orders
Lowers value orders
Shorter decision times
Shorter relationship
Shorter transaction time

Here are some general differences between B2B and B2C in a glance:

Beside many differences, B2B and B2C business systems are similar in some ways such as building trust to people. They also do their best to provide excellent customer service, and they value the customer relationship, and their main goal is a sail.

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Way of selling

B2C platforms are different, and they can be online or offline, somewhere which is crowded. Online includes websites, social media, etc. and offline includes supermarkets, TV advertisements, shopping mall, etc.

But big companies don’t appear in these places, and definitely they don’t choose their products there. So where would they find the products?

Businesses participate in trade fairs, investment conferences, special online B2B platforms, and then several people such as manager, accountant, consultant, etc. decide whether to buy a product or not.

Sale process

It is clear that B2C doesn’t have a procedure, and it would start and finish fast.

But in B2B, you need to have a contract, and the payment process may take longer.

B2B buying process:

B2C buying process:

Decision-making process

B2C is totally a personal decision, and it doesn’t take long to make up your mind about buying a product. You may just be interested in the salesperson’s behavior and decide to buy, so emotional communication plays an important role in the purchasing process. Also in B2C, costumers decide to purchase themselves or sometimes it might happen that they consult with their family and friends, but it won’t be more complicated than that.

In B2C marketing, a group of people decides whether to buy a product or not, and no emotional communication or an individual decision can work. Also, businesses need more time to make a decision, and it requires group approval, so it may take a long time to hear from them. Moreover, they would ask for a discount.

Sales Speed

Obviously B2C transactions are faster than B2B because it is direct to customers while B2B transactions may take months and companies may receive their products in different ways such as shipping, air freight, sea freight, etc.

Client Relationships

Generally, the B2C market is larger than B2B. For being successful in B2B, businesses should develop good relationships with different companies for having long-term contracts and growing relationships.

Prices of Products

B2C products have lowered prices, and all consumers pay the same price, while B2B products might be 2 or 3 times more than B2C products and the payment is based on the agreement, and their contract and the price may differ based on several factors such as the future cooperation and the past buying history.

Emotions and logics

In B2C, the emotion causes the purchase, and most of the time, there is no logic during the purchase, and customers look for the benefits that you recommend them. They decide fast, and it could take a few minutes or at most a few days.

While in B2B, companies make conscious decisions that are based on logic rather than emotions. It means that they make a purchase based on their company’s needs, and not their own desire and personal emotions.

Length of the Business Relationship

Usually, B2C business relationships are considered as a short time business relationship, and it depends on the customer’s loyalty. For example, a mom who buys milk for her child may decide to buy another brand after a month, or she may choose juice over milk.

It seems that B2B business relationships last longer, and they need a long time to make their final decision in buying a product or service. Also, they hardly change their decision, and they keep using a product.

Conclusion

B2B and B2C are two different systems, and both need different strategies.

Knowing all we mentioned above, you might have come up with the result that B2B sales are more complicated than B2C sales. Also, you should know that each of them needs specific strategies to be successful.