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Social network

A comprehensive guide to Twitter analytics (tools, 2020)

The news based social media network, Twitter, is one of the primary resources of promotion for brands and businesses and it is not surprising that many companies are investing a huge portion of their time and money on Twitter analytics tools and metrics to analyze their performance on the platform.

Twitter analytics is a section of the Twitter platform that provides users with data and information about their presence quality on Twitter so that brands and businesses know where they are going. Inosocial is another website that provides comprehensive Twitter analytics data for users and businesses.

How to use Twitter analytics?

There are two types of Twitter analytics; Free and paid.

The free Twitter Analytics tool is embedded into Twitter’s website, which provides users with basic analytic metrics, sufficient for ordinary users and new, small businesses.

On the other hand, paid Twitter analytics programs to generate in-depth analytic data about a business’s activity on Twitter. Inosocial is an example of an advanced Twitter analytics tool to which more and more businesses refer every day.

In this article, you will receive a comprehensive guide on both free and paid tools for Twitter analytics.

Inosocial Twitter Analytics

Inosocial social media analytics provides an all-in-one platform for Twitter, Facebook, Instagram, and YouTube analytics. In this article, we want to talk about Inosocial Twitter analytics separately, and break down each part of this tool to explain its performance.

After you sign up to Inosocial and get your 7-days-free-trail, the page below will show up:

First of all, you need to add a Service to your dashboard.  To do so, click on “Services”, “Add Services”:

Now choose the platform (Twitter in this case) you want to measure, and pick “Twitter Stream”, and then, follow the on-screen instructions:

The account is now set up for Twitter. To go to the analytics session of Inosocial, click on the “measure tab,” “report builder”. Next, pick a name and title for the report and determine the period (LAST 7 DAYS, LAST 14 DAYS, LAST 30 DAYS, LAST 90 DAYS) and hit “Select layout”; the more the layouts, the more detailed your report will be (we choose the forth layout). Finally, hit “Create Report”.

Now it is time to add a module to the report. Here, the second tab “Channels” will let you choose each platform (YouTube, Facebook, Instagram, and Twitter) separately and build a report for each of them. All the services added to your dashboard are listed here. Scroll through them and find the Twitter account you want to get the analytics of (if you scroll down to the end of the list, you will see “all twitter accounts” option there. This option will give you a short summary of followers and followings count and your Twitter activity, which we are not going to choose):

Next, you should choose what to be added to your report. You can choose any of the modules provided by Inosocial (up to 30 modules):

  • Audience engagement

Breakdown of Mentions, Retweets, Likes, and Tweets sent over time.

  • Audience growth

Daily follower growth on your Twitter channel.

  • Best day to Tweet

A chart displaying the best day to Tweet. Measured by a probability of engagement.

  • Best time to tweet

A chart displaying the best times to Tweet. Measured by a probability of engagement.

  • Channel header

Channel header information.

  • Content habits

Overview of posting habits on Twitter.

  • DMs

DMs over time.

  • Engaged users

A list displaying the most engaged audience members.

  • Followers

Followers over time.

  • Followers vs Following

Comparison of Followers versus Following.

  • Following

The number of people being followed over time.

  • Inbound message activity

The number of incoming posts, comments and messages received each day.

  • Mentions

Mentions score over time.

  • Mentions vs Retweets

Comparison of Mentions versus Retweets.

  • Monthly tweets (cumulative)

The total number of tweets posted by month.

  • Potential exposure

The size of the total potential audience reached. This includes followers of people that retweeted you.

  • Recent followers

List of new followers and statistics.

  • Response rates by date

Analyze your response rates by day on Twitter.

  • Response rates by the hour

Analyze your response rates by hour on Twitter

  • Response rates by weekday

Analyze your response rates by weekday on Twitter.

  • Retweets

Retweet score over time.

  • Sentiment

Sentiment over time.

  • Summary

A summary of tweets, retweets, mentions, and followers for the selected period.

  • Summary (3 months)

A summary of tweets, retweets, mentions, and followers for the past 3 months.

  • Task completion rate

Analyze your task completion rates.

  • Top 5 Tweets

List of your most popular Tweets.

  • Topics & influencers

The most popular topics amongst your followers.

  • Tweets

An overview of Tweets sent and replies received over time.

  • Tweets

Tweets created over time.

  • Tweets retweeted

Retweets and statistics.

  • Twitter activity overview

A summary of Daily Exposure, Post Engagements and Reach.

  • Twitter mentions

Mentions and statistics.

  • Workflow activity

The number of tasks assigned or completed from incoming posts, comments or messages each day.

The final look of your Twitter analytics report must be like this:

Twitter’s free analytics

To access the free analytics of Twitter, on the main page, left menu column, click on “More” and then “Analytics”. Now you will be directed to the analytics page of Twitter. Twitter’s analytics consists of three tabs (it was previously 5 tabs): “Home” tab, “Tweets” tab and “More” drop-down menu. Let’s start with “Home”.

Twitter’s analytics Home tab:

Here four of your most important Twitter metrics are listed at the top, with statistics of 28-days-period: Tweets, Tweet impressions, Profile visits and Followers.

  • Tweets are all the posts published during this period by this account (which had a 107.1% increase compared to the previous 28-days-period);
  • Tweet impressions show the number of times users saw the tweets of this account on Twitter during the past 28 day (which is 14.200 times);
  • Profile visits tell us how many people have headed to this Twitter page; and
  • Followers show the total number of followers this account has got on Twitter.

Scrolling down, you will see separate statistics for each month of your Twitter activities:

Twitter’s analytics Tweets tab:

Here you can see:

  • your Twitter’s activity diagram in a 28 days period (the period can be adjusted manually):

  • Separate tweets’ statistics

  • Engagements, showing 28 days (or any adjusted period of time) with daily frequency

Twitter’s analytics More tab:

This tab gives you analytic metrics about your videos and conversion rate to your website. If you have a website, this is a great way to see how your audience is trafficking between the website and your Twitter page.

To start, create a website tag and install the tag on your website.

Over to you

Twitter analytics is necessary for brands and businesses if they are going to experience significant growth in their social media. Inosocial is a tool for every small and medium-sized business on their way to growing social media marketing and management. We have Analytics for Instagram, YouTube, and Facebook, which can be aligned with Twitter analytics in a single report. In addition, monitoring and scheduling tools of Inosocial are quite handy if you wish to try them in 7 days of a free trial.

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Social network Tutorial

What is the best Twitter monitoring tool?

Listening to people on social media and knowing what they say about you, your services or products, your strategy, etc. is a wise action that any business owner should take.

In addition, by monitoring Twitter or any other platform, you can easily know your competitors and analyze all the information you get from them to promote the number of clients, get a higher engagement rate and finally increase sales.

But how would it happen?

You can easily monitor and listen to others about what they say about you by using a powerful social media monitoring tool such as InoSocial, which gets you all the information you need to know about your social media account.

By monitoring your Twitter account, you’ll know what your audience cares about the most.

What is social media monitoring?

Generally, social media monitoring saves a lot of time and collects all the relevant information about your business and shows all of them in one place to you. Then you can use it to develop your business and make up your mistakes.

Actually, you can monitor your social media platform manually and look for mentions, hashtags, keywords, etc. all by yourself, but it may take a long time, even a whole day! And after taking a lot of time to find some information, you may not find all the data you were looking for and you may miss some of them!

Happily, you don’t have to do it all by yourself; you should just leave it to a social media monitoring tool and use your time to promote your business.

Are there any differences between social media monitoring and listening?

Well, the quick answer is YES! But let’s know more about it:

Social media monitoring focuses on all the actions you took before, while social media listening is about the future of your platforms and actions.

Also, social media monitoring tools gather information and details, measure what you have achieved and record what is happening for your business. In Short, social media monitoring looks back, collects data, focuses on details and measures success.

On the other hand, social media listening is more strategic, analyzes the data, and gives insight; you can use the listening data to make your social media marketing better. So, social media listening looks forward, analyzes information and guides the needed strategy.

Now let’s know more about InoSocial:

How does InoSocial work?

InoSocial is a social media management tool that provides analytics, scheduling, and monitoring services for popular social media platforms such as Instagram, Facebook, Twitter, etc.

How to monitor the Twitter account using InoSocial?

InoSocial generally provides two options for monitoring that include “Keyword” and “Search.”

Keywords

After logging into your account, tap on the “Monitor” tab, then tap on the “Search” on the right corner of the page. Now you’ll see all the results of the searched keyword.

If you are looking for a specific post, you can filter the search to see only comments, blogs, audio, video, question, news, images, etc.

Moreover, you have the option to choose the negative, positive and neutral posts to see. Also, you can mark the irrelevant posts to have them on a different list.

Another useful feature of InoSocial is its “Chart View.” Users who just want to get a general view of the number of positive, neutral and negative posts and don’t want to check the tweets one by one, using the chart might be the best option for them.

Tap on the “Show Chart” to get all the information in a glance.

After seeing the tweets in results, you have some options to like, retweet, reply, set the tweet as positive, negative or neutral, translate, etc.

For seeing the user’s account, you don’t need to have access to the Twitter app, you can easily tap on the user’s name, then you will be redirected to the user’s account.

Also, for seeing the exact tweet shown in the list, you should tap on the “retweet” emoji to see that tweet.

By tapping on the “New Monitor” you have more options to get exactly what you were looking for. For example, you can set the location, exclude a keyword, separate each word or phrase, etc.

Search

By tapping on the search tap, you have a lot more options for knowing all you need to know about your Twitter account.

Now, you can search for any word or hashtags and check the results. Also, there is a list of trending hashtags on the right side of the page, that using them is helpful in increasing the engagement rate.

Also, InoSocial provides the “Export to CVS” option which lets the user download the information. It is mostly useful for users who manage a single account or want to compare several accounts with each other.

If you are interested in tweets and like to repost them, you can easily tap on the “repost” button, and tweet it.

The last word

Social media monitoring tools such as InoSocial are a big help in giving you all the information you need to know about competitors, audiences, behaviors. So, give it a try today!

Start its 7-day free trial and tell us about your experiences, we are all ears!

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Business Content marketing Digital marketing Social network

Instagram DM Marketing for small businesses

Instagram Direct Messages are one of the most underestimated tools when it comes to social media marketing. If businesses find out about the potentials of the Instagram DM, they will start re-planning their social media marketing strategy, giving a special space to DM marketing on Instagram.

The fact is that having a small business is a two-folded reality. While you don’t have a large business’s troubles and headaches, there is much to do to survive the ever-tightening competition in small businesses’ trail – save the desire to grow into a large corporation. One of the vitals to a small business’s survival is, no doubt, having a consistent marketing strategy.

That said, this blog post is dedicated to Instagram Direct Messages and Instagram DM marketing

let’s take a look at some Instagram statistics regarding brands and businesses.

As revealed by adespresso.com, brands and companies are having a large portion of Instagram attention for themselves. Keeping these numbers in mind, let’s see what a small business can do to benefit from this situation.

What is DM?

Instagram DM, also known as the Instagram Direct Message, is a free feature that lets the users message each other on Instagram. Texts, images, links, videos, stories, and posts can be sent through a DM. Instagram Direct message is both a private and group chat feature. Facebook has developed a free stand-alone app for it, called Threads from Instagram, in which only circles of close friends can get in touch.

You can access the Instagram direct messages on the top right corner of Instagram home:

How to use Instagram DM for small businesses?

Instagram DMs make up to 56% of the sales on Instagram. Therefore, having a consistent plan for DM strategy on Instagram brings about more sales and profit for small businesses and brands.

While the Instagram DM mechanism seems quite simple, most people don’t know how to use it for brand and product promotion goals. So, here are the most effective ways to apply DM marketing on Instagram:

  1. Use Instagram DM to welcome new followers

Welcoming new followers will nurture the relationship between the brand and the audience. When greeted warmly, new followers know that you care, and it leads to more loyalty on the side of the audience.

  1. Promote new products and updates through Instagram direct messages

DM is a great tool when it comes to product and update announcements. In a message, tell your customers what is new and what is to come. People love to hear on updates because this gives them a feeling that they are interacting with a live and dynamic business.

  1. Offer your Instagram followers great discounts in DMs

Exclusively crafted DMs for offering discounts lead to incredible amounts of conversion both in sales and Instagram performance.

  1. Hold contests and contact the winner through Instagram DM

Starting a competition and announcing it through DMs, and also following up the winners with direct messages give the feeling of exclusivity and specialty to a brand’s followers. Use the Instagram DM free tool to its fullest and hack your sales growth.

There are also four trust factors to consider before making up any messages for marketing purposes on Instagram (and any other social media):

  1. Accuracy

About 99% of customers pay attention to the accuracy of advertisements before trusting a brand; accuracy in terms of product explanations, related statistics, prices, quality, etc. If you are going to mislead your audience, then wait for losing them, because they will compare the information provided by you with other sources. So talk about both the positive and negative aspects of your product in the direct message.

  1. Exclusivity

Make your customers feel special. Send them Instagram DM’s that seem as if crafted only for them. Know their needs and tastes, and divide them into different categories. Then crafting an exclusive direct message will be more comfortable. About 77% of people also consider exclusive ads when it comes to trusting a business.

  1. Transparency

It is fascinating that 97% of people also care about the mission of your business. Inform them in Instagram DM what your product does, which problems it aims and how it’s going to solve them.

  1. Choice

Offering different choices to your customers makes up another important factor based on which people choose to trust you. Having a variety of relevant and exclusive choices is important to 95% of the customers.

Add these trust elements to your previous mindset on Instagram DM marketing and start selling;)

Are there any tools for Instagram DM marketing?

Well, as a business page owner on Instagram, you know how frustrating it is to keep up with the growing number of your audience and followers and build a customer-care oriented relationship with them. You need to send Instagram direct messages to:

  • Welcome new followers;
  • Promote new products;
  • Announce discounts;
  • Shout-out new updates on the brand;
  • Hold contests and connect with the winners; and
  • Reach out to reply to received messages from your audience.

How much time and energy will it take from you to, for instance, welcome at least 200 new followers a day, manually? Or wouldn’t it be frustrating to let know all of your followers, one by one, about a new product, or a recent update, or a discount, or whatever?

Honestly, just thinking about it drove me insane, were I about to market my brand on Instagram.

There are few web-based platforms out there that let you do the DM Marketing on Instagram right from the comfort of your PC desktop. A few of these tools are in line with Instagram’s terms of services and guidelines and the rest are literally spotted as spam by Instagram.

These platforms are called “Auto DM Bot” or simply “Instagram Auto DM.” But what are these tools and why are more businesses using them?

What advantages does the Instagram Auto DM tool bring to businesses? It automates all the processes mentioned above to save your time and energy and boosts your Instagram performance efficiency.

So what is a DM bot? a DM bot or Instagram Auto DM is a service that automates the process of your DM marketing. Using a DM bot, you can:

  • DM people from a PC desktop.
  • Draft messages.
  • Choose users to group-send messages.
  • Customize lists and messages.
  • Attach images, links, and hashtags to your messages.
  • Apply custom filters to DMs.

What are Instagram DM limits?

An Instagram Direct Message text can be no more than 1000 characters. Also, users might get action blocked if they send more than what is allowed on DM for 24 hours. Although there is no approved source of information to say what the limits are, most of the time, people are allowed to send between 50 to 100 Instagram DMs during a day. However, it doesn’t mean that if an Instagram user sends, say, about 30 messages in a day, Instagram won’t hunt them down.

The fact is that Instagram has different parameters and criteria to set the Direct Message limits for every single user (which they have never revealed in a formal mode of publicity). These might include:

  • User’s amount of activity on Instagram,
  • The profile’s age, and
  • The number of user’s connections on Instagram.

What might get you DM action blocked?

  • Sending the same set of messages over and over to the same or different Instagramers;
  • Exceeding the hourly limit of message numbers (which differs from user to user); and
  • Getting reported as a result of sending messages to non-followers.

To Wrap Up

As most of the brands and businesses under-use Instagram DM for their promotion, small businesses have a great chance to advance their sales through DMs. Take your time and plan a comprehensive strategy with the help of Auto DM tools.

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Social network Tutorial

How to use Facebook analytics?

If you are managing a Facebook page either for your personal experiences or for your business, knowing more about audiences, user behaviors, time to posts, and other analytics factors is a must. Facebook analytics is a tool to help find out more about the users, their actions and other important factors.

What is Facebook Analytics?

Facebook analytics is a tool to see the engagement rate, account growth rate, the best time to post on Facebook, top posts, and other Facebook data to see the status of the Facebook page.

Facebook analytics, which is also known as Facebook Insights, tracks likes, page views, and more. Facebook analytics tells you who your audience is and how they’re interacting with your page. … It’s packed full of insights and data that can help you get the most from the social media that reaches 1.62 billion users every day.

What is Facebook engagement?

Facebook engagement includes every action of users on Facebook posts. These actions include like, comments, clicks, and share.

Facebook engagement shows how useful a post is or how is the growth of the account. Undoubtedly, the more involvement an account has, the better that account performs in general.

How to use Facebook analytics?

The main way to see Facebook analytics is the Facebook insights which is the in-app analytics feature on this platform, just lie Twitter analytics, and Instagram analysis tools.

To use Facebook page insight, you should log in to your account and go to the Facebook page.

  1. Login to your Facebook account
  2. Go to Facebook page from home
  3. Click on the top menu on insight

You can choose different parts from the left menu. By clicking each section on the main page, you will get a more in-depth insight. Though, It may look a bit confusing specifically for beginners to use Facebook insight.

If you have just started your Facebook page, or you have no ideas on how to use Facebook insight, you should go for InoSocial. It has a simple and easy to use dashboard, in which you can add all other social media too. Below are some of the Facebook analytics parts.

Facebook page analytics

Unfortunately, Facebook doesn’t provide any analytics for personal profiles. Therefore, to see Facebook metrics, you should create a Facebook page. Facebook page analytics can be divided into main sections:

  • Followers
  • Like
  • Reach
  • Pageviews
  • Page previews
  • Action on page
  • Posts data
  • Events
  • Videos
  • Stories
  • Demographic
  • Messaging connections

Facebook video analytics

In the video analytics, you can see two different data:

Performance: the number of minutes all videos are watched from the selected period.

Top videos: highest performing videos by minutes viewed from the selected periods

All in all

If you are running a Facebook business page for your brand, using Facebook analytics is a must for further improvement. In general, Facebook analytics gives you a better insight into what users may love and how to perform better on Facebook.

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Editor Choice Social network Tutorial

How to schedule tweets? (the ultimate 2020 guide)

Whether we use Twitter for personal or business purposes, it is a really wise idea to schedule tweets in advance because it would have tons of benefits for our account’s growth.

Twitter is still one of the most popular and used social media platforms after about fourteen years of its emergence, and it’s still a priority when it comes to social media marketing and promoting businesses. That’s why we should never underestimate the power of this platform.

But, not all of us have the time to devote to posting tweets on Twitter daily, but knowing how effective it can be for marketing strategies, we should consider using it. That’s when a Twitter scheduler would come in handy. Keep up with me how to get to know more about what a Twitter scheduler is and how to schedule tweets for your accounts.

Can you schedule tweets?

Twitter is one of the few social media platforms that allow its users to schedule tweets from Twitter itself. Not so long ago, Twitter announced “Scheduling Tweets” in a blog post. The in-app tweet scheduler has made it very easy to schedule tweets for any time in the future, and there is now no need to get a third-party tool or plugin or even pay for a service.

Even if you are not a professional Twitter user, it is not hard to learn how to schedule tweets, and I have covered all the steps for tweet scheduling in this guide. 

What is Twitter Scheduler?

A twitter scheduler is a kind of automation tool, which automates the act of tweeting for us. When we opt to use a scheduling tool, we are asking a tool to help us with sharing content on Twitter.

Most of us are busy enough with daily tasks and jobs which makes us not to have enough time for tweeting on the best times of Twitter to get more engagement and to maintain a good quality presence on the platform, but using a scheduler, we would never need to worried about missing the best times to post on Twitter.

All we have to do is to devote some minutes preparing the content and set their date and time; then, these tweets would be shared one after another when the scheduled time has arrived, and you’ll not even have to touch your device for posting. Isn’t that just wise to use scheduling tools?

Imagine you are running different accounts for different purposes. Wouldn’t’ it be helpful to have a tool that would share your tweets to all these accounts at the time and date you set? That would be most beneficial for business owners and marketers.

What are the benefits of scheduling tweets?

I’m sure by now you know how useful a Twitter scheduler is, and you can’t wait to get to know more about its advantages, so I’d go straight to the point and write a little more about the benefits of scheduling tweets.

·        Saves us lots of time

When we decide to schedule tweets, the first thing we from it is that it helps us save more time. Most of us tweet more than once each day, which requires us to log in to our accounts, choose to compose a tweet, edit the captions, choose media and share them one by one at different times of the day. Using a Twitter scheduler would decrease the time we spend on sharing tweets a lot since we only need to prepare our content once.

·        Makes us more productive

As a marketer or business owner, you surely know that tweeting once a day is just not enough, and the more you tweet, the better the results would be. Twitter is not like Instagram that posting three times a day would be considered too much; tweets can be shared more than Instagram posts.

I used to tweet ten times each day at different times of the day, and that required me to cease all my actions and job tasks I was doing and go to twitter to share content. This made me get distracted from the job I was doing, like ten times a day! After I got to know how to schedule tweets, I did not have to worry about missing the time to tweet, and I have them all scheduled in advance.

·        Gets us more audience

Just like all other social media platforms, Twitter has some best times to post, which means that users are most active on specific times of day, which makes those times perfect for tweeting. You can easily set your twitter posts to be shared at the right time, which helps you get more audience by getting noticed more.

·        Maintains a good Twitter presence

If you are that kind of a person who does not have time to be active and share tweets constantly, all you need is to schedule tweets. This would keep your account updates and fresh with the tweets you have previously prepared and you’ll have an organized twitter presence.

How to schedule tweets on Twitter?

Scheduling tweets has two common methods. The first method is to schedule tweets by going to ads.twitter.com and signing up for an advertiser account or act more wise by choosing a reliable social media management tool which also offers a Twitter scheduler because with such a service, you can schedule tweets in multiple accounts at the same time and you are not obliged to have an advertiser account and pay lots of money.

Follow the steps below to know how to schedule tweets on Twitter:

1.     Head to the Twitter ads site

2.     Login to your advertiser account, and if you do not have an account yet, sign up for one.

3.     Tap on the “New Tweet” in the top right corner or head to the “Creator” tab and choose “Tweets.”

4.     A tweet composer would then appear.

5.     Check the “Only Scheduled Tweets.” Option at the top.

6.     From the message which pops up, choose “Compose a Scheduled Tweet” or “Compose Tweet.”

7.     A new box would appear in which you have to click on “Scheduling” and type any message.

8.     At this stage, you can set your desired date and time.

9.     Now that you are done preparing the tweet select “Schedule Tweet.”

10. You are done scheduling the tweet, and you can find it on the “Only Scheduled Tweets” column on the advertiser dashboard.

All in All 

Scheduling Tweets would save you a great deal of time and energy. If you are going to grow your Twitter accounts, it is better to post at the best time, and make sure you’re tweeting a few daily.

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Social network

Facebook algorithm changes every marketer should know (2020)

Facebook, as the most significant social media ever, provides unlimited space for brands and marketers to advertise their services and goods. Every change in the Facebook algorithm impacts the world of digital marketing, significantly. So, this is important for digital marketers and brands to know what’s happening out there.

Here in this article, we will discuss 3 of the most significant algorithm changes to Facebook in 2020.

Facebook Algorithm Changes in 2020

  • Ads policy disclosed for FB users

As of April 2019, Facebook announced that users now can see why they are receiving certain ads.

People receive ads on social media either for being on a customer list of a specific brand or for their data sold to a third party business by the social media they are using.

Be it a customer list or sold data, Facebook users now can see how the ads they get work.

As a result, users now have more control over how the ads will be displayed to them. They can block the promotion or click on “why am I seeing this” option to see the mechanism behind ads sent to them.

This transparency policy is affecting brands and businesses to a significant degree.

Formerly, companies could buy user data from social media without informing users. But now this means that users know their data can be sold without their consent, so the reputation of the brands buying the data will be affected negatively.

However, after the infamous year of 2018 for Facebook’s privacy and transparency issues, this company has decided to go for more honesty for users, which also means a reduced level of ads impact on FB users.

Now, marketers and brands need to seek new strategic ways to impact their potential customers.

  • More focus on friends’ connections

Early in 2018, Facebook users experienced a change in their feed order; they were seeing more of their friends’ photos and videos and less of ads and branded promotions.

This limitation came with a bitter reality for brands: they couldn’t send their ads to all FB users, anymore.

Since then, Ads would fly only through friends and group connections.

Another friend’s limited change in Facebook Algorithm is that private messaging took over public and group messaging, in March 2019.

This fact indicates that Facebook is moving towards a more security-based messaging mechanism, i.e., encrypted messaging system.

Facebook’s emphasis on privacy and transparency alerts marketers who use personal data from users to stay ahead of opponents.

  • Banned words in ads

As every Facebook marketer knows, some certain ads will be banned on Facebook.

The banned cases include:

  • Ads with profanity intentions.
  • Sales and purchase of a weapon.
  • Body parts sales.
  • Marketing methods that fall into the MLM marketing category.
  • A cryptocurrency exchange or sales.
  • Advertising tobacco or any tobacco-related products.
  • Human trafficking marketing on social media.

These are some specific ads categories that Facebook prohibits in its marketing guidelines.

But new Facebook algorithm changes have also proved that some certain words will also get an ad banned.

Marketers must research these words (the number of which is being added to, every day) and avoid using them.

So, marketers must keep up-to-date

With the major changes made to the Facebook algorithm and other possible updates with social media policies, Facebook and other social media marketing will take a new face. It is worthy also to note that Instagram and WhatsApp are following their parent company in terms of security and transparency.

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Social network

Why there is no connect button on Linkedin?

One of the very common issue on LinkedIn is that people might suddenly find out that there is no connect button on LinkedIn on a specific users’ profile an more. Don’t worry; it’s not a ban or limitation put on your LinkedIn account by the platform. If you found out the LinkedIn connect button is  missing, there are three reasons for that. The issue has been clearly addressed in the LinkedIn help center too.

Why can’t I connect with people on Linkedin?

If there is no connect button on LinkedIn, then you can’t connect with others. Users won’t see the Connect button on a member’s profile if:

  1. They’re already connected to that member
  2. They’ve already sent the member a connection request
  3. The member is outside their network. Instead, they’ll have the option to send an InMail.

Note: InMail allows users to send a direct message to a member that isn’t connected to them. If the Linkedin account is a Basic (free) one, it must get upgraded to a Premium account so that the InMail credits become available. If you have a Premium account and want more InMail credits than the number allotted, purchase up to 10 more.

Learn more about the differences between Basic and Premium subscriptions.

LinkedIn connect button missing

As stated above, you won’t be able to see the connect button on someone’s LinkedIn profile if:

  • The person is already connected with you:

If this is the case, you will be able to direct message this member for free. Because you are already connected, LinkedIn hides the connect button from you on the profile of the intended user, and shows the “message” and “more” buttons, instead:

When someone is connected with you on LinkedIn, they will be displayed as your 1st circle, and you can message them for free.

  • A connect request has already sent to that user:

If a user has already sent another LinkedIn user a connect request, the button’s status turns from “connect” to “pending”:

You can’t send the connect request twice at a time to the same person on LinkedIn.

  • The person isn’t a 1st or 2nd circle of connections

Users can only send connect requests to people who are in their 2nd circle of connection, provided that the user has not sent them a request yet. 3rd circle people are those who are not connected with you in anyways. In other words, you and those users have no LinkedIn members as your mutual connections. If this is the case, the Connect button will not be displayed, and you can only InMail (LinkedIn Direct Message) them, which is not free.

You can’t see the Connect Button on LinkedIn if you and the said person have no mutual friends on the platform.

As it is obvious in the photo, there is a lock sign on the message button. It means that this option is not available until the promotion of the LinkedIn account. Upgrading the account has many other advantages besides giving you permission to message people out of your circle. However, even if upgraded, you will be able to send messages to people only up to a limited count and to be able to message more people, a payment is needed.

To wrap up

LinkedIn has a great mechanism as a job finding and résumé building platform, and they are doing great in this area. To professional people, their LinkedIn accounts are as important as their jobs, and if they can’t see the connect button on LinkedIn, they might get shocked at first. But keep calm, because contrary to what you think your LinkedIn account is not banned. It is only a typical mechanism of LinkedIn!

Categories
Social network

6 tips for a professional LinkedIn profile (to get employed)

LinkedIn, as an online platform is different than what is typically thought of as social media. The focus of a professional LinkedIn profile, unlike Facebook and Instagram, is not the look, but the word! On LinkedIn, you need to look professional in terms of experiences and career, whereas on Facebook and Instagram, professionalism means to have looked! There are several factors to consider to create a LinkedIn profile that looks professional. Here is how:

1- Choose a professional profile picture for LinkedIn

A profile picture on LinkedIn should not be anywhere near cute, rising emotions, goofy or foolish. This is not how a job seeker wants to look to their colleagues or future employer. Plus, most employers seek people who are sincerely looking for professional opportunities.

Nevertheless, it doesn’t mean that the profile picture must be serious and unfriendly; quite the opposite. Try to wear a mild smile on to convey your friendly characteristic while looking professional. Also, the profile picture on LinkedIn must be cropped to include the head and shoulders, only. A full-height photo that doesn’t show your face is not a suitable choice for a professional LinkedIn profile picture.

The profile picture on LinkedIn must be cropped to include your head and shoulders, only

2- Summary and Experience sections are very Important

Focus the ultimate attention of viewers on summary and experience sections and write them correctly (both informationally and grammatically). After the profile picture, employers go straight to summary and experience sections to see who you are and what your experiences are.

Summary:

To write a summary go to the “About” section of LinkedIn.

Click on the pencil icon to start editing your profile’s “About.”

Write a summary of your current status and put external links and sources to double ensure the claim.

Experiences:

Scroll down the profile to reach the experience section on LinkedIn. Add your career and educational backgrounds.

You’d better add whatever professional and educational experience you got.

Try to avoid any grammatical mistakes in these sections, because texts here reveal how accurate you are and how much you care about the neatness of a professional look on social media.

3- Update the LinkedIn profile with every change in the professional and educational Statues

Keep the profile up-to-date and synchronized with every achievement and change in your professional and educational life. This helps recruiters decide based on the latest status update on profile. It also implies you as an active and progressing person in the field of profession.

4- Add as many skills as you have

Do not assume that your skills are not worth mentioning. Put in the skills section as many skills you have acquired so far. Your skills might seem very commonplace to you, but believe it or not, many people are as skilled as a potato! So USE your abilities to stand out!

Scroll down the page and get to the “Skills and Endorsement” section. There, put yours on the display!

Add your skills and see you have endorsed you for them

5- Create a customized URL for LinkedIn profile

By default, a LinkedIn profile comes with a URL that is not customized. It includes the username name and some numbers. Those numbers make the profile look unprofessional, so create a unique and professional URL.

To do this, click on “Edit public profile & URL” on the top right corner of the profile page. On the next page, top right, click on “Edit your custom URL.” Click on the edit button and customize the URL.

6- Use the right keywords in the LinkedIn profile

The last but not least important thing to consider is to use the right keywords in a professional LinkedIn profile. The keywords must match your career, profession, education, goals, achievements, honors, and even connections. These are what let people know you on LinkedIn, and when searched, display the profile on top of others.

For example, if you are a digital marketing expert, then the term for this career is defined as Digital Marketing Manager. So be careful with titles and posts. Choose precisely what is set for the LinkedIn search and what people search for.

Conclusion

There are many factors to consider for creating a professional LinkedIn profile. All these six tips are essential, but you will find more along the journey towards “Linking-in.” Take time, click everything on your profile, and experiment the in’s and out’s. Always remember that a LinkedIn profile is a professional identity, so use it wisely and to its full capacity.

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Business Social network

Schedule Instagram posts & stories (with a calendar)

If you are managing one or multiple business accounts (or even personal accounts), having an Instagram scheduler is a must for you to keep the presence on Instagram and attract more users and followers. Though, while choosing Instagram schedulers, there are essential factors you should keep in mind like speed, the number of users you can add, and other services attached to it.

In today’s world of technology, promoting an Instagram account shouldn’t take that long! If you aim to grow your Instagram account, having a fast Instagram scheduler would help you to plan and publish the posts in advance.

Table of content

Personal Vs. Business & creator accounts on Instagram

Can I schedule an Instagram personal account?

How to archive Instagram photos?

How to access the Instagram archive?

How to schedule posts on Instagram business profile?

How to schedule Instagram posts for personal accounts?

How to schedule Instagram stories?

Instagram Scheduler is a must-to-have tool for every business!

You might never have thought how necessary is a scheduler for you on Instagram. Indeed, engagement and activities on social media are determining the business growth on these social networks. Instagram scheduler guarantees the presence by posting great content regularly.

There are some main advantages to have an Instagram scheduler:

  1. It Keeps your consistency on Instagram
  2. You would have a preview of Instagram feed before publishing
  3. Create once and post to multiple accounts or social media

It is not only about posting automatically to the Instagram profile, but it is all about displaying the right content at the right time and to the right audiences (managing the Instagram hashtags).

Main factors in choosing Instagram scheduler

  1. Speed: keep in mind that you are scheduling software to save your time. So, the speed of the app would be essential while you are going to plan the number of posts of multiple accounts at the same time.
  2. User-friendly: sometimes, social media management tools become so complicated, and this makes it time-consuming and confusing. An Instagram scheduler should be very simple and easy to work with.
  3. Connected tools: besides having a scheduler, there are some other tools that you need like trending hashtags, hashtag generators, tools to search content. You might never think how necessary it is to have different tools besides a scheduler to help you in creating content. Imagine you are running an auto company, and now you are going to schedule posts for the coming weeks or months. You do have the picture; you know what you would like to write about.

Personal Vs. Business & creator accounts on Instagram

If you are new to Instagram or haven’t had any business or creator accounts before, you might wonder how different these are. the main difference between Instagram accounts are:

  • Posts cannot be private in creator and business accounts
  • The category is shown in bio in business and creators accounts
  • Insight section is slightly different

InoSocial is a new brand Instagram scheduler you can use online and cover all must-to-have items of an Instagram scheduler.  It is designed considering all required options you need to have the best experience of Instagram scheduling. Not only can you schedule Instagram posts, but you can also make the best posts, find content.

You no need to install any apps or software on your computer. You can still schedule Instagram posts from PC online.

Can I schedule an Instagram personal account?

Unfortunately, you cannot schedule Instagram posts but you can set the reminder for the drafted posts through InoSocial software. It means you can make your Instagram posts as drafts and set a reminder to get notified on when to publish them on Instagram.

It might be because users who have personal accounts might not have any problems putting their time on posting. They often don’t post regularly, and it seems logical why Instagram doesn’t allow scheduling for these kinds of accounts.

On the other hand, if you want to use Instagram marketing tools, you must have kept all posts public. If you have other posts in your accounts and you are about to switch to a business or creator account, you better archive your posts.

In this case, you are the only one who can see archived posts on Instagram.

How to archive Instagram photos?

  • Go to the Instagram app
  • Tap on the profile picture to go to profile
  • Tap on the posts you are going to archive
  • Tap on the three-dot icon on the top right of the post
  • Choose archive

How to access the Instagram archive?

  • Open the Instagram app
  • Go to profile
  • Tap on the three-line icon on top right
  • Tap on archive
  • From the above menu choose archive>posts
  • Archived posts will be displayed

How to schedule posts on Instagram business profile?

To schedule Instagram posts, you must switch your personal accounts to a business or creator one first. If you haven’t done yet, I here give you the instruction:

How to create an Instagram business account?

The Instagram business account is free and easy to create, in which you can get additional services like Instagram analytics (Instagram insight). To switch a personal account to a business one:

  • Open your Instagram app on your mobile phone
  • Create an Instagram account (if you haven’t got any)
  • Log in and Go to your profile
  • Tap on the three-line icon (hamburger icon) on top right
  • Tap on setting>accounts
  • At the bottom of the page you would have two option (if your account is personal)
  • You should connect to a Facebook page* and follow the instruction given by Instagram
  • Switch to a business account

*If you haven’t got any Facebook page you can use the instruction below:

To create a Facebook page:

  1. Go to facebook.com/pages/create
  2. Enter info & a valid email you have access to
  3. Accept the rules and confirm the email
  4. Once you logged in, click on “Create Page” on the top right*
  5. Select Business or Public Figure
  6. Enter the Name and Category
  7. Skip the profile picture and cover

Once your business account is ready and it is connected to a Facebook page, follow the bellow instruction to schedule posts on multiple or a single accounts.

To schedule posts on Instagram:

  1. Go to InoSocial
  2. Enter the email address and go to InoSocial dashboard
  3. Click on the Services>add services
  4. Click on the Instagram icon
  5. Click “Instagram Direct Posting (Business Profiles)”
  6. Add your Instagram account (login via Facebook if it’s necessary)
  7. From the dashboard click on COMPOSE
  8. Select the accounts from the menu
  9. Create content
  10. Click on the calendar icon and set the date and time

Done!

Here are photos of the dashboard. It’s quite easy and straightforward and with a few clicks, you can schedule multiple posts to the numerous Instagram accounts.

Not only can you schedule your posts, but you can also schedule stories, carousel posts, and access to analytics and monitoring.

How to schedule Instagram posts for personal accounts?

The first thing you should know is that Instagram doesn’t allow you to schedule Instagram personal accounts, but instead, you can set a reminder in all the social media management tools.

Therefore, if you need a scheduler, not a reminder, it is better to switch your accounts to a business or creator one. However, you should forget that if you switch to a business or creator accounts, your profile posts will be public, and you no longer able to make them private.

That would be the main change from switching personal or business accounts.

You can prepare the posts from your desktop (PC) and set a reminder to get the notification on your mobile phone. Then, go to the social dashboard and publish the drafted posts right from there.

To schedule Instagram posts and stories for a personal account:

  • Login to InoSocial dashboard
  • From the menu select add services
  • Add services to Instagram reminder
  • From the panel, select compose on top right
  • Select services and write the captions
  • Click on the calendar icon and select the date and time
  • Click on Schule!

Done!

How to schedule Instagram stories?

The good news is that not you can schedule Instagram stories, but also you can schedule Instagram stories and posts at the same time with Instagram.

To schedule Instagram stories:

  • Login to InoSocial dashboard
  • Click on Add Service from the menu
  • Click on Add instgaram>instgaram stories
  • Compose and select services (both schedule Instagram posts, and Instagram stories which you have added separately).
  • Write any captions you want
  • Click on the calendar icon and select any dates

With InoSocial tools, you can schedule posts to your personal Instagram account. When posting to Instagram via the dashboard, you will receive a push notification or email for manual posting from your device at the appropriate time.

How to make an Instagram content calendar?

The Instagram content calendar is a tool to show scheduled, drafted, published Instagram posts on a timeline to get a better view of how consistent Instagram posts are. An Instagram content calendar helps users to get a preview of scheduled posts before publishing and check from aesthetic, content and accordance with other posts points of view.

But how to make an Instagram calendar?

It is quite easy! Once you schedule your posts through InoSocial you can get a preview of all types of posts on a calendar from the social dashboard.

Social media calendar provides you with the day, week, or month-basis preview.

Categories
Social network

How to get Google and Facebook careers? (the complete guide)

First of all, let me explain that you have a long way to go since getting Google and Facebook careers is not an easy thing to do, especially if you still do not know anything about algorithms, coding, and data structure. If you have a basis in software programming or web development, this journey would be much easier since these things are the primary skills you need to have to get hired for either Facebook or Google.

I, myself cannot think of a bigger company than Google these days, so a candidate for Google careers must have been either very ambitious or very talented to have the guts to apply for jobs at such a huge company.

If you are just an ordinary person who knows nothing about coding, algorithm, and data structure actually and have not even developed a very basic web or coded an easy program (refer to www.bayvalleytech.com), I have to announce that would be very hard even thinking of getting a jobs at huge company like Facebook or Google, but remember that nothing is impossible and we, as human beings can achieve anything if we have the motivation and persistence.

But if you have basic knowledge of any of these skills, just improve them in order to become Google or Facebook worthy.

What are the skills you need to have to get Google and Facebook Careers?

The first step towards getting jobs on Facebook or Google is to master the skills they expect a job candidate to have. Start gaining the skills Facebook needs, and Google demands. Anyways, you are seeking a job at two of the greatest companies in the whole world. Programming and coding are even more important when it comes to Google careers.

There are lots of different Facebook careers and google jobs out there waiting for an appropriate applicant. You might be a designer deciding to get employed on Facebook, or a professional programmer craving to start programming on Google. So the skills you need to have depends on the job you are willing to get at Facebook or Google.

The organized set of the information below is gathered from reliable and trusted sites like Business Insider and helps to find out the skills needed to get Google or Facebook careers.

As a Designer seeking Google or Facebook careers, you should know:

  1. User interface design
  2. Graphic design
  3. Web design
  4. Photoshop
  5. Illustrator
  6. Information architecture
  7. Art direction

As an Engineer seeking Google or Facebook careers, one should know:

  1. c++/c/c#
  2. Java
  3. Software development
  4. Python
  5. Javascript
  6. Agile methodologies
  7. SQL

As a product manager seeking Google or Facebook careers, one should know:

  1. Project management
  2. Leadership
  3. Customer service
  4. Strategy
  5. Cloud computing
  6. Product marketing
  7. Enterprise software

As a data scientist seeking Google or Facebook careers, one should know:

Justin Sullivan/Getty Images

  1. Data analysis
  2. SQL
  3. Project management
  4. Machine learning
  5. Data mining
  6. Business analysis
  7. Python

Now it’s time to consider which of the skills above you have or you are most passionate about. Think of which job you would like to get at these companies and then start studying more and more on them and improve the required skills much more so that Facebook or Google interviewers cannot reject your job appeal.

How to prepare to get Google or Facebook careers?

As I mentioned above as well, there are different positions a job candidate might want to apply for a job at any of either Facebook or Google. But let’s assume that you are willing to be hired for the most demanded job positions at each of these companies, which is a software engineer or a web developer.

In this section, I want to give a brief plan for getting the mentioned job titles or positions similar to a software engineer and a developer at Facebook and Google.

To prepare yourself to get Google or Facebook careers keep the tips below in mind:

  • Master the data structures and a few classic algorithms

You need to either have basic knowledge of data structures and algorithms or gain these skills. If you do not know a lot of data structures, learn at least the following for each data structure since they are the most basic actions a job candidate is expected to know when applying for jobs on Facebook or Google.

Implementation, Insertion, Deletion, Lookup are the four data structures one should master to be considered suitable for jobs on Facebook and Google.

The next thing you need to do is to get a book of your preferred coding language or just lean on the free articles that can be found online. The most important data structures to master are Arrays and Lists, Strings, Lists, Stacks, Queue, Hash Table and Hash Set, Heaps, Graphs, Binary tree, and search trees.

The data structures mentioned above are the least things a Facebook or Google interviewer expects you to know. You must know how to implement the main classic algorithms like binary search, Selection Algorithm, merge and quick sorts, and a lot more, in less than ten minutes.

  • Get interview samples for Google and Facebook

All over the web, there are samples of interviews and the questions asked on both the telephonic and onset interviews at Facebook and Google. These kinds of documents will not completely prepare a candidate, but they are good ways of practicing and getting to know how interviews are done on both of these companies.

The best place to find the most reliable interview samples is Amazon. Reading these samples would give a candidate for Facebook and Google careers some good baseline to prepare yourself for an impressive presentation in the job interview.

What is the interview process at Facebook or Google?

There surely are lots of job interviews all over the world that are restricted to only one meet and greet meeting on which the interviewer asks about a candidate’s skills, previous jobs and passions and after the end of the meeting, they’d decide whether the candidate suits their company or not. But, come on, we are talking about getting Google or Facebook careers, and these companies surely have a longer and more serious interview process.

There are two different kinds of interviews one should pass, to have a successful job Interview for Facebook or Google. Below are the two typical Interview processes a job candidate needs to go through when applying for jobs on Facebook or Google:

  1. You need to pass a couple of Telephonic interviews by Facebook/Google

The very first stage to get Facebook or Google careers would be a couple of telephonic interviews one has to go through. Your cultural fit for the company and coding skills are going to be monitored a bit. The interviewer would ask the candidate to write code on a shared code editor like “collabedi” and meanwhile, his/her behavior is screened thoroughly.

  1. Time to go for the Onsite Interviews on Facebook/Google

Let’s be hopeful enough to assume that you have successfully passed the telephonic interviews, and you are now invited for onsite interviews by either Facebook or Google. Your onsite interview is divided into four different types of Interviews which are as below:

  • algorithmic skills and coding accuracy

It’s is not surprising to know if you want to be a part of Facebook or Google, you have to know how to code. Coding and programming are the most important skills one needs to be familiar with to get a job at one of these huge companies. So let me clarify that the first couple of onset interviews on both Facebook and Google is focused on algorithmic skills and coding accuracy. (Do not be afraid, they are not going to be too advanced.)

  • System’s architectural design

This stage of interviews is determined by the position you have applied for and previous job experiences. If you have more than two years of experience (senior engineers), you are going to be tested on your knowledge of systems operating on a huge scale and architectural design.

  • Behavioral (cultural fit)

The last stage of an interview for Facebook and Google careers will be to check if you are a good cultural fit for the company or not. This process consists of questions like:  Are you interested in what the company is doing? Are you okay with teamwork and can you work with a team for the same goal? And lastly, about previous job titles.

Remember that answering these interview questions might sound easy, but a job candidate willing to get Google or Facebook careers needs to have great preparation and good motivation, as well as high confidence, to impress the interviewers of such big companies. So do not feel too confident about yourself and do not show up without any preparation before the interview.

Conclusion

Getting jobs on huge companies like Facebook and Google is a dream so many young people have in their minds, and even imagining that you are working for such companies is a great honor. But meanwhile, keep in mind that this goal needs a lot of effort and persistence. You should be either a professional at programming. Data algorithms, and system architecture, or you should put a lot of time and spend too much studying for more knowledge on either of these fields. The goal of getting a job at Facebook or Google is not impossible and can be achieved through an organized plan of less than a year.