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Guide to Social Media Marketing for Beginners

For more than half of the world’s population social media has become a part of their everyday life. As a result, a rich social media presence has become crucial for businesses, regardless of the industry. And once you find the best way to use them, your business can benefit immensely from them. This requires constant learning and working on them. 

Although social media is typically only one component of brands’ digital marketing efforts, it involves much more than just advertising and trying to draw customers to your company. Social media platforms are great tools for building reputation, meaningful relationships with prospects and customers, customer loyalty, and turning followers into customers.

Guide to Social Media Marketing for Beginners

Determine if You Need Help with Your Social Media Marketing

Even if you use your social media accounts regularly, when it comes to social media marketing, you may not be an expert. A beginner may not know that investing in merely increasing the number of followers on Instagram, for example, isn’t the best practice. 

Instead, you should target real Instagram followers who are interested in the products or services you are selling. More importantly, beginners may not know how to reach these relevant Instagram users. This is why it might be a good idea to use growth tools and services, and outsource your social media marketing.

Determine Who Might Be Interested in Your Products or Services

One of the most crucial aspects of developing a successful social media strategy is having a clear understanding of your ideal customer. To accomplish this, you should create a buyer persona. Popular social networks like Instagram, Facebook, TikTok, Twitter, etc. allow audience targeting. 

Thanks to this, only individuals who fit the criteria you previously defined will see your adverts, or in other words, people who are most likely to be interested in what you are selling. You can choose an audience depending on the traits of your prospective clients, such as where they live, what language they speak, what gender they are, what interests they have, etc. 

Keep in mind that, besides the products or services they offer, another major reason consumers begin following businesses is what additional value they offer to their audience. Because of this, creating valuable and relevant content is essential to expanding your social media following. And once you learn who they are, you can begin producing content that would be intriguing for them. 

Determine Which Social Media Platforms Are Best for You

The average user age and preferred content and content formats are the two main distinctions between the major networks used by businesses across industries. This means that one platform can be more appropriate for you than others depending on the goods or services your organization provides.

For instance, you can choose based on the average age of your target market, or based on the type of business you are running. However, it’s a good practice to be present on several social media platforms. This way you can share your content with a wider audience, expanding your reach and boosting your conversion rate as a result. 

Determine Your Goals and the Best Tactics to Achieve Them

You should determine what is important to you and learn what can be accomplished through social media before you begin developing your approach. If you establish unrealistic or irrelevant goals, your social media efforts may not make a difference in your business, and they may even damage your reputation. Make sure that you set SMART goals for your social media (Specific, Measurable, Achievable, Relevant, and Time-bound goals).  

Another challenging phase in developing a social media marketing plan is identifying the appropriate actions you should take to achieve your goals. If one of your goals is to raise brand awareness, your tactics might include paid ads, creating engaging, practical videos, working with influencers, and so on. One of the best things about social media is how simple it is to measure the effectiveness of your efforts. You may continually improve your strategies by monitoring and evaluating your results. 

Every social media strategy should depend on a variety of strategies. Probably the most important one among them is your content strategy. This includes not only generating original, useful, and relevant content but also knowing when to post it and how to repurpose it. As a beginner, you may be eager to promote your products and services but using your social media posts simply for that is a bad practice. Instead, use it to promote your brand, your team, your values, and interact with your audience.


Nowadays even small and new businesses can build strong communities around their brands, thanks to digital marketing, and especially social media. Because with little resources you can use these platforms to reach your ideal customers.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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