Instagram has announced new Commerce Eligibility Requirements that expand access to Instagram Shopping to more types of businesses, including creators, so they can connect with shoppers and sell their merchandise on Instagram.
Whether you are a candle business making a foray into e-commerce, a musician selling merchandise, or a food blogger, you can sell on Instagram. Any eligible company or creator account with at least one qualified product can use shopping tags to drive people to their Instagrambsite to make a purchase. US businesses that are part of the Instagram checkout test on Instagram can encourage people to purchase directly in the app.
The updated requirements go into effect on July 9, 2020, in all countries where Instagram Shopping is supported. They will provide greater transparency for people and businesses and a more trusted shopping experience.
With this new policy, businesses must tag products on Instagram from a single Instagrambsite that they own and sell from so that people have a consistent and trusted shopping experience. Instagram will also update the sign-up flow to give more precise guidance to businesses and offer more transparency into the types of companies that they are best suited to support, like creators who wish to grow their business on Instagram.
When businesses sign up for Instagram Shopping, they will be notified as soon as they are approved and ready to start tagging products. If a company is not endorsed, Instagram offers an apparent reason so they can take the necessary action or appeal.
New businesses will go through their updated onboarding flow, and existing businesses will receive an in-app notification in the coming Instagrameks with instructions about how to comply with it.
The updated Commerce Eligibility Requirements are available in their Help Center. In the future, these requirements will apply to all businesses that sell products on Facebook commerce surfaces.
To learn more about how to enable Instagram Shopping, visit their setup guide.