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How to Get More Likes on Instagram in 2023

How to Get More Likes on Instagram

Instagram influencers are very well for making lots of money. However, if you’ve invested any of your time on the site without a strategy, you’ll know that earning those desired likes isn’t as simple as you may think. 

It takes more than just capturing a photo and sharing it on social media with a nice caption. You must have an Instagram strategy in play if you want to gain more likes on Instagram. 

Nevertheless, you’ve come to the perfect place if you’re seeking how to gain more Instagram likes. We’ll take you through all you need to know about getting more likes and engagement on your Instagram posts, Stories, Reels, and IGTV in this post.

  1. Early On, Identify Your Target Audience
Target Audience

Source: Freepik

Finding your target audience is one of the most crucial things you can do to improve your chances of gaining more likes on Instagram. You do not have to and must not even try to be appealing to everyone. 

The people who are intrigued by what you’re having to offer are your target audience. 

Create your Instagram profile with that audience in mind, and customise customize your content creation plan to reach them. This type of targeting absolutely ensures you’ll get the true likes you’re looking for.

  1. Use Instagram Stories to Your Advantage
Instagram Story

Source: Unsplash

Instagram Stories are one of the most popular Instagram marketing strategies, and their popularity is only growing. They provide brands and influencers the opportunity to be more open and real. This prominent Instagram feature does not necessitate video production. 

You can now mark stories and make highlights that you want to stay viewable for longer than the standard 24-hour period. 

If you find yourself addressing the same questions from followers on a regular basis, or if you want to showcase user-generated content or offer promotions, this is a great option as well. 

  1. Write Compelling Captions
 Instagram post template

Source: Freepik

If you wish to obtain more Instagram likes, your captions must be engaging and unique. While a stunning photograph is sufficient to get people’s attention, your followers will be wanting a little bit more. 

We suggest utilisingutilizing your caption to tell a tale, express your views, or express your sentiments about the picture, and personalisepersonalize it by either expressing something personal with your following or connecting the photo and your caption to them. 

You can also connect with your followers by asking them questions. Scrollers will slow down as a result of your photographs, but it will be your captions that will keep them engaged.

  1. Use the Suitable Hashtags in the Correct Way

Source: Freepik

On Instagram, hashtags have a lot of impacts. They’re an excellent way to connect with potential followers and users, and if you’re a local business, you can even utilize focused local hashtags to connect with customers in your immediate area.

You should use a mix of hashtags that are appropriate but not overly specific. While keeping up with trends and popular hashtags is crucial, don’t utilize them if they aren’t related to what you’re sharing or to your brand and industry. 

Using hashtags that aren’t relevant to your content may get your post seen by more Instagram users, but it doesn’t indicate they’re your target audience.

We also suggest including hashtags in your Instagram profile to help individuals find you in searches and build brand awareness. Because your bio isn’t searchable, hashtags are a wonderful option to let people know what you’re about.

  1. Share Pictures That Will Make Users Enjoy
 Food photography

Source: Unsplash

Alt-text: Food photography

Take high-quality images and employ filters consistently to make sure that your pictures are eye-catching.

Well, if you have a smartphone, you obviously have a high-quality camera that’s ideal for taking beautiful photos.

Choose a location with plenty of natural light and make sure there’s not too much going on in the background to get the most out of your smartphone’s camera. Apart from that, pick a filter that makes your pictures glow and continue with it.  

While it’s exciting to experiment with different filters, using the same one on all of your images strengthens your visual identity and makes it simpler for your followers to recognize your posts in their packed feeds since they look like you always.

  1. More Video Content Is Essential

Source: Freepik

On the face of numerous passive images in packed Instagram feeds, videos are very fascinating. We encourage youencourage that you publish more video content, particularly non-audio stuff. 

On Instagram, how-to videos are extremely popular. Captions are essential for reaching people who don’t listen to the audio while scrolling, which is a large group. 

Captions are also wonderful for visibility, and it’s becoming a feature of brands and influencers who produce content for reasons other than improved profits.

Instagram Reels is currently the best feature to use to increase engagement on this social media platform. These short videos are the most-watched content seen by users these days. 

This Instagram feature has also gained many individuals to start their careers as influencers and share video content in a creative manner to gain more likes and engagement on the platform. 

  1. Attempt a Variety of Content

Source: Freepik

While Instagram began as a platform for sharing beautiful photos, it has evolved into a multi-faceted platform that allows you to explore the type of content you post and share. 

Trying out different forms of content can keep your feed interesting and new for your audience. You’ll eventually discover whatdiscover out what types of content your following responds to, and you’ll be able to focus more on those.

Here are some illustrations of different types of Instagram posts to get you started:

  • Quotes That Can Be Used

Yes, we are aware. It might be a drag to post quotes on Instagram. But we’re not discussing cheezy love quotes here. Quotes that are closely related to your brand and industry are what we’re talking about.

  • Photos From Behind the Scenes

Users are becoming increasingly interested in the day-to-day activities of the influencers and brands they are following on the site. 

Your following is devoted to you for a reason, they enjoy seeing you, your products and services, or the content you offer. Showing what goes on behind the scenes is a simple approach to engage with your audience on a profound level. 

If you don’t want to share everything about your personal life, you can merely display behind-the-scenes pictures or videos from just the professional side of things.

  • Make Use of Carousels 

Carousel which is the Multiple Images feature is an excellent approach to share image collections with your audience on Instagram. 

With carousel posts, you can showcase several items, a collection of images from a photoshoot or event, collections of user-generated media, or perhaps even convey a message.

  1. Assess Your Competition

Source: Freepik

You should research and comprehend your competition just as much as you should understand and grasp your target audience. 

This might also help you come up with new concepts for content to post on your own Instagram account. Of course, this does not imply that you completely imitate them. 

But definitely take a look at what they’re sharing, giving special attention to the information that captivates their audience’s interest. Modify the information to fit your own personality. 

You can even see who their most active followers are and begin following and communicating with them in order to attract them.

  1. Post Frequently at the Most Appropriate Time

Source: Freepik

You should always post when your target audience is most actively scrolling on Instagram to provide your content the best chance of reaching them. 

While the best time to post on Instagram depends on the type of content you’re posting, your niche, and who your target audience is, there are some general guidelines but many researchers have suggested a few timelines that are the most appropriate to post on the social media platform. 

We encourage experimenting with different times and days for interaction to see what works best for your audience. Once you know you can probably stick to the timeline for posting your stuff every time.  

This isn’t to say you shouldn’t post beyond the best time you can discover, but your most major content should be posted at that time. You’re probably going to be publishing more than once every week eventually.

  • Using Sponsored Ads to Advertise

Source: Unsplash

Instagram advertising can be a wonderful way to reach individuals who do not currently follow you on the network if you have the resources for them. 

Instagram integrates an ad technology that enables precisely focused ad campaigns that can significantly increase your reach for a relatively small investment. 

One of the best options we’ve discovered to reach people who can be interested in your products and services but are not aware of your brand or do not know that you’re on this social media platform is to use a blend of organic content and sponsored ads.

You can also pick to buy real Instagram likes and increase the engagement of your content to your target audience.


Gaining more Instagram likes means your brand is growing and reaching a larger audience. While the techniques we’ve listed here for increasing Instagram likes are a great place to start, they’re not the only options. 

Another fantastic strategy to grow your following and gain more likes on the network is to collaborate with influencers and other brands. 

Connecting with your audience when they comment on your post, as well as interacting with other influencers and brands on their own posts, has a number of advantages. And besides, it’s social media, therefore being social is an important element of achieving success. 

To raise your own follower number, you can tag significant profiles in your post, comment on outstanding content from others, and follow more users on the platform, and an increasing follower account means more potential for receiving likes. 

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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