How to Grow Your Instagram Following: A Complete Guideline

The use of social media has become a force to reckon with especially for business promotion and advertisement. Instagram is one of the core social media platforms that have helped with enhanced brand presence while at the same time driving beneficial traffic to websites, building a vibrant audience and growing conversions. 

If you’re already on Instagram, already you’ve seen witnessed accounts that have millions of active followers and this is something you too can achieve especially if you’re seeking to grow your business. 

If you have an Instagram account that’s not as vibrant as you’d wish, the good news is that all isn’t lost. You can learn a few tips on how to strategize and get real, organic followers. 

As your audience grows, your chances of engaging the users will also grow thus allowing you to create a unique experience that’d result in your business growth. 

It’s important to distinguish between organic and artificial followership as there many users who employ shortcuts to grow their audience. This kind of an experience doesn’t produce long-term results as Instagram will always get rid of low quality and paid accounts which could leave you frustrated. 

Your Instagram following should be made up of angaged fans following which helps your business through purchases, advocating for your brand and visiting your landing pages. If this isn’t realized, paying for clicks and followers is futile and a waste of your money. Here are some tips to help you grow your Instagram following:-

Optimize your account

Your instagram account should be optimized fully even before you figure out how you’ll gain more followers. This is an essential step as your brand’s bio acts as your account’s homepage thus giving the account an identity. 

The account should have both a bio and image that gives the account a foundation from which your brand will spring forth. In the bio, there should be a link that drives traffic to your brand website thus making optimization very essential. Make sure that your Instagram username is search-friendly and close to your brand name as possible.

Update your content regularly and consistently 

When posting content on your Instagram page, you need to be consistent and maintain a calendar. Random and haphazard posts won’t work well both in the beginning and when you want to build loyal following. 

A regular posting schedule will help maintain your brand in the minds of your followers which would make them check your page consistently. A few scheduled posts each day will help keep a vibrant relationship with your followers.

Get brand advocates and partners who’ll post your content

Knowing the significance of your audience is necessary as you organically grow your Instagram followers. The possibility of converting a few followers into buying customers out of a large organically grown followership is high as opposed to trying to do so from a small number. 

As such, you will need to be present and have the customers feel your presence. You’ll need to cast your net wider than your Instagram page and have others post for you. You should seek to sponsor user-generated content thus getting your brand in your customers’ feeds.

Display your Instagram account everywhere possible

You must promote your account vigorously for people to find it. Have your Instagram account displayed on your website and all the other social media networks such as Meta, Twitter etc. For your brand to be discoverable, you will need to create awareness and visibility.  

As you design your blogs and website, make sure to add all your social media buttons as this helps promote social shares throughout your networks.

Post content that resonates with your followers 

There’s what you want and there’s what your followers are looking for. You will need to research your followers and understand what exactly they want. Different Instagram content performs favorably than others and as such you should carry out a test to gauge this and have better understanding. 

Develop the most captivating captions, filters, and content type as a way of capturing the attention of your followers and create a vibrant engagement. You should consider investing in Instagram analytic tools to help track, analyze and benchmark Instagram content across the accounts.

The above steps are part of what you should do in order to gain real Instagram followers. While it may be a tough process to achieve and maintain, the benefits are tremendous as social media has become an incredible tool for business growth. 

There are also companies that specialize in helping brands grow their presence on social media and grow real organic followers. If you don’t have time and the resources to do all the work, contracting them could prove to be the step you need to take in order to achieve your goals. 

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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