How To Make Social Media Heading Universal?
When visiting your social media pages, prospective customers will first notice the heading. That moment of introduction can define the consumers’ relationship with your brand. You want to retain consistency across all channels, and a universal heading is a big part of it.
A cohesive heading will represent your brand and unify customers’ experience. It will also make your business more recognizable and memorable.
If you want to make an eye-catching heading for your social media channels, let these steps guide you.
1. Choose a Software
You don’t need to be a skillful graphic designer to make a universal heading. All you need is easy-to-use software.
There are lots of tools for creating social media elements. However, since you want to make a universal heading, aim for the one that allows you to change image dimensions. In this way, you can craft a single heading and simply adapt the size for different channels.
Here are a few options you can consider:
- Canva
- BeFunky
- Design Wizard
- Adobe Spark
2. Keep It Simple
Different social media channels demand different approaches to the audience. For example, Twitter is suited for more informative content, while Instagram is a community that emphasizes visuals. To make a universal heading, you need to keep it simple.
A simple design will make the heading suitable for any social media platform. It will also make it easier for you to unify the heading with the profile picture and other components of the profile.
3. Start With a Template
You want to create the basis for your universal heading. This basis is a template. It should define the core elements—such as the font, colors, images, etc. When you decide to change up the heading, this template will allow you to do it in no time.
If you have social media pages in different languages, you can start with a template and translate the core message for each one. The cost for translation doesn’t need to be high if you hire immigration translation services for this assignment. They can handle the task professionally for an affordable price.
4. Add Your Logo
The logo is a branding element that highly contributes to recognizability. Consumers will easily correlate your social media profile with your business once they spot your logo.
Make sure that you add your logo to your social media heading. It can take the central place in it or it can shyly peak from the side. Where you’ll place it depends on your overall design and your style.
5. Use Your Brand Colors
The heading should incorporate your brand colors. This is yet another relevant part of branding and building brand awareness.
You should aim to create a heading that highlights the colors of your brand. The images you’ll add, the color of the text, and the background should all complement each other.
If you want to diversify your color palette for the heading, identify the colors that go well with your colors. A color combination cheat sheet can help you with that.
6. Showcase Your Brand Voice
Your heading needs to feature a unique brand voice. The brand voice can be friendly, energetic, funny, authoritative, compassionate, and so on. Knowing how to interact with your target customers will help you make your heading stand out.
If you still haven’t found your brand voice, start exploring. Think about the customers you want to attract. Look into the type of language they use. If you want to humanize your brand, look into social essay samples and discover popular topics in your industry. Identifying the social pain points of your customers can help you define a relatable voice.
Final Thoughts
Consistency in branding is essential for building brand awareness. By applying these tips, you’ll be able to create a universal heading that will aid you in your branding mission. Dedicate attention, passion, and effort into this process and the results will be more than satisfying.
Eric Wyatt is a writer, editor, and social media marketer. He has been developing a social media strategy for several top brands while running his own blog. Eric is passionate about his career, technology, and fishing.
