How to know if SEO is working A question is often asked, especially since SEO results do not appear immediately. Search engine optimization (SEO) when done correctly is an investment that continues to pay dividends, and who doesn’t like to get more out of their investment? However, it takes time to generate SEO results.
SEO is more important for search ability and visibility, but it offers more real value. Many brands and businesses know they need SEO Services for their digital features, and they will benefit from the SEO work they implement.
How to Measure SEO Performance?
If you’ve been doing SEO for a month or a few months and you still haven’t seen the first page for your keywords, don’t worry. This does not mean that your SEO is not working. To find out if your SEO is working, here are some key SEO performance metrics that you should follow.
Impressions
Impressions are gained in a fluid, global, diffused way, because in most cases you will not be able to get to the front page immediately after you start optimizing for keywords. You’ll probably start on the bottom pages, so although you may appear in searches, you are less likely to be clicked. The most important thing is that you know that you have started ranking for these keywords and then you can continue your efforts to get to the first page. You can check your organic impressions with the Google Search Console. to do so:
You can even compare periods to see if there is an increase. If your organic search impressions have increased, this is a great sign that your SEO is working.
Traffic from Organic Searches
Let’s face it – ranking is not the end of SEO. Therefore, an increase in organic traffic is a big sign that your SEO is performing. Due to other activities outside of SEO that may affect your results, it is important to look at organic traffic data in particular and not aggregate traffic. On the other hand, if there is a lack of organic traffic, it may be a good sign that your SEO is not performing very well.
When looking at traffic, it is important to compare the same period of the previous year to get an accurate estimate of your SEO success.
Number of Backlinks
Page optimization is just as important as link building. The amount of quality backlinks you have is important. If you are doing good SEO, it is natural that the amount of backlinks to your website will increase. If you are outsourcing your SEO, this is also a metric that you should track as a sign that they are doing the things you need to do to get better rankings and good SEO results.
Monitor your backlinks to see if they are increasing or decreasing, or whether the amount of links you have and the number of root domains from which those links are coming are stagnant.
It is also important to monitor the quality of these links. Low quality links are just as bad as not getting any links at all, and can potentially hurt you. There are many tools like Majestic SEO and AHREFS that can help you track the backlinks of your website and provide a score on the quality of your links.
Referrals from Other Sites
The most important part of SEO is your link building strategy. If you are following the best link building practices and you are looking for links from reputable, relevant websites, then naturally you should also see referral website traffic from those websites. To check references from other websites in Google Analytics.
Domain & Page Authority
The initial indication of how well your website stands out against your competitors is the domain authority and page authority of your website. You will have a score created by Moz, an SEO software company that ranks the overall domain of your website and the strength of individual web pages using a logarithmic scale of 1-100. A big element of your domain and page authority is your backlink profile. Therefore, if you are applying for on-page and off-page SEO, your domain authority is likely to increase as well.
To check and analyze the domain authority of your site, you can consider ETTVI’s DA PA Checker. This tool allows you to check the domain authority of any website for free.
Brand Mentions
Good SEO should increase your company’s exposure and visibility. The more you look, the more you create awareness about your brand, which in turn leads to more research on your company by consumers, along with your company name, as well as online newsletters. The number of searches should increase.
Conversions
At the heart of why we invest in SEO is the results we expect: more traffic, leads and revenue growth. Conversions – the percentage of people who take the action you want them to take when they visit your website – are the ultimate indicators of performance. Are you getting more leads? Has there been an increase in phone calls? Is your email contact list growing? Are you seeing an increase in sales of e-commerce websites? This metric will not only tell you if your SEO is working but will also help you determine your return on investment.
Rankings
Most businesses focus too much on rankings, when the ultimate goal is to increase traffic, leads and sales. Before starting an SEO campaign, it is important that you check your rankings for the list of keywords you want to target. This will help you in the future to monitor your SEO results and performance whether your ranking is going up or down or stagnant only on a weekly or monthly basis.
It is also important to measure your rankings to determine if you are looking for the right keywords. If, after a period of 30 or 60 days, you are still not ranking the keywords you are targeting, it may be a sign that you are targeting highly competitive keywords. And you need to decide if it is right for you to continue. To focus on these keywords. It’s easy to find keywords that are already ranking on the first page.
Conclusion
Search engine optimization helps you increase your leads and sales. But for that with the help of Stridec, the best SEO Company you can improve your sales and promotion.
