Instagram has finally rolled the “Pin Post Comment” feature. That means you can pin a few comments to the top of your feed post. The feature was first announced in May and is now globally rolled out. This new feature allows users to pin up to 3 of their favorite post comments to the top.
“Today we’re rolling out pinned comments everywhere,” Instagram tweeted on Tuesday. “That means you can pin a few comments to the top of your feed post and better manage the conversation.”
This new option can be used in a very useful way and can help the author of a post to control the tone of the post. It’s designed to allow the author of a post to better control the tone of the comment thread through highlighting positivity and moderating more negative and abusive responses that show up below the pinned comments.
One of the uses of this feature for business accounts and brand owners would be that they can amplify common questions and answers. If someone asks a good question about your product, you could pin it, then reply, helping profile visitors get more context.
To Pin a comment to your Instagram post:
- Swipe left on a comment
- Select the pin icon on the far left in the tray.
The new pinned comments feature on Instagram is similar to the one we see on YouTube, where creators highlight a comment to let others know the type of conversation that will be preferred.