Like any market or business, digital marketing has changed a lot since its conception. Popular search engines are always changing the algorithms they use to rank websites, which means that websites have to change with them. Over the past few years, though, digital marketing has changed more rapidly than ever. This has left some search engine optimization providers struggling to keep up.
A few organic traffic generators, such as SERPEmpire, have managed to keep up with the changing times. They’ve become marketing agencies’ best tool to maintain relevance in their respective markets. Other traffic-generating sites, however, rely on outdated practices. They fail to offer the same value as they once did.
Let’s take a look at these new digital marketing trends and how they’re changing the way companies provide SEO support.
Why the Sudden Change in Online Marketing?
As mentioned above, online marketing is always changing. It has been since website owners started using marketing tactics to push their websites. In the past few years, it has changed significantly.
A lot of this change can be accredited to the COVID-19 virus. It changed the way that businesses had to market themselves, shifting the focus to online retail. With more companies offering services online, there has been an increase in the number of SEO support sites that claim to make websites more competitive on search engines.
However, search engines continue to change how they rank websites. After all, not all websites can be ranked in the top 10. This sudden change has left a lot of traffic-generating sites failing to deliver on their promises. They have refused to change with the times, but SERPEmpire works hard to follow the latest trends. This makes our click-through rate (CTR) manipulation second to none.
Overcoming the Hurdle of Not Being Able to Touch Products
One of the biggest pitfalls to so many businesses moving their services online is the inability to get their products into the hands of consumers. Even the best SEO tool can’t overcome a product that people can’t understand because they can’t interact with it. Driving traffic to your website is important, but once your customers land on your website, you have to make sure that your product sells itself.
One way companies have overcome this hurdle is by leaning heavily into influencer marketing. Influencer marketing is when a company hires a blogger, streamer or online personality to promote its product. This kind of marketing often goes hand in hand with social media marketing.
It works because it helps consumers feel like they’re trusting a friend’s review of the product. While they might not be able to try the product themselves, the online personality that they’ve built trust with is promoting the product. This leads consumers to believe that it’s a quality product without ever putting their hands on it. Beyond pay-to-click, traffic-generating services, it’s one of the most effective digital marketing methods out there.
Engaging User Experience
Since the vast majority of consumers are shopping online in some capacity, ensuring that your website has an engaging user experience is important. Having an engaging website is what will decrease your website’s bounce-back rate. When your website is engaging, visitors stick around for a while. The more web pages that they interact with, the better your search engine results page rank will be.
Engaging with the visitors on your website requires many tools. Try putting reviews, videos, and pictures on your website to draw their attention. Some websites even use chatbots to engage with consumers further. Chatbots answer questions that they might have and get them to engage with your website more.
How Will Digital Marketing Change Moving Forward?
SERPEmpire, one of the leading organic traffic generators, has been asked multiple times about how online marketing will change moving forward. While many other traffic generators know SEO methods will change, only SERPEmpire has an idea of where it’s moving. This is what has given us the edge in staying ahead of the competition for years.
According to SERPEmpire and Google, local searches are more important than ever. This should come as no shock since local businesses that used to rely on foot traffic are now having to rely on virtual traffic because of the shift to digital marketing.
Improving your website’s local search results is important. SERPEmpire offers ways for you to generate traffic from anywhere in the world. By generating local traffic, you can improve your local SERP rank. Few traffic generators offer such a service.
Original and Authoritative Content
One thing that hasn’t changed and won’t change anytime soon is the importance of authoritative content. Search engines rank authoritative sites higher than non-authoritative ones. In fact, you’ve probably seen Google use snapshots of websites at the top of search engine results when you ask questions. These are sites that Google believes to be authorities on that subject matter.
How do you become an authority on a topic? You have to have original content on your website. Blogs and original articles are the best way to achieve this. Whether you write yourself or hire a freelance writer, getting content on your website is more important than ever before.
Most people have probably seen it coming. Smartphones are getting better all the time, and more people enjoy surfing the web on their tablets than on their desktops. According to Google, the number of people who surfed the web from a mobile device in 2010 was only 10%. Fast-forward to 2022, and it’s over 50%.
If you’re neglecting the mobile version of your site, you might be neglecting nearly half of your online traffic. A good SEO tool helps you improve not only the browser version but also the mobile version. The analytical tools that you have access to on SERPEmpire can help you determine where the majority of your views come from. Then, you can determine where you need to spend more time tweaking: your desktop or mobile version.
Digital Marketing Will Never Be the Same
It’s true that many of the new measures imposed because of COVID-19 will eventually come to an end. In fact, life is already starting to return to normal for many people. However, some changes that companies implemented in response to the lockdown may never change. One reason is that they don’t want to be caught in the same situation. They simply couldn’t survive doing it again.
Now, these companies are paying much more attention to the importance of online marketing and their CTR. As a result, the online market will become more competitive. Now is the time to use the services that SERPEmpire offers to increase your SERP rank. Without professional help, it will be hard for your website to compete in the new market where CTR manipulation is more important than ever.
SERPEmpire Has Your Best Interests at Heart
Plenty of traffic-generating websites claim that they can improve your CTR, which is an important aspect of the new online marketing trend. However, few of them offer the same level of knowledge on the subject as SERPEmpire. We’ve made a name for ourselves by providing trustworthy and reliable CTR manipulation for websites like yours.
What are you waiting for? Visit SERPEmpire.com today to create a custom campaign for your website. We offer affordable traffic generation that will improve your CTR. You can also track the success of your campaign the whole time. When it comes to improving your CTR, we are your best ally.