Digital marketing

SOCIAL MEDIA MARKETING FOR LOGISTICS COMPANIES

There are more than 4.5 billion users on social media today. That’s why social media is a great way to build your company’s digital presence after establishing your website. Today, many businesses use social media to connect with their audience, increase their online reach, promote their brands, and generate sales leads more than ever before.

Logistics is a profession that fails to gain mainstream attention. Reasons for this are the B2B nature of logistics and a general lack of awareness among consumers about how deliveries work.

However, logistics companies can also use the power of social media for marketing and promoting their products and services.

In this guide, we shed light on the basics of social media marketing for logistics companies. We also recommend some popular social media sites to get you started.

Benefits of Social Media for Logistics Companies

Social media provides several benefits for your supply chain business. Social media can help you to:

–   Maximize your online sales leads

–   Connect with a larger potential customer base

–   Increase online visibility for your brand

–   Share your unique selling proposition

–   Give updates to partners and customers

–   Advertise to specific audiences

–   Recruit employees

It’s also worth mentioning that all mainstream social media websites are free to use. That means you can start using them immediately without hurting your budget. Most common social platforms offer advertising for a fee. That’s still more convenient and economical than working with an agency for promoting your business on traditional media.

Social Media Choices for Logistics Companies

There are quite a few social media options for you to consider. But some of these options work better for logistics companies than other businesses. Here are our main recommendations in order of priority.

1. LinkedIn

LinkedIn is the best social media platform for professionals and businesses. That makes it our top recommendation for logistics companies as it allows you to network with business-minded clients in your niche. In addition to your personal profile page, LinkedIn helps you create a company page to promote your brand to your target audience.

You can also link employees registered to the site to your company page. You can label your company with the appropriate keywords that define the business segment you cater to. LinkedIn members can quickly identify your company and employees in this way, adding a layer of professional credibility to your business.

LinkedIn’s sales navigator is a valuable feature to hunt for prospective clients and businesses with targeting attributes. That makes the platform essential for your digital lead-generation strategy. You can approach leads in-person through private messages, enabling you to make a detailed and convincing sales pitch.

LinkedIn has recently added a range of new features which allow you to share blog posts with professional readers. In this way, you can use LinkedIn to prove your expertise and educate your clients on the latest developments in logistics.

2. Twitter

The famous microblogging website, Twitter, has improved significantly over the years, with the core benefit of instant public communications still intact. For a logistics business, it works by giving your customers and partners the latest updates on your business like delivery and work schedules, new service offers, and news.

Twitter allows you to communicate with your business partners and customers informally. Since the messages (also called tweets) are openly sent by default, Twitter is ideal for providing customer support on general issues and promoting special offers to prospective clients. The Twitter app is also optimized well for mobile devices, meaning that you can use it to reach people who are frequently on the move.

Twitter is also a place where you can use hashtags to keep an eye on the most popular trends in the market or push your unique marketing campaign to the right audiences.

3. Facebook

Facebook is still one of the most widely used social media platforms. Its popularity makes it very useful for reaching mainstream audiences. Facebook has all the bells and whistles you can expect in a social media site, like multimedia posts, replies, advertising, and instant messages. Where Facebook shines the most is in its ease of use for individuals, communities, and location-based targeting.

For these reasons, Facebook is beneficial to businesses specializing in delivering products directly to customers. Our recommendation is especially useful if you serve local communities near your office or facility.

4. Whatsapp

Yes, this can be considered a social medium if you use it for running chat groups. We won’t be surprised if you have used it for promoting your business. But in case you haven’t, it’s excellent for organizing business groups or community interest groups and reaching customers directly – all through your cell phone. Much like Facebook, it works best for local communities.

Getting Started on Social Media is Easy!

We hope this guide gives you a good idea of what social media platforms you can use to market your logistics business. You can start today by registering your account on the platforms mentioned above.

Interested in starting your own logistics business? Go Freight Hub is a tech-based 3PL logistics service provider that offers a seamless supply chain experience with complete warehousing, order processing, and shipment solutions. To get a free quote or more information, call and talk to our customer service representative today.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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