B2B marketing is providing services or products from one business to another business. Though, every company should be aware of future trends of b2b marketing and strategies to succeed at it.
The number of businesses that are selling services or products to another to businesses (B2B) is increasing, and since online services are top trends of marketing, this article is dedicated to the future trends and strategies of the B2B market with online services.
What is B2B marketing?
B2B (business-to-business), is the selling of products, services, or information from one business to another business rather than from firms to consumers. It means that the buyer is a company, which needs the products or services to grow its business. This is the most significant present market. Nowadays, with ever-increasing trends of social media and internet marketing, the online B2B business is also increasing. For instance, Later is one of those companies that provide services to other companies for their social media presence. Though the trend of internet B2B marketing is changing, and it is essential to know how this trend would be changed, and what are the best business strategies and transformation to gain a higher rank in this largest market.
7 Essential strategies for B2B marketing in 2020
7 topics are essential in the near future to be aware of in the B2B market. These are targeted market, social media attendance, influencer marketing, search engine optimization (SEO), video marketing, affiliate, and ads. Here are these seven topics and actions which should be taken in each.
#1 Target Market
Like regular businesses that deal with consumers, this type of marketing also needs targeted markets. You should exactly consider which types of business you should provide your services. For example, analytics show that most of the companies that provide their required services from another company are now millennials (generation Y), so you would estimate that your target market size could be mostly small and medium business, who is going to expand or grow their business. Since the young generation is tending to establish their own business more and more. Therefore, the majority of future trade would be small and medium-sized. Thus, it is worthy of knowing how your target markets would be changed in the future.
#2 Social Media Presence
When we are talking about online marketing services or growth services, then having an active and boosted social media account is a must. It is shown that every user visits at least one business profile every day. Researches also show that when people want to purchase from a business or brand, they first check their social media profile. Thus, take it vital for your business, your customers most probably check the social media account. On the other hand, social media is a platform to find new customers and contact them, especially those social media which are specifically designed for business activities like Facebook, Instagram, and linked in. Furthermore, social media is a great place to provide a better connection and support for current or future customers.
#3 Influencer Marketing
There has been an article “7 steps to increase ROI (return on investment) through social media,” which was a case study in India, about the use of influencers to increase the revenue of a business. With this point that influencer marketing is a top trend in digital marketing, therefore using influencers could be an excellent strategy for B2B marketing. Keep in mind that your customers are not the common ones, but they are businesses that know many things before purchasing your products or services. So, every step towards your marketing should be smart and influential.
#4 Voice search
If you have already started your business and you are offering services or products to other businesses, it is useful if you research to know from where your customers had found you. Google search engine (voice or text), social media, or they are referrals? Even if others refer to your customers, they most probably search your name on a social media or search engine. It is estimated that more than half of Google searches in 2020 would be via voice. Therefore, considering the newest type of search and having an optimized search engine (SEO) is a must for those who are running a B2B business, especially when you are providing online services and products. Every company indeed has its website, but only a few of them have a tremendous optimized search strategy to keep the website on top of the search engine. This is crucial for companies to work on their keywords and website SEO to succeed.
# 5 Video Marketing
The future of online and social media marketing is going to be reading more quality content and watching more videos. Therefore, knowing this, it is well worth investing in creating quality video content. As a business, runner, you need to show your customers and eye-catchy content, and video is one of the best options for creating content in the future of B2B marketing.
Ads were always an inevitable part of every business from decades ago till now, and it is fine to go for it even when you are in the B2B market. According to Josh Line, Executive Vice President, Marketing and Creative, Comedy Central, the future of advertising would be seeing the relevant content. Since social media like Instagram and Facebook are working hard on this topic to show the users what they want. Therefore they are one of the best platforms for advertising campaigns. It is also estimated that in the future advertising is more like stories.
Ogilvy, known as the father of advertisement, has precious information on this topic, and it is a must for every business read about ads before go for it. Also, there are many excellent platforms to choose for Ads, for example, Facebook business (Ads manager) or promoting a post on Instagram. Both of these have millions of viewers, and many of the other business is there who can be your potential customers.
#7 Affiliate & White Labelling
If you are running a B2B business, it is better for you to think about growing it by affiliate programs and white labeling (franchising). Your ability to attract new customers could be limited, but with the help of affiliate programs and white labeling, you can generate more leads, sales, and traffic to your website, and increase your revenue.
All in All
B2B is one of the most considerable marks which needs great strategies, especially for the future trends of this market. Being up-to-date and aware of what would happen shortly is a must to be ranked higher.
Guest blogging, also known as Guest posting, is somehow an exchange in the content between two business websites, which is a very effective way of marketing your business.
Guest blogging, also known as Guest posting, is somehow an exchange in the content between two business websites, which is a very effective way of marketing your business.
It is a well-known fact for bloggers or business owners that blogging is one of the many ways they can increase the traffic of their website or blog and Guest blogging is a method on marketing one’s blog which is still a very effective and highly used way of getting more attention to your blogs.
What is Guest blogging?
Guest blogging also known as Guest posting is somehow an exchange in the content between two business websites in which you would offer to write a blog for a business website that has the same niche as you or is at least somehow related to your business. In return, you’ll get the chance to give backlinks and to link the blog to your blog, and this way, you have used that website’s audiences and views to get more traffic for your blog. However, if you don’t want to put in a lot of effort you can also use Guest Posting Services to get backlinks faster.
Guest posting on similar industries’ websites is used mostly to drive more traffic to a bloggers site and is still a very popular blog promotion method. You might still be thinking of why should I post a blog on other people’s websites? How can that benefit me? And most importantly, what is the goal of becoming a guest blogger?
Let me explain that If you own a startup business to grow and nobody yet knows about it, the guest posting strategy is very effective and cost-worthy ways you can try out to reach more relevant audiences and get more traffic on the website. This is not only for startups or small businesses, and even larger companies can benefit from blogging on different similar blogs as a guest.
Why is guest blogging important?
You might be thinking it’s just useless to write on someone else’s blog as a guest, but you surely are unaware of the benefits becoming a guest blogger can have for any businesses’ growth and websites’ traffic.
It is not important whether you are an individual blogger or a large corporation, having a good guest blogging strategy will help in increasing business sales and so many other things. To convince you to start a unique guest blogging strategy, below, I’ll mention some of why is guest blogging important and what are its benefits for any business:
Shower your site with more Traffic
The more backlinks a site has, the more credit it gets. By having a good guest blogging strategy, give your site the opportunity to get backlinks from different sources, and this boosts businesses’ credit a lot. The more online traffic you get, the better business would grow, and if this traffic is achieved through links, it would directly be counted as more organic engagement which is all a business website needs for popularity.
When you write a guest blog in relevant niches, this will help to show you as an authority, and you will be known as someone who knows about that subject and has quality knowledge. That builds up more credit on your website, so you’ll get more clicks on links.
Build more visibility and search engine authority (SEO)
Becoming a guest blogger on websites with high domain authority and in easy words, the blogs which are visited more and are popular among users can help anyone to become more visible and gain more search engine authority. When we guest post on a well-known website, we are opening our site’s arms to a huge amount of traffic without investing in advertisements or buying links from other sites and without applying lots of SEO tactics.
If you apply a good guest blogging strategy and publish a blog as a post on another blog and include your blog link (which is usually in the author bio), these links are crawled by the search engines and no one can imagine how beneficial that can be for blogs’ SEO and visibility.
An effective and cheap marketing method
Imagine you are representing a new business that nobody still knows about, and you have wisely chosen online marketing over traditional marketing because you know it is more effective nowadays since social media and internet have conquered the world and can connect millions of people all over the globe to each other.
You do not have enough budget to start paying different authorized sites to advertise your business, and you cannot consider Influencer marketing since it costs too much! So what is a cheap way to market your small business?
Think of guest blogging as an option because this way you can market your own business or startup easily with actually no cost and your voice would be reached to a lot of new audiences and benefit from another website’s popularity and traffic and make them your audiences as well.
Disappointing fact: Here pops up a sad truth that some sites might want the guest blogger to pay for publishing guest blogs, which is normal and might be because of the high amount of traffic that site has, but even if we had to pay, in most cases it is worth it, and it costs less than other marketing strategies. But it is yet better to find sites that offer us free opportunities to guest blog.
Develop credits and become more reputable
One of the biggest benefits guest blogging has for us is the reconnection we get from it. When we want to submit a guest post on a blog, in most cases we have to add a short bio of yourself, write our names and at last upload, a profile picture of that helps us to be known and noticed amongst the similar bloggers of our niche, and our work can be recognized easier.
Remember when posting as a guest on a website, you are getting a bit of a site’s audience and attention because the audiences of that site trust that specific host blog and would also trust your content. So try to create good content that is relevant and gives the audiences an answer to their questions and do not just try to advertise all the time and give them free information and solutions. Besides that, be a little creative and give smart backlinks and advertise a bit about your business and its offers.
That’s why we recommend finding relevant websites because if you just publish content anywhere that has nothing to do with what you do, it would be considered as spam, both by the search engine and the audiences of that site and you have somehow ruined your name and reputation this way. So just be on point.
Gain more writing skills and experience
I have to confess that I have started my own writing just to answer questions that I was interested in on platforms like Quora and Reddit. Things like animals and movies, but gradually I thought, why not write a bit more professional on a specific subject? That was when I chose social media as my main topic and started reading articles about it and began writing articles and Instagram and other social media platforms.
Practice makes perfect, and that was proved to me after I kept guest blogging on different sites. I was becoming better and better in writing as days passed, and that was because I needed to write appropriately so that I could get my guest blog published on many sites since so many of the host blogs are so picky about the articles they publish and you should think a lot and plan your content before writing, and that’s how you can improve and the more you improve the better you can market your business, and you’ll create more informative and worthy blogs for guest posting.
Build Influence and relevant relationships
As told above, Guest blogging is somehow an act of exchange with which you would offer to write an article for a blog as a guest, and in return, you’ll get the chance to give backlinks in the blog. Businesses can help each other this way, and both sides can benefit from this. When you guest blog, make sure to make a useful and beneficial article for the host blog because that can be a start of a partnership that starts from a single guest blog and might later turn into a partnership or long-time content exchange.
Another mentionable thing when marketing businesses with a guest blogging strategy is that you should have healthy online connections and relationships so that the act of networking would be easier for you. If you have special knowledge or are introducing a similar business on another site, guest posting can help you a lot because this way you can build relationships both, with new audiences and your niche’s markets bloggers for further partnership and content exchange.
Know other’s opinions and get criticized
Use other people’s ideas and welcome new ideas and criticism. If we keep posting on our sites, we might not receive even a single comment or email because we are not that big yet or people do not feel comfortable sharing their opinions with us. But when guest posting on other sites which are bigger than us, we were noticed by a lot more people who do not care much about what you do so they’d freely criticize your business and content by pointing out to its flaws. This will let us use their ideas to improve marketing and business strategies.
Grow social media accounts
As a business, it’s important to care about a lot of things rather than just the traffic of the site, in order to be successful. Build strong social media profiles so that the people who search for you would see a powerful and trustworthy business rather than a profile with no credit, activity, and followers.
If you want more customers and audience, be active on social media as well as other sites and becoming successful on social media accounts, requires to be seen, use guest blogging as a bridge that people can use to connect social media profiles. After writing a great guest blog, people might want to reach out to you to read more and get to know you better, so they’d come up searching your name on social media platforms, or they’ll be easily redirected to your profiles from the information you have written on the author box below the guest post. The more people reaching out to your social media accounts the more audience you get for your business.
How to become a guest blogger?
Now that you know how beneficial guest blogs are for your business’s visibility and popularity, I want to show the steps one should take in order to establish yourself as a credible guest blogger. At this stage, you are wondering how to become a guest blogger, so here we go to get more information on becoming a guest blogger:
Choose a specific niche and stick with it
I mentioned above as well that you should have a specific niche to write about to establish yourself in that specific niche. This is so important for staying relevant. You should not be known as somebody who jumps from one field to another. Just try to make yourself an expert in the niche. The articles and guest posts you write should be related to your business and what it offers, so stay within your niche.
Have your own blog and keep it updated
It would be very difficult and almost impossible if you do not have any sites or blogs in which your style of writing and content can be evaluated. Moreover, this means that you are not a reliable source and might not be allowed to share blogs on so many sites as a guest if you do not have something to show off and to prove yourself with. So the first step in becoming a guest blogger is to develop a blog and to fill it with good quality content about your business and niche.
Have a stable social media presence
If you are seeking to benefit from the traffic of a site, have something to offer in return to the host blog as well. After you submit an appeal for a guest post, someone from the host blog would definitely investigate a bit about your business and its authority to see if your blog is worth being published on their site or not. So, be active on various social media platforms, and have some followers and activities to show any visitor who you are and why they should trust you.
Why would someone want to allow a business which has zero followers and activities on their twitter or LinkedIn account to guest post on their site?
Team up with others in the industry
Guest blogging opportunities might be just in front of your eyes, and you might be ignoring them without realizing it, and that’s because you think of all other bloggers as competitors, which is a huge mistake in marketing. Team up with some of the business blogs which have the same niche as you, and this way, both of you can benefit from exchanging content and traffic.
Contact the blogs you want to guest blog on
The last step and meanwhile the most important and sensitive step to start guest blogging is to contact the site you wish to share a guest post o and write to them about interests, experiences/skills in writing and your businesses’ niche.
After that, give them the link to the site in order that the blog’s owner visits your website for evaluating writing and getting to know the business to decide whether or not to accept your guest blogging appeal or not.
How to Find Guest Blogging Opportunities (Where can I guest blog?)
It can sometimes be difficult to find sites that would accept guest posting or even if they do, they might not consider every blog as a worthy one to be published on their site. To find yourself some opportunities to guest blog on bigger sites, consider doing the steps below:
Make a list of similar blogs
If you wish to use guest blogging as a marketing tactic to grow your business and increase the traffic of the site, consider blogging on sites that have the same niche as you. So the very first step is to search for them to find them. Just head to Google and search some keyword phrases describing your niche. After Omitting the ad results, the first 200 results are the best and are more useful for you to guest post on.
Imagine you want to write a guest post on “marketing.” The keywords would be things such as: “how to start marketing,” “how to market your business,” and “marketing tips.” This way, find the top sites similar to your niche, and then you can opt to appeal for guest blogging on them.
Find out which sites accept Guest blogs
There are two ways to find out if the chosen sites in the list accept guest blogs or not. The first way is to look throughout that specific site in sections like “contact us” to see if they have mentioned anything about guest posting or not. In some sites, it is written as “write for us,” which means that the website is inviting the guest visitor to submit posts.
Another way is to search your keywords with the following search terms:
Use tools that help you find guest blogging opportunities
There are some tools that are very useful in finding guest posting sites and give you the best guest blogging strategies. Use Alexa’s Find Similar Sites for finding websites similar to yours. Although none of such tools are specifically built for this purpose (for finding guest blogging opportunities), they can prove to be very useful to your search.
Tip: Now that you have made the desired list of websites you want to submit a guest post to, research whether these sites have writing guidelines or not and read the tips and guidelines carefully so that your post would not be taken down or face any issues while being published.
Conclusion
Guest blogging has been a very effective marketing tactic over the years because of the great number of benefits it provides for a business. It increases traffic, credibility, visibility, authority, and search rank of your website with the given backlinks, and it is cost-free. Guest blogging is a must-use strategy for every small to big business wanting to reach out to new audiences.
Making money on Medium is as possible as feeding thirst with water provided you know the nuts and bolts of writing on Medium.com, besides being an active social media member. Here is what a blogger needs to do to earn money from the comfort of home.
Join the partner program on Medium
The partner program of Medium.com lets bloggers make money through blogging there. So the first to do to make money is to join their program. This program is free to join, and all you need to do is to give them your bank account number so that they can pay for the blogs.
Making Money on Medium
Read a lot on Medium
There are a lot of valuable articles on Medium, and if you join the right community, the blogs meant for you are boundless. Plus, writing great content needs a huge volume of reading great content. This also introduces you as an active member on medium and will cost only $5. Besides, paying the subscription will help other good bloggers on Medium make money and this is the smallest thing writers can do for each other on medium. After all, we bloggers and writers must support each other in the first place.
Keep writing and voicing your mind
Keep writing and write a lot. Some writers and bloggers compose more than 30 articles per month and this shouldn’t be a difficult task if a blogger is truly in love with writing. Voice your opinions on anything valuable enough to be discussed on Medium and let readers know the author’s tastes and senses about things. This will help to build the
audience fast and steady for making money on Medium.
Do not go for clickbait
Clickbait is the act of stuffing the content with links to a specific destination that will make money or value for the writer. This is the wrong way of advertisement because most of the time the content is of no importance and attracts people only to increase the traffic to a website. It is okay to link the content to other blogs and webpages that provide additional information to the readers, and if these links are valuable ones (in terms of knowledge and content), then the blog becomes more worthy. But do not fool the audience by leading them to a page that has nothing to do with the core content. Readers will notice this, distrust, and leave you.
Write controversially
To be on the same boat as all other people is what kills the content engagement. Try to provide the readers with new and even odd viewpoints. It doesn’t mean that you need to be irrelevant or look like a weirdo, opposing the rest of the world. Controversial writers and bloggers look at things differently and see all the aspects of a given incident. They try to help readers see what cannot be seen without a sight equipped with insight. Simply put, writing controversially means to help readers see with their third eye.
Be patient on Medium
Making money on Medium is not easy, and it doesn’t pay back quickly. In fact, Medium gives an opportunity to safely invest your time into writing and earn money later in the future. Neither is building an audience on Medium. Your audience will develop in the course of weeks and months and through constant writing and engaging with people on the website. So, patience is the most crucial equipment when joining the community of bloggers.
Always do the analysis
Medium gives bloggers the tool to analyze the performance of each blog, and this is great as you will know which content is gaining the most engagement. Doing the analysis gives the insight to step in the right pass and follows what leads to redemption as a medium blogger. See what people love most about your writing and try to provide them with more of the kind.
Stick to the curation standards of Medium
Each blog you compose will be read by the curators on Medium, and they have genuinely high standards when it comes to curation. They let the author know what content they assume worthy of being part of their main feed. So try to stick to their standards, not only for being part of Medium’s main feed but also because their rules are of high quality and make the content a valuable one.
Final thoughts
When some websites recruit freelancers to pay them $5 per 1000 words, it becomes evident that making money through writing and blogging is not easy. However, many Medium bloggers earn something between $500 to $10000 or more each month only through writing. Making money on Medium is a prosperous way to have passive income, and it is not something to be looked down at. Just be patient, voice your mind, and write. Happy blogging!
B2B and B2C are two different business models with several similarities and differences, but both of them have the same goal, which is a sale.
B2B and B2C are two different business models with several similarities and differences, but both of them have the same goal, which is a sale.
First of all, let’s clarify their meaning and then go through their differences. B2B indicates “business to business,” and it sells its products to other businesses. B2C indicates “business to customer,” and it sells products directly to consumers.
B2B orders have some features typically in common such as:
Fewer customers
Larger orders
Higher value orders
Longer decision time
Longer relationships
Longer transaction time
On the other hand, B2C customers typically have:
More customers
Smaller orders
Lowers value orders
Shorter decision times
Shorter relationship
Shorter transaction time
Here are some general differences between B2B and B2C in a glance:
Beside many differences, B2B and B2C business systems are similar in some ways such as building trust to people. They also do their best to provide excellent customer service, and they value the customer relationship, and their main goal is a sail.
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Way of selling
B2C platforms are different, and they can be online or offline, somewhere which is crowded. Online includes websites, social media, etc. and offline includes supermarkets, TV advertisements, shopping mall, etc.
But big companies don’t appear in these places, and definitely they don’t choose their products there. So where would they find the products?
Businesses participate in trade fairs, investment conferences, special online B2B platforms, and then several people such as manager, accountant, consultant, etc. decide whether to buy a product or not.
Sale process
It is clear that B2C doesn’t have a procedure, and it would start and finish fast.
But in B2B, you need to have a contract, and the payment process may take longer.
B2B buying process:
B2C buying process:
Decision-making process
B2C is totally a personal decision, and it doesn’t take long to make up your mind about buying a product. You may just be interested in the salesperson’s behavior and decide to buy, so emotional communication plays an important role in the purchasing process. Also in B2C, costumers decide to purchase themselves or sometimes it might happen that they consult with their family and friends, but it won’t be more complicated than that.
In B2C marketing, a group of people decides whether to buy a product or not, and no emotional communication or an individual decision can work. Also, businesses need more time to make a decision, and it requires group approval, so it may take a long time to hear from them. Moreover, they would ask for a discount.
Sales Speed
Obviously B2C transactions are faster than B2B because it is direct to customers while B2B transactions may take months and companies may receive their products in different ways such as shipping, air freight, sea freight, etc.
Client Relationships
Generally, the B2C market is larger than B2B. For being successful in B2B, businesses should develop good relationships with different companies for having long-term contracts and growing relationships.
Prices of Products
B2C products have lowered prices, and all consumers pay the same price, while B2B products might be 2 or 3 times more than B2C products and the payment is based on the agreement, and their contract and the price may differ based on several factors such as the future cooperation and the past buying history.
Emotions and logics
In B2C, the emotion causes the purchase, and most of the time, there is no logic during the purchase, and customers look for the benefits that you recommend them. They decide fast, and it could take a few minutes or at most a few days.
While in B2B, companies make conscious decisions that are based on logic rather than emotions. It means that they make a purchase based on their company’s needs, and not their own desire and personal emotions.
Length of the Business Relationship
Usually, B2C business relationships are considered as a short time business relationship, and it depends on the customer’s loyalty. For example, a mom who buys milk for her child may decide to buy another brand after a month, or she may choose juice over milk.
It seems that B2B business relationships last longer, and they need a long time to make their final decision in buying a product or service. Also, they hardly change their decision, and they keep using a product.
Conclusion
B2B and B2C are two different systems, and both need different strategies.
Knowing all we mentioned above, you might have come up with the result that B2B sales are more complicated than B2C sales. Also, you should know that each of them needs specific strategies to be successful.
Today, with the social media emergence and large market it opened up, the majority of business owners may not think of Email marketing benefits and its effects on building up their online sales. Maybe you as a smart online marketer have no vivid look at this kind of marketing, but I want to admit that this way of marketing can have maximum efficiency in the digital marketing age.
Today, with the social media emergence and large market it opened up, the majority of business owners may not think of Email marketing benefits and its effects on building up their online sales and online shopping. Maybe you as a smart online marketer have no vivid look at this kind of marketing, but I want to admit that this way of marketing can have maximum efficiency in the digital marketing age. The key point is that email accounts are several times more than other social media accounts. Well, let’s going through this neglected powerful marketing approach.
Here, an important question pops up in your mind that which Prerequisites do you need to begin with an email marketing strategy to convert leads to customers?
What is email marketing?
Email marketing is a collection of actions you do to turn a potential customer into an actual loyal one by some specific email marketing tools which form your marketing strategy. Plus, as Simplelists reports, and many others will tell you, email marketing is a highly effective method that uses different types of tools to push you to open an email advertising and go through with a particular subject line of purchasing.
Why is email marketing important?
Email is a typical method of exchanging messages, which has been used as a fundamental tool for every kind of notices so far. Even it is known for folk, with all these factors we conclude that this way of marketing has died out gradual, but now you can learn how to make the most of email marketing tips by training your online marketing knowledge about.
Professional Businessmen do email marketing for luck because they believe that not only it is a unique marketing strategy that does not bother leads, prospects, and even past clients but also tempts them to read the email content by motivational title at a convenient time.
Everyone is checking his/her mailbox every day, for a particular reason, in this case, you can reach the global audience by a low-cost marketing tool; therefore, increase your brand awareness.
What is email marketing strategy?
It addresses the appropriate ways and acts to gain maximum benefits from; I mean business plan includes making money, measurable RoI(return on investment), increasing website traffic, and at the end leading to shopping and purchases. But you know the thing is that how you want to take your first step in and how it moves forward to pull off a surprise victory. The first step is possible when you follow the simple email marketing best practices I illustrate below, but to keep on moving forward, you should use some analytical tools and basis to have a clear mind to look ahead.
Generating genuine creative content: content marketing plays a prominent role in publishing and distributing sensational irresistible content for presence to prove brand credibility and loyalty. How to start an email itself is an attempt to collaborate for sending commercial emails to persuade customers and create needs for them to buy the products we offer. Your content needs decoration while it should keep its quality and simplicity. The subject line has the most remarkable effect on readers to be known as
Sign up button should be placed in the center of attention Putting your sign up form is recommended to place in directions with easier access enough. You are taking up the user’s time by placing this button in exotic places.
Buyer Persona has an outstanding achievement One trap that most of the marketing campaigns often fall into is struggling to attract too many users without determining what kind of customer they really want. Now the importance of having a customer category is defined here. Specify your targeted customers before starting with the lead magnets. So, as an essential rule, your lead magnets should, of course, be interactive but pay attention that for every type of persona, you ‘d better design specific lead magnets to matches their needs and wants. Maybe you get my words hardly, as a fresh one on the marketing scene but now I explain the details. Discover how to organize your audience wisely, in email marketing, you are allowed to classify your customers and divided your messages for a variety of them based on their interests, locations, and purchase history. This strategy invites people in business to navigate their clients to a win-win game. We define several semi-fictional characteristics for the buyers. Every characteristic has a set of personality traits, by following this email marketing strategy, you will take the chance of detecting your audience better to recognize which type of content includes lead magnets, products, and the way of exposing them, now it is the time to find one of the best email marketing tips which suit your industry and company.
Elements of persona:
Persona Group (i.e., web manager)
The fictional name should be determined like Teenager Jack
Job titles and significant responsibilities need to be considered for knowing the concerns and interests.
Demographics such as age, education, ethnicity, and family status are important to realize their essential products.
The goals and tasks they are trying to complete using the site
Their physical, social, and technological environment to find out in which condition they are and which social media marketing they demand.
Casual pictures are representing that user group to get the whole picture of your persona.
Pros of defining a buyer persona:
A practical method for knowing your target audience’s tendencies and tastes.
Helpful beneficial information about users for offering selected items based on user behaviors
Analyzing gathered information of customers to guess what kinds of products they will need to.
Facilitate to know which types of customers attract with your marketing strategy and products.
What is B2C: this is a kind of marketing which gives you best practices to introduce your products professionally to increase your product sales. In this way, you deal with costumes directly. It is really thoughtful of you to obtain what products your personas need to supply them, according to their lifestyle, challenges, mainly budget.
Source: blog.alexa.com
The picture shows, routine life of a student with different pleasures and obsessions all in one page in an easy and clean format, For selecting the personas, it would be better to have an eye for detail because these details will make the whole picture of the persona to identify their requirements. It is so beneficial to have a clear vision of each character by inspiring from interviews or researches or even observations based on experiences you gathered.
Source: blog.alexa.com
Source: blog.alexa.com
Source: blog.alexa.com
Source: blog.alexa.com
B2B email marketing Stands for Business to business, which is in contrast with B2C. It means selling products or services to other companies using email marketing services to boost in this level. Although, both B2B and B2C chase different marketing strategies but are crucial for email marketing.
With B2B marketing, you enter into negotiations with decision makers of other companies or their consultants who have a sufficient power to influence decision makers of companies. Provided that your email marketing strategy has gone right to get your ideal reaction. I have an excellent email marketing example for this type; there is a bank that intends to provide its internal network via a trusted Internet service provider for having access to its other different branches in a country without using the wan connection(Internet). No doubt the Isp attempts to edify itself to get the bank opinion and win the completion, but there is a predefined map to get to know with personas who are in authorities of companies to carry out the best email marketing and generate products sales, let’s have a quick glance on.
Source:impactbnd.com
How to do email marketing?
To grow your business faster and gain a profitable experience, you’d better commence with a list of engaged subscribers to learn email marketing tips step by step.
If I want to explain it simply, I say considering an appealing way to obtain a list of email addresses. But how? Surly, for the first step you acquire the email addresses list; if you have already collected them you are one step ahead. If you don’t, come with me through the context.
Email service provider
For the first step, If you need much more time for trial and error, it is suggested to use an email service provider matches your company size and shape with different capabilities. For instance, it provides you with a subscriber list as well as allowing you to send your emails by creating your desired email template or using pre-made ones.
The lead magnets strategies turning recipients into customers
As I mentioned before, fortunately, everyone has an email address that checks at least once a day; for handling some usual basic tasks. It’s not enough to use just an Email service provider, indeed for promoting your Email marketing jobs; you need to be aware of some necessity marketing requirements. Imagine that a person is taking a glance at your online shop, the best email marketing strategy for gaining email addresses is not asking a direct appeal from prospects. In fact, using lead magnets is the solution. It can be anything free for potential buyers in exchange for their contact information. Such as acoupon, a white paper, a useful pdf file, even a big discount. All told stuff is a suitable leap point for having an efficient email marketing list but remembers designing an eye-catching lead magnet is very important for grabbing attention.
Now the effective point about this way of marketing is that what should be done in-depth to retain an absolute majority of customers? Approximately all of the email marketers know this easy rule I have referred above, but the truth is that how should you make it well enough,
Some accommodating tips about lead magnets are essential to know
Using advanced graphic for your emails
Visual content helps more to get the gist
Following friendly literature in your content
Responsive design (Mobile/Desktop)
Brief useful without wasting time
Follow a simple design and avoid complicated design
Give them multiple choices to stimulate by one of them
CTA
Call to Action (CTA): It is a kind of button used in your website to direct prospects into one of your website pages to fill out some contact information. At this critical moment, you should have designed catchy lead magnets to drive more users into your web pages. Something to make it noticeable is to use some known verbs such as
Because these verbs inform customers what they are going to do next, but in some situations, you should mention the phrase to make it clear for the audience.
Landing page: One thing to note is that CTA should refer to a landing page to hit the customers’ target, a landing page is where a form materializes to capture a viewers’ information in exchange for the desired offer.
Metric: It expresses the number of views as well as the number of clicks you have gained through your CTA button. It is named CTR (Click through rate) and used for monitoring the performance of your CTA.
Various ideas for having a successful lead magnets
Cheatsheet or Handouts
Cheatsheet is one of the most compelling ways of turning users’ attention. Because it is short and includes the essential main point. It can be considered both in checklists or mind maps format. It highly motivates visitors to go through via.
Guide/Report
It is the most common way of email marketing to ask for people’s email addresses also other information; It is like an ebook you know we have so many people, eager for the knowledge efficient resources so with this way of marketing approach you can win the game.
Video training
This kind of lead magnets is popular among all types of leads, the ones who design video training are professional individuals at their works, to introduce their online sales to people indirectly. Rich video content can enable you to gain numerous customers as a result of solving their trending concerns.
Free trial
It is mostly done by some startups as well as software companies to develop their brand identities for finding loyal customers to provide them a specific time use of a kind of software for free. It very works, especially for startups which want to get started with a great lead magnet.
Discount
All methods are helping each other to keep us happy as a newcomer to the websites. Researches show that majority of people test out this way of selling product for discount offers.it is quite a practical lead magnets type which a marketer can gain maximum benefit from.
Quiz/survey
Now it is quiz turn to talk about the only specific thing that drives more traffic to your webpage. Although this advancing mode should be created in an intelligent, fluent way, it should be fun interactive to captivate the reader going through.
Assessment/Test
This magnet lead strategy is well known too, due to its online analysis, and in this appalling way, it can reach you to your targeted customers as they find great pleasure in catching valuable information for giving an email address.
Predictions
I remember lead magnets contains some predictions about online marketing sales fluctuations on social media platforms; it was a marketer who did an analysis based on the facts, he had carried research for. This lead magnet comes to my mind as a noticeable prediction and comparison.
All in all, you should consider which of the mentioned methods best fit your product sales and then move to the implementation stage. We’re in a whole new era, and it was pretty a good guide for everyone eager to get valuable experience the impact of email marketing on an online product sale.
As a business on social media, you may have experienced that it is becoming harder to reach your customers every single day. Now, are you looking for a way to connect with more customers on Facebook? Have you tried the Facebook messenger?
As a business on social media, you may have experienced that it is becoming harder to reach your customers every single day. Now, are you looking for a way to connect with more customers on Facebook? Have you tried the Facebook messenger?
Businesses used to try different methods for advertising such as sending an email which didn’t satisfy them, because the average email open rate is 20% and everyone may not check their emails every day, or they may see it, but just ignore it. They also used to advertise on several websites which its click rate was low too. So email marketing and guest blogging don’t work as well as they used to.
Nowadays people prefer to spend their time on different social media rather than a specific website, so you should be updated to reach many customers and have a successful advertisement.
If you are looking for the best way to grow your business and get many clients, then Facebook’s messenger bot is the solution. Facebook designed a messenger to help businesses to manage their communications efficiently.
What are the messenger Chatbots?
The Facebook messenger Chatbot is a computer program that automates specific tasks. It automates chatting with users like a conversation. They are programmed to receive questions and then response a relevant answer to someone who has asked a question, and also they are able to do various tasks according to their program.
According to Facebook’s survey, most of the customers prefer to shop with a business which is connected to a chat box. Now Facebook messenger handles over 300,000 active Chatbots.
Why should businesses use Facebook messenger chatbot?
#1: People’s Interest
People are more interested in using the messaging app rather than email. To be sure about it, you need to just look at your phone and compare the number of messages that you send and receive by on your email and messaging apps. Certainly you are using messenger apps more often, and that’s because it is faster and easier.
#2: Reach more customers
Companies should reach people through messaging apps instead of email because Facebook has more than 2.38 billion active users monthly who are spending more and more time in the app every day. To get the best result for your marketing and business, you must know where your target audience is and then start to communicate with them.
As you can see the number of Facebook users in growing every day; as the research shows, there were 2.32 billion active users in 2018, which the number has increased to 2.38 billion monthly active users as of March 31, 2019. (Source: Facebook 4/24/19). It shows that there is an 8 percent increase year over year.
#3: Help you grow your business
Messaging bots are helpful and would grow your business fast. In April of 2016, the Facebook CEO, Mark Zuckerberg announced the open access to make a Chatbot in the messenger app. So with more than two billion users active on Facebook, you should try it.
#4: Interact with your customers
For example, you manage a car company, and you want to know people’s ideas about the recently introduces car or cars with new upgrades. You can easily run a messaging bot and ask questions about new features.
#5: Easier Transaction
The messenger allows people to search your services or products, and they can buy them through the conversation so the transaction would be easier for your audience, and they may recommend your product or service to others.
#6: Customer support
It would be strong customer support; if customers face a problem with their purchase, the Facebook messenger bot will guide them fast. Also, by using the messenger, you can send the order confirmation or shipping info to your customers.
Moreover, you can send them any new related product to them.
#7: Helps you to boost your product or service
An important and top reason that Facebook introduced the messenger bot is for handling customer complaints. You will receive customer’s ideas and complains about your service or product; then you can upgrade it to keep your customer’s satisfied.
#8: Number of Facebook users is increasing
Facebook Messenger product manager Kemal El Moujahid:
“According to Flurry Analytics, time spent on social media and messaging increased a staggering 400% last year. Businesses are starting to realize that they need to communicate with users where they already are, and that chat provides a superior experience: email is spammy, text is very limited, and phone calls require someone’s undivided attention.”
Therefore, with growing number of Facebook users, you should take advantage of being there and grow your business.
#9: People may be interested in using bots
People may get interested in using bots if they find it useful and easy to use. As Kemal El Moujahid said:
“Not only are they interacting with bots in the apps where they message their friends, they are interacting with bots while they message their friends. If you want to create a viral user acquisition loop, or enable social use cases, that’s something messaging can do by design, unlike your single player app.”
#10: Reduces marketing cost
Using the messenger is a big help in reducing your marketing costs. It would be less than the amount of money that you pay for Facebook ads.
As a result, Facebook messenger bot is a great tool to keep in touch with your customers, and no one should ever ignore its importance. Take advantage of this great opportunity, and do your best before your competitors do what you were going to do. If you are using the Facebook messenger bot, share your ideas with us. Are you satisfied with it? Does it need any improvement? Please share your thoughts in the comments.
Writing a web copy is a powerful and unique entity that can help you to reach your goals, and for being successful in writing copy for your digital marketing business, you should know the copy write techniques and tricks to sell your products or service for standing out among all other digital marketers.
Writing a web copy is a powerful and unique entity that can help you to reach your goals, and for being successful in writing copy for your digital marketing business, you should know the copy write techniques and tricks to sell your products or service for standing out among all other digital marketers.
What is marketing copywriting?
Marketing copywriting is writing to develop web visitors’ awareness, advertise your product or service, increase your brand’s loyalty and popularity, encourage visitors to use your product or service and keep your current customers and make them come back to you. Here is a list of common formats of marketing copy:
Blogs
White papers
eBooks
Social posts
Web copy (landing pages)
Video scripting/storytelling
Paid ad copy
CTA copy
Email
Case studies
Infographics
Webinars
Why is copy marketing important?
SEO benefits
You are definitely looking for a way to be found by people in online searches if so, you can take advantage of SEO marketing from writing a good copywriting. But you should not only pay attention to the copywriting but also use the keywords that are necessary for SEO.
Boost your message
The copywriting helps your audience to understand that they would benefit from doing business with you.
Create a cohesive message
You will focus on many important factors while you are copywriting, such as logo, images, color, font, etc.
Help your prospects focus on What’s important
The copy will let the audience to feel that they need to use your product or service.
How to write marketing copy?
“Originality matters a lot when it comes to writing a web copy. You need to make sure that there are no instances of plagiarism in the web copy you’re going to publish to avoid the negative consequences of duplication. A Plagiarism Checker by plagiarismchecker.co is a smart utility that can help the web owners to check whether duplication is existing in their content or not. It’s advanced software that conducts an in-depth analysis of your text and displays even if 1% plagiarism exists. It’s a premium tool that offers multiple packages to users; you can choose the one that best fits your needs.”
1/ Your headline plays an important role in attracting consumers
Do you think about the main message that you want to tell to consumers before choosing a headline?
The first thing that a web consumer or visitor sees before everything is the headline. You should focus on the important benefit of marketing while you are choosing a headline for your content. Besides, you should clearly explain how readers would benefit from your product or service.
2/ Promote your content’s readability
Most of us are used to write academically, and we hardly use broken sentences because that’s how our teachers have taught us to write in high school. Actually, you must forget about those rules and structures, and use broken sentences in the web copy to promote your content’s readability.
Use short sentences to ease the visitor’s reading. Such as:
It doesn’t seem possible. (…). But it is.
It’s our thinnest display ever. And it’s the first of its kind.
And that’s just for starters.
Also, you can separate a long sentence into two short sentences. Moreover, you should Increase the font size and forget about the long sentences specifically at the beginning of the copy. It will encourage web visitors to keep reading.
In addition, you should use photos, videos, graphs, and gifs to attract web visitors. I am so interested in photos and graphs, how about you?
3/ Keep readers interested in reading by telling stories
Stories are memorable and charming; that’s why it is essential to use stories in your web copy. You should think about the stories that you can tell about your products.
4/ Find your audience’s objective
Not only you should advertise and say the advantages of using your products, but also you should discover your audience’s objective and mention them in your copy. For finding your audience’s objectives, you should brainstorm and consult with your co-workers or people who may have enough information about it.
5/ Compare your products with other similar products
People are interested in comparing things with each other and choose the best one among them. All you need to do is to compare your product or service with similar ones. It is the best way to highlight your product or service to be seen as the best.
Also, if you sell different models of a product, you can compare the new and old one and include the advantages of using a model over another one.
6/ Use a persuasive call to action
Another important factor is using the call to action button at the right place when the audience is encouraged to use your product or service. Keep in mind that you shouldn’t use the call to action button when the readers are not ready to purchase or when it is too soon to offer to buy your product.
Also, you can redirect them to another page that explains more about the service or product, in that case, you should use a colored link that stands out in your copy.
Here are some examples of call to action words that you can use in your web copy too.
Order online; free delivery
Read more about it…
Get more information about it…
Learn more
Sign up now
Join now
Show me how
7/ Use everyday language
Certainly, the web visitors are a wide variety of people with different education levels, so the copywriting should be easy to understand, and you shouldn’t misunderstand it with a Literary Competition.
8/ Use sub-headings
According to the researches, 79% of people scan the webpage before reading and doing anything. First of all, they look for words and images to know whether the page attracts them or not. So how should you keep people on your web page?
Cut long copies into pieces and several sentences.
Use sub-headings for each section and use keywords.
Bold sub-heading
Allocate h2 or h3 for each heading for the better SEO
9/ Avoid spelling mistake
It seems to be an obvious point, but some writers may ignore it, which would harm them and get their web page in danger.
Web visitors would easily leave your web page by seeing a mistake, even the spelling one. So, don’t ignore it. If you are looking for ways to stop making spelling mistakes, these tips are helpful:
It is better to always look for a word in a dictionary if you are not sure about it.
It is highly recommended to print your copy and review it on the paper rather than the screen.
After being done with copywriting, you should take it away for a while and then reread it.
Ask a proofreader to check the copy.
10/ Use images
Most people agree that blogs with images seem more interesting. Also, if you care about the SEO value, you should know that images carry SEO value, but not all images!
Use high-quality images; While the good one can benefit your web page, the low quality or badly cropped image can ruin everything
Use relevant images
Don’t forget to add alt text and tag to the images
Pay attention to the copyright
Use active voice
You should use active voice in most of the writings, but using the active voice in copywriting is more important because:
It is easier to read
Makes the copy smoother
It is impactful
It is more natural
To wrap up
And finally, forgetting many sales, you should focus on readers a lot because they should feel that you care about them. Follow the mention tips and tell us about your experience in copywriting. We are all ears!
People may look for a job in different sites and platforms, but LinkedIn might be the first platform that someone searches for.
People may look for a job in different sites and platforms, but LinkedIn might be the first platform that someone searches for.
LinkedIn has over 610 million users now, and about half of the LinkedIn users earn about 77 thousand dollars a year. According to some researches in 2018, it has been reported that 41% of millionaires use LinkedIn. So, it tempts people to be on LinkedIn more than other social media platforms.
Let’s go through the tips to answer:
How to use LinkedIn to find a job in 2019?
Change privacy setting
The first and important tip is changing your privacy setting,you should have a public account to let recruiters find you and be aware of your abilities.
For changing the privacy setting:
Click on the avatar icon at the top of the LinkedIn page,
Scroll down to “Setting and Privacy.” Click on it
Click on the “Privacy” option
Select “Job Seeking preferences” on the left
Tap on “Let recruiters know you’re open to opportunities.”
Activate the option.
Complete the LinkedIn profile
You should tap on “View my profile”
You must have a professional photo, not any picture that you take just for fun or low-quality photo.
Then you should write a catchy headline
Your connection
Clearly, the more connections you have, the higher chance of getting hired you’ll have. For getting a good result, you should connect at least 10 or 20 people a day.
Use the “Jobs” feature
You should tap on the “jobs” tab on the main page, and then you’ll see some suggestions that are based on the LinkedIn profile you have completed and built. If you are interested in any of these positions, you should easily click on the position to get more information about it. Moreover, you’ll see the name of companies by scrolling down, and you’ll have more opportunities to find a better job.
If you are not interested in any of the recommended jobs and companies, you can try searching on the search tab.
Ask for a referral
You may have a connection to someone who already works at the company that you are willing to be hired there. Researches have proven that if you receive a referral, there is a higher chance of hearing back from a recruiter.
Complete the “Carrier Interest” part
Complete the “carrier Interests” to let recruiters choose you among all other users and set your profile to the position that you are interested in.
Fill out all your job interests to allow recruiters to choose you based on your interests. And whenever you changed your mind about something, you should update your interests to get your ideal job.
Take advantage of your desired job description
By taking a look at the job descriptions, you’ll know what the companies are looking for, and you’ll find out their goals. That is the easiest way to know about the employer’s expectations when hiring someone for a job, so, you can promote your skills according to the elements that they care about.
Get employers attracted by your Summary Space
Typically, the summary should be about 3-5 short paragraphs, including your skills, unique qualifications, work passion, abilities, working background, and any information that you think the employer should know about you.
Turn on job alerts
LinkedIn has the option to notify users who are looking for a job by email or desktop notifications in different periods, such as once a day or once a week.
For activating the job alert option on LinkedIn, you should “Jobs” tab and search for a job to see the following image and activating the alert.
Emphasize your skills and make them bold
Skills are as important as experiences, so don’t underestimate them and mention all your skills. Decembrele the business insider has said that:
“LinkedIn research has found that almost 89% of professionals feel that skills are even more important than job titles.”
Be active on LinkedIn
Like other social media networks, you should Like, comment, share content, etc. in your LinkedIn feed, but you don’t have to spend a lot of time there, just a few minutes a day is enough.
Add extra information (projects, volunteer experiences, other languages, success)
Do have a project management certificate? Do speak Italian, Dutch or German? Have you ever been a volunteer for doing something in public? Have you ever won a competition?
Adding this information will help you to stand out from the crowd and increases the chance of getting a job on LinkedIn.
Follow the companies
Majority of us have a dream to work on a specific company; you may have a chance to be hired there, by following the company and doing all the mentioned tips. Also, you’ll know about the latest news and updates of companies.
Don’t get disappointed
It may take a while to find your ideal job, so be patient and don’t give up. Just meet new people and make new connections to reach your goal.
Here there are Statistics about LinkedIn that you might be interested in knowing them:
LinkedIn has over 610 million members now.
It has 303 million active monthly users; 40 % of LinkedIn users visit the site every day.
90 million senior-level influencers and 63 million decision-makers use LinkedIn.
B2B companies get 46% of their social media traffic from LinkedIn
About 97% of B2B marketers use LinkedIn for their content distribution channel
3 million LinkedIn users share content every week.
In 2016, LinkedIn users published 130,000 posts monthly.
LinkedIn is responsible for 80% of B2B leads from social media.
The last word
While there are many websites that help people to find a job, LinkedIn makes it much more manageable. Do all the mentioned tips for getting a job on LinkedIn; then your dreams may come true.
