marketing campaigns

Now, social media platforms allow you to extend your reach within a vast audience base. Yet, brand experts target a massive audience through TikTok content. But when measuring the TikTok campaigns, several more factors come into the picture. The estimation of social media campaigns not only knows how good your post works. But also know the improving factors on your strategies and where your brand pushes. Anyhow, going through the numbers and modifying them on a regular basis gets you to figure out the stats. Digital marketing focuses on business development to expand audiences. Therefore, social media methods play a significant role in generating effective results for every campaign on unique tactics with particular insights.

This article explains everything about measuring social media marketing campaigns using practical guides. Let us kickstart with the estimating insights of social media marketing campaigns.

Simple Steps To Measure Social Media Marketing Campaigns

1. Recognize Your Social Media Marketing Targets

Whatever be the size of your business or brand target on your social media marketing. Driving website traffic, getting new audiences, gaining audience feedback, and much more. First, you need to find your target. With aiming insights, you can plan the metrics you need to check. Know how your campaigns offer your outcomes as it will plan which metrics you can check.

2. Remember Strategies To Measure Social Media Platforms

The metrics vary depending on the social media platforms you are evaluating. In contrast, look at the metrics of likes, comments, and shares, where one must know their social media. Make sure you start your account using social media platforms. The social media campaigns with engaging content metrics estimate the results. If your tactics work on one platform, they will not work on every other social media platform. So, know your audience on a specific platform by remembering your campaign’s target. Then establish the outcome analysis. After this, you can enhance your user interaction on social media platforms. For example, you can boost TikTok’s presence to find the best place to buy TikTok views to improve viewer’s engagement.

3. Start Estimating The Metrics

Understand the performance of your campaign’s profit while comparing your earlier campaigns. Once you check the metrics, make sure to compare them with your previous posts. Look at which method works better, which will also help you know what you should work on.

4. Analyze Your Metrics Report With Previous Campaigns

Understand the performance of your campaigns. But you can get the result only when you compare it with earlier campaigns. So once you watch the metrics, make sure to compare them with your previous posts. Also, start to look at which method works better on social media campaign monitoring. It will also help you know what works for your social media profile.

5. Understand Your Competitors

Estimating your social media marketing campaigns can be helpful. Start to examine your results with your competitors. With these analyses, you can craft more excellent strategies soon. It also permits you to look at how other brands make effective results for social media tactics. Brand experts can choose a competitor checking tool to test. Finally, beat your competitors on social media platforms by Trollishly that drives your website traffic. These steps, as mentioned earlier, offer you a systematized analysis of how your brand performs on platforms.

Standards To Measure Social Media Marketing Campaigns

1. Standards To Check Brand Awareness

Are you trying to improve your brand awareness on social media marketing? In that case, it is OK to craft your post with visibility among several audiences. Check out the following objectives for brand awareness: Impressions, Reach, plus Follower growth.

Pro Tip: Do social media marketing on the TikTok platform to increase your brand awareness. Then start to use Trollishly that pulls the attention of followers.

2. Determine Engagement Rate Of Social Campaigns

Every social media platform has got its standards for evaluating the engagement rate. It will show you how the audience is elevating the content. For your social media posts, estimate the engagement factor of your campaign’s post. You can check the engagement rate using likes, comments, shares, retweets, and mentions.

3. Check Your Website Traffic

Brands use social media marketing campaigns to improve their website traffic. It is significant for brands that post. Also, businesses make their audience see the new collection of products and services. It helps to check your website traffic by the number of clicks on the link. While comparing the link clicks for the post’s views, you will know how many viewers clicked.

Things To Remember

In a nutshell, this article, A Perfect Guide To Measure Social Media Campaigns, helps check your performance. Looking at audiences and their quality manages you with the engagement rate. Then the practical step is to do your social media marketing goals. Finally, it helps to craft up unique content that brings closer to realistic objectives.

Brilliant social media marketing campaigns by famous brands

LUSH – user generated content

LUSH uses UGC, or user generated content to make its social media presence more appealing and noticeable. It does this by creating a whole community-like feeling on its Instagram, allowing its followers and customers to post their pictures with the products, along with LUSH hashtags to get featured on their brand’s main page. It refers to its community as “LUSHIES”, and there are a bunch of hashtags people use, the most popular of which is the #lushcommunity hashtag.

This is a very cost-friendly approach, where the brand itself has to spend almost nothing to create engagement on its social media. All it needs to do is repost from a customer’s post, and they become the talk of the town. Larger quantity and variety of content can mean greater engagement for your social media pages. LUSH is achieving this by using UGC. Another benefit of UGC is that flowers or customers feel more personal with a brand. They get a great value for their purchase and are most likely to remain loyal to a brand too.

Gillette – video content

One way of effective digital marketing is using video content and publishing it on digital platforms like YouTube and Facebook. One popular brand that jumped on the bandwagon is Gillette. The brand took a very smart decision, and wisely picked its timing and context for the campaign. In the midst of all the gender equality rage and social media discourse about women empowerment and feminism, Gillete knew how to become a huge part of all this.

The P&G personal care brand released a short film on its YouTube channel in 2019. The short film was titled “The best a man can be”, which is a revamp of their original tagline “the best a man can get”. It targets the concept of toxic masculinity and how men can do better in today’s age and time for themselves as well as the women around them.

The short film shows different men struggling with various stereotypes linked to masculinity such as the fear of showing emotions, the silence about sexual harassment and much more. All the toxic masculinity traits that are glorified in male-grooming products, including Gillete’s past ads itself, gave the brand a whole new look. Its audience got a new perspective, and it became the talk of the town and sparked conversation about its campaign. All of this was a result of posting a short film on only one social media platform: YouTube.

MoonPie – humorous approach

A brand’s number of followers alone do not indicate anything about its position in the digital marketing world. However, with the right approach and well-thought social media marketing strategies, brands like MoonPie have been able to see significant boost in their following within a matter months.

MoonPie basically targeted its Twitter account towards young adults, and teens, by becoming a complete “meme material”. Its witty replies and Tweets became trending topics on Twitter in no time. The company itself is hundred years old, but knows how important it is to adapt to this digital transformation and need of the hour.

The brand did not focus its efforts into revamping its products or altering its TV commercials. All it did was give the brand a character, and make it look like an actual person communicating and connecting with others via Twitter. We have seen many brands use the “character” approach, such as the Tiger named Tony in Frosties. MoonPie’s brand character is witty, weird, funny and sarcastic. Its Tweets are also up-to-date with all trending memes. You will also find consistency in its Twitter to keep their audience engaged.

Dove – portraying brand values

Since more than a decade, Dove has established itself as a brand that encourages and endorses natural beauty and inclusivity. It was already promoting self-love and acceptance of different types of people long before social media became the main platform for such topics.

Like LUSH, Dove also used UGC to generate traffic and engagement with their digital presence. It did this by creating a whole “photo gallery” under the Project #ShowUs, where women would share their pictures shattering stereotypical beauty standards and expectations. Women of color, women with facial scars, plus size bodies, body hair, in odd professions and physical disabilities and much more do not get enough representation in advertising. This was Dove’s way of connecting with its audience and building a highly positive and healthy community.

Spotify – triggering FOMO

We all know about the increasing issue of FOMO (fear of missing out) in young adults and teens as they include more and more of social media in their lives. People are constantly feeling the need to hop on to any trend without properly assessing the context, need, and practicality of the trend just so they don’t miss out or “lag behind”.

FOMO is a legitimate psychological state people often find themselves in and Spotify successfully tapped into this area. It took charge of the situation and diverted its social media campaign on this particular trigger. Their “AllYearsWrapped” is a social media campaign that gives their subscribers a review, or more like a journey through the music listening habits throughout the year. Once a user takes a look at their music listening journey all throughout the year compiled together, they can also share it with their friends and followers through social media stories.

This shows how efficiently Spotify made use of its users; data and let it benefit, and give a valuable experience to its users. The “Wrapped Playlists” have become so popular because of the personalization it provides to its users, allowing more users to engage with the app and have something to look forward to.

End note

The involvement and dependence on social media makes it inevitable for brands to use these platforms and engage with their targeted audience. Even if you are a new start up, a well-established brand working in the industry since years, you will still need the help of social media marketing to make it through. Make use of Mediacom internet packages to get connected with your fans and potential customers all around the world. The internet has no limits, and lets you take your marketing campaigns to a larger level that was not possible before digital transformation.