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When you launch your website and publish some high-quality content, wouldn’t you expect things to become more effortless and more rapid in terms of growth for your website? Despite this, the website receives only a few views per day, which isn’t enough if you are trying to make a living from this small business.

What you need is traffic and lots of it! Because unless people are visiting your site, you cannot reap the benefits of your efforts. At this point, you have got two choices; sit back and wait for a visitor to find your site randomly, or you can follow these easy strategies to amplify your web traffic. 

Explore the hidden power of email marketing.

It is perceived as an outdated way to market your product, but that is untrue. Email marketing is still the best out of other social media platforms in terms of engaging customers. Email subscribers can be genuinely interested in your product or service and purchase due to their interest.

Unlike social media, where people scroll only down the content you post, email marketing is a disruptive marketing strategy. Work on the skills to fine-tune your market strategies and start targeting a list. Using compelling subject lines, strategic timing, and segmented campaigns can all level up your email marketing game. However, before exploring this strategy, make sure to have professional email hosting; you might go with 123Reg to benefit from their offers.

Using LinkedIn to promote old and new articles.

If you have a lot of connections on the platforms, this strategy works wonders. Your only task here is to review your existing blog posts and see if any of them would be of interest to your connections. Keep a list of the topics on LinkedIn and post them every few days.

Bonus tip: Video content performs well on LinkedIn. So, consider converting some of your blog posts into engaging short videos and uploading them natively on your LinkedIn profile with a catchy title and linking it to your website. LinkedIn works well if you use an attention-grabbing headline combined with an interesting image and a description that entices people to click through to your website.

Publish “upside-down” guest posts.

This strategy is best for someone who has experience with SEO and back linking aka cross linking SEO. Reach out to blog owners to let them know you’re interested. Let them know about the article ideas you came up with that could help their site as well. Request them a short bio section which you can link back to your website.

However, the catch is that you won’t get much traffic since those links typically appear in your bio, which hardly anyone looks at.

You can play strategically here, though, by providing links to other useful resources at the very top of your article. Insert one of your website blog’s links in the specified positions at the beginning. There are two benefits to this: For one, you get a backlink. And two, more people are likely to click through to your business website and become customers.

Enhance your content with LSI keywords (Latent Semantic Index)

Initially, Google’s algorithm was based on keyword stuffing, but now it understands your page’s overall theme. It scans your content and looks at the presence of some related words to find topic relevancy. For instance, if you’re a gym instructor, Google may expect to see terms like fitness goals or healthy diets in your content. This method rewards your page, bringing a rise in your rankings, thus increasing traffic to your website.

To find the best LSI keywords, go to LSI graphs and type your primary and most relevant search terms. This tool will bring up tons of keywords related to the specific topic, so you can pick as many as you like.

Take advantage of Pinterest.

Some people have this misconception that Pinterest is just another social media platform, but they’re wrong. Pinterest is every small business’s holy grail as it brings clicks and sales to the sites within a short period. It’s another search engine, similar to Google. To effectively get traffic from Pinterest, you have to sign up or convert to a business account for FREE and then claim your domain and start pinning.

A few quick tips to ease your way: vertical pins are important. The ratio must be at least two to three, and the graphics must be bright and appealing. Since Pinterest is a visual search engine, don’t forget to link your website’s page with a Pinterest pin that contains relevant keywords in the title and description. It’s still a great platform for you to market your brand or project since 80% of the pinners discover new brands or projects. Jump right in and grab traffic now.

Take a look at Quora.

There are many ways to get free traffic from Quora. It’s a worldwide community for people to ask and answer questions. Plan an answer for a particular search question to follow up on this strategy. If you have an affiliate site, you should search for questions relevant to it. Choose queries that are newly posted and have a high number of followers.  Using “past day” as your filter will help you obtain desired results. After doing this, you should list down questions you would like to ask and create answers to them, along with a link to your content. 

Here is a pro tip: search that Quora question on Google too. If you find it there, then you get free traffic from Google and Quora.

However, new users should avoid spamming links to their Q&A answers instead of building trust and credibility by genuinely helping others.

We’re not done yet!

A single blog cannot contain all the traffic routes on the web. The above-discussed strategies are highly effective but rarely implemented. If you own a small business, start implementing some of these ways and monitor the results. Try another if you find one does not perform well for your site, but be consistent in your efforts.

Best Instagram Hacks for your Small Business

Instagram is an excellent opportunity for small businesses and brands to grow and stand out from the crowd. If you’re trying to maximize your Instagram for business, this post is for you. Here you will know about the best Instagram hacks that can help you optimize your Instagram from scratch to promoting your account with paid ads. 

Best Instagram Hacks

Instagram continues as the rising star in the world of social media. With more than 1.6 billion active users, Instagram has become the second most widely used social platform. It has proven itself highly valuable for all businesses. Here are some Instagram hacks you need to follow. 

1# Switch your account to a Business profile

If you want to promote your brand and generate sales, set up an Instagram business account. If you already have, switch it to a professional profile, so you can take extra features that a personal account doesn’t have. 

Once you switch or create your business account, Instagram will prompt you to pick a category for your business. There you will observe hundreds of categories, so make sure to choose the right category that best describes your business. 

With a professional business account, you would list an email, phone number, and address. You can add your business location, helping people to find you physically. 

2# Profile pic

 In a business account, you expect brand awareness, so as a business, your profile pic should be your brand or company logo instead of your face pic. This is the first step you will take for your brand awareness. When the audience sees your brand logo anywhere else, such as on other social platforms, they will be more likely to remember your brand or business. 

3# URL

 Unlike other social platforms, you can have only one clickable URL on Instagram. What will you do? Are you looking to;

  • Connect your brand website with your audience? 
  • Facebook pages?
  • Product pages?
  • YouTube channel? 
  • Or anything else?

What if you will be allowed to connect all your links with your audience? Of course, it would be great to get such a chance. Thanks to the Instagram link in bio tools that comes into play to solve this pain point. 

Many tools are allowing free access to people so they can create personalized landing pages. The tools include: LinkBook, Linktree, Shorby, ContactIn.Bio, Campsite, and many more. Let’s here to take a quick loot at LinkBook. 

LinkBook allows users to create free landing pages to house their affiliate links, blog posts, images, videos, social account links, and more. This bio tool is free to use and provides premium features. These features include;

  • Custom domains for your landing pages
  • Email integrations with Mailchimp
  • LinkBook also has integrations with Google Analytics and Facebook pixel
  • It gives an advance link tracking facility
  • In-depth statistics
  • Media embedding
  • UTM parameters

4# Bio

Optimize your bio- provide a brief description of 150 characters in which you have to define yourself, your brand and its aim, your interests, and your hobbies. Avail this opportunity to show off your brand’s personality. If you can add keywords naturally, put them in your bio to make it search engine friendly. 

Don’t forget to include branded hashtags in your bio, and this hashtag is unique to your business. This means by adding it; people can view posts in that hashtag. Make sure to add a call-to-action in your bio, asking the audience to take action. 

5# Post great content your audience will love 

Content is the king, and everything starts with content. Great content will help your brand stand out from the crowd. It doesn’t mean your content needs to be excellent in design, but it must be relevant to your audience’s interest. 

You need to post motivational and engaging content, so the people are ready to purchase your services once they read your content. You can make your content more fantastic by doing a little search to find what the audience is looking for. 

6# Steal Followers

If you want to create brand awareness, you need to steal your competitor’s followers. It does not mean that you have to contact its followers; you can steal them through your content and product quality. 

Stealing competitors’ followers is very easy because you don’t need to understand their interests because they already follow similar accounts. You should also adopt the follow-back strategy. 

Start following other users, but make sure they’re interested in your brand. This way, you can quickly get many followers. 

7# Run contest 

Contests are an excellent way of engaging the audience. A successful contest can result in thousands of new followers. There are many types of contests on Instagram. However, the entry price in your contest should be tagging a friend, following you, commenting, or liking your post so your account can be exposed to a broader audience. 

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