Content marketing

 Top Marketing Strategies for Real Estate Agents

“There’s a buyer for every house.” While this statement sounds simple, it can also be one of the most difficult things to accomplish. What does that mean? It means there is a qualified home buyer for every house. What is the best way to find these potential buyers? Well, you can achieve that by utilizing real estate marketing techniques.

Real estate marketing is so simple and yet so complex at the same time. The Internet is the world’s greatest real estate marketing machine; it literally connects buyers with sellers across the world. This allows sellers to sell their homes at the best possible price and buyers to buy the best possible home. How is this possible? This can be achieved by allowing sellers to market their property and simultaneously allowing buyers to connect directly with the property they would like to purchase.

Now that we understand how simple and complicated real estate marketing is, let’s talk about what real estate marketing techniques exist. To make things a bit easier for you, we’ve put together a list of some of the most effective real estate marketing ideas from that you can use to make the most of your time and grow your real estate business.

Top Marketing Strategies for Real Estate Agents

1. Create a Real Estate Website and Blog

It doesn’t have to be a huge undertaking. All you need to do is to ensure your professional online presence with a real estate blog. This can be done with just a few basic elements, such as a contact form or link to your contact details, a map of your property listing, and a contact request form. Once you have these up and running, you can start to connect with like-minded people who want to buy or sell a property.

You can do this by inviting your blog followers to sign up for your mailing list, asking them if they would like to learn more about your property, and offering them a free sample of your content. By providing potential buyers with free value-added content, you’ll find it easier to convert them to buyers and encourage them to make an offer.

2. Create a Profile on Real Estate Websites

There are many real estate websites on the market, and you can choose the one that works for you. If you’re looking for a property, you could choose to register as a buyer or a seller on the MLS system and search for your preferred area. You could also create a free profile on specialized platforms, which will allow the public to see your home and commercial real estate property listings. If you’re searching for a specific property, you could create a keyword-based profile on the right real estate websites and search through the property listings.

Top Marketing Strategies for Real Estate Agents

3. Add Value to Your Property Listing

Whether you’re a seller, a real estate agent, a member of REIG, or you’re looking to make money by helping others buy or sell properties, you’ll want to add value to your home and real estate property listings. If you provide helpful, useful, or unique information about your home on the MLS system or your property’s web pages, potential buyers are more likely to take action.

4. Connect Your Property Listings to Social Media

Social media is now a critical part of any real estate marketing strategy. Not only can it help to publicize your property listing and encourage interested buyers to contact you, but it can also help you find new customers. As part of your social media marketing strategy, consider how you can connect your listing with the right social media platforms and share the news.

If your home is a vacation rental, a commercial property, or you’re looking to rent a property on Airbnb, or your property listing has an online listing, connect your listing with a few online marketplaces. For example, if your home is a vacation rental property, you could add it to Airbnb and then connect your Airbnb listing to, HomeAway, and VRBO. Doing this can help to get your listing ranked higher in searches.

5. Create a Targeted Marketing List and Email Marketing Campaign

Having a mailing list of your potential buyers is a powerful way to target your audience. A good rule of thumb is to have a mailing list of more than 20 people for every potential buyer. When you have this many people on your mailing list, it can be a little overwhelming and often a lot of time-consuming, so it’s a good idea to create a simple newsletter sign-up form for your website or blog. Once you have this up and running, you can send out automated emails and make one-to-one calls to a smaller mailing list of your most promising prospects.

6. Set up a Google Ads Campaign

Having a Google Ads campaign allows you to target specific groups of people who could be interested in your property. You can set this up with many different keywords, including a location or property type you’re interested in. You could also set this up based on the keywords that your website is ranking for, which will make it easier to identify the right people on Google. Likewise, you can easily track your Google Ads campaign’s performance with Google Ads dashboards.

7. Collaborate with Local Companies

Use your local contacts to promote listings and invite clothing stores, home design showrooms, and coffee shops to join in an open house event. Set up pop-up shops in different rooms of the house to encourage prospects to attend your open house. This encourages prospective buyers to investigate each space, and you may collaborate with local companies to identify discounts on things that can be provided to house purchasers.

8. Use Instagram Sponsored Marketing

Instagram is another platform for connecting with house buyers, promoting your listings, and growing your brand. And with sponsored marketing, your most attractive photographs may reach even more people. Instagram advertising enables you to choose your target demographic, budget, post type (e.g., picture, video, or carousel), and promotion length. You can also use hashtags to ensure that your posts are seen by the people you want to reach.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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