Social media is a major game-changer in the world of entertainment. With Facebook starting a revolution in 2004, many other platforms have joined the movement since then. TikTok is one of the newest players that was launched in 2018. In just a few years, the platform has emerged as one of the most popular platforms for brands to market themselves. A look at the TikTok marketing report shows that 90% of the popular TikTok videos had some form of product placement.
While TikTok is mostly about fun and light-hearted content, over 30% of the popular videos had some form of humor or satire. A whopping 80% of TikTok videos had background scores and upbeat songs are the most popular. When you look at the latest TikTok marketing report, you will find that videos by tech brands, food and gaming businesses have the maximum number of views per video.
All these factors contribute to the popularity of TikTok as a marketing medium. In this article, we will delve into the benefits of Tik Tok marketing.
TikTok is Growing Steadily
TikTok is one of the most popular social media platforms and has more than 2 billion downloads. This platform targets the younger pullulation and 32.5% of users are 10 to 19 years old. 29.5% of users are 20 to 29 years of age. If you are a brand offering products or services to people of this age group, TikTok will give you access to a targeted audience.
Understand that the videos that you create on TikTok stand a higher chance of getting viral. Trends show that in the coming days, the popularity of TikTok will rise and the sooner brands adapt TikTok marketing, the better advantage they will have.
Leveraging the Power of Video
Studies show that 86% of internet users prefer videos over other forms of digital content. While most businesses incorporate YouTube videos, videos in their landing pages, and email newsletters, TikTok allows you to take your video marketing initiatives to the next level.
Understand that people who enjoy your content on TikTok are highly likely to share it among their peers. If you can come up with fun and enjoyable content, TikTok will give you an accessible way to make it viral.
TikTok Leaves Room for Mistakes
TikTok is a forgiving medium and promotes average-quality, everyday videos. As a brand, you do not need to wait to perfect your marketing videos before uploading them on TikTok. A look at some of the most popular TikTok videos reveals that they are simple and authentic. More than 50% of the popular TikTok videos have on-screen text content and only about 16% of them use Animations.
Emojis, graphic inlays, and other special features are seen in only a few TikTok videos. Thus, you see that to gain popularity in TikTok, you do not need to invest a lot of time in perfecting the edits of your video. Be proactive and create a quick branded video on any topic that you find suitable.
TikTok Has a Global Reach
As a brand that is keen on promoting itself, you may want to reach out to an international audience. TikTok has an exemplary international reach and is used in over 150 countries. If you can promote your brand efficiently on this platform, you will catch the attention of potential customers in other countries. Because advertising on a global scale is an expensive affair, TikTok provides smaller organizations a fair chance to compete with established firms.
TikTok Provides Innovative Ways of Connecting
You can launch various hashtag contests in TikTok and encourage your audience to come up with content. Videos with product placements are the most popular hashtag challenges. Understand that the popularity of TikTok as a social media platform can be attributed to the fact that it allows viewers the opportunity to don the hat of a content creator.
You can leverage this, by organizing challenges that encourage product promotion. When a viewer participates in a hashtag challenge, they promote your brand, and that sets off a chain reaction. You can expect a significant boost in your brand popularity after such a campaign.
TikTok Influencer Marketing
Although TikTok is a relatively new social media platform, top brands such as Chevrolet and Samsung are seen to collaborate with an influencer. Influencer collaboration allows brands the opportunity of reaching to a targeted group. Understand that TikTok influencers and micro-influencers have a lot of respect among their followers. When such a personality recommends your brand, your target audience is likely to consider you.
The advantage of TikTok is that there are thousands of influencers and micro-influencers, and you need to identify the ones who resonate with your target audience. Moreover, as TikTok is a newer platform, the cost of collaborating with influencers is much lesser than that of other social media platforms.
Diverse Options for TikTok Advertising
In the recent past, TikTok has introduced several forms of paid advertisements. These include branded effects that use stickers, lenses, and AT filters. Branded takeovers that set the stage when a user opens the app or in-feed ads are other popular forms of advertising. Depending on your brand voice, you can choose a format and advertise yourself to a larger audience.
While paid advertisements are a quick way for brands to reach a wider audience, TikTok does have a high bar on the minimum amount to spend for such advertisements. While small and medium businesses may not be able to afford such campaigns, the ROI on such initiatives is worth the effort.
TikTok Encourages Creativity
If your TikTok video can present a fun and engage perceptive on current topics, you will get higher brand visibility. The key is keeping yourself abreast of current affairs and viral topics and centering your content around that. Video editing tools such as InVideo provide you readymade templates using which you can create high-quality content in minutes. We recommend that you create prompt videos for TikTok and publish them without any delay. Timing is the key to TikTok popularity.
By now, you understand the immense popularity of TikTok as a marketing platform. You need to recognize that there is no sure-shot path to getting viral on TikTok, and consistently posting video content will only increase the odds. Regular video posting will help you gain followers, and this will get you noticed as a verified content creator. Such a badge will further contribute to your brand’s growing popularity.
While TikTok is an inexpensive medium to boost a brand’s digital popularity, you should be ready to tread the difficult road and repeatedly post high-quality videos. That way, your brand will reap all the benefits discussed in this article, and you will steer the organization on the path of rapid growth.