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Social network

Kids and social media (a 2021 parents’ guide)

by Francine Berano 05/25/2021

written by Francine Berano

It is unfortunate that with every huge invention there doesn’t come an immediate proper culture for using it, and we, as millennials, were brought up in a world that faced the most significant innovation of the century, social media. Unequipped with the right culture and knowledge to use this magical tool, the millennials experienced the heaviest damage they could take on the Internet. Fortunately, during the few past years, people and organizations have made influential moves to form the right social media culture, and there is a long road ahead of us to this end. What might concern us the most as parents now, is how to act when it comes to kids and social media.

Yes, we as the generation Y (a.k.a. millennials) and our parents, the generation X, are responsible for our generation Z and Generation Alpha children. These children are the ones whose earliest years of life have coincided with the birth of concepts such as apps, likes, shares, virtual relationships, etc.

Therefore, it is almost impossible to separate them from social media. So, when it comes to kids and social media, parents get more concerned with following or even forming an authentic social media culture, firstly for themselves, and secondly for their children.

Should children use social media?

Children are most likely to request to join the social media between the ages of 9 to 16, and these years form the period in which kids are best prepared to carry out your commands and follow your rules.

So, stop worrying about what will happen with your kids and social media and begin to think strategically. If carried out properly, your children will understand that you attempt to keep them safe and protect their privacy.

What should parents consider before their children join social media?

Before worrying about whether or not you should let your child join social media, consider these:

What generation does your child belong to? Z or Alpha?

Although a little bit too abstract, it matters to know this fact, because they are different from us in terms of recognition and brain functioning mechanisms. Generation Z kids are those who were born between 1995 to 2010; so the youngest of these kids are now (in 2019) 9 years old. They are more risk-averse, more reasonable, logical, and self-steamed people than their parents.

Generation alpha includes kids born after 2010, so the oldest of all in this generation (in 2019) is 8. These children are brought up by millennials, who have failed the traditional marketing strategies and are blamed by many companies and businesses for their decreased annual sales!

So, the generation Alpha kids are likely to inherit the skeptic minds of their parents, and thus are less likely to be influenced easily. Knowing these facts might give parents a bit of relief regarding kids and social media safety matters.

When should your kid get their own smartphone?

To be able to answer this question, there are some sub-questions you need to consider:

is your kid ready to take care of an expensive device such as a smartphone?

Are they in age to be immune against smartphone waves and blue light of screen? (children under ten must not be exposed to the blue light of the screen).

Are they mature enough (in terms of mind and recognition) to understand and follow the rules set by you regarding the smartphone’s usage?

Are they ready to protect their device from outdoor theft?

Are they mature enough to prevent themselves from showing their device off to their peers?

Have they ever shown addictive behaviors towards their other toys and tools?

Is your kid ready to enter social media?

It is a question of both age and intellect. Kids gain a concrete understanding of the world between 7 to 11 years old, and they start to develop an abstract understanding of the world when they are 12. So, it means that your 7 to 11 years old kid might experience trouble understanding the abstract meaning behind social media events.

For example, when the Tide Pod Challenge was started on the Internet, mostly children under 12 participated in the challenge. The event didn’t mean to become a challenge in the first place, and it was only a joke made by an adult man. But children (and surprisingly, some few grown-ups) took the challenge seriously by eating and chewing Tide Pods, without thinking of it solely as a joke, which left many children in the emergency wards of US hospitals.

Set rules regarding social media and smartphone usage:

Regarding social media, make your kids understand that they should only follow the ones they know in real life. You must also be a follower of your children, so you will know what they post on their pages.

Another thing to point out is that your kids must know what they shouldn’t post on their social media pages. These include personal IDs and information, their mailing and home addresses, their medical history, your future family plans, any problem they have with people and in the household, improper photos and videos and their nude images and videos.

They should also never mention the location of their posts and pictures on social media. Most importantly, you must have access to your children social media accounts usernames and passwords. About phone usage, you must tell your kids in what hours they can use it, where they can take it with them, ask them to make sure that the location service of their mobile phone is always off, and never reply to calls and messages from strangers.

Set rules for your children as to how to use social media

Now that you have taken the preparation steps to deal with kids and social media let’s review some apps that are suitable for the use of your children.

Best social media apps for kids

In this section, we will introduce Facebook and Instagram alternatives for children.

Kudos

For: +8 kids

Platform: Android and iOS

Cost: free

Kudos is a child-friendly application that teaches children how to use social media and behave appropriately on the Internet. It is a safe photo and video sharing application that doesn’t offer any location services, so the location of your children won’t be shared with anyone. Kudos is one of the safest apps regarding kids and social media. The platform mostly focuses on spreading and teaching positive behaviors and treatments towards other kids and social media users. So, you can safely let your children enter Kudos and monitor their activities through accessibilities the app provides for parents.

PlayKids Talk

For: +7 kids

Platform: Android and iOS

Cost: free

This is a chat application in which children can send messages to their friends and family under the supervision of their parents. They can also like the messages they receive. Parents can have access to their children’s PlayKids account on their phones and monitor what is shared.

KidsWorld

For: +11 kids

Platform: Android and iOS

Cost: free

KidsWorld is a platform for children to express themselves through posting blogs and artworks. They can also play games and read blogs and articles based on what they have checked as to their interests. This is a great social media app for creative and active children.

Popham

For: +13 kids

Platform: Android and iOS

Cost: free

Kids can have their own pages and build up their community of friends and followers through creating content. They can also join groups and communities to earn new things and new languages. Moderators check all pots 24 hours a day and will stop accounts that appear to be posting and acting like spam.

Grom

For: +14 kids

Platform: Android and iOS

Cost: free

This is a place kids can experience real social media activities like getting in touch with their friends, getting help with homework, chatting, sharing photos and videos, etc. all under the supervision of their parents and the moderators of Grom.

Pros and Cons of integrating kids and social media

pros:

Children will learn group interaction through social media;
Social media provides online learning and education for kids;
Kids will have ready access to news on social media and be aware of the world around;
On social media children have the freedom to express themselves more truly;
Kids can build a solid base of knowledge about the digital world on social media.

cons:

Social media can offer inappropriate content to your kids;
Bullying and getting bullied is a typical treat in social media;
Social media is addictive and can damage the education and behavior of your children;
Some social media contents present distorted images of reality and might deceive your kid’s perception of reality;
Identity theft happens commonly in social media.

Social media can be quite addictive

It’s all about forming the right social media culture…

The issue of kids and social media is about creating an authentic culture as much as it is about a parental concern. You, as parents, can’t prevent kids from getting into new worlds and experiencing. Instead, this is an excellent chance for us to take steps towards the betterment of society through teaching our children how to enhance the social media culture. It’s all about taking the right steps and believing in our children.

05/25/2021 0 comment

Social network Top Articles

Why can’t I share a post on Instagram story?

by Francine Berano 01/19/2021

written by Francine Berano

Whether we want it or not, sharing Instagram stories is a popular common among Instagrammers to not only share an enjoyable time with the audience but also draw people’s eyes in getting a noticeable Instagram engagement. Here, the only thing which highlights an issue would be the errors or bugs in turn of this action, which is “Can’t share a post on Instagram story.”

Many users face these issues. If you see private stories and profiles of some of the Intaragram users, you will notice they have faced the same issues some time. I am going to give you some common reasons that lead to such a problem to keep calm in that case and do not take it as a major issue. It’s not like you missed a deadline for your dissertation or term paper. It’s not an F for an essay on your major subject because you didn’t pay for an essay timely. And it’s definitely not some serious situation. Still, you’d like it to be fixed, wouldn’t you?

Can’t share post to story Instagram

The main reason to fail to share the Instagram story is that the account owner limited the sharing of the posts. However, if you are unable to share your own posts, or a public post you find the reasons for the solution as follows. First of all, consider this prominent tip that Instagram app sometimes goes wrong with some specific reasons and try to face this type of bug. Well, it is a tedious problem found with shared posts to the stories.

The person you’re following probably has an Instagram private account where they have to accept people to follow them. So know that you can easily share posts from public accounts into the Instagram story. Indeed, it is one of the most crucial reasons why you can’t share the post with your own stories. A few possible reasons for the problem with sharing posts to the story are:

The Instagram account owner has not allowed their followers to share the story

This is the MOST COMMON reason why you cannot share a post to your story. The Instagram owner should change the setting from profile> Settings > Privacy & Security > Story Controls > Shared Content. The user should change the setting from this way to make available the possibility of sharing the posts to other users Instagram stories

This is a bug for iPhone users

This bug exists for Apple or iPhone users. If you attempt to log in to your Instagram account with an android device, you will be able to left it behind. There is an Instagram issue, and you will have to share it from an Android device for now.

You have multiple Instagram accounts

For this matter try to check for sharing the posts on the story on the browser of mobile and laptop because somehow this happens for multiple Instagram accounts on behalf of Instagram

You have not updated to the last version of Instagram

For this reason, If there is no latest version in the market, update it from the Google Play Store for Android, the App Store for iPhone, and iPad to put this step behind.

But do not be worry If you really like to share the post, and the person has not activated the feature of sharing content, you could just screenshot a story and crop it, and tag the original account in your Instagram story. Still, you might have to ask for permission to do so.

How to fix if you can’t share post to Instagram story

Go to the Instagram post you like to share and tap the paper plane icon.

A menu will come up, which you should tap on “Add post to your story.”
Add text, customized background for the story is going to be shared with followers(optional)

Tap send to, a list will appear on the top with two choices your story and close friend
Select each of them you want, and finally tap on the share

Generally, one thing I want to clarify what you should do while facing Instagram issues is listed below

Restart your device is one of the common ways you can get help to pass some conventional issues, hold the power button of your device to turn it off. Wait for at least 20 seconds before turning your phone back on.
Uninstall and reinstall the Instagram app from your device is the second way you can take advantage of that. But keep in mind that you need to have your password because you’ll need to sign in again. Your profile and posts are going to be safe on Instagram.
Check your internet connection switch from WIFI to cellular or Vice versa. You can also turn on your airplane mode and then switch back on to reset the issue with your connection. You may want to try this one before uninstalling the app

Last but not least, it is not that difficult to have these points in your mind, whereas coming across such limitations, I hope I could help you in resolving the needs with the problem of sharing a post on Instagram story.

01/19/2021 1 comment

Content marketing Digital marketing

How to become a successful content marketer?

by Francine Berano 10/08/2020

written by Francine Berano

Content marketing has changed a lot as the years passed by. The ways to advertise a product or business have improved for the better and even the media we now use for marketing has had a huge revolution.

In this modern era of daily changes and improvements in technology, none of the ways we once used for marketing might have a good result. By this, I am referring to traditional forms of marketing which would somehow bore people these days. So to be a successful content marketer, we need to consider modern techniques for marketing our businesses or products. One of the most effective advertising techniques these days is content marketing.

What is content marketing?

In simple words, content marketing is a form of marketing a business, product or brand with which you have to create, publish and distribute useful and relevant content about whatever your subject is, to answer people’s questions on the content and give them more detailed and relatable information regarding the specific content, to turn them from a simple audience to future customers for that business.

By now, you surely are wondering why content marketing is considered a beneficial strategy. In order to market our content, nowadays, we need to consider different methods as we once did in the past, because a lot of things have changed and there are more ways for marketing our content and capture more attention to our business or brand now.

Content marketing needs to be kept consistent so that you provide the audiences with up-to-date, valuable content about a certain business, and you are actually making them trust you and know you as an expert in that specific field.

What is a content marketer, and what does he do?

A content marketer is a person who is responsible for creating worthy content, planning them, and applying strategies to make customers out of the target audience.

Despite what most of you might be thinking by now, all a content marketer does is not marketing for a certain business or product, and blogging is not their main job. It is something much more than what you think it is.

There are a lot of tasks than just making a great blog with a catchy title for a content marketer. He is responsible for creating a valuable content marketing plan, an editorial calendar that can include case studies, research, tweets, blogs, videos, white papers, checklists, infographics, emails, letters, webinars, presentation, web copy, and plenty of other creative forms of communication.

Also, a content marketer needs to have a lot of detailed information on the content he is going to market, and he must have complete knowledge of their prospects. For example, their needs, when they mostly search, what makes them click on a web page, how to attract their attention and what they need, and more. So a very deep recognition of the mighty customers is needed so that content marketers can make them their upcoming customers and consistent buyers.

I found a very useful YouTube video on what content marketers really do, which I think would be great to share it here so you can watch it for more tangible information on this.

How to become a successful content marketer? (Make People Read and Love Your Content)

As a content marketer, you are the source of any information on the content creation and marketing plans of the company you work for. You need to have a few traits in order to be good at creating and marketing any kind of content. Some of the characteristics of a successful content marketer are as below:

Desire for responsibilities

The number one characteristic of a content marketer who is good at his job is to have a desire. You should not just look at your content marketing plans as a force task that you need to finish and give up as soon as possible, and You need to have a desire for what you do and the content you are creating. This desire would later lead to a very impressive piece of content that would fascinate anybody reading it.

Faith in the result

Another trait you need to have as a marketer of certain content is to have faith in what you do. Believe that the content marketing strategies you are creating are going to rock and are going to take your associated company or brand steps higher.

Great sense of imagination

It is a must to have an imagination as someone who is going to create and market content for a brand or company. Later, turn the imagination into words, and that’s all you need to be different and effective. You need creative and fresh ideas in order to compose good content marketing plans, whether it is a simple blog, infographic, book, or any other form of content. Ideas are the products of imagination. So try to make the best out of what you have in mind as the imagination of that specific subject.

A good amount of Knowledge

It is so obvious that a content marketer should have a basic knowledge of what he/she is going to create content for because he is responsible for introducing a brand or product to new people and convince them in becoming a customer. To be able to market your content, you need to either know the subject or research to get this information and begin rocking it and taking the whole business to the next stage.

Persistence and hard work

The world of content marketing is so huge and competitive, and you need to know if you want to chicken out in the midway, you are just wasting time and energy. There are lots of companies that begin with a simple content marketing plan and start a series of blogs, videos, books, etc. but they do not keep the required consistency and would be disappointed. Keep in mind that you are not going to be seen this easy, and this is why content marketing needs a lot of persistence.

How to make people read your content and love it?

You now know a bit more about the definition of content marketing, what a content marketer does, and what traits you need to have as basics of the journey to become a content marketer. Now the time has come to know the strategies you need to know and apply so that the content gets read and noticed by others because that’s all you need. You need to capture the attention of the prospects of your relevant business so that you’ll have the chance to make customers out of them. Below, are the tips to make people read and love your content:

Make your own content (be unique)

The first step towards a great content marketing strategy is to create unique content that differs from similar subjects around. Whether it is writing a blog, a book, or a simple article, learn how to keep the originality. It is not a bad thing to get inspiration from other similar contents all over the web, but try to write them in your own way. To me, it is the most important factor, and that difference is what drives people’s attention to what you have created.

Prepare to create the content

Before starting to create the content, you are asked for, ask yourself some questions and decide how the content is going to be created regarding the answers to those questions. Questions such as: who the target audiences are? What do they search more when it comes to similar content like yours? Where are the target audiences? What would audiences be interested in this sort of content? And more questions like this.

The answers to the questions above would help you decide on the content marketing strategy, which is most appropriate with your associated company, business o brand.

Be active on social media

Nobody can deny the power of social media these days and the effect it would have on the growth and recognition of all kinds of businesses. You need to consider social media as the place to share your content and be sure that helps, especially when you include popular social media platforms like Twitter, Instagram, and Facebook which have the most daily active users.

So be sure to share your content (whatever it is) on social media so that they’ll be seen, and you’ll get clicks and visits to your website and the source.

Actually, the primary platforms for a modern content marketer to focus on for sharing content are the popular social media apps.

Use the best social media analytics and monitoring tools

As I mentioned above, you cannot overlook the power of social media in your own content marketing strategy. That requires you, as the content marketer, to be active on the most popular social media platforms and be active on some of them at the same time.

It is not easy to manage several social media accounts at the same time since it takes lots of effort and time, but you cannot just ignore them, as well. I have a wonderful solution for such issues.

I, as a professional digital marketer, have always used social media analytics and monitoring tools to make my job easier, and that’s my recommendation for people like me. Inosocial has tons of services for all social media. Monitoring and analytics are one of the main services of Inosocial.

Social media analytics

Every business needs to analyze how their content marketing strategies are working and how are their audiences reacting to them. These are all possible through the Analytics service of Inosocial, which gives you complete information and data on all your social media account. Some of the main options of the Inosoial analytics tool are:

– To find the best time to post

– To track Engagement growth

– To track Audience growth

– To find Top post

– To find Top users

Social media monitoring

Businesses trying to market their brand or products on social media platforms should not just sit and expect their accounts to grow and get the best results out of social media. They should monitor their performance and keep track of what other relevant businesses are doing. The main options of the Inosocial monitoring tool are:

Hashtag generator: Use hashtag generator for Facebook, Instagram, and Twitter to get more impressions and reach for social network’s posts and content.

Influencers finder: By giving the words to the system, you can switch between the related content or influential people of that area of interest.

Competitor finder: Track hashtags or keywords to find who is talking about those topics. Stay at the top and always rank higher on the market by finding competitors on social media using social media listening tools.

Instant notification of mentions: Monitor who is talking about your business by using social media listening tools.

Reply to mentions: Respond quickly to the clients using instant notifications services within management tools.

Try guest posting

Another effective way of gaining organic traffic is to post as a guest of different popular websites or forums. You need to be a little more creative in content marketing here because you need to advertise indirectly so that the host website would not collapse your post. Good guest posts would have a wonderful effect on any content to be seen more.

Create relevant content

To become a successful content marketer, first, focus on more relevant and similar things. Just imagine you are creating content and marketing a small newly made business on a local neighbor, which offers the same services as a huge similar company does. You cannot target that huge company at the very beginning, and you need to focus on smaller businesses the same as yours first, and then step by step as you grow, consider that well-known company a competitor and create relevant content competing with them in the future.

Be disciplined in sharing content

Discipline is a must in every task you want to be successful at, so have a scheduled content marketing plan on when to share content on both the source website and social media. Successful content marketers should have weekly and monthly content schedules.

Below is an example of a great marking plan calendar from Rebecca Vandenberg, which can help you a lot, and you can choose this as an inspiration to yours.

https://www.rebeccavandenberg.com/2016-marketing-planning-calendar/

Do not only focus on desktop traffic

It is useless if you are only thinking of the desktop version of the website and keeping marketing limited to that. Most of the people all over the world only use their phones to connect to the world and search for what they need from their smartphones. So remember to optimize your content for mobile as well, so that you can get attention from smartphone users as well as desktop users.

Do not be afraid to take risks

If you want to be different in content marketing, and capture more attention than your counterparts, then be fearless because being different requires creativity and new experiences. So do not be afraid to try new tactics and turn your imagination into reality.

Respond to feedbacks

It might be hard and more challenging to cope with the negative comments on your content and the company you are associated with, as the content marketer of that company, you need to be responsive to such behaviors because that’s what changes people’s minds towards your content.

Try to Respond to the negative feedback you get in a very convincing and logical manner.

Keep it easy to read (Use shorter sentences, words, and paragraphs)

This tip is one of the most important ones, and even Moz.com really emphasizes on considering this tip. If you open about five similar blogs, which one are you doing to decide to read? The one which has long paragraphs without breaks and enough spaces and long philosophic words, or the one which has smaller paraphrases which are easier to read? Of course, you’d go with the one which has smaller paragraphs and also easier words.

So try to write as easily as possible so that the ones who do not know great English can easily understand what you mean overall. Use shorter words instead of longer words, as their synonyms, to create better content marketing plans.

Conclusion

All over the world, different businesses and brands all have the same goal, which is to create content that would boost their business, and their customers find them useful. In this era, one of the best ways to get people’s attention is content marketing which would help your content to be seen, and you’ll get business growth as well as a customer base that trusts you and finds you informative.

10/08/2020 0 comment

Social network

Schedule Facebook posts in 3 steps

by Francine Berano 09/06/2020

written by Francine Berano

Nowadays, social media plays a significant role in every aspect of our life, especially our business. Having a Facebook page is an inevitable part of every business. Research shows that people search for brand social media before making a purchase decision.

Scroll down to see the answer to questions like, “can you schedule posts on Facebook?” and “how to schedule your content on Facebook in advance.” Different options, like posting on Facebook personal accounts, business pages, or groups, were given in detail.

Can you schedule posts on Facebook?

Yes, fortunately, you can schedule posts on Facebook using two methods. The first one is using the in-app scheduling tools that Facebook offers or use a reliable Facebook scheduling tool instead.
Once your content is ready, you can schedule a month’s worth of posts in half an hour and relax for the next of the month, considering your posts will be shared at their set time! I’ve done it – you can too.
As a social media user, you might also like o know how to schedule Instagram posts and stories too, that’s why we have gathered great guides on this subject for you on inosocial, as well.
Let’s get started with finding out how to schedule Facebook posts in advance.

How to fix can’t schedule Facebook posts?

There are two main ways to schedule Facebook posts:

Schedule by Facebook: This is limited, and you would post to a single account only.

InoSocial Scheduling tools: With InoSocial publishing tools, you are able to post to multiple accounts at once and get the analytics and other necessary tools too.

If you have to trouble your social media management tools, you should contact them through the support ticket.

If you can schedule Facebook posts using a creator studio or Facebook account, try these ways. It should work.

Go to the right place

Facebook moved the schedule option to another place called the publishing tools section available on the Facebook page. So, if you are publishing on groups or events, that is alright. You can see the scheduler option on the post itself. However, if you are sending posts to the pages, so you should find it on the publishing tools section.

Restart the network connection

It is always good to switch off and on the network connection. Then try again a few minutes later.

Close the browser

If you cant Schedule, you can close the browser and open it again.

Log out and log in again

The same as above, you can log out of your Facebook account, either on the creator studio or Facebook page, and log in again. Try again to see if the problem still exists.

If none of the above ways work, then wait for a couple of hours and try again later. It might be facebook bugs.

But before scheduling Facebook posts, you must have a Facebook page first connected to a personal account. If you haven’t done yet, here is the instruction:

To create a Facebook page:

Log in to the Facebook personal account
Go to com/pages/create
Choose a category
Enter the name and category
Upload the profile picture and cover (optional)

Once your Facebook page is ready, go to the next step and schedule your post through Facebook or InoSocial software online.

How to schedule posts on the Facebook page?

Schedule posts on the Facebook page are simple, and do it in 3 steps:

Step 1: Go to Facebook Page and Choose Publishing Tools on the top menu

Step 2: Click on Create in blue color

Step 3: Choose Schedule

Select a date and time and click Schedule!

You can schedule as many posts as you want for any date in the future. Though scheduling posts on Facebook itself is limited, and you would post to a single page.

How to schedule Facebook posts on a personal page?

Unfortunately, Facebook doesn’t allow you to schedule posts on personal accounts, but instead, you enjoy a wide verity of other options such as posting automatically to Facebook pages, Facebook groups, and even posting automatically to Facebook albums and changing the cover photos of Facebook pages.

Facebook Page: Post the updates to the Facebook Fan Pages automatically.
Facebook Page Stream: Read and respond to posts, comments, and direct messages on your Facebook Fan Page stream.
Facebook Page Album: Post pictures to albums on your Facebook Fan Pages.
Facebook Page Cover Photo: Upload and set your Facebook cover photo
Facebook Ads: Read and reply to incoming comments from your Facebook Ads with the Priority Inbox.
Facebook Group: Post updates to the walls of any of your Facebook Groups.

How to schedule multiple posts on Facebook?

Are you wondering if you can schedule multiple Facebook posts?

Yes, you can schedule Facebook posts from desktop or laptop using the creator studio website, which belongs to Facebook. It’s easy and fast.

However, you can add as many pages as you want and post one by one. But if you want to post one content to multiple accounts,s the story is a bit different. Facebook allows you to post one content to one page only using the creator studio or Facebook itself.

Scheduling multiple posts to multiple Facebook accounts is of great help not only to save time and energy but also to grow the accounts faster and in a more professional way.

How many posts can you schedule on Facebook?

You can schedule an unlimited number of posts on Facebook. If you are wondering how long you can schedule posts on Facebook, the good news is that you can plan as long as you want. There is no time limit to schedule posts on Facebook.

How to edit scheduled posts on Facebook?

To edit scheduled posts or to find where are your scheduled Facebook posts are, go to the Facebook page from Facebook Home (on the right side of the home, you can see all lists of your Facebook pages). Then from the list on the left side under Posts, you can see the scheduled posts.

Conclusion

Facebook is the best platform to get more traffic or increase your sales. So, it would be better to use this platform to grow your business. Scheduling posts can help you a lot. You can save time and energy. If you are using multiple accounts, better to use a creator studio or a social media management tool.

09/06/2020 0 comment

Digital marketing

Why is mobile marketing different from desktop marketing?

by Francine Berano 03/26/2020

written by Francine Berano

Marketing is one of the top trends of today’s business, and the type of devices that are used for this trend is essential. Notepads, Desktop PC, and smartphones are the three primary devices that people use for their daily activities. However, there are some critical differences between them, which should be considered while growing a brand or business.

Differences between mobile and desktop in marketing

Statistics show that people look for different content on different devices, and also the age factor is vital while browsing through the machines. In this regard, what types of content are you preparing and on which devices you are focused would be essential to have a successful marketing campaign? Mobile usage not only might differ according to a user’s profiles but also the activities people are doing on the devices is significant.

Most activities on mobile and desktop PC

In general, performed activities are divided into 12 different categories, including (1) buying products and (2) searching for products, (3) comparing prices, (4) online banking, (5) e-mailing, (6) reading newspapers, (7) watching videos, (8) online gaming, (9) uploading content, (10) listening to music, (11) using navigation, (12) chatting and messaging.

In between, e-mailing, buying products, chatting, and searching for products and online banking are the top activities that are done using pc or mobile. Among all of these, e-mailing, buying products, searching for products, online banking is more done on desktop pc or laptop while chatting is done on mobile.

Therefore, based on the above statistics, investing in desktop marketing will worth it since most of the activities are done by pc.

Buying products, searching for products, online banking, emailing, reading news, watching videos are the kind of activities which are done on desktop pc or laptop more than mobile phones.

Activities such as financial transactions or online banking that needs concentrations are done on pc more than smartphones, which are categorized as pc tasks. On the other hand, chatting, sending messages, using navigation services, uploading videos or photos, online games are the activities which are done on smartphones more than laptop or personal computers.

How age matters in mobile or desktop marketing

It is amazing to know that there is a remarkable difference between personal computers and mobile users based on the age of users. The smartphone is more prevalent among people aged 18 to 34, and the usage of phones and PC is equal up to between 35 to 44 years old. However, this interest is adverse for 45 years and above in which people prefer their laptop or personal computers over smartphones, which makes sense. It might not be so convenient for baby boomers to use smartphones.

Moreover, the percentages of using different devices are noticeable. For example, most favorite social media publishing tools are using both smartphone and desktop PC / laptop users (77%), followed by desktop pc/laptop only (13%) and smartphone only (9%).

How to choose between mobile and pc in marketing?

If your target markets are young people, and you are working on a specific item, thus mobile is the best choice for your campaign. However, to raise awareness about your brand desktop is a better choice. Therefore, to succeed in a marketing campaign, you should use all devices, but each at different stages.

Conclusion

You might have multiple choice to run your marketing campaign, but if a business wants to rank higher, it is better to focus all the possible ways to run your campaign, including both pc and smartphone.

03/26/2020 0 comment

Social network

How to post multiple photos on Instagram?

by Francine Berano 03/01/2020

written by Francine Berano

Instagram lets us post multiple photos to our feeds and stories. Here is how to do it.

Being able to post multiple photos on Instagram was once like a dream for users, but it has been a couple of years now that Instagram lets us choose multiple photos and videos to share on the platform.

The process of sharing multiple photos is very easy, but there is also another thing Instagramers crave for, that Instagram has not yet added to its platform.

Users love to be able to post to multiple accounts at the same time. By multiple accounts, I mean sharing content with multiple Instagram accounts at the same time or being able to post to Facebook and Instagram at the same. Let me tell you that you’ll find your answers to both of these popular matters on Instagram, and some additional information on how to schedule and post to multiple Instagram accounts, and even sharing posts to different social media accounts simultaneously.

How to post multiple photos on Instagram?

So many of us experienced those times we had taken so many good pictures, and we could not pick one to share on Instagram, and that was exactly when we hoped that we someday be able to post more photos as a single post. Well, that is now possible.

So, before going over the answer to the popular subject of posting to multiple Instagram accounts, let’s begin with getting to know the procedure of adding multiple photos on the platform, which is very simple.

To start posting multiple photos on Instagram, follow the steps below:

Open the Instagram app and tap the “+” button in the middle of the home page to start picking pictures and videos for multiple uploads.
Find the “Select multiple” icon on the bottom right of the picture, which is either selected by Instagram or you.
After that, you are now free to select up to 10 other photos and videos to add to the carousel post. You can also change the order of the photos by tapping and holding on the image to move it, then drag it to where you wish.

After your desired photos and videos are chosen, all you have to do is to Tap “Next” at the top of the screen to head to the editing page, where you can change filters of the photos you’ve chosen.

Note: You can apply a filter to either all the photos or separately. If you want the same filter on all the images, tap on a filter without selecting a photo. To edit images individually, tap on one, edit and tap “Done.”

Tap “Next” to head to the next stage, which is adding captions, locations, and tagging people. Unfortunately, when you decide to post multiple photos on Instagram, all of them would have one caption.
As the last step just tap “share,” and your multiple photos and videos are now in your followers’ feed and they can swipe left and right to watch them just like an album.

Now you know exactly how to post multiple photos on Instagram.

How to add multiple photos to Instagram story?

We have the option to add multiple photos to the Instagram story as well as posting multiple contents as a feed post, which is very useful. With only a few easy steps, we can create carousel stories using more than one photo. Here are the steps to add multiple photos to the Instagram story:

Open the Instagram story camera by tapping on the camera icon in the top left corner of the home page.
To select pictures, click on the image icon in the bottom left corner of the screen to go to your gallery.
To enable multiple photo selection, click “select multiple” from the top right corner.
Now, you are able to select multiple photos a form anywhere in your gallery. Each selection you make, a number will appear beside it. These numbers correspond with the order the images will be uploaded in.

Note: You can add extra elements such as stickers, polls, location, and username tags, and much more individually to each photo. Firstly, select your images. To select the image, just click on it. Add the extra elements, and then move to the next.

After you are done editing and adding elements to the stories, click “Next” then “Share,” and you have finally learned how to add multiple photos to an Instagram story.

03/01/2020 0 comment

Social network Tutorial

How to track and monitor important social media metrics?

by Francine Berano 02/28/2020

written by Francine Berano

Tracking and monitoring the strategies are the essential actions that a business should take to be a step ahead of competitors. Using metrics for your social media platforms plays an important role in knowing the success of your business.

By increasing the number of users spending several hours a day on popular platforms such as Instagram, Facebook, and Twitter, you need to have an effective strategy to keep your business on top. Tracking and monitoring the strategies are the essential actions that a business should take to be a step ahead of competitors.

What are social media metrics?

Let’s go through an example to know about the “social media metrics” better; you consider a goal for your business, which might be “increasing the number of your followers.” Then you can easily identify which social media metrics and measures are necessary to increase the number of your followers. To reach your goal, you should have some strategies such as sharing attractive posts, posting at the best time, following new users, commenting on users’ posts, etc.

To measure and make sure about the way your strategy work, you need a social media report and a measuring tool to show you the process of your taken actions.

In Short, social media metrics help you reach your primary before reaching the main one.

Using social media analytics and metrics are important because:

It proves your company’s success.
It shows how your strategies are working
It makes you free of spending a lot of time to collect data manually.
It keeps you aware of your platform
It is useful for users who manage several accounts
It is a good reminder of your social media presence

What should a social media report include?

Well, you can barely find businesses that include the same information in their report, so it mainly depends on the purpose of your report. After clarifying the important elements, you can decide what to include in your social media report.

But generally, whenever you decide to have a social media report, you should answer some questions from yourself:

Who should see the report?
What are the important factors in the report?
What information is related to include in the report?
In what format should the report be?
How often should I share the report?

Answering all the mentioned questions is a big help in deciding what to include in the report.

Now let’s review the most common metrics that businesses prefer to measure:

Number of posts
Net followers gain or loss
Number of likes
Post reach
Number of comments
Number of shares
Number of page/profile views
Number of clicks on post links
Number of clicks on the link in your bio
Number of story views
Number of video views
Top-performing post(s)
Number of leads generated
Number of conversions
Total revenue generated
Total spent (on social ads)
Social share of voice
Social sentiment

If you are preparing the report for your teammate, we recommend reporting a complete and in detail report, including what worked well and what needs some improvements.

Sharing all the related information will help you avoid future mistakes and experience a grow up in your company instead.

Moreover, you may need to get multiple reports for different audiences, so you should find out what’s important and matter for each of your audiences.

Now it is time to measure the social media metrics

Users have two options in getting analytics of their social media platforms, including the platform’s own analytics such as Twitter and Instagram’s analytics, or you can save your time and get more in detail information by using a social media report tool.

By using InoSocial, you will have access to the filterable social media reports. InoSocial filters the report by platform and date; then you can share the report with the teammates, send it as an email, get its pdf, download it as an image, etc. and share it anywhere.

Any of the metrics clarify specific information about your social media platform. In other words, it’s about interpreting what that metric tells you and translating that back to your business goals.

InoSocial’s listening and monitoring feature

Generally, social media monitoring saves a lot of time and collects all the relevant information about your business and shows all of them in one place to you. Then you can use it to develop your business and make up your mistakes.

Actually, you can monitor your social media platform manually and look for mentions, hashtags, keywords, etc. all by yourself, but it may take a long time, even a whole day! And after taking a lot of time to find some information, you may not find all the data you were looking for and you may miss some of them!

Happily, you don’t have to do it all by yourself; you should just leave it to a social media monitoring tool and use your time to promote your business.

How to use InoSocial’s report and measure tool?

After signing up in InoSocial, you should tap on the “Measure” tab and choose the platform that you are willing to get its report.

We are going to try Instagram’s metrics as an example.

If you have added several Instagram accounts on InoSocial, choose one of the accounts by clicking on it. Then tap on the “Generate report.”

The report is set to show the 15 days report automatically, but you can change the date by tapping on the “Filter Date.”

Then you can get all the mentioned details:

Instagram activity overview
Number of followers
Number of following
Number of posts

Audience growth
Audience growth by day

Follower metrics
Total followers
Followers gained
Total you follow
People you followed

posts
Top Instagram posts

Publishing
Probability of engagement
Best time to post
Number of received comments
Number of posted media

Publishing metrics
Total number of sent media
Total number of received comments

Audience engagement
Number of received likes
Number of received comments

Engagement metrics
Number of received likes
Number of received comments for all posts
Number of received comments for the specific period
Number of sent posts

List of engaged users

You can email the complete report or get it pdf, but if you just need a specific chart or information, tap on the right corner of the page to get the part of the report.

To wrap up

Using metrics for your social media platforms plays an important role in knowing the success of your business. You may not need all the metrics at the moment, but we predict that the majority of companies will need them after a period of time by considering new goals.

Try InoSocial and watch your business’s growth anytime, just take a look at our pricing plans and choose the small, medium or large business based on what you need.

02/28/2020 0 comment

Social network

What is social media monitoring?

by Francine Berano 02/24/2020

written by Francine Berano

A brand’s social share of voice shows how much conversation is going on about your business across social media. This is what social media monitoring brings about. Knowing what people think and say about you and the industry helps to understand their needs and the industry gap so that you can be some steps ahead from competitors to fulfill customers’ needs.

What we are going to cover in this article:

What is a social media monitoring and how different is it from social media listening and social media analytics?
Why is social media monitoring so important for businesses?
Answers to common questions and myths about social media monitoring

What is social media monitoring?

…and how different is it from social media listening and social media analytics?

Social media monitoring is to gather all the conversations and threads on social media about a specific subject or keyword and taking particular actions towards each of the messages or comments (for example, you can like, comment on, repost, block or report each conversation). There are several functional tools to gather these conversations from throughout social media and the internet and apply specific action on them.

Social media listening is the same process of gathering conversations and data about a particular subject on social media. The difference lies in what you do to the data in the listening. In listening to social media, you try to come to an analysis based on what people have said about a subject and draw social media and marketing strategic plans given the analytics made.

In most of the social media marketing literature and debates, social media listening and social media monitoring are used interchangeably.

Now social media analytics is the act of gathering all the data and information about a page’s performance on social media. The data includes the number of followers, numbers of posts, number of likes and votes, and every progress the page makes.

So, monitoring and listening are about your audience and what they say about you, but analytics is about the progress your social media profiles have made.

With understanding the difference between the three, let’s move on and see why social media monitoring is so important.

Why is social media monitoring so important for businesses?

To unfold the importance of social media monitoring for businesses, let us name some of the undeniable benefits it offers. Monitoring your social media and listening to what people say about the brands helps:

Better understand customers’ needs

When you type a keyword in a social media monitoring tool, all the conversations made across the chosen platforms about that specific keyword show up. If you are going to launch a new product, say an online app market, you might want to know what people say about some keywords, specific to this field of market. So if you want to use marketing strategies like using the best site to buy Instagram likes or create influencer content, frequent monitoring will help you to know if that has been worthwhile.

eye your brand’s social share of voice

As stated before, knowing what people think and say about a brand helps in discovering their needs and the industry gap. A brand’s social share of voice is about the conversation going on around a business across social media. This is another undeniable benefit that social media monitoring brings about.

When you know what people say about you, the next step is to strengthen your weak points based on customers’ expectations.

See what people say in reply to you, all in one place

Brands try to engage in conversations across social media to get more attention and exposure. The time put in conversing with different people across a variety of channels must pay off; otherwise, it is a waste of capital. So, you need to track all your conversations to see if people are replying to you or commenting on anything specific under your posts.

Inosocial gathers all the replies and comments and social mentions to your brand’s social media activity in one place, giving you the possibility to like, repost, see the source of, retweet and reply to them.

Keep an eye on your brand’s share of social mention

This is where you need to keep a sharp eye on. When a brand grows, people start talking about it. To maintain growing progress on social media, you need to monitor what people say about you when they mention your brand in their socials.

Answers to common questions and myths about social media monitoring

Most of the people come to a negative attitude when talking about social media monitoring and listening, or think of it as a spying service. Here, we answer some of your most frequently asked questions about social media monitoring.

Isn’t monitoring what people say on social media illegal?

No. It is not illegal in any way. Because what a social media monitoring tool does is to gather already published posts and comments in one place. When people publish to their social media, they know that the content won’t remain private and all people can see it. As long as they have not made their profile private on social media, their content is open to all people.

What tools are available out there for listening to social media?

Inosocial is one of the most trusted and most used tools out there. By creating searches and keyword monitoring queries in this tool, keep up to date on whatever subject you want to listen to in people’s conversations.

What is the cost?

Prices are different across different plans of social media monitoring. But there are 7 days of the free trial, where you can test all the facilities for free and then decide to continue. The free trial requires no credit card information.

To conclude…

In an ever-tightening competition between brands across social media, it is one of the vitals to know what is said about your brand. To add to the intensity of the need for social media monitoring tools, brands are now listening to what people say about their rivals. It is for two reasons; one: to see what people like about their opponents to copy that to their own business, and two: to know what people hate about other similar companies so that to avoid it. Monitoring social media now is not an extra point to businesses, but it is a must for those seeking to survive the competition.

02/24/2020 0 comment

Social network

A comprehensive guide to Twitter analytics (tools, 2020)

by Francine Berano 02/17/2020

written by Francine Berano

The news based social media network, Twitter, is one of the primary resources of promotion for brands and businesses and it is not surprising that many companies are investing a huge portion of their time and money on Twitter analytics tools and metrics to analyze their performance on the platform.

Twitter analytics is a section of the Twitter platform that provides users with data and information about their presence quality on Twitter so that brands and businesses know where they are going. Inosocial is another website that provides comprehensive Twitter analytics data for users and businesses.

How to use Twitter analytics?

There are two types of Twitter analytics; Free and paid.

The free Twitter Analytics tool is embedded into Twitter’s website, which provides users with basic analytic metrics, sufficient for ordinary users and new, small businesses.

On the other hand, paid Twitter analytics programs to generate in-depth analytic data about a business’s activity on Twitter. Inosocial is an example of an advanced Twitter analytics tool to which more and more businesses refer every day.

In this article, you will receive a comprehensive guide on both free and paid tools for Twitter analytics.

Inosocial Twitter Analytics

Inosocial social media analytics provides an all-in-one platform for Twitter, Facebook, Instagram, and YouTube analytics. In this article, we want to talk about Inosocial Twitter analytics separately, and break down each part of this tool to explain its performance.

After you sign up to Inosocial and get your 7-days-free-trail, the page below will show up:

First of all, you need to add a Service to your dashboard. To do so, click on “Services”, “Add Services”:

Now choose the platform (Twitter in this case) you want to measure, and pick “Twitter Stream”, and then, follow the on-screen instructions:

The account is now set up for Twitter. To go to the analytics session of Inosocial, click on the “measure tab,” “report builder”. Next, pick a name and title for the report and determine the period (LAST 7 DAYS, LAST 14 DAYS, LAST 30 DAYS, LAST 90 DAYS) and hit “Select layout”; the more the layouts, the more detailed your report will be (we choose the forth layout). Finally, hit “Create Report”.

Now it is time to add a module to the report. Here, the second tab “Channels” will let you choose each platform (YouTube, Facebook, Instagram, and Twitter) separately and build a report for each of them. All the services added to your dashboard are listed here. Scroll through them and find the Twitter account you want to get the analytics of (if you scroll down to the end of the list, you will see “all twitter accounts” option there. This option will give you a short summary of followers and followings count and your Twitter activity, which we are not going to choose):

Next, you should choose what to be added to your report. You can choose any of the modules provided by Inosocial (up to 30 modules):

Audience engagement

Breakdown of Mentions, Retweets, Likes, and Tweets sent over time.

Audience growth

Daily follower growth on your Twitter channel.

Best day to Tweet

A chart displaying the best day to Tweet. Measured by a probability of engagement.

Best time to tweet

A chart displaying the best times to Tweet. Measured by a probability of engagement.

Channel header

Channel header information.

Content habits

Overview of posting habits on Twitter.

DMs

DMs over time.

Engaged users

A list displaying the most engaged audience members.

Followers

Followers over time.

Followers vs Following

Comparison of Followers versus Following.

Following

The number of people being followed over time.

Inbound message activity

The number of incoming posts, comments and messages received each day.

Mentions

Mentions score over time.

Mentions vs Retweets

Comparison of Mentions versus Retweets.

Monthly tweets (cumulative)

The total number of tweets posted by month.

Potential exposure

The size of the total potential audience reached. This includes followers of people that retweeted you.

Recent followers

List of new followers and statistics.

Response rates by date

Analyze your response rates by day on Twitter.

Response rates by the hour

Analyze your response rates by hour on Twitter

Response rates by weekday

Analyze your response rates by weekday on Twitter.

Retweets

Retweet score over time.

Sentiment

Sentiment over time.

Summary

A summary of tweets, retweets, mentions, and followers for the selected period.

Summary (3 months)

A summary of tweets, retweets, mentions, and followers for the past 3 months.

Task completion rate

Analyze your task completion rates.

Top 5 Tweets

List of your most popular Tweets.

Topics & influencers

The most popular topics amongst your followers.

Tweets

An overview of Tweets sent and replies received over time.

Tweets

Tweets created over time.

Tweets retweeted

Retweets and statistics.

Twitter activity overview

A summary of Daily Exposure, Post Engagements and Reach.

Twitter mentions

Mentions and statistics.

Workflow activity

The number of tasks assigned or completed from incoming posts, comments or messages each day.

The final look of your Twitter analytics report must be like this:

Twitter’s free analytics

To access the free analytics of Twitter, on the main page, left menu column, click on “More” and then “Analytics”. Now you will be directed to the analytics page of Twitter. Twitter’s analytics consists of three tabs (it was previously 5 tabs): “Home” tab, “Tweets” tab and “More” drop-down menu. Let’s start with “Home”.

Twitter’s analytics Home tab:

Here four of your most important Twitter metrics are listed at the top, with statistics of 28-days-period: Tweets, Tweet impressions, Profile visits and Followers.

Tweets are all the posts published during this period by this account (which had a 107.1% increase compared to the previous 28-days-period);
Tweet impressions show the number of times users saw the tweets of this account on Twitter during the past 28 day (which is 14.200 times);
Profile visits tell us how many people have headed to this Twitter page; and
Followers show the total number of followers this account has got on Twitter.

Scrolling down, you will see separate statistics for each month of your Twitter activities:

Twitter’s analytics Tweets tab:

Here you can see:

your Twitter’s activity diagram in a 28 days period (the period can be adjusted manually):

Separate tweets’ statistics

Engagements, showing 28 days (or any adjusted period of time) with daily frequency

Twitter’s analytics More tab:

This tab gives you analytic metrics about your videos and conversion rate to your website. If you have a website, this is a great way to see how your audience is trafficking between the website and your Twitter page.

To start, create a website tag and install the tag on your website.

Over to you

Twitter analytics is necessary for brands and businesses if they are going to experience significant growth in their social media. Inosocial is a tool for every small and medium-sized business on their way to growing social media marketing and management. We have Analytics for Instagram, YouTube, and Facebook, which can be aligned with Twitter analytics in a single report. In addition, monitoring and scheduling tools of Inosocial are quite handy if you wish to try them in 7 days of a free trial.

02/17/2020 0 comment

Social network Tutorial

What is the best Twitter monitoring tool?

by Francine Berano 02/15/2020

written by Francine Berano

Listening to people on social media and knowing what they say about you, your services or products, your strategy, etc. is a wise action that any business owner should take.

In addition, by monitoring Twitter or any other platform, you can easily know your competitors and analyze all the information you get from them to promote the number of clients, get a higher engagement rate and finally increase sales.

But how would it happen?

You can easily monitor and listen to others about what they say about you by using a powerful social media monitoring tool such as InoSocial, which gets you all the information you need to know about your social media account.

By monitoring your Twitter account, you’ll know what your audience cares about the most.

What is social media monitoring?

Happily, you don’t have to do it all by yourself; you should just leave it to a social media monitoring tool and use your time to promote your business.

Are there any differences between social media monitoring and listening?

Well, the quick answer is YES! But let’s know more about it:

Social media monitoring focuses on all the actions you took before, while social media listening is about the future of your platforms and actions.

Also, social media monitoring tools gather information and details, measure what you have achieved and record what is happening for your business. In Short, social media monitoring looks back, collects data, focuses on details and measures success.

On the other hand, social media listening is more strategic, analyzes the data, and gives insight; you can use the listening data to make your social media marketing better. So, social media listening looks forward, analyzes information and guides the needed strategy.

Now let’s know more about InoSocial:

How does InoSocial work?

InoSocial is a social media management tool that provides analytics, scheduling, and monitoring services for popular social media platforms such as Instagram, Facebook, Twitter, etc.

How to monitor the Twitter account using InoSocial?

InoSocial generally provides two options for monitoring that include “Keyword” and “Search.”

Keywords

After logging into your account, tap on the “Monitor” tab, then tap on the “Search” on the right corner of the page. Now you’ll see all the results of the searched keyword.

If you are looking for a specific post, you can filter the search to see only comments, blogs, audio, video, question, news, images, etc.

Moreover, you have the option to choose the negative, positive and neutral posts to see. Also, you can mark the irrelevant posts to have them on a different list.

Another useful feature of InoSocial is its “Chart View.” Users who just want to get a general view of the number of positive, neutral and negative posts and don’t want to check the tweets one by one, using the chart might be the best option for them.

Tap on the “Show Chart” to get all the information in a glance.

After seeing the tweets in results, you have some options to like, retweet, reply, set the tweet as positive, negative or neutral, translate, etc.

For seeing the user’s account, you don’t need to have access to the Twitter app, you can easily tap on the user’s name, then you will be redirected to the user’s account.

Also, for seeing the exact tweet shown in the list, you should tap on the “retweet” emoji to see that tweet.

By tapping on the “New Monitor” you have more options to get exactly what you were looking for. For example, you can set the location, exclude a keyword, separate each word or phrase, etc.

Search

By tapping on the search tap, you have a lot more options for knowing all you need to know about your Twitter account.

Now, you can search for any word or hashtags and check the results. Also, there is a list of trending hashtags on the right side of the page, that using them is helpful in increasing the engagement rate.

Also, InoSocial provides the “Export to CVS” option which lets the user download the information. It is mostly useful for users who manage a single account or want to compare several accounts with each other.

If you are interested in tweets and like to repost them, you can easily tap on the “repost” button, and tweet it.

The last word

Social media monitoring tools such as InoSocial are a big help in giving you all the information you need to know about competitors, audiences, behaviors. So, give it a try today!

Start its 7-day free trial and tell us about your experiences, we are all ears!

02/15/2020 0 comment

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