Marketing is a business process of services and products using digital technologies that create relationship with customers by social media and online content pages.
If you own an e-commerce business, you know it’s more competitive than ever. You could try to take the traditional route of marketing your brand and spend a fortune of your budget on things that don’t work. Instead, why not try these seven digital marketing tips, which can be highly effective and allow you to save some money?
1. Create a Unique Content Strategy
Here is what you need to know:
- Create a simple process to identify the best content for your audience.
- Use a content calendar to plan and create your content.
- Use the right keywords and phrases in the right places.
- Use relevant content to build links to your site.
2. Use Social Media to Drive Traffic and Raise Brand Awareness
Social media is a powerful tool for e-commerce entrepreneurs, but it also comes with some unique challenges. Intelligent e-commerce marketers have to find ways to use social media to drive traffic and raise brand awareness—it’s a balancing act of drip-feeding information over time while maintaining a consistent presence.
It may sound easy, but it isn’t. You don’t want to lose your audience by falling silent, being too aggressive, or communicating too infrequently. You have to strike the right balance between what makes you stand out and what keeps your audience coming back for more.
3. Highlight User-Generated Content in Your Digital Marketing Plan
- Create a hashtag for your brand. Encourage customers to use that hashtag whenever they share an experience with your product on Instagram or Twitter.
- Let customers know that you’ll feature user-generated content on your social media channels. Instagram allows users to tag their photos and videos so that the brands being featured can repost them on their accounts.
- Use posts from real customers in your marketing ads, too. This encourages more people to share their experiences with your brand.
4. Get Customers Excited About New Launches
A big part of staying on top of the game as an e-commerce entrepreneur is having a steady flow of new products, and it’s essential to get customers excited about this process. This can be done through various marketing strategies, and you should tailor them to your business model.
Social media is a great way to get your customers excited about new launches for many businesses. Try showing teasers for the upcoming product before its launch to drive some buzz among consumers.
5. Incorporate Video Into Your Digital Marketing Plan For Ecommerce
A video is a powerful tool for online marketers. It’s easier for us to digest than text, and we can use it to explain concepts more quickly. Companies with videos get 41% more web traffic from search engine results, and 64% of users are more likely to buy an online product after watching a video about it.
6. Pay Attention to Upselling and Cross-Selling Tactics
You should pay close attention to the upselling and cross-selling tactics on e-commerce websites and take notes on what strategies have worked for you.
Upselling is when a retailer gets you to spend more money than you planned by upgrading your purchase in some way. A good example is Amazon’s Kindle upgrade screen, which offers you a different product version with more features at a higher price.
Cross-selling occurs when an e-commerce retailer convinces you to buy related products. One typical example is popular add-ons from Amazon, which show customers suggested items that commonly go with the thing they’re viewing.
7. Make the Checkout Process as Easy as Possible
There’s no reason to make your customers jump through hoops when trying to buy from you. If you want them to be happy with the checkout process, you have to be clear about everything and provide multiple payment options.
It would also help if they could pay the bill without clicking a bunch of different buttons. In addition, send out an email asking buyers their shipping address once they’ve placed the order.
E-commerce entrepreneurs face a new frontier in the digital age. Digital marketing isn’t just setting up a Facebook page, putting a widget on the website, and calling it a day. It’s a complicated labyrinth of platforms and technologies. Contact Vazoola for more details.