Digital marketing

Choosing the Right Digital Marketing Agency in the US

You’ve decided that your online presence needs to go the extra mile, and you want to turn to a US digital marketing agency. An excellent call – but how exactly should you go about choosing the right one for your needs? After all, these days, anyone with an internet connection and a social media account can claim to be an expert in digital marketing – for the right price, of course. How do you separate the wheat from the chaff, then?

Before we get into choosing the right US digital marketing agency for your needs, let’s get one thing out of the way: there is no such thing as the “best” digital marketing agency. There are excellent ones out there, of course, but each one caters to different needs and businesses. The trickiest part of this process is finding the right fit for you.

The First Step: Know What You Want

Before you start Googling the top US digital marketing agencies near you, take a minute to sit down and chart out what you’re looking for: what are your goals, and what outcomes are you hoping for?

Most digital marketing agencies describe themselves as full-service. However, more often than not, they usually specialize in one or two particular aspects of digital marketing – and are likely to take (and succeed!) in projects in these niches.

Once you chart out your goals and the outcomes you’re seeking, you can tailor your search to the kinds of digital marketing agencies that can work with you to meet your goals.

Another way of putting this is that you need to know what are the deliverables you’re looking for: what exactly do you want your US digital marketing agency to do, and what precise outcomes are you looking for through your partnership?

It may seem like a lot to ask of you, especially if you’re just starting out on your search. However, having a clear sense of these things can help you decisively communicate what you hope to get out of your partnership with a US digital marketing agency.  

What Makes a Good Digital Marketing Agency?

Now that you’ve charted out precisely what you’re looking for in your digital marketing agency, it’s time to dive into what you should look for when vetting them.

  • A Portfolio or Body of Previous Successful Work

Unless you’re on a budget and looking to work with firms that are just starting out, one of the first – and most reliable – markers of the mettle of a US digital marketing agency is their existing track record. A portfolio or a demonstrable set of past successes are both great ways of showing this off to potential clients.

When the portfolio doesn’t work, a client list works as an excellent marker of expertise. On the other hand, when you’re looking at website development or graphic design work, any firm worth its salt will have a well-designed and thought-out portfolio ready for your perusal.

  • A Team with Experience and Specializations

A good US digital marketing agency must have a diverse range of members that can help you get the results you’re looking for. If you’re looking for an agency that will help you polish your web design along with your SEO, for instance, a team without a web designer cannot get you very far in your goals.

  • A Robust Industry Reputation and Online Presence

Like a good portfolio, a US digital marketing agency also ought to have a well-rounded online presence and testimonials from previous clients. All this ultimately speaks to its credibility on the internet.

The lack of such proof of previous work may indicate a lack of experience in the industry – this is alright if you’re on a budget, but you will, ultimately, end up getting what you pay for.

Negative and neutral reviews are also worth looking out for: they can help you determine an agency’s weaknesses and where they struggle.

  • Compatible Company Culture

An underrated factor in choosing a US digital marketing agency, compatibility in company culture is worth considering when you’re choosing a firm to work with. If you favor relaxed workplaces and informal timings while your agency works on strict deadlines and strict professional rules, you’ll find yourself uncomfortable working with them.

Working with an agency that values what you do and operates the way you do can ensure cohesiveness between your businesses.

The Upshot

The perfect US digital marketing agency for you is ultimately an extension of your own business, workplace, and team. No matter how big or small the project, your business ought to have someone careful and detail-oriented creating and enforcing strategies for you.

Choosing the right US digital marketing agency for you can be an intimidating and overwhelming task. Having The One by your side, on the other hand, can yield endless returns for your business in the long term. A good US digital marketing agency – like AdLift – can mean the difference between stardom and obscurity when it comes to your online presence.

Now that you have a sense of what to look for as well as what to avoid consider these questions when you set out to find your dream US digital marketing agency.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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