How to Create a Social Media Marketing Strategy from Scratch?

How to Create a Social Media Marketing Strategy from Scratch?

Social media is best for businesses today. Billions of people use sites like Facebook, Instagram, Twitter and LinkedIn. These give huge chances to connect with customers and grow your brand.

But making a good social media strategy from nothing takes work. You need to set goals, study competitors, know your audience, pick platforms, create engaging posts, manage communities, and track how you’re doing.

So, let’s get started and know more about how you can create social media marketing strategies as a beginner.

How You Can Create a Social Media Marketing Strategy from a Beginning

Social media can make your business more visible to new audiences. It makes you engage with your customers, provide answers to their questions. It also builds strong relationships.

Social media helps us to build reputation and increase brand awareness. When people appreciate your product and content on social media then your brand gets popularity. This way, you expand your audience.

Usually people watch Instagram stories anonymously and get the sneak peak of competitors’ strategies. It helps them to get new ideas and then they create unique plans to promote their content on different social media platforms.

You can also use it to establish your brand by sharing your values and personality. When people like your stuff, they often tell their friends, which helps your business grow.

Audience Research and Targeting for Social Marketing Strategies

Audience research is the process of learning about people you want to connect with. You must know about all details of your audience. These details are about their age, residence and their behavior on social media platforms.

Once you get details of your audience, by using those details you can connect with your target audience. It means that you change your message according to their needs. If you know your audience prefers funny videos, you can create funny content. The goal is to reach the need of your audience’s interest.

1. Selection of Right Platforms 

When starting a social media marketing strategy from scratch, a first step is choosing the right platforms for your target audience and goals. A suitable platform is very important for your brand, objectives and audience.

Here’s an explanation of this concept in the given context: 

2. Alignment with Audience 

Every social media has its own popularity. To get popularity you have to match the taste of your audience. For example, if you want to connect with young folks, you might want to use Instagram or TikTok. This way you increase your instagram folllowers. However you want to engage with professionals, LinkedIn is a better choice. 

Strengths and Weaknesses of Different  Social Media Platforms

It’s crucial to understand the strengths and weaknesses of social media marketing strategies for various social media platforms.

Each platform, such as Facebook, Instagram, Twitter, and others, possesses its unique attributes and characteristics.

Strengths of Using Social Media Platforms

1. Performance

Different computing platforms have different strengths. For example, handling large amount of data is easy for some platforms instead of maintaining complex data.

2. Scalability

 It is important to notice which platform can handle more workload. Some platforms are better at scaling up as compared to others.

3. Ease of Use

It’s important to choose a platform that is easy for your team to learn. This will save you time and money on training. Selecting an easy social media  platform is a beginner’s guide. It’s easy for your team to learn, saving time and money on training.

Weaknesses of Using Social Media Platforms

1. Need to Learn Best Features of Social Media

It refers to the fact that  your team takes a long time to use difficult platforms and complex platforms require training. For example, a platform that has many complex features and functions. 

And your team has no idea about that complexities. It may be difficult for your team to learn how to use all of these features and functions effectively. 

2. Lack in Maintenance and Support 

All platforms may not offer good customer support. There will be difficulty for you if you have any problems with the platform, as it may be difficult to get help. 

3. Facing Problems and Security Vulnerabilities

Some platforms are not secure. You can face problems with your personal data that you save on the platform, such as customer data or financial data. 

4. Prefer Quality Over Quantity 

Always prefer quality over quantity. Instead of making your presence on every social media platform. It is necessary to maintain your few selected platforms. 

You reach out wider audience by creating high quality content and engaging with your audience on those platforms. When you try to maintain multiple platforms you focus distract you from your main goal.

Create few but meaningful content. This way you can increase your followers on instagram, TikTok, youtube and the rest of all social media platforms.

Competitor Analysis for Best Social Media Marketing Strategy

Competitor analysis is identifying your competitors and researching their strengths and weaknesses. It is important to understand your competition so that you can position your business in the best possible way. 

Once you understand your competitors, you can make better decisions about your business and increase your chances of success.

1. Know Your Competitors at First

Identifying your competitors means finding other businesses with the same product. who want to connect with a similar audience. Both businesses are the same because of the similar product.

When you find your competitors you have a clear idea about your oppositions. You can easily find them from online platforms by asking your customers about the product owner.

2. Get Sneak Peak of Competitor’s Strategies 

Once you have learned about your competitors, now analyze their strategies for attracting customers. We can analyze by studying their websites, social media accounts, and marketing materials.

Noticing your competitors’ strategy of marketing is good for your business. We have to notice about their product, how they connect with their target audience, their pricing, the quality of their offerings, and their customer service. 

For example you can get the latest updates from their daily social media activities and save directly into your gallery. Once you know your competitors, you can see what they’re doing.This analysis figures out which strategy is suitable for you and which is not. 

3. Do Paid Promotions 

Paid advertising and promotion is when you spend money for showing your content or product to your audience. 

Although this mostly happens on online platforms like social media, search engines, or websites. It is a strategic way to reach your target audience and advertise your business 

4. Follow Social Media Advertisement 

By advertising your product you reach your target audience. Paying social media is another strategy of advertising your product by showing ads on different platforms. 

These ads can be targeted to specific demographics, such as age, location, and interests. So, you can reach your target audience who are interested in the product. 

5. Ad Campaign Mastery and Budgeting 

Paid advertising is to show your ads to more people by paying different social media platforms. When you use paid advertising, you need to have a plan, called a campaign. This plan guides you where and how you will show your ads. 

First, you show your creativity by creating your ads, which can be pictures or messages. Then, you decide your budget and how much money you want to spend on your ads. 

This is called your budget. Your next step is to manage your running campaign. you have to analyze that.


Social media marketing strategy is important for building a strong online presence. Understanding your target audience, setting your goals, choosing the right platforms and creating engaging content are the important points to maintain your presence.

It is important to figure out all these strategies to engage with your audience. However these are many challenges for beginners, they have to face many struggles such as selecting the appropriate platform. 

Despite all the challenges, a well-planned social media strategy offers many opportunities for the beginners to maintain relation with your target audience, build brand loyalty, and drive business growth.

Author: Dyka Smith

Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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