Investing in NFTs: Strategies, Risks, and Potential Rewards

Over the last few years, non-fungible tokens (NFTs) have become extremely popular because of their ability to prove ownership of digital assist. The hype surrounding NFTs has led to enormous profits for many investors, but not everyone has the same experience. Therefore, it’s important to understand the risks, rewards, and strategies for investing in NFTs. 

Investing in NFTs


Here are some things to keep in mind before you get started:

  • Google NFT Trends

If you’re brand new to NFT investing, then Google is one of your best friends. You can easily Google an NFT collection and check to see if there’s still popular demand. Alternatively, you can use Google’s keyword analytic tools to see how many hits NFT-related search terms are getting. 

  • Only Buy at Floor Price

Every NFT has a floor price, which is a generic measure used to gauge the performance of a given collection of NFTs. The NFT with the lowest value is considered a collection’s floor price, and it’s a good indication of holder activity and trading volume. If the floor price is fairly high, it’s a good indication that a set will do well, and some people are willing to pay well over the odds to become a member. 

  • Learn to Use Indexers

The NFT landscape can be tricky to master, which makes it difficult to make educated investments. However, if you use an NFT indexer, you can shine a light and navigate the colorful world successfully. An NFT indexer has the power to demystify complexities, protect against fraud, seek out unique opportunities, analyze trends, aggregate data, and predict future movements. 


Next, we will look at the risks you must be aware of:

  • High Volatility

The value of NFTs is tied to community demand, which can change with zero notice at all. This high volatility is why investing in NFTs can be extremely risky. Some NFTs have sold for millions while others didn’t sell at all, and once you’ve got an NFT, there’s no other way of making money from it than through a sale. 

  • No True Regulation

The NFT market is almost completely unregulated, meaning there are more scammers and fraudsters out there. Without rules and regulations, it can become tricky to authenticate an NFT. Therefore, before you part with your money, make sure you’ve done your own research. 

  • Legal Ramifications

Even though NFTs help to prove ownership of assets, there are often many legal disputes over intellectual property and ownership. As NFTs aren’t regulated, these cases can be tricky to win. As well as this, the sale of an NFT may come with certain tax implications. Therefore, before you invest in an NFT, it may be a good idea to liaise with a lawyer to ensure everything is above board from a legal perspective. 

Potential Rewards

And lastly, here are the potential rewards of investing in NFTs:

  • Supporting Creators

Buying an NFT means that you are supporting the creator instead of a third-party corporation. It doesn’t matter how many times an NFT changes hands after the original sale; the creator always gets a share of the proceeds. 

  • High Reward

Where there’s high risk, there’s high reward, and NFTs are no different. Even though some NFTs fail to sell, some of them make millions. The value of an NFT depends on the current demand, rarity, and popularity. Buying an NFT now might put you in a good position for when more people become interested in NFTs, but that’s the gamble you have to be willing to make. 

  • Control and Ownership

Buying an NFT means that you own a unique piece of digital content. While other people can copy
the asset, there will only ever be one “certificate of authentication”. Additionally, you have the
option to verify an NFT at any time, which only adds to the security of the investment.
Even though investing in NFTs can be rewarding, there are a lot of risks to navigate first.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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