Is it better to call or email a prospect? When should you use cold emails and when should you make phone calls?
The cold call and the cold email are two strategies that sales professionals often use to prospect for new business.
Both have their pros and cons, but which one is more effective?
To answer this question we will explore some of the benefits of each strategy. We’ll also take a look at how to execute both strategies effectively so you can determine what’s best for your business.
What Does Cold Call Mean?
The cold call typically refers to a salesperson making an outbound call, typically without having any contact with the person he/she is calling.
The purpose of cold-calling is to encourage people who may have never been interested in your products or services.
As the name suggests, it is done through cold calling or making outbound calls to prospective customers.
Top Tips for Cold Call Success
- Don’t try to sell right away. The point of this strategy is to get your foot in the door for potential sales down the road, so a quick pitch should do.
- Keep it brief and concise when you’re cold calling someone on their phone. You don’t want them thinking they’ve been put on speakerphone with every person in your office.
- Select the best time to call. It’s usually best to make this call outside of normal business hours because they are more relaxed.
- Don’t waste their time and your time. If you call someone who does not meet your criteria, it is like you are stealing their time. Don’t waste your time trying to sell things to people who don’t need what you’re selling. – Be brief with your introduction; state the purpose of your call or ask them if they have any questions for you about anything in particular. You want to keep this short so it doesn’t feel like a waste of their time.
- Talk like a real person and not just read between the lines. Be personal and genuine with your introduction; don’t sound like you are reading from a script or trying to get them interested in something they have no interest in yet. This won’t put the person on the other end at ease, which is what you want when cold calling someone for sales purposes.
- Experiment, Fail, Learn.
- Face Rejection.
- Learn to Leave Effective Voicemails.
The purpose of cold-calling is to encourage a person to buy a product, so it is best to be polite and friendly during the call. This will put the prospect at ease and will make them more likely to listen if you are not rude or aggressive in your approach.
What Does Cold Email Mean?
Cold email is a term that’s typically used to describe an outbound sales message sent by email without any prior contact with the recipient.
This strategy allows you to reach leads as well as share valuable information about your products and services in order for them to contact you back.
The main purpose of a cold email is to reach prospects who may never have been interested in your products or services.
Top Tips for Cold Email Success
There are a number of cold email tips that could help you increase the likelihood of success with this strategy. Here are just some:
- Use an appropriate subject line to get read. A good subject line can help increase open rates.
- Personalize or customize your message to your recipients. A personalized email can help increase the likelihood of getting a response.
- Don’t spam people with multiple emails too often, or they may mark you as junk mail.
- Have a clear purpose for Your email. This means that your email should clearly state what you are hoping to get out of the correspondence.
- Keep emails short, sweet, and concise. Keep your message to less than five sentences. Why? It’s because short emails are more likely to get read in full and are less likely to be spam or ignored.
- End with a clear call-to-action that indicates what they should do next, like visit your website for more information.Provide links to make it easy and convenient for the reader to visit your site. This will boost their visits as well as get them interested in what you are writing about.
- Send Your Emails at the Right Time. This means that you should avoid sending emails in the late evening or early morning hours when people are most likely busy.
Cold Email vs. Cold Call: Which Works Best?”
Cold email marketing is a time-tested and effective strategy that is still popular today. The theory behind cold email marketing is to slowly build relationships with prospects by sending them quality, relevant emails on a consistent basis.
Cold emails and cold calls are two different ways to find potential customers. They are much different but cold emailing and cold calling are both effective prospecting tactics. The difference between the two methods is “volume” and “convenience” versus “directness”.
Compared to cold calls, cold emails are generally easier and less time consuming while cold calls are more effective at gathering responses because they are more direct.
It’s important to make sure you’re using your time wisely when it comes to sales prospecting. Cold calling may seem like the obvious choice but if you don’t know your target audience well enough, it could be hard to convince them on the phone without doing some research first.
Cold email is a more efficient way of reaching out because there are no surprises–you can craft your message based on what you already know about your prospect from their website or social media profiles.
However, cold calls are advantageous because calls are more effective at gathering responses because they’re direct.
Final Thoughts
Different people have different preferences when it comes to sales prospecting strategies. Some prefer cold emails while others think outbound calls are more effective. It’s up to you which prospecting strategy works best for your business.
Remember, your goal is to communicate effectively, that means you need to do more outbound calls, send more emails and more outreach to prospective customers.
It’s easy to create a genuine connection with your audience through the use of both cold emails and calls. Doing this makes these short interactions meaningful and leads into a real discussion about the product or service they need from you.
Using a combination of phone and email is the best way to turn prospects into great leads and eventually into your loyal clients.
Both cold emails and cold calls is a strategy that will increase your sales and help your business grow if used in the right way.
The difference between the two methods of prospecting can be confusing, but it’s important to know which one works best for you so you can focus on those tactics. The success rate of cold emails is much higher than that of cold calls, in fact, only one-tenth as many prospects will respond to a cold call.
Cold emailing is the best way to get your company’s name out there and attract potential clients who are actively looking for new businesses like yours. People are more likely to return an email than to call an unknown number.
Cold calls, on the other hand, are best used for situations where you know someone personally or they have requested your information in some way because cold calling can be much more invasive and turn people off from doing business with you.
Regardless of which prospecting method you prefer, the key is to do your research and know what you’re talking about before reaching out. Make sure the emails you send are personalized, that cold calls have a purpose behind them, and always keep in mind how best to represent yourself as an expert on whatever subject matter you’re addressing with prospects.