Statistics | InoSocial

Twitter is the best place to get current news, connect with your friends and family and also broadcast your opinions. Being a social media platform itself, Twitter might be useful for you, if you are a marketer. Well, Facebook and Instagram also do the job but what makes Twitter stand out? We will get its answer today, in this article.

Marketing on Twitter is not a piece of cake as tweets have a shorter life span and specific character limit. To use this application for marketing and showcasing your brand, knowing Twitter stats 2021 is necessary otherwise you won’t get the expected results. So, without doing any further delay let’s head on to know 12important Twitter stats.

Top Twitter stats of 2021

1. Number of Twitter users

Before starting to think about marketing on Twitter, knowing the number of Twitter users might boost your confidence. According to Twitter’s latest figures, there is a 21% increase in a year leading to more than 192 million active users on Twitter. Filtering the users, over 55 million of its users are from the US alone and this is approximately 28.6% of the total. If you are starting to compare this number with Facebook, then hold on, because Twitter has a better reach than Facebook.

2. Number of Tweets per day

If there are 192 million active users on Twitter then imaging the number of tweets per day. According to Internet Live Stats, there are almost 500 million tweets every day that adds up to 200 billion tweets per year.

In 2020, there were about 7000 tweets per minute about TV or movies and 2 billion tweets in the whole year about sports. Tweets about cooking also increased by 300%.

3. Twitter hashtags

The trend of hashtags started from Twitter which then got exported to Instagram and other social media platforms. In 2021, #COVID19 was the number one trending hashtag on Twitter used nearly 400 million times. The second one was #BlackLivesMatter followed by #Stayhome.

4. Twitter popularity in the US

According to the latest Twitter Usage Statistics in the third quarter of 2020, 52% of American Twitter users accessed the platform daily and almost 84% used it weekly. Finally, 96% of American users accessed this social media platform monthly.

5. Growth prediction of Twitter’s user base

According to the eMarketers report, Twitter would see a growth rate of 2.4 percent in 2021 followed by 2.0% in the year 2022. Previously, eMarketer predicted twitter to grow by the rate of 2.8% in 2020 but it showed a significant 8.4% increase in the number of users. So, now you know that the chances of your business getting discovered on Twitter are also increasing.

6. Twitter demographics- Age

Though we can see a significant percentage of the young generation on Instagram and Facebook, Twitter has its own audience to appeal. Approximately 28.9% of Twitter users are 25 to 34 years old. According to theVAB, 2018, 63% of Twitter users worldwide are of the age group 35 to 65 years. Men outnumber women in every age category, especially in the two mentioned above.

7. Twitter demographics- Gender

The worldwide ratio of the number of males to that of females on Twitter is 2 to 1 or 66% males and 34% females. However, in the US, this percentage difference appears to be decreasing with 56 percent males and 44 percent females.

Though more men are present on Twitter women are more interested in interacting with brands and shop from them.

The gender difference is more on Twitter as compared to Instagram and Facebook.

8. How much time users spend on Twitter

According to Statista, 2019, the average time spent on Twitter per session by a user is 3.39 minutes. This statistic should not surprise you as the lifespan of a tweet is also short (15 to 20 minutes). Twitter is mostly used as an outlet for news and communicating about it. In fact, nearly a quarter of verified accounts on it belong to journalists.

Tweets are small and contain ample information making them easier to grasp as compared to long-form captions. This is the reason behind such a short amount of time per session by the users. Facebook has an average of 4.96 minutes per session.

9. Increase in Twitter’s ad revenue

According to the eMarketer report in 2020, Twitter ad revenue went up by 15% in that year. Advertisers spent almost $808 million on advertisements on Twitter in the third quarter of 2020. The USA brings most of the advertisement income to Twitter, followed by Japan in the second position.

10. Twitter ad engagement

According to Twitter’s third-quarter 2020 report, the engagement of users on Twitter ads has significantly increased. Simultaneously, Twitter said that CPE (Cost Per Engagement) is down by 9%. Marketing on Twitter might be cheaper and more effective as compared to Facebook and Instagram and you can get extra benefit by creating more engaging ads. Many influencers tend to buy twitter followers to increase their engagement and generate more ad engagements.

11. Twitter influence on brand sales

According to the Digital Marketing Institute, 2019, 4 out of 10 Twitter users made the purchase of a product after seeing its ad on social media. This means that Twitter is having a great influence on consumers and is also highlighting the fact that it has become necessary for brands to be present on social media.

12. Twitter tops the list in Japan

Though Facebook is the number one social media platform in the US, Twitter dominates in Japan. More than 64.1% of Japanese people use Twitter. In fact, more than 25% of Twitter users are from Asia-Pacific.

Conclusion

We hope these 12 stats will help and motivate you to sign up on Twitter and make your business a huge success over it. With more than 192 million daily active users, you have the chance to engage with a new audience every day and expand your business in a cost-effective manner. Most of the businesses are already advertising on Twitter to increase their engagement and leads and if you are not onboard yet, then you should be, ASAP.

Certainly you have seen many people around you who can’t live without their cell phones and most of the times their heads are down, and their fingers are swiping. They might do different actions while they are using their cell phones, but researches have shown that most of the times, they are spending their time on different social media platforms.

People use social media right after the moment they get up until late at night sleeping with a cell phone next to their pillow or in hand. Like it or not, people are spending more and more time on social media every single day, which causes a completely different statistic every year and social media has become inseparable from everyone’s life these days. Everyone has at least once come with the question of How much time do people spend on social media?

Statistics show the duration of spent time on social media since 2012 has increased till now; as you can see the spent time on social media in 2012 was 1 hour and 30 minutes, which has increased to 2 hours and 23 minutes in 2019 and it is increasing every day. There are 3.48 billion social media users around the world, which are 45% percent of the population.

Which social media platforms are most used?

Obviously, some worldwide platforms such as Facebook, Instagram, Twitter, Snapchat, WhatsApp and YouTube are the most used ones, but the average spent time on each platform is different that you can see below:

Facebook

Facebook, as the most popular and used platform, allocates 58 minutes of using for sharing and watching photos and videos. 95.1% of Facebook users access it through their cell phones, and the rate is getting higher every year. Also, researches show that Facebook users check their account several times a day.

Moreover, Facebook lets the android and iOS users check how much time they have spent on the platform by “Your time on Facebook” app since November 2018. Also, you’d better know that 85% of Internet users have a Facebook account.

Facebook has 2.2 billion monthly active users and 1.4 billion daily active users who upload 8 billion videos and 300 million photos daily.

Instagram

In June 2018, Instagram reached 1 billion users, and 63% percent of Internet users have signed up on Instagram, but 5% of them are not active. The average spent time on Instagram is 53 minutes for now which is just 5 minutes less than Facebook.

YouTube

79% of Internet users have a YouTube account, and most people use it for having fun. The spent time on YouTube is increasing and it is 40 minutes on average a day for now, and the watch time has grown a lot too. Also, YouTube provides an app to find out how much time you have spent on it.

Furthermore, you might be interested in knowing that YouTube users prefer to watch videos on their cell phones and tablets.

WhatsApp

As you know, WhatsApp belongs to Facebook, and it has the most active users among other platforms, and 60% of Internet users have a WhatsApp account. Surprisingly WhatsApp was known as the top platform by 128 countries in 2018.

In 2016, the number of WhatsApp users in the United States was 18.8 million that spent 28 minutes a day on the app. The studies estimate the number will grow to 25.6 million WhatsApp users in 2022.

Snapchat

Snapchat is one of the popular platforms, but everyone doesn’t use it and the average spent time on Snapchat is much less than other platforms, which is 35 minutes per day.

Twitter

The last but not least one is Twitter, which social media users spend 3 minutes a day on it.

Unlike YouTube users, most Twitter users use the platform on their computer, and they rarely use Twitter on their cell phones. 82 million users use Twitter on their Computer, and 31 million users use it on their cell phones.

All the spent time mentioned are according to the researches in 2019, and it is predicting that the spent time would increase in the coming years.

Which regions spend more time on social media?

You can rarely find a region who doesn’t use social media, but there are some regions that use social media a lot more than other countries. As you can see Asia pacific, Europe, Latin America, Middle East, and North America spend more time on social media.

And here is the list of top 5 countries that use social media:

Have you ever wondered why people spend a lot of time on social media platforms and what would be their reasons?

If you ask the social media addicts or people around you, you may hear interesting and different answers such as:

To stay up to date with the news and events around them
To stay in touch with friends
To have fun
To spend their free time
Communicating with new people and knowing them
To share their photos and videos
To buy online
Because it is a popular platform and it has a lot of users
To stalk on their ex
It is free to use

What is your reason for spending time on social media?

Conclusion

Social media plays an important role in our daily life, and it can affect our daily routine, our likes, and dislikes, our interests, what we buy, places to travel and visit, etc. The number of social media users are increasing every day, which is good news for a group of people who earn money on social media.