No matter what the nature of your online content is, you want it to reach as many people as possible. Ideally, you want to attract loyal followers, grow your brand, and ultimately build an online presence to reckon with.
Top 10 Ways to Get Your Online Content Out There
Here are ten ways to extend your reach when writing articles, news, blog posts, press releases, and so on. We promise at least one will work!
- Find trending topics
If you want people to find your content, you must be familiar with the topics trending in your niche. Google Trends will show you keyword popularity by city, region, country, or worldwide. It lets you view the number of searches performed over a certain period of time. By knowing what’s trending in your area, you’ll stay current and keep your audience updated on the latest products, tendencies, services, and practices. What’s more, you’ll stay abreast of the competition. Let trending topics inspire your work.
Now that you’ve found the most popular keywords, you should include them in your metadata and H2 and H3 subheadings to show Google your content is relevant.
Ideally, the main keyword should appear once in the first 100 words. This will show search engines your content is related to the targeted keyword.
- Use SEO tools to generate ideas
If you own a business, you might not have enough time to generate content ideas. SEO tools like BuzzSumo will let you enter a phrase or word and list the most-read posts containing that word or phrase.
- Draw attention with a compelling headline
In your headlines, use emotional words where possible, a balance between common and uncommon words, and numbers. Keep it down to 70 characters max. You can use CoSchedule, a free headline checker tool. If you do, keep the score above 70 (in the green).
Learning how to write headlines is paramount if you want to build and sustain engagement. Subheadings act as “mini headlines” to keep the reader moving through the content.
- Use RSS feeds
RSS feeds impact the majority of online tools today, but what is an RSS feed exactly? It interacts with websites via an RSS reader and gives information about new content. This happens automatically and directly. RSS feeds remind readers that you have a new post they can check out.
- Consider your potential readers’ locations
Do the visitors to your site access your content on their desktop, tablet, or phone? Google Analytics will let you know how people are generally accessing your content. If a lot of them are using a mobile device, work on your site’s mobile-friendliness. Its design should scale to fit any device’s screen size.
- Understand the power of numbers
Numbers remain one of the most effective ways to grab attention and make content more inviting. An article can become more compelling simply by numbering the main ideas.
- Bullet lists
A lot of your readers are multitasking when reading your content. You must hold their attention for enough time to get the most essential information. Bulleted lists make any text easy to scan. They give your readers a visual break because they stand out from the rest of the text.
- Start with a good hook
Your hook is the first sentence of your text. A good hook will create anticipation, leading people to keep reading. The hook is also a great place to showcase your unique writing skills.
- Add images
Visuals such as pictures, screenshots, and infographics supplement your content, either helping visualize data or explain the topic. They also make it more sharable and can pick up backlinks as other content links to them.
- Add external and internal links and backlinks
External links are links to studies and data that you’ve accessed. Internal links – those to other posts on your site – help readers gain more knowledge on the topic.
To make the most of backlinking, reach out to other businesses with a similar audience. Write guest posts for them and vice versa. Posts providing an in-depth guide on a topic, presenting statistics, or sharing industry trends attract the most links.