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6 WAYS A SMALL BUSINESS CAN DRIVE TRAFFIC TO ITS WEBSITE

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When you launch your website and publish some high-quality content, wouldn’t you expect things to become more effortless and more rapid in terms of growth for your website? Despite this, the website receives only a few views per day, which isn’t enough if you are trying to make a living from this small business.

What you need is traffic and lots of it! Because unless people are visiting your site, you cannot reap the benefits of your efforts. At this point, you have got two choices; sit back and wait for a visitor to find your site randomly, or you can follow these easy strategies to amplify your web traffic. 

Explore the hidden power of email marketing.

It is perceived as an outdated way to market your product, but that is untrue. Email marketing is still the best out of other social media platforms in terms of engaging customers. Email subscribers can be genuinely interested in your product or service and purchase due to their interest.

Unlike social media, where people scroll only down the content you post, email marketing is a disruptive marketing strategy. Work on the skills to fine-tune your market strategies and start targeting a list. Using compelling subject lines, strategic timing, and segmented campaigns can all level up your email marketing game. However, before exploring this strategy, make sure to have professional email hosting; you might go with 123Reg to benefit from their offers.

Using LinkedIn to promote old and new articles.

If you have a lot of connections on the platforms, this strategy works wonders. Your only task here is to review your existing blog posts and see if any of them would be of interest to your connections. Keep a list of the topics on LinkedIn and post them every few days.

Bonus tip: Video content performs well on LinkedIn. So, consider converting some of your blog posts into engaging short videos and uploading them natively on your LinkedIn profile with a catchy title and linking it to your website. LinkedIn works well if you use an attention-grabbing headline combined with an interesting image and a description that entices people to click through to your website.

Publish “upside-down” guest posts.

This strategy is best for someone who has experience with SEO and back linking aka cross linking SEO. Reach out to blog owners to let them know you’re interested. Let them know about the article ideas you came up with that could help their site as well. Request them a short bio section which you can link back to your website.

However, the catch is that you won’t get much traffic since those links typically appear in your bio, which hardly anyone looks at.

You can play strategically here, though, by providing links to other useful resources at the very top of your article. Insert one of your website blog’s links in the specified positions at the beginning. There are two benefits to this: For one, you get a backlink. And two, more people are likely to click through to your business website and become customers.

Enhance your content with LSI keywords (Latent Semantic Index)

Initially, Google’s algorithm was based on keyword stuffing, but now it understands your page’s overall theme. It scans your content and looks at the presence of some related words to find topic relevancy. For instance, if you’re a gym instructor, Google may expect to see terms like fitness goals or healthy diets in your content. This method rewards your page, bringing a rise in your rankings, thus increasing traffic to your website.

To find the best LSI keywords, go to LSI graphs and type your primary and most relevant search terms. This tool will bring up tons of keywords related to the specific topic, so you can pick as many as you like.

Take advantage of Pinterest.

Some people have this misconception that Pinterest is just another social media platform, but they’re wrong. Pinterest is every small business’s holy grail as it brings clicks and sales to the sites within a short period. It’s another search engine, similar to Google. To effectively get traffic from Pinterest, you have to sign up or convert to a business account for FREE and then claim your domain and start pinning.

A few quick tips to ease your way: vertical pins are important. The ratio must be at least two to three, and the graphics must be bright and appealing. Since Pinterest is a visual search engine, don’t forget to link your website’s page with a Pinterest pin that contains relevant keywords in the title and description. It’s still a great platform for you to market your brand or project since 80% of the pinners discover new brands or projects. Jump right in and grab traffic now.

Take a look at Quora.

There are many ways to get free traffic from Quora. It’s a worldwide community for people to ask and answer questions. Plan an answer for a particular search question to follow up on this strategy. If you have an affiliate site, you should search for questions relevant to it. Choose queries that are newly posted and have a high number of followers.  Using “past day” as your filter will help you obtain desired results. After doing this, you should list down questions you would like to ask and create answers to them, along with a link to your content. 

Here is a pro tip: search that Quora question on Google too. If you find it there, then you get free traffic from Google and Quora.

However, new users should avoid spamming links to their Q&A answers instead of building trust and credibility by genuinely helping others.

We’re not done yet!

A single blog cannot contain all the traffic routes on the web. The above-discussed strategies are highly effective but rarely implemented. If you own a small business, start implementing some of these ways and monitor the results. Try another if you find one does not perform well for your site, but be consistent in your efforts.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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