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A marketer’s guide to successful digital marketing

Hello and welcome to the 21st century. This is the century where we can only try to grasp the depth of the digital transformation which we use to build an even further capitalistic society. These days, no one can deny the importance of the digital market. It is the most effective place to market a product, sports team or even a person. The road to success is built with good digital marketing. But why is digital marketing so important and how does one get there?

Why digital marketing works

Over the past couple of years, everyday technology has infiltrated our homes and taken up our time. Our phones, computers, televisions and so on are offering online solutions to make our days easier. This goes for social functions like social media but also the practical solutions which are being taken over by AI solutions like Google, Alexa, and Siri.

We spend more and more time on our devices using these functions. This way we offer our time to the sites and make way for the companies to use that window for marketing exploitation. There are endless amounts of techniques to target a very specific audience – and all bets are off.

Every time we use our devices, we strategically get exposed to certain products and people. We can’t help but be affected. If the marketing strategy is working well, the marketers can push the influence in the direction they like.

Choosing a strategy

Besides hard work and persistence, a marketer needs a good strategy. The good strategy of course varies from product to product. The marketing strategy of a politician is very different from the strategy of a car salesman. An influencers strategy is based on social media, whereas sports teams might choose a strategy built around events.

Social products, like games, act very differently from materialistic products. Instead of being based on quality, the social products sell themselves on identity and personal gain. As an example, take online casinos. The visual identity is what attracts the guests. You can visit usonlinecasino.com to see how successful online casino marketing looks like. Compared to a materialistic product, the strategy is focused on the experience that the subject is supposed to buy into.

Stay updated

The development of digital marketing is as exponential as the technology itself. Yesterday’s breakthrough might be forgotten tomorrow and that is why the number one advice is to stay updated.

Leaders and idols are the greatest inspirational sources, and often the best marketers will lend out their theories that has brought them success. Magazines, podcast and books are available as well with predictions and goals for the future of marketing.

Focus on personal investment and be creative

In the world of architecture, it is commonly asked: ‘do you feel the person behind the design?’. We are all drawn to the things we recognize. If a design makes us feel something, we are more likely to stick to it through time. Strangely, this also includes business. A website can get people emotionally invested. But these emotions only come, if you feel a sense of involvement and relatability.

It takes years to thoroughly map the ways of digital marketing and with the ever-evolving internet, there might never be a definite final answer.  However, this leaves room for companies to be creative and curious and try out new strategies at a whim.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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