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Best Instagram Hacks for your Small Business

Instagram is an excellent opportunity for small businesses and brands to grow and stand out from the crowd. If you’re trying to maximize your Instagram for business, this post is for you. Here you will know about the best Instagram hacks that can help you optimize your Instagram from scratch to promoting your account with paid ads. 

Best Instagram Hacks

Instagram continues as the rising star in the world of social media. With more than 1.6 billion active users, Instagram has become the second most widely used social platform. It has proven itself highly valuable for all businesses. Here are some Instagram hacks you need to follow. 

1# Switch your account to a Business profile

If you want to promote your brand and generate sales, set up an Instagram business account. If you already have, switch it to a professional profile, so you can take extra features that a personal account doesn’t have. 

Once you switch or create your business account, Instagram will prompt you to pick a category for your business. There you will observe hundreds of categories, so make sure to choose the right category that best describes your business. 

With a professional business account, you would list an email, phone number, and address. You can add your business location, helping people to find you physically. 

2# Profile pic

 In a business account, you expect brand awareness, so as a business, your profile pic should be your brand or company logo instead of your face pic. This is the first step you will take for your brand awareness. When the audience sees your brand logo anywhere else, such as on other social platforms, they will be more likely to remember your brand or business. 

3# URL

 Unlike other social platforms, you can have only one clickable URL on Instagram. What will you do? Are you looking to;

  • Connect your brand website with your audience? 
  • Facebook pages?
  • Product pages?
  • YouTube channel? 
  • Or anything else?

What if you will be allowed to connect all your links with your audience? Of course, it would be great to get such a chance. Thanks to the Instagram link in bio tools that comes into play to solve this pain point. 

Many tools are allowing free access to people so they can create personalized landing pages. The tools include: LinkBook, Linktree, Shorby, ContactIn.Bio, Campsite, and many more. Let’s here to take a quick loot at LinkBook. 

LinkBook allows users to create free landing pages to house their affiliate links, blog posts, images, videos, social account links, and more. This bio tool is free to use and provides premium features. These features include;

  • Custom domains for your landing pages
  • Email integrations with Mailchimp
  • LinkBook also has integrations with Google Analytics and Facebook pixel
  • It gives an advance link tracking facility
  • In-depth statistics
  • Media embedding
  • UTM parameters

4# Bio

Optimize your bio- provide a brief description of 150 characters in which you have to define yourself, your brand and its aim, your interests, and your hobbies. Avail this opportunity to show off your brand’s personality. If you can add keywords naturally, put them in your bio to make it search engine friendly. 

Don’t forget to include branded hashtags in your bio, and this hashtag is unique to your business. This means by adding it; people can view posts in that hashtag. Make sure to add a call-to-action in your bio, asking the audience to take action. 

5# Post great content your audience will love 

Content is the king, and everything starts with content. Great content will help your brand stand out from the crowd. It doesn’t mean your content needs to be excellent in design, but it must be relevant to your audience’s interest. 

You need to post motivational and engaging content, so the people are ready to purchase your services once they read your content. You can make your content more fantastic by doing a little search to find what the audience is looking for. 

6# Steal Followers

If you want to create brand awareness, you need to steal your competitor’s followers. It does not mean that you have to contact its followers; you can steal them through your content and product quality. 

Stealing competitors’ followers is very easy because you don’t need to understand their interests because they already follow similar accounts. You should also adopt the follow-back strategy. 

Start following other users, but make sure they’re interested in your brand. This way, you can quickly get many followers. 

7# Run contest 

Contests are an excellent way of engaging the audience. A successful contest can result in thousands of new followers. There are many types of contests on Instagram. However, the entry price in your contest should be tagging a friend, following you, commenting, or liking your post so your account can be exposed to a broader audience. 

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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