Probably, a logo is the smallest part of a brand in terms of its size, but one can hardly overestimate its importance. Logo is much more than just a road sign showing a direction to the company. Rather, it’s a two-way symbol that connects people to the brand just like the brand is immediately connected with its logo in the mind’s eye. Logo is the first association the customer has about a business. Let’s take a look at MacDonald’s, for example. What was the first thought to cross your mind after hearing the company’s name? Most likely, it was the logo. Indeed, the M logo is one of the most well-known and recognized symbols in the world. And if you still believe that logo is something only the designer team should really care about, you are absolutely wrong. High brand logo recognition leads to better sales and increased revenues, which means that there is a direct correlation between the business’ graphic icon and its operations. Given its importance, developing a worthy and efficient company’s logo is not a simple task. To make things a bit easier for you, we’ve prepared some most common tips on how to tackle this challenge.
Make Your Logo Meaningful
Some people would settle even for a nice looking logo that doesn’t have any particular meaning or connotation attached to its graphic design. They opine that if a business is successful enough, then the logo will be positively accepted by the target audience regardless of what exactly it is. However, we wouldn’t advise you to follow this line of thinking. And the reason behind it is quite logical: if you need to create your logo from scratch, why not put some effort, give it a proper thought and produce something of value. There is no need to rush: take some time and think of the most crucial elements of your brand that make it so special. After all, since it’s your business, no one knows it better than you do. Having a brainstorm of ideas is an excellent technique for this occasion, but don’t forget to put down all variants that have been voiced no matter how bad they may seem at the moment. Later you’ll look them through and filter out ones that don’t suit your conception.
Make Several Designs to Choose from
Everyone has experienced a situation when they have been focused so hard on making something in a perfect way, that in the end they didn’t manage to make anything at all. Remember, that a brand logo must look good on many objects of different shapes and sizes, so it should look impeccable both small and large. For example, your logo will be used both on your branded pencil and on a billboard. Thus, we suggest you create several logo drafts with the help of a logo generator to further discuss them with your team or maybe even run a small survey among your community. This method will ensure you look at the situation from various angles and choose the logo you find the most suitable.
Consider Colors Carefully
Many decisions pertaining to business are made intuitively based on a hunch feeling which proves a right thing to do in the end. Yet, in the modern era of science and research, the most important decisions one makes should be data-driven. When it comes to colors and their combinations and how they influence people’s minds, there have been a bulk of research studies of all possible kinds and some very plausible conclusions were drawn. So, before selecting colors for your logo, spend some time on the background information concerning the colors you choose.
Consider Fonts Too
This step is closely connected with the previous one. Like colors, fonts you choose to use in your brand make a big difference too. Sometimes even the most perfect and eye-catching phrase can be spoiled by mismatching fonts. Some designers overlook the important role fonts play in logo creation and pick some random one. Make sure the font resonates with your brand identity.
Keep B&W in Mind
Even if you never intended to have your logo in black and white design, there will be occasions when your logo will be displayed in B&W for sure. For example, this can be on some formal papers and reports that are done in black and white only, or in the printed version of a newspaper. So, even if you don’t find this idea fascinating, you should make sure your logo looks good in both color and B&W versions.
No doubt the logo is a very important part of the brand identity. Having a good logo means that the customer can easily distinguish your business and, consequently, your products and services among ones of your competitors. However, a great logo that reflects the company’s mission and corporate values can really stand out among its rivals and for sure will catch the customer’s eye. However, there is no need to get stressed over its creation – with our steps you can do that effortlessly. And don’t forget that with time many logos have a tendency towards rebranding.