The first thing customers notice when they visit your Shopify store is the way it looks. So, if you want people to be interested enough to purchase something, make sure your Shopify web design is delivering the right impression.
Shopify is definitely easier to use than other website builders, but that does not mean it will be simple to create a good design for your shop. It always takes time and effort to fully optimize the layout, especially in eCommerce, where sales strategies and design choices must work together.
Already feels like too much? Don’t worry – this guide will walk you through each step of designing a Shopify website to help you make your store stand out!
Step 1: Pick a Store Theme
Get started by picking out a theme! The theme sets the tone for your website, so try to choose wisely. Shopify offers many different templates, both free and premium, ranging from $99 to $180. Premium themes are typically more advanced and come with extra features. And if you want to really stand out from the others, you should get a fully customized theme from Shopify web design experts.
Think about these things before you choose a theme:
- What is the best way for people to see my products?
- How should visitors move around my website?
- What kind of experience do I want to deliver?
- How much can I pay for the design?
If you decide to work with Shopify web design experts, you’ll get a website that really stands out. Unlike many other online stores that use generic themes, your site will be created fully from scratch. This means that each page will be made just the way you want, without the limitations of Shopify templates.
Step 2: Organize Your Store’s Structure
The main part starts with the design of your online store‘s structure and page layout. You should make sure that your website navigation feels easy to use. This includes links in the footer, product pages, filters, and menus. Decide which items should be in the main menu and which should be in the footer.
Remember that you don’t have to make everything from scratch. Most online shoppers expect certain layouts. Watch how other stores organize their navigation and try to copy it!Â
Key pages for your online store include:
- Home
- CategoriesÂ
- Products
- CheckoutÂ
- About UsÂ
- Contact
These are the key elements of your online shop, but you can also think about adding your own pages, like FAQ or Gallery.
Step 3: Use Shopify Apps
The next important step is choosing the right apps to use. These apps are like tools that help you build your site and improve the shopping experience for your customers. But, be careful not to overload your site with too many apps. Some apps take a lot of space on interface, and slow down page loading.
Here are some app categories that Shopify suggests:
- Finding products
- Selling products
- Orders and shipping
- Store design
- Marketing and conversion
- Store management
Now, simply browse through app categories to find something that fits you. No matter what you want to do with your eCommerce site — improve sales or keep better track of your items — there’s probably an app that can help.
Bottom Line
Design is not just about choosing colors and fonts. It’s about how different elements work together. Of course, getting the design to work takes skill and effort. That’s why Shopify web design experts are always here to help you at any stage of the design process. As the top Shopify and Shopify Plus development agency, DigitalSuits made custom designs for businesses all over the world, delivering the best UI/UX solutions.
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