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How to Turn Off Suggested For You Facebook On 2024?

Navigating the vast landscape of social media can sometimes feel overwhelming, especially when it comes to managing the content that appears on your feed. One feature that often comes under scrutiny is Facebook’s “Suggested for You” content. While this feature is designed to enhance user experience by personalizing content, some users may find it intrusive or irrelevant and wish to turn it off. However, completely disabling this feature is not straightforward due to its integral role in Facebook’s design and functionality. This introduction will guide you through the steps you can take to turn off suggested for you Facebook, keeping in mind that while it’s possible to limit this feature, completely turning it off is currently not an option provided by Facebook.

What is “Suggested for You” on Facebook?

The “Suggested for You” feature on Facebook is a personalized recommendation system designed to enhance user engagement on the platform. It uses a variety of factors to curate content that it believes you might find interesting or relevant. Here’s a detailed breakdown: Facebook uses a complex algorithm that takes into account your activity on the platform to generate these suggestions. This includes your likes, shares, comments, the pages you follow, the groups you’re part of, the events you’ve attended or shown interest in, and more.

Types of Suggestions:

  • Posts: Facebook may suggest posts from friends, pages, or groups that you interact with frequently. These could be posts that have been liked or shared by your friends or posts related to topics you’ve shown interest in.
  • Pages: Facebook may suggest pages that are similar to the ones you already like or follow. These could be pages related to your interests, hobbies, favorite brands, celebrities, and more.
  • Groups: Facebook may suggest groups based on your interests, the groups your friends are part of, or your past activity within groups.
  • Events: Facebook may suggest events happening in your area or virtual events related to your interests.
  • Ads: Facebook may suggest ads based on your browsing behavior both on and off Facebook, your interests, and other demographic information.
turn off suggested for you facebook

How to Turn Off Suggested For You Facebook?

Turning off the “Suggested for You” feature on Facebook can be a relief for users who want more control over their content. Here are several detailed ways to achieve this:

Hide Individual Suggestions:

Facebook often suggests posts, pages, or friends based on your activity. To hide a specific suggestion, click on the three dots (ellipsis) next to the suggestion and select “Hide ad” or “Hide post.” This action signals to Facebook that you’re not interested in that particular suggestion.

Adjust Ad Preferences:

Navigate to the “Settings” menu on Facebook, and select “Ads” from the left sidebar. Within the Ad Preferences section, you can customize your ad experience. You may see categories like “Your Interests” and “Advertisers You’ve Interacted With.” Remove or adjust preferences in these sections to influence the type of content suggested to you.

turn off suggested for you facebook

Hide Suggested Friends:

If you want to stop receiving suggestions for new friends, go to your friend suggestions on the right sidebar of the Facebook homepage. Hover over a suggested friend, click on the three dots, and choose “Hide friend.” This helps Facebook understand your preferences and reduces the frequency of friend suggestions.

Adjust News Feed Preferences:

In the “Settings” menu, select “News Feed Preferences.” Here, you can prioritize or unfollow friends, pages, or groups. By fine-tuning these preferences, you influence the content that appears in your feed, potentially reducing the number of suggestions.

Use Browser Extensions:

Some browser extensions are designed to enhance privacy and control over social media content. Explore extensions that allow you to customize your Facebook experience, including hiding or filtering suggested content.

turn off suggested for you facebook

Opt-Out of Off-Facebook Activity:

Facebook tracks your activity on other websites through the “Off-Facebook Activity” feature. To manage this, go to Settings, select “Your Facebook Information,” and then click on “Off-Facebook Activity.” You can clear your history or turn off future activity tracking, which may impact the suggestions you receive.

Clear Search History:

Facebook takes your search history into account when making suggestions. To clear your search history, go to Settings, select “Your Facebook Information,” and click on “Activity Log.” From there, you can clear your search history, potentially influencing the content suggested to you.

Report and Provide Feedback:

If you come across a suggestion that is irrelevant, inappropriate, or bothersome, use the reporting feature. Click on the three dots next to the suggestion and select “Give feedback on this suggestion.” This helps Facebook understand your preferences better.

turn off suggested for you facebook

It’s important to note that while these methods can influence the content suggestions on Facebook, the platform’s algorithms continually adapt to user behavior. Regularly revisiting and adjusting your preferences can contribute to a more personalized and enjoyable Facebook experience. Experiment with these options to find the combination that works best for your preferences and privacy concerns.

Why Can’t You Turn Off “Suggested for You” Content on Facebook?

Facebook’s “Suggested for You” feature is a key part of their user experience design, and there are several reasons why you can’t turn it off completely. Here are some detailed explanations:

Personalization and Engagement

Facebook’s primary goal is to keep users engaged and active on their platform for as long as possible. To achieve this, they use a variety of algorithms to curate and personalize the content that appears on your News Feed. The “Suggested for You” feature is a part of this personalization process. It uses information from your profile, your interactions on the site, and your online behavior to suggest content that you might find interesting or relevant. By keeping you engaged with content tailored to your interests, Facebook can increase the time you spend on their platform.

Advertising Revenue

A significant portion of Facebook’s revenue comes from advertising. The “Suggested for You” feature often includes sponsored posts or advertisements. These suggestions are personalized based on your online behavior, both on and off Facebook, to ensure that the ads are relevant to you. By making these suggestions, Facebook can provide value to advertisers by helping them reach their target audience. This, in turn, encourages advertisers to continue investing in Facebook ads, which is a crucial source of revenue for the company.

User Discovery and Connection

Facebook is a social networking site, and one of its main objectives is to connect users. The “Suggested for You” feature often includes suggestions for new friends or groups that you might be interested in. These suggestions are based on your existing network, your interests, and your activity on the site. By suggesting new connections, Facebook can help users expand their network and discover new content, thereby enhancing the social aspect of the platform.

Platform Improvement

The “Suggested for You” feature also provides Facebook with valuable data about user preferences and behavior. By analyzing how users interact with the suggested content, Facebook can gain insights into user interests and preferences. This data can then be used to further refine their algorithms and improve the overall user experience on the platform.


While Facebook does not provide a direct option to completely turn off the “Suggested for You” feature, users can exert some control over what they see in their News Feed. This can be done by adjusting your ad preferences, unfollowing or hiding posts from certain users or pages, and providing feedback to Facebook about the content you find irrelevant or uninteresting. However, it’s important to remember that these actions may not entirely eliminate “Suggested for You” content, as it’s an integral part of Facebook’s design to enhance user engagement and experience. Therefore, while you can manage it to some extent, completely turning off “Suggested for You” is not currently possible on Facebook. It’s always a good practice to regularly review and adjust your Facebook settings to ensure the content you see aligns with your preferences and interests.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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