Good news for marketers and business owners. TikTok can now be used as a marketing platform for all kinds of brands and businesses. TikTok has officially announced the launch of its new platform, which is dedicated to marketers and advertising.
TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgment world where there’s an audience for every voice.
No matter how big or small your Business, no matter what you’re making or selling, we believe your brand deserves to be discovered here.
Many marketers and social media managers have been seeking ways to make use of TikTok as a platform for running ads and promotions. That dream came true today as TikTok has decided to make that happen.
“TikTok For Business” is made for brands to manage their ads and marketing campaigns on tikTok.The platform is open to everyone and all kinds of businesses as a solution for marketing.
TikTok for Business Includes different options, which are best explained by Tech Crunch. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok for Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges, and Branded Effects.
Brand Takeovers are the 3-5 second ads that can be either a video or an image. In-Feed Videos can be up to 60 seconds in length and run with the sound on. Hashtag Challenges allow brands to participate in the user community by inviting TikTok users to create content around a hashtag of their choice. This includes Hashtag Plus, which also adds a shopping feature to this experience.
Meanwhile, Branded Effects allow brands to insert themselves more directly into the content creation experience.
The effects allow a brand or product to be added to a video in a 2D, 3D, or now AR format in either the foreground or background of the video. These can also be combined with Hashtag Challenges to boost engagement with the brand With the emergence of this new app, thousands of marketers are going to turn to TikTok for their marketing purposes, and TikTok would once again become a Rival to platforms such as Instagram and Facebook, this time in marketing and attracting businesses.