Top 5 Search Engine-Friendly eCommerce Website Development Platforms

Top 5 Search Engine-Friendly eCommerce Website Development Platforms

Ecommerce has become an integral part of the business that growing in a competitive market has become impossible without it. For any business that aims to lead a market or a niche, web presence is the need of the hour. If you are also pursuing a business, you have to think about its online presence and portal to keep the customers and client serving with valuable information and services around the clock.

The brick and mortar stores that used to stay open during working hours only can now ensure availability of their products 24/7 with the help of an eCommerce website. They have developed web shops that are running parallel to their conventional business models, attracting more customers, and bringing in more revenues.

Selecting an eCommerce development platform is among the difficult decisions when building digital footprints for your e-business. In this article, we have compiled a list of top SEO-friendly eCommerce development platforms. Review them to build an attractive web presence that attracts traffic, generate revenues, and grow your business.

Top 5 SEO-friendly Ecommerce Website Development Platforms

You may find a number of website development platforms and website builders. All of them may seem promising and helpful for developing your online store. Each of them has its key attributes that may make you prefer one over another. Review features of each platform and find whether they provide user-friendly interface, better user experience, SEO-friendly website structure, and advanced options you may need.

Following are the top eCommerce website development platforms that provide all the basic to moderate and advanced functionality to set up a store. These platforms are up and running for years. These platforms allow endless customization so that website owners can mold the design, layout, and functionality as they need.

1. WooCommerce

WooCommerce is a WordPress based eCommerce website builder. WordPress is the most commonly used content management system around the world that is known for building blogs and websites. It is an open-source platform. With a simple installation of WooCommerce plugin, one can easily turn a simple website into a fully-functional eCommerce website. It is one of the easiest platforms to manage an online store. Adding products, images, videos, and other forms of content to a landing page is easy. Using its SEO configuration, one can ensure search engine visibility of his web shop. For advanced SEO settings, there are multiple tools and add-ons to seek assistance from.

2. Shopify

Shopify is a premium eCommerce development platform that comes with some of the top-notch features. It is said to be a search-engine friendly platform as most of the settings are provided by default. Unlike WooCommerce, Shopify is not an open-source code application. Using its simple user interface, one can easily drag and drop to set up an online store. It is a hosted eCommerce platform, where the hosting is managed by the platform itself. As a result, you get better security and up to date software for running a successful online store.

3. Magento

Magento comes among the first few eCommerce platforms when it comes to discussing the top website development applications. It is open-source code software that is powering thousands of online stores worldwide. Being a dedicated platform, it offers all the features a web shop may need to display, promote, and sell products or services. You can hire an expert developer to get the customization for you. It may include improving the user experience, optimizing websites for better optimization, and carrying the basic SEO configuration. To add custom features or enhance functionality, there are hundreds of easy to install extensions available.

4. BigCommerce:

BigCommerce is a strongest contender among eCommerce development platforms. It offers a complete solution for a business owner to replicate his or her business as an online store. It has SEO features to make sure your online store is developed in line with the best SEO practices so that it appears in the search engine results pages. To talk specifically about its SEO feature: it includes; URL customization, sitemap generation, mobile optimization, and canonical tags. For providing a simple and easy to crawl website structure, BigCommerce has all that you need to set up an attractive store that is visible and usable to the web users.

5. PrestaShop

PrestaShop is a dedicated eCommerce platform. It provides immense scalability to businesses with its easy and simple eCommerce development features. Using its basic model, one can start a small business and serve a community. However, on a larger canvas, it can help businesses to grow beyond regions and ethnicities. PrestaShop has a remarkable configuration for building a multiregional and multilingual website. It makes PrestaShop one of the top search engine friendly eCommerce platforms as you can configure SEO settings for each language variation of the store. Reaching to international markets without worrying about its SEO is made easier with PrestaShop.


Setting an intuitive and useful eCommerce website requires selection of a relevant web development platform. Take more time in exploring functionality and SEO features of a platform before deciding on one as changing it on a later stage may become much more difficult. We have tried to explain the top 5 search-engine friendly platforms to your assistance as these are widely used by the top businesses. Check which one may work best for your business. 


Q: Can I use the top 5 eCommerce platforms for any type of business?

 Yes, the top 5 platforms, WooCommerce, Shopify, Magento, BigCommerce, and PrestaShop, are versatile and can be used for various types of businesses, including small, medium, and large enterprises.

Q: Are these platforms beginner-friendly?

 Yes, these platforms offer user-friendly interfaces and intuitive tools that make it easier for beginners to set up and manage their eCommerce websites without extensive technical knowledge.

Q: Do these platforms provide built-in SEO features?

Yes, all of these platforms offer built-in SEO features to optimize your website for search engines. These features include customizable meta tags, URL structures, sitemap generation, and more.

Q: Can I customize the design of my eCommerce website?

Absolutely! Each platform provides a wide range of themes and templates to choose from. Additionally, they offer customization options, allowing you to create a unique and visually appealing online store that aligns with your brand.

Q: Do these platforms support mobile optimization?

Yes, mobile optimization is a crucial aspect of eCommerce success, and all of these platforms prioritize mobile responsiveness. They ensure that your website looks and functions seamlessly on various mobile devices, providing a positive user experience for mobile shoppers.

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Dyka Smith
Dyka Smith is a content marketing professional at Inosocial, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Dyka worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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