Author: Dyka Smith

The eCommerce conversion rate shows the number of website visitors that made purchases at a specific time. It comes as no surprise that most web admins keep that value to themselves — it is one of the most critical rates used to evaluate the quality of an online store. And most entrepreneurs work hard to increase it on their pages.

Data science is one of the tools that you can use to increase your eCommerce conversion rate. In layman’s terms, you can use data collection tools in order to analyze your traffic or conduct more complex profiling of your potential customers.

After you do it, you can determine what parts of your business require a bit of a tune-up. For instance, you might discover that your current payment processor is a bad fit for your organization. In such a case, you should read more about payment processing and make necessary adjustments to increase your conversion rate.

No matter whether you are new to the eCommerce industry or you want to boost your revenue by improving your online store, check out this article on the best ways to increase your eCommerce conversion rate with data science.

How to Get Started with Data Science for eCommerce

Since data science is a new field, not all businesses know about it. You can learn and practice some data science in ProjectPro Data Science Projects. Nevertheless, before you decide to use data science to increase your eCommerce conversion rate, make sure that it is a good idea. Here are a few points that may help you determine whether data science can help you in your business:

You Have a Large Customer Base

You need to have a decent number of visitors on your website before you can start working on your strategy. If you have been in business for a while and have a high conversion rate, then there is a chance that you can benefit from data science.

You Want to Increase the Lifetime Value of Your Customers

While eCommerce conversion rate is essential, so is the lifetime value of your customers. Using data science to understand how to increase the lifetime value of your customers will help you get more revenue in the long run. However, this strategy can be tricky — you need to know how to do that without losing them.

You Want to Decrease Marketing Costs

Using data science can help you figure out how to decrease your marketing costs without reducing the quality of service. It is one of the most common benefits of data science because it helps companies get more out of their advertising budget.

Tools for Data Science for eCommerce

So what tools do you need to work on your data science strategy? Here is a list of the most popular tools that you can use for eCommerce data science:

Tableau

Tableau is one of the most user-friendly data analytics tools on the market today. It allows users to create interactive dashboards that are easy to interpret. If you want to use data science to increase your eCommerce conversion rate, this tool has all the features you need.

Salesforce Analytics Cloud

Salesforce Analytics Cloud is another helpful tool that you can use in eCommerce data science. It allows users to easily track customer behavior and make predictions about their future actions. The data analytics program also comes with an interactive platform to access and share business trends.

Google Analytics

Google Analytics is the most common analytics tool in the world. It is available for free, but it has plenty of valuable features that can be used for eCommerce data science. Google Analytics allows users to track everything that happens on their website. This way, they can easily figure out what attracts more user traffic and how to gain a better understanding of the behavior of their customers.

How to Start Using Data Science for eCommerce

Once you have decided that data science is a good idea for your company, all you have to do is start working on your strategy. Here are some valuable tips on how to get started with eCommerce data science:

Collect Data

The first thing that you need to do is find the data that you can use. This process can be tricky if you are not familiar with data science, so you might want to work with a company offering data warehousing services as they will be specialized in this field. Not only will they have more experience in this area, but they also have more tools at their disposal.

Decide on Your Goal

Once you have all of the data you need, start thinking about your end goal. What do you want to achieve? Is it increasing your conversion rate? Or is it getting more customers who are interested in your product? Answering these questions can help you make the right decisions in the future.

Work on Your Strategy

Once you know what your goals are, start working on your strategy. This is where hiring a data science company comes in handy. They will have more experience in eCommerce data science and be able to come up with a more sophisticated plan for your business.

How to Use Data Science to Increase Your eCommerce Conversion Rate

If you decide to use data science to increase your eCommerce conversion rate, then you should keep the following tips in mind:

Customer Profile

Data science allows you to assess customer profiles and find out what your target audience wants. This way, you can create an online store that perfectly suits the needs of your customer base. You can also use data science to find out what kind of products your customers want.

Inventory

If you want to increase your eCommerce conversion rate, you need to make sure that you have the right inventory. Data science can help you figure out what your customer base wants, and you can use that information to create a better inventory for your store.

Website Design

You want to make sure that your website is perfectly designed. You can use data science to figure out how to improve your website and increase your eCommerce conversion rate. However, make sure that you keep your design simple and user-friendly. Data science is not about showing off — it is about creating an online store that is easy to navigate for customers.

How to Measure Results

One of the main reasons most entrepreneurs fail with data science is that they don’t know how to measure the results. Here are some valuable tips on how you can measure the results of your data science strategy:

Establish Goals

First of all, you need to set goals for your data science strategy. Without them, you will be left in the dark and have no idea what to monitor.

Track the Results

Once you have established goals for your data science strategy, you need to track the results. It is the only way to make sure that your business is moving in the right direction. Otherwise, there will be no way to tell if your data science strategy is working or not.

Analyze Results

One of the most important things you need to do is analyze the results of your data science strategy. If your conversion rate has increased, then it means that your data science strategy is working. However, you need to figure out why it worked — did you stumble upon something that you can use in your future endeavors? Perhaps there was a flaw in your previous data science strategy. Either way, you need to figure out what should be fixed to increase your eCommerce conversion rate even more.

Conclusion

Data science comes with many benefits, but you have to use it with caution. If you are not careful, then data science can become too complicated and not worth the money you spend on it. However, if you monitor the situation carefully, data science can be highly beneficial for your online store. Not only will you be able to improve your eCommerce conversion rate, but you will also be able to figure out how to serve your customer base better.

So what are you waiting for? Start working on your data science strategy and use data science to increase your eCommerce conversion rate! Once you do that, your business will thrive like never before.

Remember, Monica Geller from the famous sitcom Friends, and her love for hosting? Well, not all of us have that. We all love attending parties but only a handful among us like to take up the strenuous task to arrange and hosting one.

To make it easier on the party guests, Etsy-the famous gift store for all kinds of fun, productive, vintage, and futuristic gifts have us covered for our gift shopping. But did you know Etsy has also made it easier for the host? The massive range of craft tools and supplies Etsy has are sufficient to help us throw a fun-filled theme party.

Etsy’s coupon for free shipping makes shopping convenient for us, as the supplies are delivered to our doorstep. From wedding décor to invitation papers and accessories for different occasions, we can find everything under Etsy’s roof or on Etsy’s customer-friendly e-store.

To help you find just the right supplies for your party, we have narrowed down a list of items available at Etsy.

Customizable Escort Card Templates 

The small cards with guests’ name and their placement numbers on them are known as escort cards. They were common at weddings up until now. With covid-19 precautions still being taken, it’s best to practice social distancing while celebrating festivities.

The table cards available at Etsy under the party supplies section are beautiful and can be customized in a quick span. You can download the template from their site or provide your personalized template to Etsy.

The editable template by Blush Paperie Shop is among best-sellers for its eucalyptus green leave look. The welcome signs on wooden logs are also beautiful and add an intimate touch to your event. No matter what your event is, or how many cards you require. At Etsy, all needs are met with satisfaction.

Festive Banners for Different Occasions

It is easy to find Birthday banners, but only at Etsy can you find a massive banner collection for almost all occasions. We all know how much value banners add to our party. With Christmas approaching, banners at Etsy are a must-add-to-cart.

Our favorite is the JOY banner with a Christmas tree on both ends strung in a loop on a beige rope. The hardboard material keeps the letters from turning and lasts longer. With Etsy’s free shipping, you may as well order banners for New Year and get Birthday banners customized.

Did we mention, Etsy has banners and signboards for retirement? Yes, Etsy has it all. With the sweetest message written on the glass boards and plastic boards, you can give the older ones in your family a surprise, intimate retirement party as well.

Custom Seed Favors 

Beautiful, curated gifts for guests as a token of appreciation for attending the wedding, and celebrating love is a ritual as old as the wedding itself. However, with time the ritual has evolved and the vintage art has mixed with new techniques producing stunning pieces accentuated with sentiments.

Etsy has the most innovative idea to celebrate while serving a societal purpose. To spread greenery, Etsy has curated small plant pots with sealed seeds and zip-locked mud and a diamond cut card on top that says “Grow with Love”. Could it get any more beautiful?

We love the organic honey pots with a wooden honey dipper, and to complete the whole package a card is attached. You can get these curated on baby birth announcements. And with Etsy’s free shipping, save the long ride energy.

Cake Customized Toppers and Other Cake Décor

Who doesn’t love a gooey, dainty-looking cake? And when it’s personalized it instantly becomes more special. We love how Etsy has an extensive range and numerous options to customize your cake and other desserts.

The cake toppers available in gold, silver, and bronze-colored can be customized in two days’ notice. In whatever font you prefer. We love the mini crowns for cupcakes available in all shimmery colors. You can also find butterflies and flowers, which can easily be attached to the cake without messing the layers.

To add a little glow to your cake and give it a fairy vibe, Rolkem’s gold metallic dust can be shipped to you free of cost. If you are looking for different props to make a theme cake, you can find a full range of figures to choose from. They are all edible and don’t melt out easily. Large quantities can be purchased on short notice.

Lights of All Kinds

Only lights have the feature to instantly brighten up a room. The 24 LED Edison bulbs in a vintage wine bottle are among our top favorites for the festive occasion. For Christmas and Hanukah season approaching, it is nice to have something glowy lightening up the room at all times.

The looks incredible and lasts a long time. You can find the Santa wine bottles covered in Santa separates to set the Christmas vibe. You can also get the honey bee lights for your patios. They look like fireflies when lightened up.

Etsy has a stunning collection of lights. There is a leaf garland with fairy lights in the loop, it is among the top-sellers at the store. We love the fairy curtain light, which specifies a sitting arrangement for guests to chill in.

The store is widely known for its gifts collection, but we hope this article helps you find the party supplies and décor for occasions so you don’t have to look any further!

A cloud-based picture archiving and communication system (Cloud PACS) has many similarities to traditional PACS. Yet, with one big difference: Ambra takes care of deploying, supporting, upgrading, and maintaining, and updating the system, allowing you to focus solely on patient care instead of worrying about IT issues. With a predictable subscription, there are no hidden or surprising costs that are often associated with a traditional PACS.

It is best to access images as well as reliable cloud backups and archives at any time and place to reduce the risk of business continuity.

 How PACS and DICOM are diversified

The two are easily mixed because they go hand in hand. While PACS is a system that connects the various hardware and software components involved in the process of obtaining, storing, and examining medical images and related data, DICOM is the underlying communication protocol and format that all files access. It becomes.

Another way to understand it is that PACS is a system for storing, exchanging, and viewing medical records, whereas DICOM is like a language that carries out these activities between such systems regardless of their type – be it PACS, RIS, or EHR. Makes possible. System. This is why most medical software is DICOM compatible, meaning that users of different devices on different systems can share information without hindrance. For even greater clarity, you can find out everything about PACS here. 

Why Cloud-based PACS system is a game-changer? Cloud-based PACS is similar to regular PACS, however with one major difference: storage and its features are provided by cloud-based servers. Basically, a third party, in this case, the PACS cloud vendor, is dealing with you hosting and maintaining the data. DICOM cloud storage space and its security are monitored and access to medical imaging data is available from anywhere with an internet connection.

With a cloud-based PACS system, the computer network is greatly expanded, so the range of devices that can act as a display station is much wider. Any HTML5 compliant device can access the cloud-based DICOM display online.

There are many reasons why a cloud-based PACS is superior to a local PACS:

Cheaper

Replacing local PACS with cloud-based PACS can significantly reduce costs. Storage, maintenance, and support costs will be borne almost entirely or even entirely by the PACS cloud vendor at a set price. On the other hand, with traditional PACS, you really cannot tell how the initial investment in infrastructure and maintenance is done.

Offers more storage space

Medical images have very large file sizes, especially when taken from more advanced devices. Even in smaller methods, storage needs become a problem over time as files accumulate. Using the cloud in radiology departments prevents overloading of storage.

Provides more secure storage

Cloud-based PACS is less vulnerable to hardware damage than local PACS. Because data is stored in the cloud, it cannot be lost if something happens to the internal hardware. So the data is more secure, and as an added bonus, the cost of backup and disaster recovery systems is eliminated.

Low maintenance – By choosing to use the cloud-based PACS service, the medical facility transfers storage and maintenance responsibilities to the service provider. Internal servers are out of the picture, and maintenance and updating of the IT infrastructure are left to the cloud PACS vendor.

Provides easier access to images

 View medical images and data related to cloud-based PACS systems faster and easier. Doctors can view patient data outside the hospital. Web-based interfaces allow online access to medical imaging data, so anyone connected to the Internet can join the party.

Facilitates collaboration

There is much more opportunity to collaborate with cloud-based PACS because file sharing is much easier on web-based operating systems. This can provide great career opportunities for physicians and help improve the quality of services provided by medical practices.

It takes up less space

Despite the outflow of local servers, there is no need for separate storage space.

In conclusion

Multiple imaging systems Consolidation with a flexible, customizable, low-maintenance, social media adaptable cloud platform. Modality worksheets with easy-to-use and flexible routing rules create better productivity for staff and physicians alike.

Backlinks, which are links that lead from a page on one website to another, are a currency of sorts that people on the internet use. Most times, when someone finds a site’s content useful or entertaining, they share it with others. Search engines pay lots of attention to it, as it’s their way of evaluating how valuable the site is.

However, it’s important to remember that not all links are equal, as search engines also focus on the relevance and quality of a website that links to your site. Larger websites often find it more difficult to apply the proper backlinking techniques and to boost their efforts they can use SEO methods such as https://huskyhamster.com/enterprise-solutions or similar ones.

At the same time, the search engines only care about natural links, so if a realtor tries to acquire links from a shady source, Google is likely to notice that and, as a result, devalue them. For real estate websites, there’s also one other task remaining: outranking the competition. Their link profile should not only be natural and organic, but also have a positive effect on the SEO efforts.

If you are interested in automatic link building, use this website. LinkLifting service gives an instant quote, just enter the website address and choose the keywords. It is possible to start the SEO project for just $149/month.Continue reading to find out more about building quality backlinks for your real estate website.

Write Guest Posts on Local Blogs

Writing articles on local blogs is one of the most reliable, trusted, and effective ways of link building that real estate professionals can use to boost the traffic to their sites. These posts don’t need to be strictly about real estate, or, in fact, any subject closely related to it. To reach the audience in the most natural way, you can try writing about your local community or the neighborhood that you know well because you sell the houses there. Local blogs, if run properly, can be authoritative sources, so when you generate organic backlinks from them, your own site can achieve higher rankings for multiple keywords.

If you don’t consider yourself a talented writer, you can always hire a professional who is familiar with the real estate market, and have them write a blog post for you. The key principle is that the time and effort put into guest blogging are definitely going to prove useful and yield desirable results in a long way. They’re a great and sustainable way to create quality content with organic links that will lead potential customers from other websites to your real estate business.

Repurpose Your Content

If you already have a high-quality blog post written and published, you could as well make the most of it. Repurposing your own content is an easy way to create valuable backlinks on different content posting websites. How can you achieve it? For every blog post you write, try creating a Facebook live session, a PowerPoint slide deck, a YouTube video, or a simple infographic. A YouTube video can also be later cut down to shorter clips, appropriate for social media platforms like Instagram or Twitter.

When you turn the content from your old blog posts into a slideshow, you can easily upload them on sites like SlideShare or Scribd. If you’re not that talented when it comes to graphical design, you can go on Fiverr and Upwork and hire professionals there, but be sure to check each individual’s ratings before choosing the right one for you. When you have the infographics ready, you can visit a list of websites that can help promote your infographic to see where you can upload them. Articles converted into videos, with a link back to the original post in the description, can be shared on Vimeo, Linkedin, YouTube, or Instagram.

Integrate Reviews as a Part of Your Real Estate Business

Real estate is a local business. Zillow’s consumer report says that most buyers choose the realtor based on their local market knowledge, followed by their local reputation and trust. Therefore, integrating reviews of other local businesses as a part of your business is a win-win situation for both parties involved.

However, it’s important to remember that before you approach anyone with an offer or reviewing them on your website, first you should make sure that they understand what exactly you’re going to write, how the review is going to look like, and that it’s going to be posted on your site, which is also providing real estate services.

Most local businesses won’t reject an offer like this and most of them have their own websites, so once your review is up, ask them to link back to it. And done – just like that, you built some high-quality real estate backlinks. Building backlinks is not the only benefit of this strategy, as it also helps in establishing solid relationships with the local business owners who in the future might refer some potential clients back to you.

Connect with Reporters

Building online credibility is not a simple task. Fortunately, scoring great media mentions for your business in mainstream publications is not as hard as it may seem. Actually, there are plenty of reporters who are interested in doing stories in their area – you just need to know where to find them. Sites like HARO (Help a Reporter Out), ProfNet, or Businesswire help to establish the connection, which can lead to the reporter getting the story they need for work, and you, in return, get a backlink from the publication.

You should focus on stories related to your local area and community, events, and estate. The reporters who work for HARO, ProfNet, and Businesswire usually post on first-rate websites, so if you decide to work with them, their articles will generate the most traction to your website.

Link Internally

An internal link is any link from one page on your website to another page that is also located on your website. Both users and search engines rely on links to navigate your site and find the content they’re looking for, so if there is a lack of internal linking, the website’s position in SERPs will likely suffer.

Internal linking is something that you, as a website owner, can control. With the proper links, you can guide the visitors to the most relevant pages. This can be done through a website menu, links on your homepage, or post feed, but also with the help of contextual links, which point users to the content that is related to what they’re already browsing.

Try going through the content published on your site. If you have several articles written about a particular topic, you should link them to each other. Links can be added directly in sentences or at the end of the post. You might also want to consider adding a “related post” section, so the links are even more relevant and organic. Another good idea is to go through the data and look for the most popular posts that get the highest number of monthly views – this way, you can provide even better recommendations to people who visit your site.

Get Listed

There are plenty of directories related to real estate that will let you post direct links to your website. It’s an excellent way to provide useful information to new potential customers and let them notice you in the vast sea of competition.

Yahoo Business, Google My Business, and Bing Places are just a few examples of free directories. They’re easily accessible to millions of users, therefore your chances to get noticed are quite high. Your next step should be finding state-wide or national level real estate directories, as they’re more specific to your field of business. Don’t forget to take advantage of the fact that some states even have government-led real estate directories. The more links you score, the better.

Additionally, directory rankings will help boost your reputation as a real estate professional, increase local exposure and it might also aid you with gaining national acknowledgment. The truth is that if you want to achieve success, you need to constantly be on top of your marketing strategy, and claiming space on directories with high traffic is a great way to maximize the payoff of your efforts.

Conclusion

There’s plenty of bloodthirsty competition in the real estate industry, but, as you’ve just read in the article above, there’s no need to worry – there are many creative ways to deal with it. Try to focus on creating relevant, exceptional content suitable for other sites, as building high-quality backlinks is one of the best ways for potential buyers to find your business. Reviews will help you to establish trust and credibility with your customers and connect with the local community, while other strategies, such as backlinking, repurposing your content in many creative ways, and internal linking will boost your position in rankings and bring lots of organic traffic to your website.

Stay focused on your goal, don’t be afraid to approach people or reach out to them, and consider using professional SEO services, and you’ll see the best results for your firm. As long as you play your cards right and commit to staying on top of your game, you stand in front of the possibility to become a big player in the real estate industry.