Author: Dyka Smith

Some of us use Instagram on a regular basis, and I bet you follow many influencers. Instagram can be used for a variety of purposes, including language learning. In fact, Instagram is a great way to learn a foreign language. It’s like if you’re simultaneously playing games and learning a language.

There are multilingual Instagram accounts that offer amusing, practical advice on how to learn a foreign vocabulary quickly and comfortably. Even though things are different on Instagram than they are in games. If you like to be productive, you should look for learning languages accounts that can educate you or assist you to enhance your language skills.

7 Learning Language Instagram Accounts

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If you wonder where you can find educational language accounts, we listed the best of them to help you develop your languages abilities. They are designed specifically for language students and are led by language tutors with a professional approach to language instruction. So, here are the accounts:

• @sabe.languages

Let’s start small, with a profile that posts a meme or a post from another social network every day. You can discover little aspects of foreign languages, such as the French Academy’s decision to discuss “La coronavirus.” Or the difficulty that nonnative speakers face when attempting to translate words of one tongue to another. Indeed, this is excruciatingly uncomfortable for us; please don’t laugh. Nevertheless, we didn’t require anything else in order to enjoy it!

• @englishwithadriana

Adriana is an English instructor from Australia who has created films on topics such as English language accents. She also shares motivational quotations for learning another language. And she offers practical tips on how to overcome the anxiety of speaking another language. Similarly, you can go for the highly professional and affordable services of companies like Languex.co, if you’re seriously looking for online certified translation of different non-English written documents like immigration papers, curriculum vitae (resume), legal papers, work permit, NOCs, medical/fitness certificates, COVID documents, etc. when migrating to the US.

• @languagesssss

Why not choose a single, well-structured feed that will provide you with phrases, words, and vocabulary in six distinct languages: Italian, French, Spanish, English, German, or Portuguese? If you really want to take your language learning to the next level, you can request private classes. But, if you need more assistance, you can use PickWriters translation services.

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• @howtospanish

Lately, it’s tough to resist GIF animations, these animated and colorful statements that pop up in social media discussions. Erika’s account is set up of amusing GIF animations with Spanish phrases connected. So, if you love to learn Spanish, you can follow this one.

• @daysofdeutsch

One phrase and one image at a time, this blog teaches German. You should also have a look at this account’s tales! There are videos available to help you review German terms. That’s a funny way to learn a language, so here is an account you can follow.

• @linguamarina

Marina Mogilko, a Russian educator, writes on spoken phrases and syntax. Marina’s feed highlights the difficulties of the English language for Russian speakers through real-life instances. She loves to share her daily lifestyle while using bilingual languages in the public. And she also shows how to raise a bilingual on the example of her daughter.

• @speakflex

Now we return to an account dedicated to language memes! Hey, let’s face it, we can never have too many jokes in our feeds or life. And, similar to @sabe.languages, you’ll read posts from other social media sites, particularly Tumblr, where sarcasm and self-mockery reign supreme. Just the crew will understand what I’m referring to.

To Sum Up

Instagram’s goal, like that of other social media platforms, is to engage you. It works, around 1.386 billion people are on Instagram. If you want to be productive on this social media, you can even use it for language learning as well as having fun, which has been found to be quite effective.

So, enjoy the benefits of our technological era and have fun learning your target language. Mix this with other dialect methods like viewing films, researching blogs, listening to podcasts, or using Duolingo, for example. When you’ve mastered all the fundamental aspects of learning a language, you may focus on one of the primary reasons you began studying one in the first place.

BIO:

Eric Wyatt is a researcher and content writer. He loves to produce well-researched blog posts and articles to engage people and help them. In his free time, Eric enjoys a good walk.

Creating an effective SEO strategy is a key task for anyone who promotes their business in an online space. Today you need to pay special attention to this promotion channel since both the success, discoverability, brand awareness and the profit of your business depend largely on it. What do you need to know about today’s SEO tactics? There are several points that cannot be ignored by those who want to succeed and reach the top in a search engine rating.

What Has Changed In The SEO Industry This Year?

To summarize, SEO hasn’t changed over the past few years. But now, to get a high place in the search results, you need to generate the best content, get more backlinks and, of course, follow all the technical requirements like meta tags, robot.txt, and so on. There are some companies help you to boost your SEO such as SEO Oroville, but here are some tips you can consider.

This can be considered the basic mix for a successful SEO promotion and traffic generation. It is worth remembering the need to constantly test the implemented strategies for effectiveness. Only this approach can work in modern digitalization conditions to achieve effective SEO.

What Do You Need For a Smart SEO Strategy?

Using the same SEO strategy for several years is not a good idea. You need to monitor all changes in search engine algorithms and quickly implement changes in your SEO strategy. To gain traffic there is a need to implement organic SEO techniques that are relevant in 2021. Check this website to find out more about updated SEO tricks and tactics, and below you will find the latest tips to integrate into your SEO strategy right now to get organic traffic and conversions.

1.    Creare Top-Notch Content

This is a basic tip to start with when optimizing your SEO strategy. High-quality content compliant with all the requirements of modern marketing is able to drive traffic and conversion. It is also worth noting that the modern approach of search engines has changed slightly in recent years. The emphasis is on providing users with not only the most accurate results but also the highest content quality and actionable tips inside. Therefore, content that contains a minimum of usefulness to readers will be less likely to get to the top of search results.

It is vital not only to create high-quality and useful content but also to create internal links to your services or products to increase conversion. That is, the content should not only solve the user’s request but your services/goods should also solve the reader’s problem. Create guides, how-to tips, and recent articles with statistics, as well as update all your content that you published earlier.

Optimizing existing content is a good strategy to increase traffic and start benefiting from the content you already have on your blog. Use modern tools that will make the text more readable and improve its overall quality. You can use Grammarly to eliminate grammatical mistakes and use the Hemingway Editor to create readable and optimized text.

2.    Generate Quality Backlinks

Developing a strategy for building links is one of the most effective SEO tactics to get organic traffic. Pages that have more backlinks will appear in the search results not only more often but also in higher positions in the rankings. In practice, it turns out that the site that goes first contains on average 4 times more backlinks than the sites that are from 2nd to 10th position in the ranking.

It is worth focusing on the fact that the presence of one-two links that are posted on authoritative resources can bring much more results than 10 links from low-authoritative resources. If we talk about the way to get such links, then today the most effective ways are guest posting and such an option as to buy natural backlinks. These methods allow you to get quality links that will drive more traffic to your site. The services of experts allow you not to waste time and eliminate many risks since professionals in these areas have an established connection with reputable sites and can easily help you in obtaining high-quality backlinks.

3.    Make an Emphasis on Creating Longreads

Despite the fact that videos are becoming more and more trendy, well-researched, structured, and actionable text content is still essential for successful SEO promotion and delivering value to your users. But in addition to quality, the volume of the text also plays a role. Longreads become a better option over short publications.

While 500 words or even shorter texts are more suitable for social media, the optimal text size for SEO can be considered 1500-2000 words. But at the same time, keep in mind that the volume of words should not negatively affect the quality of the content. Otherwise, you will not get the desired results.

Why are long reads relevant today? Here are some reasons:

• Such texts are more informative and provide a more accurate answer to the user’s request. Such texts are more popular among users.
• Longreads have a lot of space for adding tail keywords and providing users with as specific insights as possible. In such a volume of text, you can add keywords organically without creating spam-like text.
• Long articles drive better behavior factors. Usually, the users dwell on the well-written text for longer, jumping to the sections they need or getting back to the previously reviewed questions in the article.

The Bottom Line

Use these tips to change your SEO approach. These tips will benefit you in the context of organic traffic and increase your sales. It will be wise to start changing your strategy now to reboot your site since SEO competition is very tight.

If you’re a digital marketer, you’ve likely heard about OTT (Over The Top) streaming platforms. For a nominal fee (and sometimes no fee at all), these platforms give their customers access to a database of video content, much of it exclusive.

Apple TV is a well-known OTT streaming platform, as is Roku and Amazon Prime. Of course, the king of OTT streaming is Netflix, one of the biggest online content producers on the planet.

OTT platform availability runs the gamut of devices, including mobile, desktop, tablet, and TV. All take advantage of OTT content being available directly via the internet, with no cable or satellite provider necessary. That’s why so many small businesses are starting to develop an OTT platform.

Why is this important if you’re a digital marketer? Because according to experts, over 70% of people using OTT streaming services can recall a specific ad they watched while watching their favorite content.

If you know anything about marketing, you know 70%+ viewer ad retention is an astonishingly high percentage. One of the main reasons why is simple; on many OTT platforms, there’s no way to skip an ad. Instead, viewers are forced to sit and watch the entire thing while they wait for their content to continue.

As a marketer, you’re likely well aware that uninterrupted viewing time is the holy grail of marketing. When you put that together with the fact that, by 2025, the OTT market is predicted to reach an incredible $332 billion, you can see what a lucrative marketing channel OTT platforms can be.

Here’s the thing; as a marketer, understanding how to take advantage of all the benefits OTT advertising delivers is vital. An effective strategy using OTT can give your brand more visibility and drive a stream (pun intended) of new clients to your door. Below you’ll find some top tips on using OTT advertising as part of your digital marketing campaigns.

1.  Make Sure Your Targeting is Highly Focused

Imagine for a moment that you had the capacity to target your TV audience at the same level you can target them using a social media platform like Facebook. You could drill down as deeply as you wanted to hit your core audience dead center.

That’s the promise of OTT, but it means your targeting has to be highly focused. To ensure it is, you must intimately know your core audience and target market. Here are a few tips for doing just that:

• Create buyer personas. These are detailed descriptions of the people who most represent your target audience.
• Interview the people purchasing your products to find out who they are, including their gender, age, buying habits, interests, and location.
• Segment your audience. This can be done using many different factors, such as what they purchase on your website or the items that they browse the most.
• Install cookies on your website to collect data about them.
• Ask your customers face-to-face about their choices and preferences.

2.  Use Cross Channel Retargeting to Increase Results

Cross-channel retargeting might be one of the best reasons to use OTT advertising as part of your digital marketing strategy. This excellent feature allows you to retarget your ads to the web as well as mobile devices. Doing that empowers you to create a cross-channel marketing loop that can increase your ROI immensely.

Think about cross-channel retargeting like this; suppose a woman is browsing new shoes on Nordstrom Rack. She’s on her laptop computer in her bedroom and, after browsing for a short time, closes her laptop and goes to the living room to watch her favorite TV show.

In the living room, our fair lady turns on her smart TV and starts watching her show using a smart TV app. After the first few scenes, an advertisement appears, and, low and behold; it’s for Nordstrom Rack! This is made possible by the fact that her smart TV app and her laptop use the same IP address.

Let’s go even further and say that, after seeing the Nordstrom rack ad again, our lady’s desire to purchase shoes inspires her to make a purchase. Not only has Nordstrom Rack successfully used cross-channel targeting, but they also get a wealth of data, allowing them to attribute the shoe purchase precisely to its source.

You can start cross-channel remarketing in several ways, including using retargeting pixels on your website. These can help you segment your core audience, allowing you to align them the best with your KPI’s. You can also use cookies to target users with hyper-personalized ads based on their browsing and other habits. Speaking of which…

3.  Tailor Your Ads to be Highly Personalized

Earlier, we talked about creating buyer personas to target your market more precisely. Once you do and have those personas, the ability to present them with ads that fit their needs perfectly is the next step.

For example, let’s say that your target market is working moms who earn a 6-figure income. If it is, you wouldn’t want an ad with teenagers trying to decide which college to attend. In other words, you need to align your ads and their content to your audience as closely as possible. A few methods to do this include:

• Use images of the specific people who make up your core audience. That should include thongs like their gender, interest, income level, age, etc.
• Use wording and phrasing that align with your core audience. For example, if you’re selling children’s products, your tone, images, and vocabulary would be much different than if you were selling high-end automobiles.
• If you’re making ads with live people, make sure they look and sound like your core audience. For example, you probably wouldn’t want to use folks from Boston to sell cowboy hats in Dallas.

Final Thoughts

If you ever imagined being able to advertise to your precise audience, on TV, without wasting ad dollars and knowing exactly where to attribute sales, OTT is for you. With the ability to precisely target and infinitely personalize your ads, your ROI will skyrocket while your wasted dollars drop.

How To Make Social Media Heading Universal?

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When visiting your social media pages, prospective customers will first notice the heading. That moment of introduction can define the consumers’ relationship with your brand. You want to retain consistency across all channels, and a universal heading is a big part of it.

A cohesive heading will represent your brand and unify customers’ experience. It will also make your business more recognizable and memorable.

If you want to make an eye-catching heading for your social media channels, let these steps guide you.

1. Choose a Software

You don’t need to be a skillful graphic designer to make a universal heading. All you need is easy-to-use software.

There are lots of tools for creating social media elements. However, since you want to make a universal heading, aim for the one that allows you to change image dimensions. In this way, you can craft a single heading and simply adapt the size for different channels.

Here are a few options you can consider:

• Canva
• BeFunky
• Design Wizard
• Adobe Spark

2. Keep It Simple

Different social media channels demand different approaches to the audience. For example, Twitter is suited for more informative content, while Instagram is a community that emphasizes visuals. To make a universal heading, you need to keep it simple.

A simple design will make the heading suitable for any social media platform. It will also make it easier for you to unify the heading with the profile picture and other components of the profile.

3. Start With a Template

You want to create the basis for your universal heading. This basis is a template. It should define the core elements—such as the font, colors, images, etc. When you decide to change up the heading, this template will allow you to do it in no time.

If you have social media pages in different languages, you can start with a template and translate the core message for each one. The cost for translation doesn’t need to be high if you hire immigration translation services for this assignment. They can handle the task professionally for an affordable price.

4. Add Your Logo

The logo is a branding element that highly contributes to recognizability. Consumers will easily correlate your social media profile with your business once they spot your logo.

Make sure that you add your logo to your social media heading. It can take the central place in it or it can shyly peak from the side. Where you’ll place it depends on your overall design and your style.

5. Use Your Brand Colors

The heading should incorporate your brand colors. This is yet another relevant part of branding and building brand awareness.

You should aim to create a heading that highlights the colors of your brand. The images you’ll add, the color of the text, and the background should all complement each other.

If you want to diversify your color palette for the heading, identify the colors that go well with your colors. A color combination cheat sheet can help you with that.

6. Showcase Your Brand Voice

Your heading needs to feature a unique brand voice. The brand voice can be friendly, energetic, funny, authoritative, compassionate, and so on. Knowing how to interact with your target customers will help you make your heading stand out.

If you still haven’t found your brand voice, start exploring. Think about the customers you want to attract. Look into the type of language they use. If you want to humanize your brand, look into social essay samples and discover popular topics in your industry. Identifying the social pain points of your customers can help you define a relatable voice.    

Final Thoughts

Consistency in branding is essential for building brand awareness. By applying these tips, you’ll be able to create a universal heading that will aid you in your branding mission. Dedicate attention, passion, and effort into this process and the results will be more than satisfying.

Eric Wyatt is a writer, editor, and social media marketer. He has been developing a social media strategy for several top brands while running his own blog. Eric is passionate about his career, technology, and fishing.

The eCommerce conversion rate shows the number of website visitors that made purchases at a specific time. It comes as no surprise that most web admins keep that value to themselves — it is one of the most critical rates used to evaluate the quality of an online store. And most entrepreneurs work hard to increase it on their pages.

Data science is one of the tools that you can use to increase your eCommerce conversion rate. In layman’s terms, you can use data collection tools in order to analyze your traffic or conduct more complex profiling of your potential customers.

After you do it, you can determine what parts of your business require a bit of a tune-up. For instance, you might discover that your current payment processor is a bad fit for your organization. In such a case, you should read more about payment processing and make necessary adjustments to increase your conversion rate.

No matter whether you are new to the eCommerce industry or you want to boost your revenue by improving your online store, check out this article on the best ways to increase your eCommerce conversion rate with data science.

How to Get Started with Data Science for eCommerce

Since data science is a new field, not all businesses know about it. You can learn and practice some data science in ProjectPro Data Science Projects. Nevertheless, before you decide to use data science to increase your eCommerce conversion rate, make sure that it is a good idea. Here are a few points that may help you determine whether data science can help you in your business:

You Have a Large Customer Base

You need to have a decent number of visitors on your website before you can start working on your strategy. If you have been in business for a while and have a high conversion rate, then there is a chance that you can benefit from data science.

You Want to Increase the Lifetime Value of Your Customers

While eCommerce conversion rate is essential, so is the lifetime value of your customers. Using data science to understand how to increase the lifetime value of your customers will help you get more revenue in the long run. However, this strategy can be tricky — you need to know how to do that without losing them.

You Want to Decrease Marketing Costs

Using data science can help you figure out how to decrease your marketing costs without reducing the quality of service. It is one of the most common benefits of data science because it helps companies get more out of their advertising budget.

Tools for Data Science for eCommerce

So what tools do you need to work on your data science strategy? Here is a list of the most popular tools that you can use for eCommerce data science:

Tableau

Tableau is one of the most user-friendly data analytics tools on the market today. It allows users to create interactive dashboards that are easy to interpret. If you want to use data science to increase your eCommerce conversion rate, this tool has all the features you need.

Salesforce Analytics Cloud

Salesforce Analytics Cloud is another helpful tool that you can use in eCommerce data science. It allows users to easily track customer behavior and make predictions about their future actions. The data analytics program also comes with an interactive platform to access and share business trends.

Google Analytics

Google Analytics is the most common analytics tool in the world. It is available for free, but it has plenty of valuable features that can be used for eCommerce data science. Google Analytics allows users to track everything that happens on their website. This way, they can easily figure out what attracts more user traffic and how to gain a better understanding of the behavior of their customers.

How to Start Using Data Science for eCommerce

Once you have decided that data science is a good idea for your company, all you have to do is start working on your strategy. Here are some valuable tips on how to get started with eCommerce data science:

Collect Data

The first thing that you need to do is find the data that you can use. This process can be tricky if you are not familiar with data science, so you might want to work with a company offering data warehousing services as they will be specialized in this field. Not only will they have more experience in this area, but they also have more tools at their disposal.

Decide on Your Goal

Once you have all of the data you need, start thinking about your end goal. What do you want to achieve? Is it increasing your conversion rate? Or is it getting more customers who are interested in your product? Answering these questions can help you make the right decisions in the future.

Work on Your Strategy

Once you know what your goals are, start working on your strategy. This is where hiring a data science company comes in handy. They will have more experience in eCommerce data science and be able to come up with a more sophisticated plan for your business.

How to Use Data Science to Increase Your eCommerce Conversion Rate

If you decide to use data science to increase your eCommerce conversion rate, then you should keep the following tips in mind:

Customer Profile

Data science allows you to assess customer profiles and find out what your target audience wants. This way, you can create an online store that perfectly suits the needs of your customer base. You can also use data science to find out what kind of products your customers want.

Inventory

If you want to increase your eCommerce conversion rate, you need to make sure that you have the right inventory. Data science can help you figure out what your customer base wants, and you can use that information to create a better inventory for your store.

Website Design

You want to make sure that your website is perfectly designed. You can use data science to figure out how to improve your website and increase your eCommerce conversion rate. However, make sure that you keep your design simple and user-friendly. Data science is not about showing off — it is about creating an online store that is easy to navigate for customers.

How to Measure Results

One of the main reasons most entrepreneurs fail with data science is that they don’t know how to measure the results. Here are some valuable tips on how you can measure the results of your data science strategy:

Establish Goals

First of all, you need to set goals for your data science strategy. Without them, you will be left in the dark and have no idea what to monitor.

Track the Results

Once you have established goals for your data science strategy, you need to track the results. It is the only way to make sure that your business is moving in the right direction. Otherwise, there will be no way to tell if your data science strategy is working or not.

Analyze Results

One of the most important things you need to do is analyze the results of your data science strategy. If your conversion rate has increased, then it means that your data science strategy is working. However, you need to figure out why it worked — did you stumble upon something that you can use in your future endeavors? Perhaps there was a flaw in your previous data science strategy. Either way, you need to figure out what should be fixed to increase your eCommerce conversion rate even more.

Conclusion

Data science comes with many benefits, but you have to use it with caution. If you are not careful, then data science can become too complicated and not worth the money you spend on it. However, if you monitor the situation carefully, data science can be highly beneficial for your online store. Not only will you be able to improve your eCommerce conversion rate, but you will also be able to figure out how to serve your customer base better.

So what are you waiting for? Start working on your data science strategy and use data science to increase your eCommerce conversion rate! Once you do that, your business will thrive like never before.

Remember, Monica Geller from the famous sitcom Friends, and her love for hosting? Well, not all of us have that. We all love attending parties but only a handful among us like to take up the strenuous task to arrange and hosting one.

To make it easier on the party guests, Etsy-the famous gift store for all kinds of fun, productive, vintage, and futuristic gifts have us covered for our gift shopping. But did you know Etsy has also made it easier for the host? The massive range of craft tools and supplies Etsy has are sufficient to help us throw a fun-filled theme party.

Etsy’s coupon for free shipping makes shopping convenient for us, as the supplies are delivered to our doorstep. From wedding décor to invitation papers and accessories for different occasions, we can find everything under Etsy’s roof or on Etsy’s customer-friendly e-store.

To help you find just the right supplies for your party, we have narrowed down a list of items available at Etsy.

Customizable Escort Card Templates 

The small cards with guests’ name and their placement numbers on them are known as escort cards. They were common at weddings up until now. With covid-19 precautions still being taken, it’s best to practice social distancing while celebrating festivities.

The table cards available at Etsy under the party supplies section are beautiful and can be customized in a quick span. You can download the template from their site or provide your personalized template to Etsy.

The editable template by Blush Paperie Shop is among best-sellers for its eucalyptus green leave look. The welcome signs on wooden logs are also beautiful and add an intimate touch to your event. No matter what your event is, or how many cards you require. At Etsy, all needs are met with satisfaction.

Festive Banners for Different Occasions

It is easy to find Birthday banners, but only at Etsy can you find a massive banner collection for almost all occasions. We all know how much value banners add to our party. With Christmas approaching, banners at Etsy are a must-add-to-cart.

Our favorite is the JOY banner with a Christmas tree on both ends strung in a loop on a beige rope. The hardboard material keeps the letters from turning and lasts longer. With Etsy’s free shipping, you may as well order banners for New Year and get Birthday banners customized.

Did we mention, Etsy has banners and signboards for retirement? Yes, Etsy has it all. With the sweetest message written on the glass boards and plastic boards, you can give the older ones in your family a surprise, intimate retirement party as well.

Custom Seed Favors 

Beautiful, curated gifts for guests as a token of appreciation for attending the wedding, and celebrating love is a ritual as old as the wedding itself. However, with time the ritual has evolved and the vintage art has mixed with new techniques producing stunning pieces accentuated with sentiments.

Etsy has the most innovative idea to celebrate while serving a societal purpose. To spread greenery, Etsy has curated small plant pots with sealed seeds and zip-locked mud and a diamond cut card on top that says “Grow with Love”. Could it get any more beautiful?

We love the organic honey pots with a wooden honey dipper, and to complete the whole package a card is attached. You can get these curated on baby birth announcements. And with Etsy’s free shipping, save the long ride energy.

Cake Customized Toppers and Other Cake Décor

Who doesn’t love a gooey, dainty-looking cake? And when it’s personalized it instantly becomes more special. We love how Etsy has an extensive range and numerous options to customize your cake and other desserts.

The cake toppers available in gold, silver, and bronze-colored can be customized in two days’ notice. In whatever font you prefer. We love the mini crowns for cupcakes available in all shimmery colors. You can also find butterflies and flowers, which can easily be attached to the cake without messing the layers.

To add a little glow to your cake and give it a fairy vibe, Rolkem’s gold metallic dust can be shipped to you free of cost. If you are looking for different props to make a theme cake, you can find a full range of figures to choose from. They are all edible and don’t melt out easily. Large quantities can be purchased on short notice.

Lights of All Kinds

Only lights have the feature to instantly brighten up a room. The 24 LED Edison bulbs in a vintage wine bottle are among our top favorites for the festive occasion. For Christmas and Hanukah season approaching, it is nice to have something glowy lightening up the room at all times.

The looks incredible and lasts a long time. You can find the Santa wine bottles covered in Santa separates to set the Christmas vibe. You can also get the honey bee lights for your patios. They look like fireflies when lightened up.

Etsy has a stunning collection of lights. There is a leaf garland with fairy lights in the loop, it is among the top-sellers at the store. We love the fairy curtain light, which specifies a sitting arrangement for guests to chill in.

The store is widely known for its gifts collection, but we hope this article helps you find the party supplies and décor for occasions so you don’t have to look any further!