Another company added to the long list of advertisers’ boycotting Facebook. Britain’s main opposition Labour party announced that it has also joined the Facebook advertising boycott.
UK labour said Facebook’s failure over sufficiently curbing hateful content is the reason for this boycott. Shadow minister Rachel said that they wanted to express our concern about the failure of Facebook to take down some hateful material, and that’s the main reason for the decision they have made about Facebook ads.
The Facebook advertising boycott was started by the “Stop Hate for Profit” campaign in the wake of George Floyd’s death in police custody in the US city of Minneapolis. And now, lots of big brands and companies have joined this movement and have stopped working with Facebook ad campaigns.
Regarding what BBC news have included, The organizers, including the National Association for the Advancement of Colored People, accused Facebook of allowing “racist, violent and verifiably false content to run rampant on its platform.”
Speaking to the BBC’s Andrew Marr, Ms. Reeves said: “All MPs in the Labour Party use Facebook to get across our message, but what we’re not doing at the moment is advertising on Facebook.”
“And that is in solidarity with the Black Lives Matter campaign but also in line with what many businesses are doing this month, which is to express our concerns about the failure of Facebook to take down some hateful material from their platform and take more responsibility for the lies and propaganda that are sometimes put out there on Facebook.
“Facebook needs to do more to take responsibility, and this is just one way that businesses and the Labour Party and others can put pressure on Facebook to do the right things and take tougher action on hate crime and hate speech.”
This movement of boycotting Facebook ad campaign has so far had terrible impacts on Facebook, which you can read more about on our article for what the boycotts have done to Facebook, and its reputation and the list of names who are joining the boycott t is getting longer and longer day by day, and this is when Mark Zuckerburg has to do something serious about this matter.
One of the most wanted features of the last year, which Google has been working on is now globally rolled out. Google has announced that its 3D ad format Swirl is now available to all Display & Video 360 customers globally following a beta program involving brands such as Adidas, Belvedere Vodka, and Nissan.
This feature was being tested for the last year for a very long time and is now accessible to all advertisers and brands.
How does the new “Swirl” format work?
The new Swirl format allows advertisers and brand owners to offer a 3D form of their promotions, which is also interactive.
The digital information world explains the cool new feature in more detail by clarifying that the Swirl 3D ad format involves banner ads that enable marketers to use interactive 3D product models in their promotions. Google wrote in a blog post that Swirl 3D ad format allows consumers to engage with a specific product like the product is right in front of them.
Consumers can rotate, zoom, and even expand the product in the ad. With Swirl ads, marketers can illustrate changes in behavior, unique product features, new technology performance, and many more. The company described various campaigns that have already been created using the Swirl 3D ad format. Nissan Spain used the Swirl 3D ad format to show off new features of Qashqai SUV. Adidas Latin America also used the format to advertise the Adidas Ultra Boost 2019 shoe.
Note that as interesting and useful the Swirl feature is; it also has some difficulties to start using it. For example, it needs technical and professional skills to be created. Developing complex 3D presentations can be challenging and sometimes really hard, but from my point of view, it is worth the effort since Swirl ads can be a great option for advertisers to boost engagement, and brands can maximize brand messaging using this format. As more platforms are moving towards AR
(augmented reality) and VR (virtual reality) presentation formats, Swirl ad format will provide Google another way to improve its ad offerings.
How to use the “Swirl” 3d ad option?
Previously the swirl feature was only available to limited brands such as Adidas, Nissan, and Belvedere Vodka. But from today on, the new update is available to everybody and all brands and businesses workwise.
If you want to create a Swirl campaign, you can upload 3D assets to Google Web Designer. Advertisers can also edit campaign models using Poly. These ads run across Google Ad Manager Inventory, which means that your campaign will get large-scale reach.
Instagram is becoming more and more considerate daily, and this time it has published a new feature which lets IGTV creators to better manage the way they create and share their IGTV videos.
Instagram has added some new tools which help IGTV creators to manage how they want their IGTV to show up in both Instagram’s feed and the discover tab. Now creators can customize their IGTV previews.
It was April 2020, which Instagram added a set of updates for IGTV, which creators found to be very useful. Updates such as when Instagram allowed creators to share the first 15 seconds of their IGTV video in Stories (with the rest available via ‘swipe-up’ link), while also improving the display options within the Discover tab.
This time Instagram has tried something different, and it now enables creators to edit the preview image and thumbnail displayed for their IGTV clips.
In Matt Navarra’s latest tweet, which was originally posted by Sumeet Rajpal, it is shown that Instagram now has more options to control how your IGTV video previews are displayed, with ‘profile cover’ relating to the thumbnail shown in Discover feeds.
To many ordinary users and people who are not creators on Instagram, this update might seem useless, and it does not excite them, but the change can actually be a very useful one for creators and helps that to maximize their content engagement, and build their presence within the app.
As you can also see in the above screenshot, Instagram now also enables IGTV creators to cross-post to Facebook Watch, boosting potential exposure for their uploads.
It has been a few months since TikTok has been working on this new feature, and now after months, TikTok has officially opened up a “self-serve” ad platform that lets companies buy and manage ad campaigns directly, a move to lure the ad dollars of small and medium-sized businesses.
This Self-Serve Ad Platform is a part of TikTok’s recently launched TikTok for business, which is a new platform dedicated to marketers and advertising.
As explained by TikTok:
“The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences, and optimize their marketing campaigns with an easy-to-use platform.”
TikTok said these companies have access to creative tools to make ads, flexible budgets allowing for spending adjustments and performance targeting. TikTok said advertisers and ads have to undergo a review and approval process.
The self-serve platform’s placement tool lets businesses choose between allowing TikTok to place ads for them in any location, or specifically selecting where they want their ads to run.
How does TikTok’s Self-Serve Ad platform work?
If you are one of those social media addicts or professional marketers who have previously used other platform’s ad campaign, the TikTok Self-Serve Ad platform would be very easy to work with for you.
The platform is nothing complicated, and like all other social media ad platforms, when you open the page, you’ll see the usual ad set-up options, including campaign and ad groups, targeting options, budget, and scheduling, etc. The platform also includes options like video templates and auto-editing tools.
The platform also has very creative and automated tools that allow you to add a combination of still and video content for your campaigns.
For sure, targeting and scheduling tools are two other important tools included in the platform to make it easy for advertisers to create TikTok ads.
Good news for small businesses from the TikTok’s ad platform:
After the launch of Self-Serve Ad Sales, it Pledges $100 million in ad credits for small businesses affected by the pandemic. TikTok has officially announced this in the launch of its Back-to-Business Program, through which it will give out $100 million in ad credits to small businesses around the world that have been affected by the COVID-19 pandemic.
Twitter seems to be working on a new subscription-based offering for limited users after the company shared a new job listing, which is for a mysterious new Twitter subscription team, codenamed ‘Gryphon.’
As you can see in the above description and pictured shared by Social Media Today, the Gryphon team will reportedly work with Twitter’s payments group on a subscription process – “a first for Twitter.” What form, exactly, a subscription-based Twitter offering would take is unclear, but the speculation alone saw Twitter shares jump 12%, with investors keen to understand more about a potential new revenue stream for the platform.
The job posting announcement did not clarify anything more or explained any details to Twitter’s eventual plans, but it is obvious that the team behind the subscription platform will work closely with the internal Payment team. That does suggest some possible directions Twitter might head.
As some professionals suggest, it seems like twitter may also be considering Twitter may also be considering a Twitch- or Patreon-style type of subscription, where you could subscribe to individual accounts in some way. We’ve reached out to Twitter to comment on its subscription plans, and we’ll update you accordingly.
Twitter has now made a little change to the job listing announcement and has removed the mention of a potential subscription feature in development or the Gryphon team working on it. The job listing is now simply in search of an android engineer for work on a bevy of backend engineering teams to build components that allow for experimentation to deliver the best experience possible to all of our users.”
Such a thing can have a huge impact on the future of Twitter. Take the example of a new Twitter in which you have to pay to access their tweets or news outlets that can share breaking stories or in-depth reporting with their subscribers before their non-paying Twitter followers.
LinkedIn has added a cool new feature to user profiles, which it has never spoken about before. Users can record 10 seconds of audio to guide pronunciation. Amazing, isn’t it?
If you are one of those people who get your name pronounced wrong most of the time, or when you get interview calls, people often end up mispronouncing your name, with this thoughtful LinkedIn feature, you’ll never have such problems ever again.
“Starting this week, we are adding an audio recording feature to your Profile so you’ll have the ability to create a recording of your name pronunciation, which will then be clickable on your Profile. Once you add a recording, other members visiting your Profile can quickly listen to the recording to better understand your pronunciation preference and, subsequently, ensure they can correctly say your name. You can also listen to other members’ pronunciations by visiting their profiles when they have added a recording,” Joseph Akoni, Product Manager at LinkedIn, said in a blog post.
Instagram has finally rolled the “Pin Post Comment” feature. That means you can pin a few comments to the top of your feed post. The feature was first announced in May and is now globally rolled out. This new feature allows users to pin up to 3 of their favorite post comments to the top.
“Today we’re rolling out pinned comments everywhere,” Instagram tweeted on Tuesday. “That means you can pin a few comments to the top of your feed post and better manage the conversation.”
This new option can be used in a very useful way and can help the author of a post to control the tone of the post. It’s designed to allow the author of a post to better control the tone of the comment thread through highlighting positivity and moderating more negative and abusive responses that show up below the pinned comments.
One of the uses of this feature for business accounts and brand owners would be that they can amplify common questions and answers. If someone asks a good question about your product, you could pin it, then reply, helping profile visitors get more context.
To Pin a comment to your Instagram post:
Swipe left on a comment
Select the pin icon on the far left in the tray.
The new pinned comments feature on Instagram is similar to the one we see on YouTube, where creators highlight a comment to let others know the type of conversation that will be preferred.
Instagram is looking to the next stage of its eCommerce expansion. I bet a lot of you have recently noticed weird changes in the buttons of your Instagram, app, such as missing the activity tab or thing like that, let me tell you that these changes were results of Instagram finding the best position for its “Shop” icon, which found its best place among your other buttons at the bottom of the app now.
Instagram has started testing the Instagram Shop tab for a limited number of users today. The update was first announced this May.
“This is a small global test of the Instagram Shop tab that we announced in May. We’ll use this test to assess how we decide to roll this out further,” a company spokesperson said.
What does the Instagram “Shop” Tab do?
The new Instagram “Shop” tab will allow Instagram users to shop from top brands and creators via a new tab in the app’s navigation bar with just one tap.
Since the option is not yet completed and fully rolled out, it does not function at its best now, but you can test it a bit by tapping on the Shops tab.
After you click the Shop Tab, it will take you to the existing shopping experience in the app, with a listing of posts that have Shopping Tags added via approved merchants. But soon, the tab will highlight even more purchase options, as parent company Facebook expands its new on-platform selling options to more businesses.
According to TechCrunch in this version of Instagram Shop accessed from the main navigation bar, users can filter by brands they follow or by category, including things like Beauty, Clothing & Accessories, Home, Jewelry & Watches, and Travel, for example. In addition, not all products showcased in this version of Shop allow users to check out directly from Instagram’s universal cart. Instead, some brands have items tagged for shopping, but direct users to their own website to complete the transaction.
If the business is testing Instagram’s own Checkout feature, however, a small selling fee is involved.
Where is the “Shop” tab located?
As mentioned a bit earlier, the new Instagram “Shop” tab will be added to one of the icons at the bottom of your Instagram app.
The Shop icon will replace the current ‘Activity’ tab for the ones which got the beta mode, with users still able to access their activity feed either via an additional icon in the top right (beside the ‘Direct’ paper plane) or from their profile.
So you’ll lose nothing, and all your previous buttons will remain the same, but you’ll get a new one added to them when the feature officially rolled out to the whole world.
Social media is now an inevitable part of everyone’s life, specifically for businesses, and those social media is a must for them. Many people now use social networks to make money or get more customers for their brands. Once you use social media professionally, then there are some tools you need to perform better.
What is social media monitoring tools?
Social media monitoring or listening tools is from web software to track hashtags, brands mentions on social networks, and to see the positive or negative attitude about a brand. It also gives you the name of engaged users.
There are many tools available for every social media that makes your life easier. These tools help up to edit photos, videos, get the proper dimensions for different social media, report, or get more data about our accounts like analytics.
However, besides these tools, there is some other software that helps you track your success, customers, or listening to what others say about your brands. These called monitoring tools on social media.
What exactly can monitoring tools do on social media?
You can find relevant hashtags
They can track the specific names and send you once you got the new mentions
You can see the positivity or negativity of specific names
It finds you the competitors
You will see the engaged users
So, if you want to know to which direction you are moving, then you sure need monitoring tools. But how to choose between many tools. You might go to read some reviews to find which one is better. I have searched, and I used many of them. I want to introduce the best monitoring tools I have found on the market with their pricing plans and options.
I generally could found two types of tools. First, those who are social media management software, and the other one is specifically for specific actions like hashtag generators. Here. I would talk about both tools.
Social media monitoring tools
Lets’s start with the type of service that these tools will serve. So, we can expand the service and know how to use them correctly for our accounts. Also, the social media in which you should use the tools.
Hashtag generator
Hashtag generator is a tool to find the relevant hashtags for you with their number (how many times they used on social media), along with the option to copy them. So, all you need is to enter the keywords and choose the best for your account, and relevant to your posts, then copy to clipboard and paste in the caption.
Hashtag generator is a free tool you can find on the internet. It helps you to reach more users every time you post. Please make sure that you are using the relevant hashtags, and the quality of the image is high because they would see the image from the feed (like Instagram).
As you see the example above, you can generate hashtags for different social media like youtube, Instagram, Twitter, etc. notice that you cannot use the same hashtags for all posts as it is spam for many social networks like twitter.
Winner picker
Using some available tools on the internet, you can randomly select users from likes, comments, or both of them. It means a person who has likes and inserted comments on a post. This kind of tool helps you to run a campaign to get more followers or likes and comments. This helps to increase engagement naturally.
Nowadays, running campaigns and giving prices are rampant, and a comment picker, winner picker can be of great help to do it fast within a few seconds. All you need to run it is to give the URL of a post. Of course, that post should be public. Then the tool can have access to the likes and comments and randomly choose from them. You can also record the screen while picking winners or go live on youtube and Instagram.
Sentiment analysis tool
One of the best tools to measure sentiment towards words. If you are going how others feel about your brands, you can find a few tools to measure sentiments. What the tools do is that they collect data from the tweeter, and analyze them based on the weight of the words. For example, if they are pleasant or unpleasant for users.
Some of these tools give you the timeline also. So, you would know how people feel about your brand at what time of day. It helps you to reach them when they feel bad about it, or they feel great. Marketing is all about sentiment.
The best social media monitoring tools
Keyhole
One of the best social media management apps for Twitter and Instagram is Keyhole. This program allows you to easily view all the data and details of your user page online and you can check the statistics. Managing hashtags, URLs and usernames is another feature of this social network monitoring program.
Hootsuite social network monitoring application
Hootsuite is one of the largest and most extensive social network monitoring applications. This program will allow you to manage accounts on Twitter, Facebook, LinkedIn, Instagram, For Square, and other networks. The remarkable thing about this program is the possibility of scheduling posts on social networks.
If you want to specifically manage your Twitter page, it is better to use the Twitter counter. The program has many features, including the complete management of data and user figures on Twitter, the ability to create related buttons and widgets, and data analysis. There is also the ability to retweet and manage multiple accounts at the same time on the twitter counter.
Digimind, a monitoring application for comparison with other pages
The Digimind app lets you check different hashtags for hashtags and compare your social page to other related social network pages. This program is suitable for those users who want to move forward based on a competitor page and aim accordingly.
Sprout Social
One of the best social network monitoring applications that give you many capabilities, including statistical data analysis to increase the interaction of a personal social page. Accordingly, it is one of the best applications to increase interaction and followers in networks. You can also send your posts on the page through this social network management program.
Klout
You’ve probably heard the name Klout a lot. This application, which was also described in the article on finding Instagram influencer apps, can create many possibilities for you to attract interaction. Klout is a kind of influencer rating system on social networks that you can also use as a comparator of the effectiveness of posts. In general, Klout is a Twitter system for fetching user interaction and will give you very useful information about them.
Simply measured
Other social network monitoring applications include Simply measured, which, as its name suggests, is a program for analyzing statistical data and daily, weekly and monthly reports from Facebook, Instagram, and Twitter. You can also view the statistical data of your page with other competing pages in social networks and check it completely in this program.
buzzlogix
The buzzlogics app somehow collects all the margins and conversations about the products you want or the hashtags associated with you but does it promptly so you can quickly access all information. Even when one of your hashtags is created under a post on your competitor’s page, you can see it and comment directly.
Buzzlogix seems to be one of the best options for managing the interaction with your target users because you easily have all the data of the target users as well as their interests and activities, so you can easily access this program to Use it for your purpose in sending products and increasing their sales.
Zoho Social application
If you want to post automatically on multiple social networks at the appointed time, use the Zoho Social application to manage and monitor your social network. This program easily manages more than 10 social networks and you can send posts to any social network you want through it.
Buffer
Perhaps one of the most popular and best monitoring apps right now is the buffer app. This program is also a complete social network management system that in addition to managing your social network data on Facebook, Twitter or Instagram, allows you to schedule your posts or also manage your followers. . In general, the buffer allows you to review and statistically analyze every post you post on your social network.
Falcon.io monitoring application
Another simple but useful social network monitoring application is falcon.io. This program provides a continuous presence for your brand on social networks and provides you with everything you need for internet and social marketing.
All in all
All social network monitoring applications help you to better introduce your brand to others and thus have more sales.
If you also have a professional social networking page and want to analyze and manage it, use the social network monitoring applications we reviewed in this article and see the results promptly. If you have used any of these applications so far, write your comments in the comments section.
There are many available useful tools to monitor your brands or words on social media like tweeter, Instagram, youtube. It is good to take the time to know how people feel about your company or keywords. It helps you to boost your brands and accounts faster.
As most of you may know by now, TikTok has banned TikTok and 59 other chines apps as tensions continue to flare between India and China over the disputed Line of Actual Control in Ladakh.
TikTok India is now struggling really hard to change the Indian Government’s opinion and unban TikTok with negotiations, but thus far, any negotiations have been halted due to the conflict.
India was TikTok’s biggest market outside of China, while more recent reports have suggested the app could have been up to around 200 million active Indian users at the time of it being banned.
Reuters reports that it has seen correspondence between the Indian Government and TikTok in which the latter insists that the Chinese Government has not been requesting user data from the app and that even if it did, TikTok–which is not available in China at all–would not comply.
“I can confirm that the Chinese government has never made a request to us for the TikTok data of Indian users,” CEO Kevin Mayer assured the Indian Government last week. “If we do receive such a request in the future,” he added, “we would not comply.”
TikTok says the data is stored in Singapore, while the Associated Press now reports that it is shifting that data to Ireland.
Many analysts say that it is very hard to fully control and ban TikTok in India because the Government can do nothing about the apps which are already installed on users’ devices. Still, analysts argue that it will be very difficult to fully ban TikTok in India because it cannot be erased from devices that had downloaded it prior to the ban. That leaves pundits suggesting that the move by India was meant to send a geopolitical message less than it was about fears of Beijing tapping into India user data.
According to social media today, India’s decision to sever potential links to the Chinese Government, via Chinese-originated apps, highlights the rising concerns around data gathering, and how much these data can be used by foreign governments. And that could become a critical point of debate, as more questions are raised as to how much data is available, and what, potentially, that could mean if it were to be used against us.
These removals point to the rising angst around data warfare, and how both social platforms and user data can be turned against citizens for political benefit. That’s a significant shift in perspective for policymakers, many of whom, as demonstrated in Mark Zuckerberg’s Congressional testimony in 2018, have been struggling to get their heads around the full implications of the social media shift.
