Marketing Strategy: How to Plan Yours in 10 Steps With a Template

Is your marketing strategy really delivering results? Take advantage of a marketing strategy template to guide your business to success with the perfect step-by-step marketing tactics.

To find customers for your products and services, you need your marketing strategy to produce results. Without a strategy in place, your marketing will struggle to make an impact through inefficient processes that bring no value to your business. So, become an innovator and try using a marketing strategy template that can provide a framework for producing fantastic marketing campaigns. With these 10 steps, you can produce a marketing strategy to win new audiences, empower your conversion and produce compelling CTAs.

1. Define Your Goals

Prior to developing the nuts and bolts of your marketing strategy, meet with key stakeholders from the relevant departments and figure out what you want your marketing to achieve. Start with broader long-term goals for your business. Once you’ve established these, divide each goal into short-term objectives that will build towards achieving your broader goals. For example, if your goal is effecting a successful social media marketing strategy, a relevant objective might be getting 500 shares in a month for a social media post.

2. See Where Your Business Sits in the Marketplace

You won’t be able to create an effective marketing strategy if you don’t understand your position in the marketplace. This is your “niche”, which encompasses the most valuable USPs your business offers and the reasons why customers will choose you over the competition. A good marketing strategy template for this is the SWOT analysis method:

Strengths: Your business’ USPs attract customers and give your brand an edge over the competition.
Weaknesses: The areas of your business that would most benefit from improvements.
Opportunities: Areas in your marketplace where growth would prove most rewarding for your business.
Threats: Factors that could undermine your success, such as your competitor’s strategies or any disruption that could come to your industry and the wider economy.

Use this framework to generate a clear and unbiased profile of your business’ health and find issues that merit further consideration. You can further enhance this process by creating profiles for audiences and customers for your marketing strategy.

3. Create a Message Map

Produce a succinct mission statement that manifests your brand values. Next, write more focused statements that apply to different areas of your industry and client base. Then use these materials throughout your digital marketing strategy (but be sure your activities are living up to the values you’re describing).

4. Write a Mission Statement

Modern audiences demand that the companies they patronize have an ethical aspect and can align with their personal values. Respond to this need proactively by developing a mission statement for your marketing strategy. Offer customers transparency about your business, but, again, make sure you can back up your words with actions.

5. Decide on Your Tactics

“Tactics” in this instance, refer to the methods that you will employ to execute your marketing strategy. Use the insights based on the outcomes from your SWOT analysis to see which tools will be the most effective. For example, if you’re trying to win over a younger audience, consider using an influencer marketing strategy to boost brand engagement. However, if your business revolves around marketing products, you’ll want to choose marketing materials with a visual emphasis to appeal to consumer audiences. Or, if you’re trying to sell a subscription service online, try using a SaaS marketing strategy for better results. For an online web marketing strategy that helps rank your website higher on search engine pages, you may consider searching for jacksonville search engine optimization and getting a professional marketing company to do the work for you.

6. Plan a Schedule

You need a schedule to keep your marketing strategy on track. Create milestones to reach your goals and hit your objectives in a timely manner. However, remember to give yourself more time than necessary to deal with any challenges that may emerge after launching your marketing campaign.

7. Budget Your Marketing Strategy

It’s no good creating a fantastic marketing strategy if it’s too expensive to be sustainable. Assess the tools that you’re considering to see if they provide value. Could an email marketing strategy be more effective than paid SEO, for example? Also, allow extra money for any unforeseen challenges or emergencies.

8. Leverage Your Team

With your marketing strategy drawn up, you need your marketing team to execute it. If you don’t have the right staff for the job, you may need to outsource some specialized work. Take time to consider which strategy offers the best value.

9. Follow the Progress of Your Marketing Strategy

After you’ve started executing your marketing strategy, don’t get complacent. Employ analytics to monitor the impact of your marketing strategy to see which tools are proving most successful. This feedback will be valuable in refining your marketing processes and improving future strategies.

10. Ensure Your Processes Remain Current

The field of marketing often shifts, and new technologies can overhaul traditional processes very quickly. Make an annual review of your marketing strategy so you can take advantage of opportunities to implement changes in your content marketing strategy. Be mindful of your competitors’ activities and be aware of the long-term viability of your tactics.

Final Thoughts

Look after your marketing strategy, and your marketing strategy will look after you. Use this marketing strategy template to refine your processes, and accomplish your goals in the most efficient manner possible. Do you have any tricks or tips for making a great marketing strategy example? Share them with us in the comments section.

After I spent nearly a decade of experience inside of a marketing agency, asking the question “why should a company hire a marketing strategy consultant versus a marketing agency” is a smart question.

Instagram Vs Facebook: Which is Best For Brand Promotion

Well, if it isn’t the question of the century, “Instagram Vs Facebook, which is the best when it comes to brand promotion?”. Well, both of these social media platforms are now owned by the same company, that is Facebook, but still, there is a strong tug of war between these two when it comes to advertising your brand. However, before understanding the pros and cons of each social media platform, you must understand that the dynamics of these two websites are very different. Where on Instagram you have to focus more on how to get followers, on Facebook you have to think about how to get Facebook likes. Because most likely if you’re a business on Facebook, you’re operating as a page rather than an individual account. And if you do that, you need to know how to get followers and how to get Facebook likes, because that is what the algorithm wants you to have, to promote your business.

Social media marketing has been growing at a rapid rate. With more than 32 billion dollars being invested into SMM in the year 2017, and with a forecast of more than 48 billion dollars being invested in 2021, social media marketing is a new form of advertising and highlighting your brand. If you want to capitalize on this opportunity as a brand, then which website would be better for you? Would it be Instagram, or would it be Facebook? Without further ado, let’s dive right into that discussion.

What do Facebook and Instagram offer?

Facebook is pretty much the oldest player in the race of all social media platforms. Being launched in 2004, its initial goal was to get people connected, but now it has moved on from that particular use case to helping create businesses and then getting them in touch with the consumers. Earlier people used to assert their dominance by telling you the number of friends they had on Facebook, but that slowly moved on to how many followers you have, when Instagram was launched. Now as compared to Facebook, Instagram is a younger app in this industry, being launched in 2010, Instagram recently completed a decade in the market. Unlike Facebook, Instagram is a more visual platform. With people engaging with more photos on Instagram, it is the best place for creatives to grow. Since it showed rapid growth in its early days, Mark Zuckerberg bought this company in 2012 and now both Facebook and Instagram run under the same company. That was all about the history of Facebook and Instagram as rivals in the social media industry. Moving on to the business part, let’s look at some stats both have to offer.

When it comes to engagement, Facebook is a bit behind in comparison to Instagram. On a Facebook business page, only 32% of the audience engages with the brand, whereas on Instagram, more than 68% of people engage with brands. More than 70 percent of US-based companies use Instagram for marketing their products and over 80 percent of the users on Instagram follow a business page. Meaning Instagram is a tad bit better in terms of brand engagement. However, this does not mean it gets more eyeballs than Facebook. Facebook gets a total of 8 billion video views every day and hence is a much better platform when it comes to reacting to a video. On the other hand, photos do well on Instagram.

Now that you know what each of these social media platforms offers, let’s take a look at which one is better, based on a few criteria:-

Target audience

Well if you’re running ad campaigns, one thing that you should keep in mind, is the target audience. Where Facebook contains people that are on average from 24-34 years old, Instagram has a much younger audience that comes in at an average age of 18-34 years. However, one interesting thing to notice is that both genders are not equally active on Instagram. Meaning if you’re trying to get GenZ and millennial females to follow you, then Instagram is the best place to advertise. However, if you’re trying to target older females and get Facebook post likes from them, then the former is where you should advertise. However, more of what you should focus on is to get Instagram followers and Facebook likes if you’re trying to run a campaign on both.

Mobile-friendliness

Since the revolution of smartphones came in, everyone has been trying to optimize every piece of software and every piece of the website for mobile phones. Now, why is that important? Well, when you’re trying to launch a campaign on either of the two social media platforms, you need to make sure that the ad sets you make are friendly to all types of users. Instagram, as a social media platform is mainly used on smartphones and hence it lacks a desktop experience, whereas, Facebook was predominantly built for people using desktops, hence the target demographics are very different. If you’re trying to put up an ad on Instagram, then you better do it in a way that looks good on your phone, whereas if you’re trying to market on Facebook, then you have to take care of both the desktop users as well as the mobile users.

Types of ads

Since Facebook has been in the marketing industry for quite a long time, it has a lot more tools available for you to use. On Facebook, you can create more than 11 different types of ads whereas on Instagram you can only create about 4 different types of ads. On top of that, Facebook is coming up with AI-supported technology that creates your adsets even more interesting and hence makes people more susceptible to buy. The winner is clear here, when it comes to ad variety, Facebook is the best.

Cost

Well, since no social media platform is cheap, especially Instagram and Facebook. The CPM on Facebook is about $7.19 and on Instagram, it’s about 7.91 dollars. Both of these websites are equally expensive o advertise on, but the cost of the adset depends on the type of ad, the quality of the ad, demographic, and much more. So when you’re trying to run an ad on either of these platforms then do keep extra cash in your hand.

Conclusion

Well, both of these websites are great at what they do. They are both helpful to businesses that are trying to flourish on the internet, hence it feels equally great to advertise on both. Now coming to the question of which one is better? Well, the answer is not as simple as you’d like it to be. Where on one hand, Facebook is for more experienced advertisers and bigger businesses, Instagram is more suited to beginners or small companies. This is the major difference between both of these websites. If you’re trying to get more variety then Facebook is the place to go and if you’re trying to get a bit more engagement, then Instagram is the best place for your business. However, deciding on which one to use depends on a lot of factors, like the target audience as well. So if you’re trying to get more young people connected to your campaign, then Instagram is more suited for you. However, it all boils down to get followers on Instagram and how to get Facebook post likes. Once you’ve mastered that with the help of your content, then advertising can be of really good help. Till then keep advertising!

How to download the best Web Courses for free?

With innovation in the internet and technology, it has become common to learn anything by sitting on a chair. Everyone looks curious about learning Web Courses without moving from his place. Are you looking for the best courses and want to download them?

You are at the right place to complete this task with perfection. In this article, we will tell you about the best platform from where you can download any webcourse for free.

Freecoursesites.com is the best place to download courses and learn any skill for providing online services. It has become common to offer your services without facing barriers in your life and expand your career.

Due to this reason, we recommend you to browse this website and look for an interesting course that might be appealing for you. After finding an appropriate course, you can easily watch it for free or download it for learning in your specified time and place.

Why freecoursesites.com is the best?

It is the most asked question that comes in the way while searching for the best platform. This website has multiple properties and functions due to which a lot of users find it the best. First of all, you will find free webcourses in more than 100 different categories to offer your services.

No matter what are your interests and which field appeals to you, this platform will allow you to learn it and become an expert. Unlike other platforms, this course offering platform does not restrict to only a few courses or categories.

So, you should browse this website and access your desired course by paying a little attention. In addition to this, there are numerous webcourses for every skill offered by different mentors. You don’t need to worry if you are feeling hard to understand someone’s concept.

You can easily jump over the other course and try it to learn that skill quickly. In short, freecoursesites.com is the best platform for all learners from different fields of work.

How to download the best Web Courses Free?

This is the main task that you have to pay focus on in this blog. If you don’t understand any of the following steps, you are going to find it hard to download any course.

First of all, you need to find the best webcourse according to the niche in which you want to learn. For this task, you can have a look at the right sidebar where you will find all available course categories. You only have to click on your desired one and it will take you to the entire list of Web Courses available for you.

You can also use a search bar given in the top menu of the website. After reaching the list, you only need to open every course and check which one will be the most appropriate for you. In this process, you need to analyze the course content or outline for better understanding.

Once you have selected the course, just scroll down your window after opening the course. Here, you will get a button “Download now”, just click on it. A new window will be pop up and it will take few seconds to generate a download link.

Hit that button available on your screen and the downloading will start soon. Just wait for the completion of the process and you will be on to start learning any of the available webcourses at any time. If you want to know the method of get udemy paid courses for free, you can simply follow this website toponstack.com, that will help you in it.

Blockchain in retail solutions

Blockchain is still considered an emerging technology although it grows fast and quickly becomes mainstream. While small businesses continue being very cautious about this new opportunity for growth, larger companies are actively adopting blockchain. Retail businesses are pioneers in the adoption of all its advantages.

For example, Walmart is conducting food traceability with the help of a blockchain solution called Hyperledger Fabric. Another big player, IBM provides technical support for them. This solution helps to maintain excellent food quality at all times.

Another giant Amazon is using blockchain for advertising to improve its efficiency. Also, they offer BaaS (blockchain as a service). At the same time, the global retailer Alibaba has built an online e-commerce platform on the blockchain. Among other features, this platform will automatically trace the authenticity of the products.

As you can see, blockchain in retail has quite a few applicable use cases. Let’s explore more of them.

Inventory management

In retail sales, businesses have to precisely track the number of products they have in storage and in sale points. They also want to avoid product shortage and product surplus, or at least have detailed information on that that is being regularly updated.

Stocktaking can be conducted by the employees, yet it’s time- and resource-consuming. Blockchain can help tackle this issue by the ability to maintain an automated ledger of the inventory. Companies can easily track the expiry dates, amount of products, and their presence in stock. Product inventory management can thus become more efficient.

Managing payments

Blockchain might be useful in the retail sector for managing payments. First of all, the functionality of smart contracts requires processing payments upon the completion of certain conditions. Those conditions may appear to be a guarantee which protects both a consumer and a seller in a variety of cases.

On a larger scale, contracts on a blockchain will secure relationships between different actors on the supply chain, from the producer to distributors and sellers. The shipment verification and processing would become much more efficient since it would be traceable, automated, and secure.

It is also possible to use crypto as a payment method. One way of doing it is the automatic conversion of currencies on the way. So it appears as if the customer pays with crypto whereas the retailer receives the payment in fiat currency. Some cryptocurrency exchanges allow these operations. For example, CEX.IO has recently partnered up with luxury watches brand Jacob & Co to process payments in crypto.

Another way of doing it is the direct payment when a buyer pays in crypto and a seller gets crypto. This is a rare case for now because crypto is not considered a legal tender in many jurisdictions.

One way or another, blockchain allows for direct payments from a person to a merchant. This is beneficial for both because they don’t have to spend additional money on handling the partnership with third-party companies like payment providers.

Loyalty programs

Loyalty programs are also a process that is difficult to maintain, especially when it comes to large retailers. They need to precisely track the number of loyalty points that each customer gets and the occasions when and where they spend it. Blockchain makes it easier to pre-program the management of loyalty programs with the help of smart contracts. As a result, the process will be automated, easier to handle, and much less costly than with the traditional types of software.

Secure network

A blockchain network can either be public or private. Some companies prefer private, that is, corporate blockchains because they do not wish to disclose some insider information. Either way, utilizing blockchain is considered to be more secure than using regular software and the Internet for transmitting data. In the absence of proper security standards, the sensitive information is prone to cyber attacks, as a result of which attackers can steal funds, block managing and personal accounts, and expose private information.

To avoid that, many retail companies have started using blockchain ledgers. Because they are immutable and have a certain algorithm of functioning which is distributed between multiple nodes across the world, such networks are considered to be more secure.

Personal data management

In the traditional retail business model, companies use private or dedicated servers to handle and keep the personal and financial data of their customers. Technologically, such an approach is inherently vulnerable. The company also becomes responsible for keeping this personal data and accountable to the rules of law in this regard.

On the other hand, customers might try to fake their identities or steal someone else’s identities to get access to certain products and services that they are not eligible to use. This is particularly the case with cryptocurrency, where every customer has to pass the identity verification in compliance with AML and KYC policies.

Blockchain might be of great help in this situation. New-generation networks offer a technology called zero-knowledge proof. This technology allows transmitting hash codes of data rather than transferring and storing data itself. These hash codes can only be deciphered by the sending and receiving party so that no one else knows the information that’s being exchanged.

This technology fits for instant identity verification without having to send and receive documents. The point here is that, if the copy of the documents is stored in a secure file on a blockchain, all that merchant has to do is get the proof of their existence from this blockchain. For example, a chain of grocery stores implemented zero-knowledge-proof at their cashiers. This way, they could sell alcohol and cigarettes and be sure that they are selling them only to people of legal age without having to ask for their documents.

As you can see, there are many ways in which blockchain can be useful in retail. Although, implementing them might also consume sufficient time and resources.

SEO IMPACTS ON ONLINE BUSINESS

Search Engine Optimization (SEO) is a term that refers to the process of optimizing. It’s a digital marketing specialist that’s exploded in popularity in recent years. Many companies, such as iTonic Digital, focus on SEO to help companies raise their natural listings. While certain search engines, such as Google, offer paid advertising options. SEO is a way to take advantage of search engines’ marketing potential without having to pay for ads.

SEO (search engine optimization) is a technique for increasing the quality and quantity of traffic to a website by enhancing organic search engine rankings. The most popular onlImpacts of SEO on your businessesine platform is search engines, with Google alone logging 3.5 billion queries every day, implying that 93 percent of all online activity begins with a search. The search engine will utilize its algorithm to present the most useful and relevant web pages after this search has been logged. SEO skills are worth learning nowadays. You can learn these skills from Udemy.

SEO goals

SEO can have a positive impact on your organization in a variety of ways, including assisting you in achieving the following objectives:

Increase organic website traffic
Increase the number of leads generated
Increase your internet sales
Increase local foot traffic
Increase your online visibility

SEO’s goals and effects are straightforward. An online search can aid in the growth of your company.

Impacts of SEO on your businesses

Businesses benefit from search engine optimization because it improves their ranking in relevant search results. Your firm may employ a digital marketing company like Octiv Digital to deliver qualified traffic to your site with a high enough ranking, such as on page one, which can lead to more leads, sales, and money for your organization. SEO has a long-term impact on your business and affects numerous aspects of it. Investing in SEO services will provide your company with a slew of advantages that will help it develop indefinitely.

Whether your company is large or little, a bootstrapped startup or a Fortune 500 corporation, SEO is required to enhance the profitability of your e-commerce website. Here are some long-term SEO implications for your company:

1. A low-cost way to increase profit

My most successful customers devote the majority of their time and resources to activities that are critical to achieving their objectives while reducing their time and resources in areas with less promise or impact. Your efforts will be more cost-effective if the fundamentals of your sales and marketing strategy include precise analysis of your condition, market, and competitors, and your plan is adapted to your resources and strengths.

Paying for website traffic in highly competitive industries and niches can cost hundreds of dollars for each click. Or perhaps you’re compelled to purchase expensive banner ads. If you use good SEO, you’ll be less reliant on this traffic. You may still buy commercials, of course. If money is tight, however, SEO can be a lifesaver in terms of maintaining sales and profitability. There is no fee per click, transaction, or impression with organic search traffic, unlike paid search traffic. It’s no surprise that search engine optimization (SEO) has always been so popular. Without having to pay for it, you can obtain a lot of high-quality traffic.

SEO improves your organic search exposure while also increasing the effectiveness of these marketing operations. Spending less will allow you to accomplish more.

2. SEO’s impacts are long-lasting, making a worthwhile investment

Search engine optimization produces focused cost-effective, measurable, and long-lasting outcomes. SEO isn’t something that lasts a few weeks or months. No one ever says, “Pull the plug on SEO.” When it comes to paid advertising, as soon as you stop paying, your traffic diminishes. SEO continues to work 24 hours a day, 7 days a week.

The long-term benefits of a good SEO strategy are obvious. Unlike most kinds of marketing, where you start from scratch each year, SEO grows on itself to become more powerful over time. You can build on what you did last year and continue to expand until you own your specialty and have complete control over your market.

You can even take a break or focus on something else for a few weeks or months and come back to find your SEO is just as effective as before (or close to it). Unlike sponsored promotion, the flow of customers and sales will not halt just because you apply the brakes. If you run out of money, you can suspend your other advertising and still be found in organic search results by your target audience.

3. Increased footfall

One of the most important effects of SEO is that your site’s traffic increases. You may improve your site’s ranking in search results by following SEO best practices. You get more traffic to your site as a result of higher rankings. Not to add, SEO assists you in attracting more quality visitors to your website. You know the folks who search for your phrases are likely to be interested in your products or services because you’re optimizing for relevant key terms.

4. Increased brand recognition

You can enhance brand awareness in addition to generating traffic. People are more likely to view your listings if you rank at the top of search results. Even if they don’t click on them, they’ll become acquainted with your company. Brand recognition is important because it can assist you to generate leads in the future. When it comes to converting, people like to go with companies they are comfortable with.

5. Saved marketing funds

When it comes to marketing your company online, you want to make the most of your marketing budget to generate as many leads and sales as possible. You want to put money into tactics that are both cost-effective and help your company generate revenue. Saving money on marketing is one of the most major advantages of SEO. This method is extremely cost-effective, allowing you to get more bang for your buck with your marketing budget. Because SEO generates qualified leads for your organization, you will see a higher return on investment.

Long-term impact comparison of SEO vs. other techniques

We’ve discussed SEO’s business impact, but how does it stack up against other marketing strategies? Your company can employ a variety of marketing tactics, both digital and traditional, to promote itself. So, what makes SEO a better long-term strategy?

● SEO has a longer lifespan

When you compare SEO to other marketing strategies, you’ll notice that SEO has a longer lifespan. If you run a radio commercial or a billboard, for example, your ad will only exist if you run it. When your ad runs out, it’s gone, and no one will see it. If you run a PPC or social media campaign, after you stop running it, your ad will disappear. That is not the case with SEO. Once you publish a page or piece of material, it is permanently archived on the internet. While you’ll have to keep optimizing it to keep it ranked, your content will live on and function as marketing for your company.

Over time, SEO attracts more qualified leads

SEO not only has a long shelf life but also helps you reach out to more qualified leads over time. For starters, optimizing for search engines like Google expands your reach. With over one billion people using Google each month, you may reach a large number of individuals. Maintaining your rating over time will continue to bring qualified traffic to your site. Unlike some traditional marketing methods, you are not restricted to a specific geographic area.

Furthermore, SEO is more targeted than other forms of promotion. You appear in front of leads looking for your products or services when your listings show in search results. Traditional marketing approaches target those who may or may not be interested in what you’re selling. As a result, because you’re appealing to a less refined audience, you’re not attracting as many qualified leads to your company. Not to mention that you won’t get any traffic from your advertising once they’ve finished airing.

Over time, SEO generates more revenue

Cost-effectiveness is one of the most significant long-term SEO effects you’ll notice. Because SEO focuses on specific queries, you can focus your resources on attracting prospects who are most interested in your products or services. Traditional marketing tactics, as previously noted, do not allow for precise targeting. You wind up spending money on a lot of people that never come to your business or aren’t interested in what you have to offer. As a result, SEO will help you make more money over time by allowing you to reach more individuals who are more interested in your brand.

How to measure the long-term impact of SEO

If you want to track the long-term influence of SEO on your business, you’ll need to know what metrics to track to make sure you’re getting a solid return on investment. Following that, we’ll go over some ways to keep watch to see how SEO is affecting your business.

Click-through rate (CTR)

The click-through rate is the first important SEO metric on our list (CTR). The click-through rate (CTR) is calculated by dividing the number of impressions received by the number of clicks received. The amount of times your content appears in the search results is referred to as impressions. This is an important indicator to track since it shows how many people notice your listing in search results and decide to click on it because it is relevant. This indicator can tell you if you’re targeting the proper keywords, and if your title tag and meta description encourage readers to click. Google Analytics may be used to track your CTR.

Keyword ranking

You must also keep track of your keyword ranks to track the long-term SEO impact. Because optimizing your site for keywords is such an important component of SEO, you should keep an eye on how your pages perform in search results for relevant keywords. You want to check if your keywords are assisting your site’s ranking and delivering visitors to your company. This measure will assist you in determining which sites the best match the user’s search intent. It can also show how well your sites have been optimized to rank in search results.

Open Google Analytics, go to the Acquisition tab, click Search Console, and then click Queries to discover what keywords you rank for.

Conversion rate

The conversion rate is another crucial measure to track to understand the commercial impact of SEO. How many visitors convert after viewing your website via search results is determined by your conversion rate.

Bounce rate

The bounce rate is the percentage of users who return to the search results after visiting your page but do not visit any other pages. The bounce rate is an important measure to monitor because it indicates whether you’re providing a meaningful user experience. If your bounce rate is high, it could mean that your page isn’t providing a relevant experience for your visitors. It may be necessary to optimize it to retain leads on it for a longer period.

Site exit points

Site departure points are a crucial measure to track for your business since they assist you to figure out where customers leave your site. You should keep an eye on this measure to see whether pages have a high exit rate. If a page has a high exit rate, it may signal that the user experience on that page has to be improved to keep people from leaving. You can keep customers on your site longer and generate more leads for your business by improving the user experience.

Valuable Insights

A good SEO marketing approach will not only increase revenue but will also reveal important information about a customer’s online behavior. Unlike more traditional means of marketing, which can take months to examine outcomes and predict behavior, SEO allows you to access information in real-time. This gives marketers a great resource to use informing sales strategy and long-term goals without having to invest additional money or time on research.

Trust and Brand Loyalty

SEO not only helps to improve a brand’s global presence, hence boosting the number of possible visitors to a website, but it also has a big impact on a visitor’s perception of the organization. Because many SEO tactics rely on keywords to enhance ranks for related queries, the sort of consumer that visits a website is also influenced. SEO, in other words, attracts relevant traffic. When compared to other online marketing tactics, it’s easy to see why an organic, focused campaign would have a greater impact than an ad that was seen to both relevant and irrelevant audiences.

Conclusion

Over the previous few years, the role of SEO has grown substantially. SEO, in particular, assists consumers in times of need, and brands and their marketing efforts will profit from deploying robust, high-quality SEO on their websites and digital domains. Although SEO has its hurdles, the opportunities it provides assist future-proof success for any sort of organization and are essential to a brand’s digital presence now and in the future.

Search Engine Optimization (SEO) is a term that refers to the process of optimizing. It’s a digital marketing specialist that’s exploded in popularity in recent years. While certain search engines, such as Google, offer paid advertising options. SEO is a way to take advantage of search engines’ marketing potential without having to pay for ads.

SEO (search engine optimization) is a technique for increasing the quality and quantity of traffic to a website by enhancing organic search engine rankings. The most popular online platform is search engines, with Google alone logging 3.5 billion queries every day, implying that 93 percent of all online activity begins with a search. The search engine will utilize its algorithm to present the most useful and relevant web pages after this search has been logged. SEO skills are worth learning nowadays. You can learn these skills from Udemy.

SEO goals

SEO can have a positive impact on your organization in a variety of ways, including assisting you in achieving the following objectives:

Increase organic website traffic
Increase the number of leads generated
Increase your internet sales
Increase local foot traffic
Increase your online visibility

SEO’s goals and effects are straightforward. An online search can aid in the growth of your company.

Impacts of SEO on your businesses

Businesses benefit from search engine optimization because it improves their ranking in relevant search results. Your firm may employ SEO to deliver qualified traffic to your site with a high enough ranking, such as on page one, which can lead to more leads, sales, and money for your organization. SEO has a long-term impact on your business and affects numerous aspects of it. Investing in SEO services will provide your company with a slew of advantages that will help it develop indefinitely.

1. A low-cost way to increase profit

SEO improves your organic search exposure while also increasing the effectiveness of these marketing operations. Spending less will allow you to accomplish more.

2. SEO’s impacts are long-lasting, making a worthwhile investment

3. Increased footfall

4. Increased brand recognition

5. Saved marketing funds

Long-term impact comparison of SEO vs. other techniques

● SEO has a longer lifespan

Over time, SEO attracts more qualified leads

Over time, SEO generates more revenue

How to measure the long-term impact of SEO

Click-through rate (CTR)

Keyword ranking

Open Google Analytics, go to the Acquisition tab, click Search Console, and then click Queries to discover what keywords you rank for.

Conversion rate

Bounce rate

Site exit points

Valuable Insights

Trust and Brand Loyalty

Conclusion

A Look at the History and Evolution of the Litecoin Cryptocurrency

Even though experts believe Bitcoin is the best cryptocurrency, other coins merit recognition. For example, 19 percent of investors own Litecoin, the fourth most popular cryptocurrency. Do you own any Litecoin cryptocurrency?

If not, as a cryptocurrency investor, you’ll want to start stocking up on Litecoin soon! But, of course, before you start investing, you need to learn more about this coin. That’s why today, we’ll give you a brief rundown of the history of Litecoin cryptocurrency.

The Early Days of Litecoin Cryptocurrency

Two years after the creation of Bitcoin, ex-Google employee Charlie Lee created Litecoin. Charlie Lee wanted Litecoin to be faster and more efficient than Bitcoin. So, while Litecoin shared the same blockchain network as Bitcoin, it had some notable differences.

For example, the blockchain technology that Litecoin used was at least four times faster than that of Bitcoin. Additionally, Charlie designed Litecoin to use up a lot fewer resources than Bitcoin. That meant that miners could mine Litecoin without spending so much money on energy.

Litecoin cryptocurrency was also a lot more affordable than Bitcoin at the time of its release, making it more appealing to investors.

Litecoin was starting to shape up to be the best cryptocurrency in the market. Sadly, Charlie Lee did something any reputable cryptocurrency investor would never do. He sold all of his Litecoin at its peak.

The Controversy of Litecoin’s Creator

By 2017, Litecoin had taken the crypto market by storm. The Litecoin price was at an all-time high, hitting over $350 for one Litecoin. Unfortunately, Charlie Lee took that opportunity and sold all of his Litecoin.

The reason? Simply put, he no longer wanted to be part of the Litecoin blockchain network.

As a result, many of his followers lost faith in Litecoin, causing a dramatic fall in price. Fortunately, some other developers took charge and further improved Litecoin’s blockchain network. Thanks to their improvements, Litecoin became the foundation of other crypto coins.

Litecoin Today

Despite Charlie losing faith in his own creation, Litecoin has recovered well. Many companies and bank entities have taken a real interest in Litecoin’s ecosystem. For example, Atari (a renowned gaming company) partnered with Litecoin to develop a way to connect it with video games.

In Germany, WEG Bank AG acquired a significant amount of Litecoin in an effort to increase Litecoin-based products further. Currently, Litecoin developers are planning to upgrade its blockchain network. That upgrade will further enhance its speed and privacy. Without a doubt, Litecoin will regain its place as the best cryptocurrency in the market.

Start Investing in Litecoin Today!

Hopefully, by now, you understand why investing in Litecoin cryptocurrency is a smart move. Furthermore, now is the best time to start investing in Litecoin since it’ll spike in price very soon. So, don’t hesitate any longer, and get some Litecoin!

If you want to increase your knowledge as a cryptocurrency investor, be sure to visit our blog. We offer cryptocurrency investing advice that’ll make you a smart investor.

MultCloud Review: Best Multi-cloud Management Solution in 2021

What is Multi-cloud Management?

Multi-cloud management is a helpful way which allows cloud drive users to manage accounts and cloud files across multiple cloud storage services. Today, most cloud users like you commonly own more than one cloud service account. This fashion way allows you to enjoy the advantages of each cloud drive service while receiving larger cloud storage and low cost.

However, the more clouds a user owns, the more complex the task of managing these clouds may become. Multi-cloud management works as a simplification of your cloud life by offering a centralized platform which integrates most of your cloud drive accounts together with distinctive functions for you to manage clouds with minimum time and effort.

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What is MultCloud?

As a leading free cloud file manager, MultCloud is famous for its simple but multi-functional interface which is able to let you gather together, switch across and manage all your cloud drives through it. Without the limitation of numbers that you could add to MultCloud, it already supports more than 30 major cloud drive services such as Google Drive, OneDrive, Dropbox, MEGA, Flickr, FTP, etc.

The most important feature of MultCloud is the easy way to transfer, sync and backup files and folders from one of your clouds to another by its background program which will not affect your Internet speed and the process of other work.

What’s more, as soon as adding your cloud accounts to MultCloud, you can accomplish most file storing, sharing and managing tasks in each account through MultCloud just like the way through their own websites.

Unique Features that You Can Get

Cloud to Cloud Transfer

This is the best tool to move files from one cloud to another. Once you allow MultCloud to access your cloud accounts, you can transfer files like documents, photos, videos and others from one of your cloud accounts to another by simply selecting the source and destination of the transfer task.

For example, if you want to move files from Dropbox to Google Drive, just select files, folders or the whole Dropbox cloud in the left square and select Google Drive to store the transferred files through the right window. Then you can shut down the browser window or your device even the transfer task isn’t completed yet.

Cloud and Cloud Sync

Now you can forget about the complex steps to sync you cloud drives by manually downloading and uploading. MultCloud offers a much simpler way to help you sync between cloud drives. All you have to do is to select the two clouds which you are going to sync with through the “Cloud Sync” interface. Then you are able to choose one of the 9 great sync modes to accomplish the sync task through including Simple Sync, Mirror Sync, Move Sync, Cumulative Sync, Update Sync, Incremental Sync, Full Backup Sync and Real Time Sync.

Remote Upload to Cloud

Want to upload a movie or other files to a cloud drive but actually you haven’t downloaded the file from the Internet to your device yet? Don’t worry, MultCloud provides you with an easy way to straightly upload online files to your cloud drive as long as you can paste the link, URL, torrent or magnet to MultCloud and choose a cloud to store the uploaded file.

3 Sharing Ways

Apart from storing files, the function to share them to your recipients may be another fundamental requirement during using cloud storage service. MultCloud also allows you to directly share cloud files to others through 3 different sharing options:

“Public Share” allows anyone who gets the sharing link can view the shared files.
“Private Share” requires password when recipient wants to view the files through the sharing link. You are able to set a four-word random password when create the sharing link.
“Source Share” creates a sharing link from the original cloud drive. If recipients own the relative cloud accounts, then they can obtain access functions through the sharing link as many as the source cloud service provides.

Plans for Subscription

For Free Users

Transfer data through MultCloud with 30 GB free traffic per month.
Sync between clouds with 3 of those 9 sync modes like Simple Sync, Two-way Sync and Real Time Sync.
Create “Remote Upload” task with only one link to perform at a time.
Transfer and sync data automatically and periodically with daily, weekly or monthly scheduled task.
Transfer data basically through 2 threads

For Upgraded Users

Transfer data from 150 GB per month to unlimited traffic according to the level of subscription plan.
Sync clouds with full 9 choices of sync modes.
Add at most 5 URLs to perform Remote Upload tasks at the same time.
Transfer data through 10 threads to largely increase the transfer speed.
Perform 2 Real Time Sync tasks at the same time.
Transfer or sync through clouds with file “Filter” which can ignore or only transfer and sync files with certain extensions.

Is MultCloud Secure?

You can use MultCloud while concerning nothing about the security of all your cloud accounts since MultCloud use OAuth authorization system to access you cloud account without recording the corresponding username and password. Besides, this system is a standard authorization framework which is supported by leading cloud drive services such as Google Drive, SkyDrive, and Dropbox, etc.

Despite the fact that MultCloud helps you to transfer data through all your clouds, it won’t store any of those transferred data since it only works as a channel between your clouds. It also uses 256-bit AES Encryption to protect the data from being tampered, intercepted and cracked during transfer.

Which countries use cryptocurrency more often?

Cryptocurrency usage and adoption is gradually growing as many expect this to be the final volatile cycle in the market. While many speculate as to which country needs crypto most, where people buy bitcoin and use it in their day to day lives, we decided to read up on the research. This should help merchants understand if there is demand for crypto payments, as retail buyers see the percentage of people that choose to “opt out” of the system.

For this article, we read the 2020 report of Chainalysis with regard to crypto geography. Note that we are now 6 months into 2021 and the stats might be a little different. For one, we saw a huge spike in the use of BTC across Nigeria, who is now entering into a state of hyperinflation after banning bitcoin earlier this year. We also see countries adopt bitcoin as legal tender with El Salvador leading the way.

As of this year, the average ownership of crypto across the globe amounts to 2,8%, or a little more than 200 million users, many of whom may also be keen to look at the Best Cryptocurrency Exchanges 2021 when looking to sell their digital coins on. When it comes to being able to spend crypto, companies around the world are starting to adapt. Nearly 20.000 businesses have built some sort of system to accept crypto payments, while exchanges like Binance release crypto payment cards to make transactions even easier. With that said, let’s take a look at the numbers.

Crypto Market Capitalization

The marketcap of Bitcoin reached $1 trillion in February this year and has since returned to the $700 billion mark, after coordinated FUD that led to a decrease in the price of bitcoin. At the moment, Bitcoin’s dominance in the market is rather low, at 43%; many claim that the reason for this is the expected Ethereum upgrade EIP1559, which makes the ETH more attractive for mid and long-term investors.

Top 5 Countries by Usage

1. United States – 27 million: Official numbers indicate that at least 27 million individuals have an account in cryptocurrency exchanges, or a whitelisted cryptocurrency wallet. Due to the regulatory landscape, we can assume that the number is actually larger.

2. Nigeria – 13 million: According to data from Paxful, Nigeria is not only the second-largest Bitcoin user in the world but also the second highest traded volume globally, defying the banking ban imposed earlier this year. This goes to show how difficult it is for the government to influence the public narrative.

3. Vietnam – 5.9 million: Vietnam is the third largest, with nearly 6 million crypto users worldwide. We expect a lot more Asian countries with poor economies to join this direction in the short term future.

4. United Kingdom – 3.3 million: Even though the uk is working hard to prevent its citizens from investing in bitcoin, mainly due to the recent banking ban, people seem not to bother. The UK is also one of the countries with a large number of registered cryptocurrency exchanges.

5. Turkey – 2.4 million: Turkey seems to fit right into this list, as the TL has inflated massively over the past year. People from Turkey, who are known to invest in physical gold, seem to have discovered the true value of bitcoin.

Breaking Down the Demographics

From the report of Chainalysis, we can derive that 79% of cryptocurrency holders are male, and only 21% female.
The majority of market participants belong to the millennial generation, as 58% of users are under the age of 34.
The crypto markets are prefered by highly educated individuals, with 82% having at least a Bachelor’s degree.
Finally, we notice that 36% of investors are making more than $100.000 in annual income.

Crypto in different industries

Crypto is infiltrating many industries, and there is some interesting data we can derive by the adoption of the alternative payment method by merchants.:

Retail: Up to 40% of consumers that pay with crypto are first time buyers. The number of cryptocurrency payments on a global scale increases by an average of 12,5% annually. Finally, merchants that chose to accept bitcoin as a form of payment saw their holdings appreciate an average of 327% over the past year.
Luxury: Luxury markets not only accept crypto but also provide tracking and authentication solutions through blockchain technology. Crypto is accepted mainly for limited edition items that come paired with unique experiences, due to the small size of the market.
Remittance: Cross border transactions are probably the most disrupted industry, since cryptocurrencies are sent on average 388 times faster and nearly free of cost, compared to traditional remittance methods. This is also one of the primary reasons behind El Salvador’s decision to make bitcoin legal tender.
Gaming: More than 40 million gamers own cryptocurrency in 2020. This industry is the one that will see the highest innovation, primarily due to Ethereum, NFTs, and Metaverse-related experiences. For more, make sure you read this article.

It’s safe to say that crypto is here to stay and ready to grow exponentially. Will you be part of the greatest wealth transfer in the world?

Cold Email Vs. Cold Call: Which Strategy Works Best?

Is it better to call or email a prospect? When should you use cold emails and when should you make phone calls?

The cold call and the cold email are two strategies that sales professionals often use to prospect for new business.

Both have their pros and cons, but which one is more effective?

To answer this question we will explore some of the benefits of each strategy. We’ll also take a look at how to execute both strategies effectively so you can determine what’s best for your business.

What Does Cold Call Mean?

The cold call typically refers to a salesperson making an outbound call, typically without having any contact with the person he/she is calling.

The purpose of cold-calling is to encourage people who may have never been interested in your products or services.

As the name suggests, it is done through cold calling or making outbound calls to prospective customers.

Top Tips for Cold Call Success

Don’t try to sell right away. The point of this strategy is to get your foot in the door for potential sales down the road, so a quick pitch should do.
Keep it brief and concise when you’re cold calling someone on their phone. You don’t want them thinking they’ve been put on speakerphone with every person in your office.
Select the best time to call. It’s usually best to make this call outside of normal business hours because they are more relaxed.
Don’t waste their time and your time. If you call someone who does not meet your criteria, it is like you are stealing their time. Don’t waste your time trying to sell things to people who don’t need what you’re selling. – Be brief with your introduction; state the purpose of your call or ask them if they have any questions for you about anything in particular. You want to keep this short so it doesn’t feel like a waste of their time.
Talk like a real person and not just read between the lines. Be personal and genuine with your introduction; don’t sound like you are reading from a script or trying to get them interested in something they have no interest in yet. This won’t put the person on the other end at ease, which is what you want when cold calling someone for sales purposes.
Experiment, Fail, Learn.
Face Rejection.
Learn to Leave Effective Voicemails.

The purpose of cold-calling is to encourage a person to buy a product, so it is best to be polite and friendly during the call. This will put the prospect at ease and will make them more likely to listen if you are not rude or aggressive in your approach.

What Does Cold Email Mean?

Cold email is a term that’s typically used to describe an outbound sales message sent by email without any prior contact with the recipient.

This strategy allows you to reach leads as well as share valuable information about your products and services in order for them to contact you back.

The main purpose of a cold email is to reach prospects who may never have been interested in your products or services.

Top Tips for Cold Email Success

There are a number of cold email tips that could help you increase the likelihood of success with this strategy. Here are just some:

Use an appropriate subject line to get read. A good subject line can help increase open rates.
Personalize or customize your message to your recipients. A personalized email can help increase the likelihood of getting a response.
Don’t spam people with multiple emails too often, or they may mark you as junk mail.
Have a clear purpose for Your email. This means that your email should clearly state what you are hoping to get out of the correspondence.
Keep emails short, sweet, and concise. Keep your message to less than five sentences. Why? It’s because short emails are more likely to get read in full and are less likely to be spam or ignored.
End with a clear call-to-action that indicates what they should do next, like visit your website for more information.Provide links to make it easy and convenient for the reader to visit your site. This will boost their visits as well as get them interested in what you are writing about.
Send Your Emails at the Right Time. This means that you should avoid sending emails in the late evening or early morning hours when people are most likely busy.

Cold Email vs. Cold Call: Which Works Best?”

Cold email marketing is a time-tested and effective strategy that is still popular today. The theory behind cold email marketing is to slowly build relationships with prospects by sending them quality, relevant emails on a consistent basis.

Cold emails and cold calls are two different ways to find potential customers. They are much different but cold emailing and cold calling are both effective prospecting tactics. The difference between the two methods is “volume” and “convenience” versus “directness”.

Compared to cold calls, cold emails are generally easier and less time consuming while cold calls are more effective at gathering responses because they are more direct.

It’s important to make sure you’re using your time wisely when it comes to sales prospecting. Cold calling may seem like the obvious choice but if you don’t know your target audience well enough, it could be hard to convince them on the phone without doing some research first.

Cold email is a more efficient way of reaching out because there are no surprises–you can craft your message based on what you already know about your prospect from their website or social media profiles.

However, cold calls are advantageous because calls are more effective at gathering responses because they’re direct.

Final Thoughts

Different people have different preferences when it comes to sales prospecting strategies. Some prefer cold emails while others think outbound calls are more effective. It’s up to you which prospecting strategy works best for your business.

Remember, your goal is to communicate effectively, that means you need to do more outbound calls, send more emails and more outreach to prospective customers.

It’s easy to create a genuine connection with your audience through the use of both cold emails and calls. Doing this makes these short interactions meaningful and leads into a real discussion about the product or service they need from you.

Using a combination of phone and email is the best way to turn prospects into great leads and eventually into your loyal clients.

Both cold emails and cold calls is a strategy that will increase your sales and help your business grow if used in the right way.

The difference between the two methods of prospecting can be confusing, but it’s important to know which one works best for you so you can focus on those tactics. The success rate of cold emails is much higher than that of cold calls, in fact, only one-tenth as many prospects will respond to a cold call.

Cold emailing is the best way to get your company’s name out there and attract potential clients who are actively looking for new businesses like yours. People are more likely to return an email than to call an unknown number.

Cold calls, on the other hand, are best used for situations where you know someone personally or they have requested your information in some way because cold calling can be much more invasive and turn people off from doing business with you.

Regardless of which prospecting method you prefer, the key is to do your research and know what you’re talking about before reaching out. Make sure the emails you send are personalized, that cold calls have a purpose behind them, and always keep in mind how best to represent yourself as an expert on whatever subject matter you’re addressing with prospects.

Top 5 Free Tools For Website Building

In the 21st century, a website is not anymore a luxury, instead, it’s a necessity. The present era is popular worldwide as the era of technology. It’s vital to move with the flow to stay alive and ahead in the race.

Although numerous technologies and trends come and go rapidly in and out of the market still, some technologies leave a remarkable impact. These technologies become a crucial part and most of the time bring miraculous results in an outcome.

These days, a website for every service provider is a must to have. However, if you hesitate to connect with a web development company to invest in web development, then you can consider the below-mentioned free tools for web building to get a robust website for your venture. Businesses that have turned online are earning great perks. Presently, it’s vital to have a good online presence. There are numerous advantages of turning business online.

In this article, we will be sharing the top 5 free tools for web development that will not just help you to build a good website but you can do a lot more, you could ever wander. Let’s begin!

Top 5 Free Web Development Tools

WordPress – Excellent for Blogging Websites.
Wix – Best Website Builder.
Weebly – Suitable for Startups.
Webflow – Modern Website Builder.
Strikingly – Ideal for Basic Web.

WordPress – WordPress is the best for building a blogging website as it has great features you would require for blog posting like such as analytics, searching features, comments, display categories, and more. Also, WordPress gives 3GB storage space which is the highest in the list of all 5 web builder tools.

Top Features

Best for Bloggers – WordPress is the best tool to build a blogging website.
Storage – It offers huge storage which is six times more than other tools on this list
Brilliant Features – For blogging, it has excellent features like analytics, searching features, comments, display categories, etc.

Wix – It is one of the best tools for web development and that too free of cost. Moreover, it’s an ideal tool for every sort of website development. However, WIX is very easy to use, unlike other tools. Furthermore, there are plenty of features for amazing web development. Also, it allows users to explore with its drop and drag feature to create excellent websites without hassle.

Top Features

Creative Features – You can simply use any feature of Wix to adjust or create a website of your choice without much effort.
Easy-To-Use – All of the features are extremely easy to use. Whether it be image, background, text, etc.
Template & Designs Options – The template and designs in Wix are excellent and ready to use with a few clicks and drag.
Undo Characteristic – In case something goes wrong, you can simply use the undo command to retrieve the action.

Weebly – Just like Wix, Weebly is also very easy to use with many great features to build a robust and beautiful website. Weebly is an ideal website builder, especially for small-scale businesses or startups. Additionally, it also has great SEO tools along with several amazing features like semi-professional free domain, room for growth to scale your website.

Top Features

Building Themes – Weebly’s structure themes at times can be hard to manage, but helps to develop the best design.
Effortless setup – Get access to simple themes to build a wonderful website with easy setup without any sort of hassle.
Beginner-friendly – It’s very easy to use as a beginner can even use it without Laravel developers or tech support.

Webflow – Webflow is a great platform that provides CMS and hosting for website building. In the mobile age, Webflow is the first design and hosting platform. With Webflow, you can design and build responsive websites.

Top Features

CMS (Content Management System) – In Webflow, you get access to the CMS that helps you control as well as manage content effortlessly.
Hosting – You get the hosting service in Webflow and none of the other tools provide this however, it’s crucial.
No Code Development – There is no coding required which means you don’t need to hire PHP developers or others for web development.

Strikingly – Unlike the above two website builders, Webflow doesn’t provide many features. Since the ultimate motive of Webflow is to simply help businesses to turn online without much effort and swiftly.

Top Features

Inexpensive – Strikingly is comparatively very cost-efficient among the top 5 free tools for website building.
Easy to Use – Simultaneously, it’s very easy to use means you can build a website in a few simple steps.
Fast – It’s a fast solution to turn your business online as building a website with Strikingly is very easy and possible quickly.

To see if this tool is right for you, check out this Webflow review for further insights

In a Nutshell

Nowadays, even before starting a business, a website is a necessity and you must invest in the same. Since users these days sell and purchase products online more than offline, it becomes highly crucial for every business or service provider to start providing services online. Otherwise, without any delay, you will be kicked out of the business race.

Now, if you’re wondering how to get a website for your business, then you can consider any of the above-mentioned 5 free tools for website development and start excelling in your niche.