Social media quickly transformed from a new and unknown territory to an absolute must for marketers all around the world.  In recent years they managed to completely change the entire concept of marketing, as it allows for direct contact and communication between customers and businesses. They allow establishing a closer relationship between brands and their clients, which hasn’t really been that much of a thing before.

However, if you’re just getting started with your business’s social media adventure, it might feel a little intimidating at first. Don’t worry – there are plenty of strategies out there that can help you boost your company’s presence. Social media marketing is no longer an option, it’s a must for every business, so to learn more about how you too can use social media to your advantage, continue reading the article below.

Choose the Right Platform

It’s not enough to simply create an account on all of the big social media channels – you need to choose the relevant ones for your business. While this might seem like an easy thing to do, it’s not that simple. You need to pay attention to the social media platforms that can help you spread your message and reach out to your target audience.

For example, focusing on social media platforms like Facebook and Twitter makes sense when targeting an audience that googles things like ‘pr firm Pennsylvania.’ But if you’re selling jewelry, it might be better to focus on Instagram, Pinterest, or even Tumblr, as these platforms focus strongly on showcasing the pictures.

Be Active

The best way to get people to notice your business is by creating great content. By posting regularly on social media, you can increase your visibility and generate interest in your business. Furthermore, you can also occasionally ask questions or run contests so that people can engage with your brand. Also, make sure to interact with the commenters. If you’re using Facebook or Instagram, you can also like their messages or tag them in the answers.

This way, you’ll be able to connect with people who might be interested in what you have to offer and who might want to become your customers. Another great tip is to share your posts with Facebook groups. This way you can reach people who like similar things as you and who might be interested in what you have to offer. The most important thing is to remember that social media is not just about getting new customers, it’s also about keeping the existing ones. If you do your job right, they’ll become your biggest promoters.

Share Relevant Content

Relevant content is key when it comes to marketing on social media. Potential customers are looking for businesses that will be of use to them, so try to share relevant content for them. For example, if you’re selling women’s clothing, you can post pictures of outfits that are similar to the ones you sell, tips for styling clothes, or suggestions on how to put together an outfit you’re that is inspired by the style of celebrities.

At the same time, don’t forget to promote your products, but only if the posts are related to them. For example, you could share a picture of a woman wearing a dress you sell or a picture of a man wearing a shirt you have available. Furthermore, you should also consider starting a podcast or short video series – one that will help your audience learn more about their industry and business in general. A great way to do this is by interviewing people who are experts in their fields.

Encourage Engagement

Another great way to get people interested in your company or brand is by encouraging engagement. This means that you need to create opportunities to talk about what they like about your business, how they like it, and what they would like to see change. This way, you’ll encourage them to talk about you wherever they go.

Social media platforms are designed to inspire action in their users. For example, when someone likes your business page on Facebook, they’re more likely to visit your website. Similarly, when someone takes the time to comment on one of your posts, this means that they’ve taken an interest in your business. So it’s worth paying attention to what they have to say.

Build Community

Social media are all about building community – both online and offline. They allow users to connect with others who have similar interests or even build their groups where they can talk about specific topics. By encouraging this behavior, you’re increasing the chances of making new friends and also finding new clients.

Above all else, always remember that social media require constant participation and interaction to work out. This is something that cannot be said of traditional marketing campaigns or even advertisements. So if you want your business to thrive, then social media are worth exploring.

Conclusion

To benefit from social media, you need to choose the right platform, be active and focus on engagement. It’s all about providing people with relevant content and interacting with them so that they connect with your brand and become your clients. Once you’re up and running with your social media marketing strategy, you can start getting real benefits from it, such as increased sales and more customers, as well as greater brand awareness.

As you can see, there are plenty of ways to use social media to your advantage.

It’s an excellent resource for businesses, but only if you approach it in the right way. If you follow these tips and strategies, you’ll be able to improve your company’s presence and attract more customers.

In recent years, social media have become the primary source of information for a significant part of the population. Unlike in the traditional media, here, they have much greater control over what news reaches them first through the channels of their choice.

Although this is beneficial for both the internet users and your business, you should bear in mind that it can also pose a great risk for your image. Some social media crises may not be that tough and affect only a small portion of your followers, but some may lead to lots of damage and intense scrutiny in popular media.

This imposes a question, can you use your continuity plan to prepare for a social media crisis? With the importance of social media today, you should know how to write a business continuity plan that includes at least some measures used to prevent or reduce the impact of a social media crisis, such as creating two-way communication or incorporating certain damage control tactics. Below, we explore some of the best ideas in detail.

Create a Social Media Policy

When you distribute social media policies, you help your employees understand what is expected of them when they use social media. This way, you can minimize the risk of a case where someone publishes information that can be considered damaging to your company online.

The policy should be clear and straightforward and contain the following points:

• What type of information should be published and shared, and how?
• What are the possible consequences of breaking the policy?
• What type of accounts should be created and what should not?
• How should the account be used when negative information about your business emerges?
• How should you handle any messages that may appear threatening or against your company’s values?
• Should you take the messages down? If yes, why? When should messages be deleted?
• Should messages be reviewed before being posted? If yes, by whom and in which cases?

Set up a Crisis Response Team

Even if you have a social media policy, it may be difficult to control what your employees post online. A crisis response team can help you address this issue by monitoring and managing the published information on social media.

The team should include:

• a person in charge of the team,
• a person in charge of monitoring social media,
• a person in charge of crisis communications,
• a person in charge of risk management,
• a person in charge of internal communications.

Among all these roles, the most challenging one is crisis communications. It involves serving as the interface between the company and the public when something goes wrong.

In order to communicate effectively, the crisis response team needs to have a comprehensive understanding of their organization’s culture and its past experiences with similar crises. The team should also have a clear plan of action and a direct line of communication to key decision-makers.

Response to a Social Media Crisis

If you do encounter a social media crisis, one of the first things you need to do is to assess the situation. This involves the following questions:

• What information is being shared? By whom?
• When did it happen? Does the information describe a past event or an ongoing problem?
• Are the words used appropriate? Is the tone used appropriate?
• Is there any way to resolve the situation quickly and effectively? If yes, what is it? If not, what should be done next?

In many cases, you can resolve a social media crisis by addressing problems promptly and replying to messages. You can also remove any damaging content from your site yourself.

In other cases, however, a crisis response team must take action and work closely with other teams to find a solution. The response team may need to:

• contact the author of the post or comment,
• issue a statement or an apology,
• remove the negative content from the site,
• transmit a message from their social media accounts to inform followers about the problem and how it will be resolved.

If the crisis is severe enough, you may need to hold a press conference or issue a press release. This can minimize damage to your company’s image and help you stabilize the situation.

Final Thoughts

Social media are important channels for promoting your business and helping it grow. However, you should bear in mind that your competitors can also use these channels to spread harmful or misleading information about your business. Moreover, you or people within your company can make mistakes, too. You need to anticipate this and take preventative measures to ensure that you are not negatively affected.

To help you do this, you should include a potential social media crisis in your business continuity plan; create a social media policy and a crisis response team. Moreover, even if you do not experience a social media crisis, you should still draft an internal procedure for dealing with such situations, as you never know when they may occur.

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Even though some college professors and teachers speak against the use of social media sources for education, it is fighting back its right to be included in subjects like Fashion Studies, Journalism, Psychology, and even some serious courses like Law and Nursing. Since the majority of business negotiations and debates take place on Facebook, Twitter, and Instagram, the use of social media simply becomes the medium where first-hand information can be obtained.

1. The Use of Primary Sources.

It is one of the most important advantages that a student receives when turning to social media as it represents primary sources. It means that you can use first-hand information like interviews or discussions.

2. Adding Modern Information To Your Paper.

Social media is a worthy alternative or an addition to the books that often contain outdated information. If you want to discuss a recent event in your paper, using social media reports is a great solution. If it sounds too complicated, consider college papers for sale online as one of the options. Once you receive helpful ideas, things will get better!

3. Inclusion of First-Hand Statistical Data.

Contrary to popular belief, social media can be used for tasks like dissertation writing when you include samples that fit your methodology. Think about adding statistical data as you study subjects like cyberbullying or remote education as one of the options. It will make it possible to collect related data much easier!

4. The Coverage of Multimedia Sources.

The use of social media also makes it easier to add various pictures, graphs, screen captures from videos, or advertisement production. It’s essential for those students that major in Graphic Design or Media Studies. It helps to liven up the text by adding various types of sources. Remember to cite them properly by having each source mentioned on your References page!

5. Going Beyond Your Course Materials.

One of the most obvious benefits of social media’s use in education is using not only your textbooks and lecture notes but actually researching information online. This way one learns about independent analysis and research. Once your college professor sees that you went beyond the usual sources, it will be reflected in your good grades.

6. Cooperation & Team Projects.

The role of social media often goes beyond citations and turning to blog posts that have been encountered online. Working on some team projects, students learn to cooperate and study information from both camps of the issue as they start with debates and learn to analyze things. It also teaches impartiality as the information is being collected.

7. Creative Writing Tasks.

Another interesting field worth mentioning is creative writing where the use of social media can easily lead you to Instagram as you explore photography and popular trends. Since it’s a part of almost every person’s life these days, the use of such sources is also a great opportunity to study and explore what is currently trending.

The Intellectual Property Matters

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Remember that any picture, meme, graph, and even screenshot of someone’s quote found on social media always leads to an author and represents the intellectual property. Therefore, do your best to find the original poster and include this information “as is” in your essay or research paper. It will help you to avoid disputes in the future and add confidence to your writing.

BIO

As an educator and content creator, Eric likes to explore the ways how technology can be used to improve education and our daily tasks. His posts offer interesting solutions that are easy to implement. Follow Eric to learn something new and get inspired.

Probably, a logo is the smallest part of a brand in terms of its size, but one can hardly overestimate its importance. Logo is much more than just a road sign showing a direction to the company. Rather, it’s a two-way symbol that connects people to the brand just like the brand is immediately connected with its logo in the mind’s eye. Logo is the first association the customer has about a business. Let’s take a look at MacDonald’s, for example.

What was the first thought to cross your mind after hearing the company’s name? Most likely, it was the logo. Indeed, the M logo is one of the most well-known and recognized symbols in the world. And if you still believe that logo is something only the designer team should really care about, you are absolutely wrong. High brand logo recognition leads to better sales and increased revenues, which means that there is a direct correlation between the business’ graphic icon and its operations. Given its importance, developing a worthy and efficient company’s logo is not a simple task. To make things a bit easier for you, we’ve prepared some most common tips on how to tackle this challenge.

Make Your Logo Meaningful

Some people would settle even for a nice looking logo that doesn’t have any particular meaning or connotation attached to its graphic design. They opine that if a business is successful enough, then the logo will be positively accepted by the target audience regardless of what exactly it is. However, we wouldn’t advise you to follow this line of thinking. Using Adobe tools you can make your own graphic logo design. And the reason behind it is quite logical: if you need to create your logo from scratch, why not put some effort, give it a proper thought and produce something of value. There is no need to rush: take some time and think of the most crucial elements of your brand that make it so special. After all, since it’s your business, no one knows it better than you do. Having a brainstorm of ideas is an excellent technique for this occasion, but don’t forget to put down all variants that have been voiced no matter how bad they may seem at the moment. Later you’ll look them through and filter out ones that don’t suit your conception.

Make Several Designs to Choose from

Everyone has experienced a situation when they have been focused so hard on making something in a perfect way, that in the end they didn’t manage to make anything at all. Remember, that a brand logo must look good on many objects of different shapes and sizes, so it should look impeccable both small and large. For example, your logo will be used both on your branded pencil and on a billboard. Thus, we suggest you create several logo drafts with the help of a logo generator to further discuss them with your team or maybe even run a small survey among your community.  This method will ensure you look at the situation from various angles and choose the logo you find the most suitable.

Consider Colors Carefully 

Many decisions pertaining to business are made intuitively based on a hunch feeling which proves a right thing to do in the end. Yet, in the modern era of science and research, the most important decisions one makes should be data-driven. When it comes to colors and their combinations and how they influence people’s minds, there have been a bulk of research studies of all possible kinds and some very plausible conclusions were drawn. So, before selecting colors for your logo, spend some time on the background information concerning the colors you choose.

Consider Fonts Too

This step is closely connected with the previous one. Like colors, fonts you choose to use in your brand make a big difference too. Sometimes even the most perfect and eye-catching phrase can be spoiled by mismatching fonts. Some designers overlook the important role fonts play in logo creation and pick some random one. Make sure the font resonates with your brand identity.

Keep B&W in Mind

Even if you never intended to have your logo in black and white design, there will be occasions when your logo will be displayed in B&W for sure. For example, this can be on some formal papers and reports that are done in black and white only, or in the printed version of a newspaper. So, even if you don’t find this idea fascinating, you should make sure your logo looks good in both color and B&W versions.

Summing Up

No doubt the logo is a very important part of the brand identity. Having a good logo means that the customer can easily distinguish your business and, consequently, your products and services among ones of your competitors. However, a great logo that reflects the company’s mission and corporate values can really stand out among its rivals and for sure will catch the customer’s eye. However, there is no need to get stressed over its creation – with our steps you can do that effortlessly. And don’t forget that with time many logos have a tendency towards rebranding.

Why Does Business Need to Translate Its Social Medias?

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In this day and age, if you own a business, having a website is not enough. Running a traditional advertising system will not get you far. To expose your business to more people, you need to have a good social media presence. Depending on what products or services you are offering, you will need to have several accounts on social media, including Instagram, Facebook, Twitter, and LinkedIn. Each of these platforms offers your business a different advantage.

If you run your social media accounts in English alone, you are limiting the number of your potential clients. When you translate your social media posts into various languages, you can increase your customer base considerably. Similarly, you improve your business’s profitability. If you own a business, below are some reasons you need to translate your social media.

Reasons to Translate Social Media

Every business that is serious about becoming a global brand needs to have its social media content in several languages. Here’s why.

• Relatability. Research shows that people who follow a business tend to purchase from a company that uses their native language rather than from its competitor.
• Custom-made messaging. With a social media account, you can reach a section of clientele using custom-made messaging in their motive language. Doing this is effective and cheaper than traditional marketing.
• Organic marketing. Similarly, the likelihood of a social media post becoming viral is higher when compared with conventional ads. Therefore, once you can create the right content, the message of your business can spread organically. In addition, having your social media in different languages increases the likelihood of having a viral post.
• Appearing more trustworthy. For many people, their social media account is a private space. Therefore, your business gains a lot by being able to enter into such spaces. Having social media content in multiple languages increases the possibility of having people trust your content. Ultimately, this increases your business’s visibility.
• Streamlined communication. Having multilingual social media helps you to better communicate with every stakeholder around you. In general, you are better able to manage your business by having content that speaks to several people across multiple cultures.

Creating a Multilingual Social Media Scheme

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Understanding why you need to translate your social media content helps you create a multilingual social media scheme. There are tons of tips to use for the creation of a multilingual social media system. Presented below are some of the most effective.

1.    Ensure an Accurate Translation

The key to social media translation is its accuracy. If you are unable to make accurate translations, you will limit your communication with your customers. Therefore, by accurately translating your social media content, you get to effectively speak to your clients. As a result, you are better off leaving the translation process to experts. So, for instance, if you are translating your content to Swedish, it will benefit you to use the best Swedish translation services.

2.    Leverage Visual Content

Creating visual content is a great way of interacting with customers without using words. As a result, you do not need to localize or translate content from one language to another. Since most images have a universal appeal, the chances of having cultural problems are limited. Nonetheless, you need to carefully select the images you choose to use on social media.

3.    Know When to Post

Translating your social media content to another language is half of the work. Knowing when to post is the other half. You may create quality content, but post it when your audience is sleeping or busy. Therefore, regardless of the language, you always want to post content when your customers can interact with it.

Conclusion

Running your social media accounts in different languages is always beneficial to your business. It helps spread the word about your business and increases the chances of it gaining popularity. You should use trusty, time-tested tips and ideas on how to create multilingual social media accounts, run them properly, and enjoy the fruits of your labor in no time.

About the Author

Eric Wyatt works as a freelancer. He has years of experience writing and editing. In particular, Eric has a keen interest in writing about languages. His expertise is diverse and extensive, so his articles are always fun to read.

Some of us use Instagram on a regular basis, and I bet you follow many influencers. Instagram can be used for a variety of purposes, including language learning. In fact, Instagram is a great way to learn a foreign language. It’s like if you’re simultaneously playing games and learning a language.

There are multilingual Instagram accounts that offer amusing, practical advice on how to learn a foreign vocabulary quickly and comfortably. Even though things are different on Instagram than they are in games. If you like to be productive, you should look for learning languages accounts that can educate you or assist you to enhance your language skills.

7 Learning Language Instagram Accounts

Source

If you wonder where you can find educational language accounts, we listed the best of them to help you develop your languages abilities. They are designed specifically for language students and are led by language tutors with a professional approach to language instruction. So, here are the accounts:

• @sabe.languages

Let’s start small, with a profile that posts a meme or a post from another social network every day. You can discover little aspects of foreign languages, such as the French Academy’s decision to discuss “La coronavirus.” Or the difficulty that nonnative speakers face when attempting to translate words of one tongue to another. Indeed, this is excruciatingly uncomfortable for us; please don’t laugh. Nevertheless, we didn’t require anything else in order to enjoy it!

• @englishwithadriana

Adriana is an English instructor from Australia who has created films on topics such as English language accents. She also shares motivational quotations for learning another language. And she offers practical tips on how to overcome the anxiety of speaking another language. Similarly, you can go for the highly professional and affordable services of companies like Languex.co, if you’re seriously looking for online certified translation of different non-English written documents like immigration papers, curriculum vitae (resume), legal papers, work permit, NOCs, medical/fitness certificates, COVID documents, etc. when migrating to the US.

• @languagesssss

Why not choose a single, well-structured feed that will provide you with phrases, words, and vocabulary in six distinct languages: Italian, French, Spanish, English, German, or Portuguese? If you really want to take your language learning to the next level, you can request private classes. But, if you need more assistance, you can use PickWriters translation services.

Source

• @howtospanish

Lately, it’s tough to resist GIF animations, these animated and colorful statements that pop up in social media discussions. Erika’s account is set up of amusing GIF animations with Spanish phrases connected. So, if you love to learn Spanish, you can follow this one.

• @daysofdeutsch

One phrase and one image at a time, this blog teaches German. You should also have a look at this account’s tales! There are videos available to help you review German terms. That’s a funny way to learn a language, so here is an account you can follow.

• @linguamarina

Marina Mogilko, a Russian educator, writes on spoken phrases and syntax. Marina’s feed highlights the difficulties of the English language for Russian speakers through real-life instances. She loves to share her daily lifestyle while using bilingual languages in the public. And she also shows how to raise a bilingual on the example of her daughter.

• @speakflex

Now we return to an account dedicated to language memes! Hey, let’s face it, we can never have too many jokes in our feeds or life. And, similar to @sabe.languages, you’ll read posts from other social media sites, particularly Tumblr, where sarcasm and self-mockery reign supreme. Just the crew will understand what I’m referring to.

To Sum Up

Instagram’s goal, like that of other social media platforms, is to engage you. It works, around 1.386 billion people are on Instagram. If you want to be productive on this social media, you can even use it for language learning as well as having fun, which has been found to be quite effective.

So, enjoy the benefits of our technological era and have fun learning your target language. Mix this with other dialect methods like viewing films, researching blogs, listening to podcasts, or using Duolingo, for example. When you’ve mastered all the fundamental aspects of learning a language, you may focus on one of the primary reasons you began studying one in the first place.

BIO:

Eric Wyatt is a researcher and content writer. He loves to produce well-researched blog posts and articles to engage people and help them. In his free time, Eric enjoys a good walk.

Creating an effective SEO strategy is a key task for anyone who promotes their business in an online space. Today you need to pay special attention to this promotion channel since both the success, discoverability, brand awareness and the profit of your business depend largely on it. What do you need to know about today’s SEO tactics? There are several points that cannot be ignored by those who want to succeed and reach the top in a search engine rating.

What Has Changed In The SEO Industry This Year?

To summarize, SEO hasn’t changed over the past few years. But now, to get a high place in the search results, you need to generate the best content, get more backlinks and, of course, follow all the technical requirements like meta tags, robot.txt, and so on. There are some companies help you to boost your SEO such as SEO Oroville, but here are some tips you can consider.

This can be considered the basic mix for a successful SEO promotion and traffic generation. It is worth remembering the need to constantly test the implemented strategies for effectiveness. Only this approach can work in modern digitalization conditions to achieve effective SEO.

What Do You Need For a Smart SEO Strategy?

Using the same SEO strategy for several years is not a good idea. You need to monitor all changes in search engine algorithms and quickly implement changes in your SEO strategy. To gain traffic there is a need to implement organic SEO techniques that are relevant in 2021. Check this website to find out more about updated SEO tricks and tactics, and below you will find the latest tips to integrate into your SEO strategy right now to get organic traffic and conversions.

1.    Creare Top-Notch Content

This is a basic tip to start with when optimizing your SEO strategy. High-quality content compliant with all the requirements of modern marketing is able to drive traffic and conversion. It is also worth noting that the modern approach of search engines has changed slightly in recent years. The emphasis is on providing users with not only the most accurate results but also the highest content quality and actionable tips inside. Therefore, content that contains a minimum of usefulness to readers will be less likely to get to the top of search results.

It is vital not only to create high-quality and useful content but also to create internal links to your services or products to increase conversion. That is, the content should not only solve the user’s request but your services/goods should also solve the reader’s problem. Create guides, how-to tips, and recent articles with statistics, as well as update all your content that you published earlier.

Optimizing existing content is a good strategy to increase traffic and start benefiting from the content you already have on your blog. Use modern tools that will make the text more readable and improve its overall quality. You can use Grammarly to eliminate grammatical mistakes and use the Hemingway Editor to create readable and optimized text.

2.    Generate Quality Backlinks

Developing a strategy for building links is one of the most effective SEO tactics to get organic traffic. Pages that have more backlinks will appear in the search results not only more often but also in higher positions in the rankings. In practice, it turns out that the site that goes first contains on average 4 times more backlinks than the sites that are from 2nd to 10th position in the ranking.

It is worth focusing on the fact that the presence of one-two links that are posted on authoritative resources can bring much more results than 10 links from low-authoritative resources. If we talk about the way to get such links, then today the most effective ways are guest posting and such an option as to buy natural backlinks. These methods allow you to get quality links that will drive more traffic to your site. The services of experts allow you not to waste time and eliminate many risks since professionals in these areas have an established connection with reputable sites and can easily help you in obtaining high-quality backlinks.

3.    Make an Emphasis on Creating Longreads

Despite the fact that videos are becoming more and more trendy, well-researched, structured, and actionable text content is still essential for successful SEO promotion and delivering value to your users. But in addition to quality, the volume of the text also plays a role. Longreads become a better option over short publications.

While 500 words or even shorter texts are more suitable for social media, the optimal text size for SEO can be considered 1500-2000 words. But at the same time, keep in mind that the volume of words should not negatively affect the quality of the content. Otherwise, you will not get the desired results.

Why are long reads relevant today? Here are some reasons:

• Such texts are more informative and provide a more accurate answer to the user’s request. Such texts are more popular among users.
• Longreads have a lot of space for adding tail keywords and providing users with as specific insights as possible. In such a volume of text, you can add keywords organically without creating spam-like text.
• Long articles drive better behavior factors. Usually, the users dwell on the well-written text for longer, jumping to the sections they need or getting back to the previously reviewed questions in the article.

The Bottom Line

Use these tips to change your SEO approach. These tips will benefit you in the context of organic traffic and increase your sales. It will be wise to start changing your strategy now to reboot your site since SEO competition is very tight.

If you’re a digital marketer, you’ve likely heard about OTT (Over The Top) streaming platforms. For a nominal fee (and sometimes no fee at all), these platforms give their customers access to a database of video content, much of it exclusive.

Apple TV is a well-known OTT streaming platform, as is Roku and Amazon Prime. Of course, the king of OTT streaming is Netflix, one of the biggest online content producers on the planet.

OTT platform availability runs the gamut of devices, including mobile, desktop, tablet, and TV. All take advantage of OTT content being available directly via the internet, with no cable or satellite provider necessary. That’s why so many small businesses are starting to develop an OTT platform.

Why is this important if you’re a digital marketer? Because according to experts, over 70% of people using OTT streaming services can recall a specific ad they watched while watching their favorite content.

If you know anything about marketing, you know 70%+ viewer ad retention is an astonishingly high percentage. One of the main reasons why is simple; on many OTT platforms, there’s no way to skip an ad. Instead, viewers are forced to sit and watch the entire thing while they wait for their content to continue.

As a marketer, you’re likely well aware that uninterrupted viewing time is the holy grail of marketing. When you put that together with the fact that, by 2025, the OTT market is predicted to reach an incredible $332 billion, you can see what a lucrative marketing channel OTT platforms can be.

Here’s the thing; as a marketer, understanding how to take advantage of all the benefits OTT advertising delivers is vital. An effective strategy using OTT can give your brand more visibility and drive a stream (pun intended) of new clients to your door. Below you’ll find some top tips on using OTT advertising as part of your digital marketing campaigns.

1.  Make Sure Your Targeting is Highly Focused

Imagine for a moment that you had the capacity to target your TV audience at the same level you can target them using a social media platform like Facebook. You could drill down as deeply as you wanted to hit your core audience dead center.

That’s the promise of OTT, but it means your targeting has to be highly focused. To ensure it is, you must intimately know your core audience and target market. Here are a few tips for doing just that:

• Create buyer personas. These are detailed descriptions of the people who most represent your target audience.
• Interview the people purchasing your products to find out who they are, including their gender, age, buying habits, interests, and location.
• Segment your audience. This can be done using many different factors, such as what they purchase on your website or the items that they browse the most.
• Install cookies on your website to collect data about them.
• Ask your customers face-to-face about their choices and preferences.

2.  Use Cross Channel Retargeting to Increase Results

Cross-channel retargeting might be one of the best reasons to use OTT advertising as part of your digital marketing strategy. This excellent feature allows you to retarget your ads to the web as well as mobile devices. Doing that empowers you to create a cross-channel marketing loop that can increase your ROI immensely.

Think about cross-channel retargeting like this; suppose a woman is browsing new shoes on Nordstrom Rack. She’s on her laptop computer in her bedroom and, after browsing for a short time, closes her laptop and goes to the living room to watch her favorite TV show.

In the living room, our fair lady turns on her smart TV and starts watching her show using a smart TV app. After the first few scenes, an advertisement appears, and, low and behold; it’s for Nordstrom Rack! This is made possible by the fact that her smart TV app and her laptop use the same IP address.

Let’s go even further and say that, after seeing the Nordstrom rack ad again, our lady’s desire to purchase shoes inspires her to make a purchase. Not only has Nordstrom Rack successfully used cross-channel targeting, but they also get a wealth of data, allowing them to attribute the shoe purchase precisely to its source.

You can start cross-channel remarketing in several ways, including using retargeting pixels on your website. These can help you segment your core audience, allowing you to align them the best with your KPI’s. You can also use cookies to target users with hyper-personalized ads based on their browsing and other habits. Speaking of which…

3.  Tailor Your Ads to be Highly Personalized

Earlier, we talked about creating buyer personas to target your market more precisely. Once you do and have those personas, the ability to present them with ads that fit their needs perfectly is the next step.

For example, let’s say that your target market is working moms who earn a 6-figure income. If it is, you wouldn’t want an ad with teenagers trying to decide which college to attend. In other words, you need to align your ads and their content to your audience as closely as possible. A few methods to do this include:

• Use images of the specific people who make up your core audience. That should include thongs like their gender, interest, income level, age, etc.
• Use wording and phrasing that align with your core audience. For example, if you’re selling children’s products, your tone, images, and vocabulary would be much different than if you were selling high-end automobiles.
• If you’re making ads with live people, make sure they look and sound like your core audience. For example, you probably wouldn’t want to use folks from Boston to sell cowboy hats in Dallas.

Final Thoughts

If you ever imagined being able to advertise to your precise audience, on TV, without wasting ad dollars and knowing exactly where to attribute sales, OTT is for you. With the ability to precisely target and infinitely personalize your ads, your ROI will skyrocket while your wasted dollars drop.

How To Make Social Media Heading Universal?

Image source

When visiting your social media pages, prospective customers will first notice the heading. That moment of introduction can define the consumers’ relationship with your brand. You want to retain consistency across all channels, and a universal heading is a big part of it.

A cohesive heading will represent your brand and unify customers’ experience. It will also make your business more recognizable and memorable.

If you want to make an eye-catching heading for your social media channels, let these steps guide you.

1. Choose a Software

You don’t need to be a skillful graphic designer to make a universal heading. All you need is easy-to-use software.

There are lots of tools for creating social media elements. However, since you want to make a universal heading, aim for the one that allows you to change image dimensions. In this way, you can craft a single heading and simply adapt the size for different channels.

Here are a few options you can consider:

• Canva
• BeFunky
• Design Wizard
• Adobe Spark

2. Keep It Simple

Different social media channels demand different approaches to the audience. For example, Twitter is suited for more informative content, while Instagram is a community that emphasizes visuals. To make a universal heading, you need to keep it simple.

A simple design will make the heading suitable for any social media platform. It will also make it easier for you to unify the heading with the profile picture and other components of the profile.

3. Start With a Template

You want to create the basis for your universal heading. This basis is a template. It should define the core elements—such as the font, colors, images, etc. When you decide to change up the heading, this template will allow you to do it in no time.

If you have social media pages in different languages, you can start with a template and translate the core message for each one. The cost for translation doesn’t need to be high if you hire immigration translation services for this assignment. They can handle the task professionally for an affordable price.

4. Add Your Logo

The logo is a branding element that highly contributes to recognizability. Consumers will easily correlate your social media profile with your business once they spot your logo.

Make sure that you add your logo to your social media heading. It can take the central place in it or it can shyly peak from the side. Where you’ll place it depends on your overall design and your style.

5. Use Your Brand Colors

The heading should incorporate your brand colors. This is yet another relevant part of branding and building brand awareness.

You should aim to create a heading that highlights the colors of your brand. The images you’ll add, the color of the text, and the background should all complement each other.

If you want to diversify your color palette for the heading, identify the colors that go well with your colors. A color combination cheat sheet can help you with that.

6. Showcase Your Brand Voice

Your heading needs to feature a unique brand voice. The brand voice can be friendly, energetic, funny, authoritative, compassionate, and so on. Knowing how to interact with your target customers will help you make your heading stand out.

If you still haven’t found your brand voice, start exploring. Think about the customers you want to attract. Look into the type of language they use. If you want to humanize your brand, look into social essay samples and discover popular topics in your industry. Identifying the social pain points of your customers can help you define a relatable voice.    

Final Thoughts

Consistency in branding is essential for building brand awareness. By applying these tips, you’ll be able to create a universal heading that will aid you in your branding mission. Dedicate attention, passion, and effort into this process and the results will be more than satisfying.

Eric Wyatt is a writer, editor, and social media marketer. He has been developing a social media strategy for several top brands while running his own blog. Eric is passionate about his career, technology, and fishing.