Backlinks, which are links that lead from a page on one website to another, are a currency of sorts that people on the internet use. Most times, when someone finds a site’s content useful or entertaining, they share it with others. Search engines pay lots of attention to it, as it’s their way of evaluating how valuable the site is.
However, it’s important to remember that not all links are equal, as search engines also focus on the relevance and quality of a website that links to your site. Larger websites often find it more difficult to apply the proper backlinking techniques and to boost their efforts they can use SEO methods such as https://huskyhamster.com/enterprise-solutions or similar ones.
At the same time, the search engines only care about natural links, so if a realtor tries to acquire links from a shady source, Google is likely to notice that and, as a result, devalue them. For real estate websites, there’s also one other task remaining: outranking the competition. Their link profile should not only be natural and organic, but also have a positive effect on the SEO efforts.
Continue reading to find out more about building quality backlinks for your real estate website.
Writing articles on local blogs is one of the most reliable, trusted, and effective ways of link building that real estate professionals can use to boost the traffic to their sites. These posts don’t need to be strictly about real estate, or, in fact, any subject closely related to it. To reach the audience in the most natural way, you can try writing about your local community or the neighborhood that you know well because you sell the houses there. Local blogs, if run properly, can be authoritative sources, so when you generate organic backlinks from them, your own site can achieve higher rankings for multiple keywords.
If you don’t consider yourself a talented writer, you can always hire a professional who is familiar with the real estate market, and have them write a blog post for you. The key principle is that the time and effort put into guest blogging are definitely going to prove useful and yield desirable results in a long way. They’re a great and sustainable way to create quality content with organic links that will lead potential customers from other websites to your real estate business.
If you already have a high-quality blog post written and published, you could as well make the most of it. Repurposing your own content is an easy way to create valuable backlinks on different content posting websites. How can you achieve it? For every blog post you write, try creating a Facebook live session, a PowerPoint slide deck, a YouTube video, or a simple infographic. A YouTube video can also be later cut down to shorter clips, appropriate for social media platforms like Instagram or Twitter.
When you turn the content from your old blog posts into a slideshow, you can easily upload them on sites like SlideShare or Scribd. If you’re not that talented when it comes to graphical design, you can go on Fiverr and Upwork and hire professionals there, but be sure to check each individual’s ratings before choosing the right one for you. When you have the infographics ready, you can visit a list of websites that can help promote your infographic to see where you can upload them. Articles converted into videos, with a link back to the original post in the description, can be shared on Vimeo, Linkedin, YouTube, or Instagram.
Real estate is a local business. Zillow’s consumer report says that most buyers choose the realtor based on their local market knowledge, followed by their local reputation and trust. Therefore, integrating reviews of other local businesses as a part of your business is a win-win situation for both parties involved.
However, it’s important to remember that before you approach anyone with an offer or reviewing them on your website, first you should make sure that they understand what exactly you’re going to write, how the review is going to look like, and that it’s going to be posted on your site, which is also providing real estate services.
Most local businesses won’t reject an offer like this and most of them have their own websites, so once your review is up, ask them to link back to it. And done – just like that, you built some high-quality real estate backlinks. Building backlinks is not the only benefit of this strategy, as it also helps in establishing solid relationships with the local business owners who in the future might refer some potential clients back to you.
Building online credibility is not a simple task. Fortunately, scoring great media mentions for your business in mainstream publications is not as hard as it may seem. Actually, there are plenty of reporters who are interested in doing stories in their area – you just need to know where to find them. Sites like HARO (Help a Reporter Out), ProfNet, or Businesswire help to establish the connection, which can lead to the reporter getting the story they need for work, and you, in return, get a backlink from the publication.
You should focus on stories related to your local area and community, events, and estate. The reporters who work for HARO, ProfNet, and Businesswire usually post on first-rate websites, so if you decide to work with them, their articles will generate the most traction to your website.
An internal link is any link from one page on your website to another page that is also located on your website. Both users and search engines rely on links to navigate your site and find the content they’re looking for, so if there is a lack of internal linking, the website’s position in SERPs will likely suffer.
Internal linking is something that you, as a website owner, can control. With the proper links, you can guide the visitors to the most relevant pages. This can be done through a website menu, links on your homepage, or post feed, but also with the help of contextual links, which point users to the content that is related to what they’re already browsing.
Try going through the content published on your site. If you have several articles written about a particular topic, you should link them to each other. Links can be added directly in sentences or at the end of the post. You might also want to consider adding a “related post” section, so the links are even more relevant and organic. Another good idea is to go through the data and look for the most popular posts that get the highest number of monthly views – this way, you can provide even better recommendations to people who visit your site.
There are plenty of directories related to real estate that will let you post direct links to your website. It’s an excellent way to provide useful information to new potential customers and let them notice you in the vast sea of competition.
Yahoo Business, Google My Business, and Bing Places are just a few examples of free directories. They’re easily accessible to millions of users, therefore your chances to get noticed are quite high. Your next step should be finding state-wide or national level real estate directories, as they’re more specific to your field of business. Don’t forget to take advantage of the fact that some states even have government-led real estate directories. The more links you score, the better.
Additionally, directory rankings will help boost your reputation as a real estate professional, increase local exposure and it might also aid you with gaining national acknowledgment. The truth is that if you want to achieve success, you need to constantly be on top of your marketing strategy, and claiming space on directories with high traffic is a great way to maximize the payoff of your efforts.
There’s plenty of bloodthirsty competition in the real estate industry, but, as you’ve just read in the article above, there’s no need to worry – there are many creative ways to deal with it. Try to focus on creating relevant, exceptional content suitable for other sites, as building high-quality backlinks is one of the best ways for potential buyers to find your business. Reviews will help you to establish trust and credibility with your customers and connect with the local community, while other strategies, such as backlinking, repurposing your content in many creative ways, and internal linking will boost your position in rankings and bring lots of organic traffic to your website.
Stay focused on your goal, don’t be afraid to approach people or reach out to them, and consider using professional SEO services, and you’ll see the best results for your firm. As long as you play your cards right and commit to staying on top of your game, you stand in front of the possibility to become a big player in the real estate industry.