Instagram is a visual board based on networking on which you can mount your business to gain a wider audience. If you are still not using Instagram at this point, you are missing out on a huge market that has the scope to sell your products. Instagram has more than 1 billion active users at this point, making it a place where you can market yourself effectively using various strategies.
Maybe you are someone who already has a business profile on Instagram but does not know how to optimize it and use it effectively. One of the most difficult steps people struggle with on this platform is growing the number of followers on their accounts. It is not easy to get an audience to trust an upcoming business that hasn’t yet proved its worth.
How to get followers on Instagram without following?
So let us give you a few methods on growing your account in a way that will attract new customers in a way that is deemed beneficial for your business. Here are a few tips:
- DO NOT USE FOLLOW-FOR-FOLLOW STRATEGY.
A lot of people end up making this mistake and ruin their business value immediately. There are many reasons to not take that advice, as it can mess with the algorithm and well, people just won’t fall for that anymore. When you use this method to gain Instagram followers, it makes you look very professional The ideal ratio between the numbers of people you follow and the followers you have should be 1:5 and as your business grows more you can make it 1:10 or even more. The number of people you follow should always be less than the number of followers you have.
- MAKE YOUR PAGE DISCOVERABLE
The first impression is the last, haven’t we all heard that? When you create a compelling landing page, the audience is roped into it and feels obliged to follow you. Aesthetics and glam are the game on Instagram. You can even use certain themes that suit your business to get more audience. Not only do you have to make your page attractive but it should be discoverable too. Use keywords on your bio and posts that will put your profile on the top should anyone search for that keyword. By this action, you are using the Instagram algorithm itself to drive traffic to your profile.
- USE RELEVANT HASHTAGS FOR YOUR POSTS
Making use of relevant hashtags that can attract an audience interested in the same niche, can have powerful results. You should have a list of popular hashtags related to your niche or business that you can make use of in a rotation for your posts. You should also update your hashtags regularly, you can go to old posts to edit them too. Even if the pots are old, the new hashtags can get you amazing results in the way of increased followers. Make sure that the hashtag has been used at least 1000 times, making it a moderately active hashtag.
- RUN CONTESTS AND GIVEAWAYS
Everyone likes free stuff. Instagram contests and giveaways are a great way to generate more followers for your profile. You can run a contest or giveaway on your page every 2-3 months in a bid to get more traffic. People become more aware of your profile when you offer them incentives such as a grand prize. It is a great method to gain followers without having to follow them back. Set clear rules that anyone who follows-unfollows will be banned from future giveaways, making it easy for you to weed out those who will unfollow you as soon as the giveaway or contest closes.
- FREQUENT POSTING HELPS A LOT
It is an obvious fact that has not been said enough times, frequent posting gets your business noticed more. If you increase your Instagram followers and then post in infrequent intervals, you will likely start losing active followers. Think about it, would you follow a page whose last post was 3 months ago? No one would! Posting frequently keeps your audience loyal and makes your business a good option to have their needs catered to. You will gain more followers if you pop up frequently in their feed, keeping your brand fresh in their head. It will also increase your brand reach by leaps and bounds.
So now you have a guide on how to get Instagram followers without following them back. Additionally, some apps help you generate more followers for free. You can make use of any of the methods mentioned above to grow your audience well. Instagram has turned into a hub for small businesses and large conglomerates alike. With the power social media wields, businesses have been able to thrive with just social media profiles. The engagement found on these websites is like no other.
You can also collaborate with other businesses or influencers to spread more awareness about your brand. Link all your social media handles on your profiles or website so that your followers know where they can stay updated. Set up a comfortable profile through which your audience can communicate with you. All in all, it is never too late to market yourself on social media once you start. So don’t let us keep you anymore, just go for it!