Snapchat | InoSocial

How to fix Snapchat down?

Snapchat is one of the most popular messaging apps for young people. It’s great for sharing little moments with your friends and talking to them. One of its qualities is that when you send a picture to someone, it’s available for a limited time and after that, it will be disappeared.

Now we will see the problems of Snapchat and the way for fixing those problems.

How to know if Snapchat is down?

Many users reported (especially iPhone users) that they couldn’t log into their accounts. But Snapchat’s support team said that it was a minor issue and after that they fixed it.

First of all, if your Snapchat was down and it didn’t work, you should close the app and open it again. If that didn’t work, you can uninstall Snapchat and then reinstall it.
If the problem is your cellphone, you should restart your phone and see if it’s fixed or not.
Another thing that you can do is to clear the cache. Because Snapchat and other apps usually download a lot of cache and media, and if those files are corrupted it can cause Snapchat to stop working. You should clear those files but don’t worry, you won’t lose any data or snaps.
You should go to the Settings of Snapchat and clear its cache, like this; open Snapchat, open your profile, tap on Settings, scroll to the bottom, and press “clear cache”
Sometimes it might be because of your Internet, try another source or check if your internet is active and check your connection.

If you open Snapchat and the screen or snaps are not loading, it’s probably because of your internet connection, turn off your data and turn it on again, or change your location. If the signal is weak, move closer to your router. Resetting the router may also solve the issue, even if your internet works on other devices. If you are using a VPN, try to turn it off and open the app again. Sometimes Snapchat might stop working if it detects any third-party apps, occasionally including VPNs.

If your internet connection is strong and you are sure that it works, your problem could be because you didn’t permit Snapchat to use data.

How to fix when Snapchat is down?

So, in that case; open Snapchat, go to your profile, tap on Settings, tap on permissions, Missing permissions will display Tap to enable. This will open the system settings to adjust all permissions for the app.

If you can’t log in or use Snapchat, update the app.
Check to see if it doesn’t work for you or other people have the same issue as well.
There is also a website that you can check to make sure Snapchat is working or it has problems at that moment. This is the website: “Down Detector’s Snapchat page.”
And you will see one of these two sentences: “No problems at Snapchat”, or “Problems at Snapchat.”
So you’ll make sure that the problem is yours or it’s from the app and it will be fixed eventually.
And You can also check the “Live Outage Map” to see if the issue is restricted to specific regions.
If Snapchat is up and it still isn’t working for you, close the app and open it again.
If it didn’t work, log out of your account and log in again.
When you log into your account, you can see your missed snaps.

If you can’t send snaps to your friends and your internet connection is fine, you should try these solutions; restart your phone again, if it didn’t work, try to clear your conversations. Doing this will remove all of your Snaps sent and received, so be aware that any unopened Snaps will be lost.

This is how you should delete your conversations; open your profile, go to settings, scroll down and tap on “Clear Conversation”, select your conversations and click on “confirm”.

If you’ve cleared the conversations and the snaps still aren’t working, your next option is to remove your friends and add them back again. It might fix the problem.

Conclusion

This is how you can remove your friends on Snapchat; open your profile, tap on Add friends, then on My friends, and select your friends to remove them.

I hope this essay helps you to fix your Snapchat.

Snapchat Hacks: 9 Tricks You Probably Didn’t Know About

Disappearing snaps are a great feature, but that’s not all what Snapchat can do. The app has a host of hidden features that you need to master to take your Snapchat game to the next level. In this guide, you’ll learn cool hacks to access lesser-known features and also uncover a few more secrets along the way.

Record videos without pressing down the capture button

Yes, there’s no need to press down the capture button to record videos. This way, your phone stays steady, and you can easily flip back and front. However, this feature is only available to iOS device users.

On your iPhone, go to Settings > select General > find the Accessibility icon > switch on the AssistiveTouch feature within the Interaction section to enable a small icon on the screen’s right-side > click Create New Gesture > Press your finger on the screen and wait till the blue bar at the bottom maxes out > Press Stop > Save the gesture.

Then, Open Snapchat > before recording a video, tap the small icon > choose Custom, and a circle will appear on the screen > Slowly click on the capture button, and your Custom gesture will handle the rest.

Use Snapchat on Mac

Who said you could only use Snapchat on a smartphone? You can connect with over 200 million daily users of the app through your Mac. So regardless of whether you find your phone too distracting but wish to continue connecting with your friends, or you wish to take your brand’s Snap game to great new heights and find using your phone too limiting, you can get BlueStacks for Mac. It is a Mac application that allows your laptop to transform into an Android device (for one window).

What does this mean? In essence, you can use all the apps available on Android on your Mac computer, including Snapchat, without any hassle. But, this is only one of the ways to use Snapchat on your Mac. To learn more ways and tricks, go through the guide here setapp.com.

Change the color of objects using the tint brush

Use the tint brush to change the color of your snapshots easily. After clicking a picture, choose the Scissors icon and then the Paintbrush icon.

Then, select your choice of color and the shape that you want to change the color. When you remove your finger, this will change the color of the object selected by you.

Enjoy intrinsic detail by using the Zoom feature

If you take your Snapshot clicks seriously, this trick is for you.

To set it up on your iOS device, go to Settings > press General > click on Accessibility > select Zoom within the Vision section > choose Show Controller > pick your Zoom region (full screen or window) > fix maximum zoom level to 15x.

To set it up on your Android device, go to Settings > select Accessibility > choose Vision > select Magnificent Gestures > start Zoom.

It would be best to use Snapchat on a tablet or smartphone with larger screens for intricate masterpieces. Then, you can use a stylus and blow people’s minds with your stunning work of art.

Find out who blocked or removed you

You don’t have to keep wondering who removed or blocked you on Snapchat. You can find out. Go to Profile Settings > select My Friends. Then, search for your friend who you think may have blocked or removed you.

Once you click on the name of your friends, a popup containing their profile information will be shown. If you cannot see their Snap score, it means they have removed or blocked you.

Adding a soundtrack to your Snap

Up your Snap game by adding the perfect song. Even though it is pretty easy to do so, a little bit of precision and timing is required to capture a song’s specific bit. For this, access a music application on your device, play a song that you like, and go back to Snapchat to begin recording.

Create your geofilter

A transparent PNG file under 300KB file size with a 1080X1920 pixel dimension can be used to create your geofilter. But, if you wish to create a geofilter for your brand, you may have to use a paid tool.

Stop people from seeing your stories

You might not want everyone to see your stories or may want to hide a few stories from people on your friend list. First, go to Settings > select Who Can section > choose Custom for My Story. Then, you can choose the people who can view specific stories.

Send money to your friends

Sending money to your friends using Snapchat is very simple. Type an amount into a chat window, and don’t forget to include the dollar sign in front. A secret, green Add Cash button will pop up where you have to link your credit card information.

So, go ahead and try out these really cool Snapchat tricks to make the most of this exciting social media platform.

By the way head to the guide: “how to screenshot on snapchat without them knowing” to know how to secretly screenshot on snapchat.

How to identify a fake Snapchat account?(Working Methods)

A fake Snapchat account may have been created for various reasons. If you know a Snapchat account, you can check a few factors to find out that this account is fake or not. Now, if you want to check that your account is fake without knowing it, it will be a little harder for you. A good Snapchat score proves that it is one of the oldest Snapchat accounts, But that does not mean that it is real. Yes! A high Snapchat Score may prevent that account from being fake, but this is not always true.

A fake Snapchat account may have been created for various reasons. So stay with us until the end of this article.

How to easily identify a Snapchat account?

To find out if a Snapchat account is fake, look at his profile for a few days. Also, follow that person’s story and profile. If you see realistic stories and group photos of a person, it can be said that this account is not fake.

Also, if you find some popular profiles on Snapchat and are confused by similar fake accounts, it’s the Snapchat score that helps you find the real account. For example, if you see the highest score in an account, it is most likely real. In addition, getting a score for a new Snapchat account is not easy; So we can say that the account with the lowest score is fake.

How do we know if we are dealing with a real Snapchat account?

You can chat directly with that person to determine if a Snapchat account is real. If that person replies to your message, it is a real Snapchat account, and there is no doubt about it.

Having a great Snapchat score makes a profile look great and real to other users. Also, the posted stories show that an account in Snapchat is real.

1. First, check the Snap score:

As you know, the highest Snapchat score equals that profile is more likely to be real. But this does not mean that this profile is Certainly real! Because this account may be old, it has been hacked or someone else manages it for some reason. So you have to check it carefully. Follow these steps to make sure a Snapchat account is real:

Check the person’s profile photo and camera roll.

Look for a story that has just been posted. For example, if the stories are a selfie or a group photo of several people, You need to make sure it is a real account.

2. Check the posted stories from the beginning

Some people who seek fame or deceive others tend to take advantage of other people’s photos. So they create a fake Snapchat account from someone else. A fake Snapchat account may have been created for various reasons. If you know a Snapchat account, you can check a few factors to find out that this account is fake or not.

They may also do this with the profile and photos of a famous person. Now, in some cases, the trick we’re talking about in this article may be really helpful, and you should do it to be sure.

You will find a story posted in each suspicious account, and you will find the account that posted this photo for the first time. This account may be a real account; Because other profiles may have reposted that photo.

3. Check the profile picture

Sometimes looking at a profile picture of a Snapchat account gives a lot of information about that account. By now, you should have noticed that if someone uses a profile picture that is not their own, their profile may be fake and you should not trust that account. If someone uses their photo, uses other things, or has fake photos, it can help us.

4. Check account followers:

If that account has many followers on the list, their followers may be fake. If these accounts are trying to sell their products, do not buy them until you are completely sure of the authenticity of these accounts.

We have to go through various steps, such as checking profile followers. Then we have to research the profile details of the followers of that profile. This helps us to know that the followers are real or not. Now, if an account has many followers with unrealistic profiles, this account may be fake.

Now we show you a simple way to detect a fake Snapchat account. This is a common problem, and it is very easy to solve. You can easily do this with this tool.

Go to the tool in the link above. This is an online tool; So you will not download anything. It also works from anywhere and with any device. You will be asked for your username or phone number. Just enter the correct information.

Wait for the schedule to finish. This is the easiest way to work with. Remember that the application is updated daily.

You will be completely anonymous! In this program, your identity is completely anonymous; Because this program is server-based. So do not worry about anything.

What are fake snapchat accounts? How Do They Work?

All of us have heard about fake snaps, totally these fake Snapchat are created to drive users or the Snapchat algorithm into behavior that eventually reaches financial gain. Generally, a fake snap holder might try to scam you out of cash, or sell views and follows as a service. While there are lots of reasons behind these fake snaps, it usually boils down to money.

How to tell if a snapchat is fake?

Can I use a snapchat account checker and find fake snapchat accounts? When you are here, it means you are looking for the answer to questions like how to tell if a snapchat is fake, or how to make a fake snapchat account. First of all, let’s see how to know if a snapchat account is fake. Read the below points and learn to identify fake snaps accounts.

Unusual or fishy profile
Low Snapchat score
Any contrast between the stories and posts
Use the image lookup trick. Take a screenshot of the account’s profile and then drop it in the Google image search bar and find the real information.

How to make a fake snapchat account?

Now you might ask how to make a fake snapchat account. While this is not what we suggest to you, if you are so curious about this topic, I will introduce two methods that you can use to make a fake snapchat account.

In the first method, you can make a fake Snapchat account via another Email ID
Or you can choose a Third-Party generator and use it to make a fake snap account.

What are fake snaps?

Above here, you learned how to make a fake snapchat account, and how to tell if a snapchat is fake. Here, I want to tell you that it is hard to find fake snapchats that share fake snaps. The majority of fake accounts will probably try hard to reveal the true identity of the account holder. Here one of the most common ways is to share a fake snap like that it is real.

How To Prevent fake snapchat?

Do we have any snapchat account checker? Unfortunately, the answer is no. If you are a Snapchat user who does not like to engage with fake snapchat accounts, I strongly suggest you read the above text and learn how to know if a snapchat account is fake. Because this is the only way that you can prevent fake snapchats and fake snaps.

Conclusion

Are you looking for a snapchat account checker? You have to know that there is no system that tells you an account is 100% fake or real; Because based on activities such as posting and getting fake followers or using a personal profile, we guess that the account is fake. Inappropriate goals, i.e., sales of products, advertisements, etc., cause fake accounts.

What other ways do you know about how to know if a snapchat account is fake? You can also say in the comments if you have seen several fake snapchats accounts

How to Unlock Snapchat Account?

Sometimes Snapchat blocks the user’s account. In this situation, you need to improve your condition before you lose all your hard-earned streaks. While there are lots of ideas why Snapchat may lock you out, there are some solutions to solve it. Here, we will identify the root problems and solve them.

Ideas for a locked Snapchat account

Based on the Snapchat support page, there are several obvious causes for a locked account:

• First, if you add many friends without having checked your email or phone number.

• In another situation, you might join in offensive behavior like sending spam.

• Finally, if you use a third-party app or plug-in to reach the app’s settings, Snapchat may block your account. Apps or plug-ins like Snap Upload, Casper, Snap Crack, Quick Upload, and Phantom.

How to unlock a Snapchat account

Snapchat might send you an announcement that says your account is momentarily locked, and you need to wait 24 hours before trying to log in. Also, you may face other situations that you do not know how to unlock your account? Here, I explain six different situations that you have to try six different resolutions to unlock your Snapchat account?

Extract All Third-Party Snapchat Plugins and Apps

Sometimes you have some plugins and third-party apps associated with Snapchat on your system. In this case, Snapchat may notify you that your account is momentarily locked. Now, solve the issue needs to uninstall these apps and plugins before trying to unlock the account.

If you neglect to do, this can succeed in a long-term ban, so it is better not to delete the plugins and apps that may cause your locked account.

Tap on the Unlock Button

Snapchat users whose accounts were momentarily locked will notice the yellow unlock key under the announcement, informing you about the potential causes why your account may lock. I advise you to remove the apps or plugins you hold, then click on the Unlock key.

Need to Restart Your iPhone

This report can come up on your cover because of a glitch, so you can attempt making a hard reset of your iPhone.

Restart Your iPhone.

Force resetting your iPhone always needs holding a blend of signs. The specific order may differ from design to design. Here we work on iPhone 12 as an instance. Also, it applies to iPhone X, iPhone XS, iPhone XR, iPhone 11.

Hold and immediately touch the “volume up” button.
Hold and immediately touch the “volume down” button.
Push and hold the side switch to view the Apple logo.

Reinstall the Snapchat App

Reinstalling the Snapchat app will delete all data that could be making the app perform the Locked Account message if you try to log in. But, if the program checked your account because it held you broke one or added of its commands, you can not achieve success by reinstalling the app.

Contact with Snapchat’s Customer Co-operation

Moving out to Snapchat’s client support is arguably the quickest method to understand why it locked your account. Talking to a customer support agent helps you find more information about the reasons behind the ban. Also, they may help you to find out how long it will need to gain access to your account.

Build a New Snapchat Account

The best point is that you can generate a new Snapchat account if your old one was enduringly locked and the conversation with the platform’s customer support declined to provide the outcomes you wanted.

But, you will not be able to utilize the same email address you applied to build the early account. Now, you need to generate a new email address to stay using Snapchat. Also, it is not possible to recover your Snapchat data if your Snapchat account was lastingly locked.

Conclusion:

A locked Snapchat account is the most common issue that all users may face. And only a low percentage of the app’s users know how to reaccess their accounts. There are different ways to do like going through a dialogue with customer support, reinstalling the app, removing data apps, and more. In the above text, we talked bout why Snapchat may block accounts and how you can resolve it as a user.

What is Snapchat streak

What is Streak in Snapchat? we will introduce Snapchat Streak and show how you react to Snapchat Streaks and deal with it. Are you familiar with the term Snapchat Streak?

Snapchat is one of the most popular mobile social networks, which has countless fans in the United States. This application has exceptional capabilities for communicating with friends, which makes it doubly popular. In this social network, every activity you do is known as snap. For example, if you send a snap to your friend, that will be on your friend’s page for a few moments and then disappear.

Each Snap can be sent in several ways in Snapchat. Some send directly to friends ،some others could send into Snapchat stories. If you send snap as Snapchat stories, they will remain on your Snapchat account for 24 hours.

What is Snapchat Streak?

Suppose you send a lot of snaps to your friend in one day. This function is called streak. Streak occurs according to the number of times both people send snaps to each other in Snapchat. The more snaps you send, the longer your streak will be.

Streak in the real world shows the degree of intimacy and relationship between two people. The greater the amount of intimacy and sharing of snaps and interaction between two people, the longest streak they receive. If you have a streak with someone on Snapchat, a flame sign will appear next to your name. Of course, this flame display only for you and your friend, and the other person can not see your streak with your other friend.

You will not receive a reward for each longer Streak. But this is a motivation for more communication on the social network Snapchat.

Is Snapchat Streak makes problem?

In general, every social network in the world tries to make its users more involved in using the application. The Snapchat solution is also implemented as a Streak, which forces users to stay in touch with their friends for hours. However, in today’s world, excessive use of smartphones has disrupted life.

Snapchat Streak can also mention as a system for monitoring the behavior of children on this social network. With each stream, parents can see who their child is most in touch with or what platform or network they visit the most.

Of course, on the other hand, some users are also looking for different record-breakings. For example, one of the records is related to the longest streak in Snapchat, which many are looking to achieve.

How Do I Deal With Snapstreaks?

You can describe the Snapchat Streak to family members and explain that they do not give any prizes or status to the person who has the most Streak! Any streak in Snapchat is not bad either. If your children are in a relationship with their best friends and have a streak with them, do not worry, let them continue this relationship. But try to keep everything under control.

Use Snapchat Streak

As we explained, using this option in Snapchat is only to show how much you interact with friends or other people. The more streaks you have, the more social activity you have on Snapchat and the more friends you have. In a way, Snapchat Streak determines your virtual social popularity.

Conclusion

The world’s major social networks use a variety of methods to get more user engagements. Snapchat has a Streak feature that can be described as a virtual relationship addictive system. Try to get streaks as usual. If you have used this before, let us know what you think

Keyword: Snapchat streak

Meta description: What is Streak in Snapchat? we will introduce Snapchat Streak and show how you react to Snapchat Streaks and deal with it

How to change your Snapchat username? (Methods which work)

When creating a new Snapchat account, users need to give their details like username, password, and other details, just like signing up to all other social media platforms. It’s all about signing up for a new Snapchat account. What if you want to change Snapchat username later? Does Snapchat allow you to change the username you have chosen when creating the account?

If you’d like to know everything on changing usernames and why doesn’t Snapchat allow this action, stay with me till the end of my article.

Can you change your Snapchat username?

Changing Snapchat usernames has long been like an impossible dream for users because, unfortunately, there is no direct way for changing usernames on Snapchat, which is one of the biggest downsides of the application because many people might want to change their Snapchat username for different purposes. Once you’ve set up your Snapchat account, your only option to get a new username is to set up a new account. We wouldn’t recommend this – you’ll lose your friends, streak and preferences.

Why doesn’t Snapchat allow users to change their usernames?

As I previously mentioned above and like Snapchat clearly announced on their support center. It is not possible to change your Snapchat username, and that is said to be for security reasons. My guess is that you can’t change your Snapchat username for one of the two following reasons:

Intentional decision to maintain a focused product and simple user experience
Simply isn’t high on their priority list

It is also not possible to transfer account data, Memories, or Snapstreaks from one username to another.

Note that users can always change their Snapchat display names but not usernames. Your Display Name is how you appear on Snapchat; it’s different from your username.

Tricks to change your Snapchat Username

Although Snapchat prevents to allow users from altering usernames, there are three things you can do about it, but none of them might be the miraculous solution you are looking for because it is somehow prohibited.

Anyways, below are the three possible ways to try to change your Snapchat Username:

Change Snapchat Username with Custom Display Name

Try changing the Snapchat username using your display name. Unlike the username, the display name can be changed, and it is actually the name that is mostly shown to other users on Snapchat.

It is possible to change the display name whenever you like, and it will be visible for all your contacts, both the existing and newly added contacts. The username might endure the same, but it is barely visible to your buddies.

Here is how to change your Snapchat display name:

Go to your Snapchat and select your “profile/Bitmoji” icon in the upper-left corner of the screen.
Find and tap on the gear icon in the upper-right corner to go to your “Settings.”
Click on “Name.”
Enter a new display name in the Name box.
Click on “save” to finish the process.

2. Use an email ID to change your Snapchat username

You can change the Snapchat username by using an alternate Snapchat account created using a different email address. This method has several steps with the need to be followed carefully.

Go to your Snapchat profile.
Head to your settings and tap on the logout option.
After logging out, tap the Sign up button.
Enter the required details and ensure that you make use of a different email address instead of the one you’ve been using for your current Snapchat account.
Head to profile and find ‘Add Friends.’ You can either ‘Add from Contacts.’
Click on the “Continue” button and wait.
On the next pop-up window, tap the ‘OK’ button and enable Snapchat to access your contacts.
Add your contacts.
Try logging in to the previous Snapchat account.
Click on the ‘My Friends’ option and select any user, and their Snapchat username will pop-up on the screen.
Skip the friends you have already added to the new Snapchat account.
Once again, log into your new Snapchat account and add friends or add by username.
Now, you may delete the old account.
Create an entirely new Snapchat account

The first method to change your Snapchat username would be to forget about the current account and create a new one for the sake of your desired Snapchat username. If you choose this option, you will manually add your friends to your new account. Here’s how to save your friends’ Snapchat names and then create a new account. Before trying to set up a new account, try deleting the current account.

Deleting the current account:

Go to accounts portal
Type in the username and password for the account you want to delete.
After successfully deleting your account, you can tap the Sign up button.

Creating the new account:

Enter your new username based on your choice.
After finishing the account setup process for the new account, go to your profile, and tap the ghost icon.
Hit the ‘Add Friends’ option or add friends through your contacts.

To wrap up

After reading this guide till here, you now know how to change your Snapchat username with three different names, and you are familiar with the restrictions of Snapchat for changing usernames. Use one of the methods provided above to alter Snapchat username.

How to know if someone blocked you on Snapchat

Being blocked is one of the saddest things which can happen to us on social media. It is very frustrating when you find out a friend, an ex, or even a family member has blocked you.

Unfortunately, there is no direct way to know if someone blocked you on Snapchat because you will not get any notifications when you are blocked, but it is not a tough thing to investigate and figure it out.

That is exactly why I am here to help you find out when someone blocks you and decide if you might want to block them back.

How to tell if someone blocked you on Snapchat?

If you’ve begun to suspect that someone’s blocked you on Snapchat, there are ways to confirm your assumption. Just follow the three simple methods I have gathered for you in this guide.

Find out if someone blocked you n Snapchat:

Check your Snapchat friend list

Open the Snapchat app and swipe from left to right across the screen to get to your friends’ list. If the specific person you are looking for was not found in the list, you are most probably blocked by them.

Search them by their full username

The second way to try is to search their Snapchat username, and if you do not remember, try their name and see If It appears to you or not.

To search for a Snapchat account, go to your chat screen, which lets you add Friends. At the top left of the interface, you’ll see your own profile, which might display your Story if you’ve added one in the previous 24 hours. Right next to this, there’s a magnifying glass icon. Click on this and search for the contact you’re worried has blocked you.

If the account you are trying to reach did not appear, they have either blocked you on Snapchat or deleted their account.

Check their account with a different account

The best way to know if someone blocked you on Snapchat is to try checking their profile with another account. It can be your second account, or you can ask another friend to search for their name or username and confirm that they still have a Snapchat account.

If their accounts show up with a different account, it means that they have surely blocked you. (Keep in mind that if your friend has also been blocked by that same user, they won’t see the account show up.)

Also Read: “Unblock Someone on Snapchat“

What’s the difference between being blocked and being removed on Snapchat?

Being removed is much better than being blocked because if someone blocked you on Snapchat, they naturally cut off all connections between you and them.

Being removed means that you can no longer see someone’s stories on Snapchat, but you can still find their account and message them, but if you are blocked, none of these actions is possible.

To distinguish between whether you are blocked or removed, go to your chats. If you can still see the person listed in your conversation, you haven’t been blocked. It could be that they’ve deleted you, but you haven’t removed them. However, this only works if you’ve spoken to them via the function recently.

Snapchat is working on a New Option to Add Popular Music Clips to Your Snaps

Snapchat has once more surprised its users and is working on a new cool option, which would excite all Snapchat users out there. Snapchat’s working on a new way to share music within Snaps, which could be seen as another nod towards the rising popularity of TikTok, though there are some variances in the application.

There is one thing to note here. Snapchat does already have a music sticker option, linked to Spotify, but this is a more advanced, direct connection option for music clips.

This TikTok-like feature would make Snapchat one of the biggest competitors and TikTok alternatives these days, which the TikTok audiences have been exploring alternative apps as the Trump administration weighs a ban on Chinese tech companies over data privacy concerns.

What exactly is this new feature and how does it work?

This very interesting news Snapchat option will enable users to add music to their snaps – pre or post-capture. That could facilitate the type of lip-synching, dance clips that have been popularized by TikTok, so it probably is inspired by the app, but the feature has also been facilitated by Snapchat’s new deals with music publishers, which will enable it to include more music for use in the app.

When friends receive one of the new Snaps with music, they’ll be able to swipe up to view the album art, song title, and artist name. A “Play This Song” link will also be available.

When clicked, it will open a web view to Linkfire that will allow users to listen to the full song — not a snippet — on their preferred music streaming platform, like Spotify, Apple Music, or SoundCloud.

After the release of the option, Snapchat could qualify as the best TikTok rival and could welcome TikTok refugees warmly.

Snapchat will first launch the option in New Zealand and Australia this week, with a wider rollout planned for later in the year.

Snap’s first diversity report says only 4 percent of the company identifies as Black

After so many years of not exposing such information, Snap, the company behind Snapchat, has decided to share its Citizen Snap Report, outlining the company’s diversity, community, and environmental efforts over the past year.

Without a surprise, more than 70 percent of Director-level jobs were held by white people. Snap is overwhelmingly staffed by white men. So where are the black?

Keep up with me to find out the exact statistics of the black working for Snap and the percentage of male and female staff of the company.

Snap’s diversity report

The report has detailed so much information about the diversity of the Snap Staff. According to The Verge, the report details the minimal growth. The 3,195-person company has made in regards to hiring people of color and women. Black and African American people only represent 4.1 percent of the entire workforce, the report states, and Hispanic / Latinx people make up 6.8 percent. Both groups account for only 3.2 percent of leadership; Black and African American people make up 2.3 percent of tech roles while Hispanic/LatinX account for 3.4 percent.

Meanwhile, women only make up 32.9 percent of Snap’s workforce, with only 16 percent in technical roles. Along with the numbers, Snap says it’s setting new goals, including doubling the number of women in tech at Snap by 2023 and doubling the number of underrepresented US racial and ethnic minorities at Snap by 2025. Long-term, the team says it wants to “reflect the racial and gender diversity (including non-binary) of the different places where we operate.”

In leadership roles, forget about it. More than 70 percent of Director-level jobs were held by white people, with 16.5 percent held by Asians, 2.6 percent held by Black/African American employees, and just 2.6 percent held by Hispanic/Latinx workers.

91 percent of employees in tech roles were either white or Asian. Ninety-one percent.

“We also collected a more inclusive DEI data set: Our first DEI Self-ID Survey enabled US-based employees to self-identify as LGBTQ+, people with disabilities, veterans, or first generation in their family to attend college. The Self-ID data collection is voluntary, and 60 percent of our US team completed the survey. Later this year, we will begin a global rollout of this expanded data collection,” the company reported.

Microsoft Taps into the Popularity of Snapchat Lenses for Major New Xbox Campaign

Microsoft has partnered with Snapchat on a new AR campaign, which will see a series of game-themed AR Lenses showcased within the app of its next-generation Xbox series.

This week Microsoft is showing off its coming, next-gen Xbox Series X gaming console at its Xbox Games Showcase event, and it has officially announced that it has teamed up with Snapchat for better results and much more fun.

Snapchat has announced this news by sharing the statement below:

“To celebrate the Xbox Games Showcase, and provide fans at home with an immediate way to interact with the brand-new games being shown, Xbox worked with AR agency Look Mister to create 12 unique Snapchat Lenses based on many of the biggest game reveals from the show.”

As it is obviously shown in the picture below, the 12 new lenses have their own sections within the Snap camera platform, and they can also be uses on the main app.

Per reports, the lenses, which are based on game titles including “Halo Infinite,” “Minecraft,” “Destiny 2,” and “Forza Motorsport,” are available on Snapchat and the Snap Camera desktop platform.

What are the benefits of Microsft adding Snapchat lenses?

There are, for sure, some advantages that made Microsft choose to partner with Snapchat. Some of these benefits are mentioned by the Mobile Marketer website that you can read about below.

Microsoft’s promotion on Snapchat aims to build excitement for its updated Xbox gaming console and video game titles that will be released during the holiday shopping season. The company hosted the first Xbox Games Showcase, its biggest gaming event of the year, with a live-streamed presentation that lets viewers see a demonstration of the next Xbox X console while also practicing social distancing.

By creating AR lenses on Snapchat, Microsoft can engage a younger audience that’s more likely than older generations to play video games. Among Snapchat’s 238 million daily active users (DAUs), more than 180 million engaged with AR at least once a day in Q2. Snapchat each month reaches more than 100 million people in the U.S., including more than 90% of people ages 13 to 24 and more than 75% of people ages 13 to 34, per information provided by Snap. Those demographics match the profile of the 75% of U.S. households that have at least one gamer, as measured by the Entertainment Software Association (ESA).

The promotion is especially important in urging gamers to upgrade to the Xbox X, Microsoft’s first video game console in seven years. The company seeks to grow its share of the global video game market, which is forecast to expand 9.3% to $159 billion this year, per Newzoo. Xbox is the latest brand to create AR lenses on Snapchat to engage smartphone users with a more immersive experience. With many people placing delivery orders for food while stuck at home during the coronavirus pandemic, DoorDash in May sponsored AR lenses that let Snapchat users immerse themselves in virtual versions of popular restaurant chains, including Cheesecake Factory, Chili’s and Outback Steakhouse. The same month, the financial services company USAA this month introduced its first AR lens as part of its annual Memorial Day event. Universal Pictures in April created an AR lens that let Snapchat users transform themselves into characters from the movie “Trolls World Tour,” which was released straight to video-on-demand (VOD) platforms.