Involvement is the most important indicator of Instagram marketing, which specialists and entrepreneurs constantly work on. The more users interact with the account, the more trust it inspires in a new audience and scales faster due to social network algorithms. In this article, we will consider how to form the initial activity in the short term, as well as how to strengthen it in the long term.
How to quickly generate initial results?
Instagram algorithms constantly evolve and the old methods of promotion gradually lose their effectiveness. In a highly competitive environment, it is very difficult to get fast results in the form of popularity and involvement, which is why more and more people automate this process with the help of professionals and buy real Instagram likes, comments, subscribers, etc.
First, this marketing step creates an influential packaging of the profile. As a result, new audiences hold more attention, immerse in the content, perform targeted actions and advertising campaigns bring more conversions and a quick return on the advertising budget.
Secondly, high statistics form a trigger of social proof and accelerate sales. People are guided by the experience of interaction with the brand of other users, so a high level of popularity inspires reliability, security, and it is easier for people to make purchasing decisions.
Thirdly, when people buy Instagram likes and other user reactions they trigger the work of social network algorithms. As a result, their content is shown to more users and is promoted organically.
It is important to order services only from reliable companies that have a long term of work in the market, a huge client base, and a lot of feedback. There you can buy quality activity that appears organically and does not contradict the algorithms of the social network.
How to prepare a profile for promotion?
Your profile design is your calling card and the face of your brand. The first impression of your audience and their retention depends on how influential your packaging is.
Profile header is a powerful conversion element that from the first seconds, filters target visitors from casual users. So, it’s important to correctly form your positioning to make it clear who you are and how cooperation with you can be profitable.
For a commercial account, the nickname should be simple, preferably short, and easy to remember. The name of the profile is an important element that allows you to get additional client traffic. This line is indexed by the Instagram search engine and it should contain keywords.
As an avatar, use a personal photo and contrasting colors to stand out among competitors. It’s effective to add different triggers to emphasize your activity, for example, an entrepreneur whose business is related to cars can make a photo shoot with an auto.
In the profile description, include your unique selling proposition, emphasizing your expertise with facts, figures, statistics, etc. It’s effective to add a lead magnet to immerse the user more deeply into the specifics of your business and create credibility.
How to enhance the profile activity?
Marathons are an effective way to promote on Instagram. This is a small training in which the speaker shares useful information with the audience. For experts, a marathon is an opportunity to attract a new audience, clients, and show competence and professionalism in a particular area. For participants, a marathon is an opportunity to get a lot of useful and valuable information for free.
It is effective to hold joint marathons, in this case, there is an exchange of warm audience with other experts. There is an opportunity to get acquainted with colleagues or experts from related fields, and to agree with them on mutual PR.
To date, marathons are the only promotion method in which you maximize contact with a cold audience in posts, stories, Reels, and live broadcasts. No other methods provide as many touch points with the audience at the same time, and over several days. The more useful content you provide, the more trust and sales you get after the marathon ends.
To sum up, the purchase of activity metrics is a necessary step in any marketing strategy. If done correctly, this tool will provide a trusted first impression and create a powerful impetus for further promotion.