After having more than a decade of experience in using Facebook and having more than 4K friends on Facebook, I am confident to say that I know how does Facebook friend suggestion works. Here, I’m going to share my experience and knowledge in this regard with you; you might have to have control over your Facebook friend’s suggestions.
What is a friend suggestion on Facebook?
The Facebook suggestion is a feature of this social media to introduce new users to be connected. Friend suggestion is based on the Facebook algorithm, which considers different factors, including previous connections, previous activities, and also the information on the profile.
If you want to choose your own and desired list of friends, you should be very careful about it, and you must know how the Facebook algorithm and suggestion work and even how to control it.
The basis of Facebook and also Instagram algorithm is based on three main factors of interest, timing, and connection according to their speaker at a conference.
These three main factors affect how Facebook chooses who should it suggest to you, and again who you connected to change who would be the next suggestion.
Why does Facebook suggest friends?
Facebook is a platform for finding the people you may know or make new friends; that is why Facebook suggests friends to you so you already may know them or want to get to know them later. Facebook suggest friends mostly use the following information to find friends.
Mutual Friends.
Work Information.
Education Information.
Groups that you are part of.
Browsing style.
Likes.
Keep reading to find out the exact answer to how Facebook suggests friends and get more detailed information on this feature. Besides, f you have an issue adding some one of Facebook you can fix this issue in the guide “Why can’t i add someone on Facebook.”
How does Facebook friend suggestion work?
This is a complete explanation about how Facebook friend suggestion work, and if you are interested to know more about how to change or stop it, read the next section below.
Interest: you might be wondering what is interest on Facebook.
Friends you add: once you add a person, you have given the facebook a clue who you are interested in adding as a friend. So, Facebook will start looking for a similar profile, and people in common. The most probably, the suggestion would be changed to that’s users’ friends.
Friends of friends: one of the most common ways that Facebook suggestion is mutual friends. You might face this and you see that sometimes you might have more than 100 mutual friends with someone.
Bio: the way you fill-up the bio affect who is going to be your next friends. Based on the information of your schools, university, places you lived, and family members Facebook would find and suggest those who are in the same category.
Likes and comments: the way you like posts affect the Facebook friend’s suggestion. For example, if you like a page related to the automobile industry, therefore people who might have the same interest as you would come into the friend suggestion list.
The profile you visit: if you frequently visit a profile on Facebook, this would send an alarm to Facebook that you are interested in having that person as a friend. So, they would be added to the suggestion list.
Facebook search bar: every term you search on Facebook search bar can be counted as a sign to show your needs. Facebook will get this soon and send you the suggestion that might help you with your needs.
Google search: this is an estimated factor of Facebook suggestion because I have experience of this. Once I was looking for my favorite program and university on google, I noticed that the type of profile that Facebook shows to me is changing. I realized that those users were studied at the searched universities by me, or they have studied what I have explored.
This made me somehow sure that once we logged into our google account, Facebook may have access to our search terms. With friend’s suggestion Facebook, it might help us to know more about the search. However, it is not announced, nor confirmed, and this is an estimation based on my research and experience.
If you have the same experience, it is good to hear it in the comment.
How to control Facebook friend suggestion or notification?
If you are interested in having a related and quality list of friends, so you should take action.
First, do not accept the request that is not related to your interests. Because once you show the interest, the more will come to you with the same profile.
Second, add a few people who you like their profile more. This might include their education level or the place they live, or even the school they have studied. If they accept your request, Facebook will place you in their circle of friends’ suggestion list, and it’ll bring more related users to you.
Indeed, you cannot turn the suggestion off but you can control this. To prevent having new recommendations, you should stop accepting new friend requests (which you have been a suggestion for them). This action would send an alarm to Facebook that you are no longer interested in making new friendships or connections, and it will send no more suggestions to you.
You can also tap on hiding People You May Know, and it might help to make more connections by Facebook.
When does Facebook stop sending you friend suggestions?
My finding is like a rule of thumb, and I noticed when I stop accepting new friends, it sends the signals to the Facebook that I’m no longer interested in making new friends, and in preventing bothering a user or making Facebook a safer place for the user, it stops sending new suggestions.
How to send a friend suggestion on Facebook?
You are not able to send your name suggestion to any specific users unless you add someone, and your profile will be on that person’s friend list suggestion. However, Facebook has an option to share one profile. You can find this feature on the Facebook profile.
If you search for someone on Facebook, will it suggest you as a friend?
Yes, this is somehow true. Facebook does not approve of that itself and denies that it does this, but I have done some research on “if you search for someone on Facebook, will it show you as a friend,” and I concluded that Facebook actually does this. Even if you click on someone’s profile once or twice, you will definitely show up on their friend suggestions, even if it’s lower on the list. The more times you view someone’s profile, the higher you will be on their suggested list; the more times someone views your profile, the higher they will be on your suggested list.
This can be the reason why you get friend requests from the people who you search for or view their profiles several times.
In the end, if you are going to perform better on social media like Facebook, and you are going to boost your account or make benefits from Facebook, you can schedule or use social media metrics to enjoy being on social media and make profits.
Guest blogging, also known as Guest posting, is somehow an exchange in the content between two business websites, which is a very effective way of marketing your business.
Guest blogging, also known as Guest posting, is somehow an exchange in the content between two business websites, which is a very effective way of marketing your business.
It is a well-known fact for bloggers or business owners that blogging is one of the many ways they can increase the traffic of their website or blog and Guest blogging is a method on marketing one’s blog which is still a very effective and highly used way of getting more attention to your blogs.
What is Guest blogging?
Guest blogging also known as Guest posting is somehow an exchange in the content between two business websites in which you would offer to write a blog for a business website that has the same niche as you or is at least somehow related to your business. In return, you’ll get the chance to give backlinks and to link the blog to your blog, and this way, you have used that website’s audiences and views to get more traffic for your blog. However, if you don’t want to put in a lot of effort you can also use Guest Posting Services to get backlinks faster.
Guest posting on similar industries’ websites is used mostly to drive more traffic to a bloggers site and is still a very popular blog promotion method. You might still be thinking of why should I post a blog on other people’s websites? How can that benefit me? And most importantly, what is the goal of becoming a guest blogger?
Let me explain that If you own a startup business to grow and nobody yet knows about it, the guest posting strategy is very effective and cost-worthy ways you can try out to reach more relevant audiences and get more traffic on the website. This is not only for startups or small businesses, and even larger companies can benefit from blogging on different similar blogs as a guest.
Why is guest blogging important?
You might be thinking it’s just useless to write on someone else’s blog as a guest, but you surely are unaware of the benefits becoming a guest blogger can have for any businesses’ growth and websites’ traffic.
It is not important whether you are an individual blogger or a large corporation, having a good guest blogging strategy will help in increasing business sales and so many other things. To convince you to start a unique guest blogging strategy, below, I’ll mention some of why is guest blogging important and what are its benefits for any business:
Shower your site with more Traffic
The more backlinks a site has, the more credit it gets. By having a good guest blogging strategy, give your site the opportunity to get backlinks from different sources, and this boosts businesses’ credit a lot. The more online traffic you get, the better business would grow, and if this traffic is achieved through links, it would directly be counted as more organic engagement which is all a business website needs for popularity.
When you write a guest blog in relevant niches, this will help to show you as an authority, and you will be known as someone who knows about that subject and has quality knowledge. That builds up more credit on your website, so you’ll get more clicks on links.
Build more visibility and search engine authority (SEO)
Becoming a guest blogger on websites with high domain authority and in easy words, the blogs which are visited more and are popular among users can help anyone to become more visible and gain more search engine authority. When we guest post on a well-known website, we are opening our site’s arms to a huge amount of traffic without investing in advertisements or buying links from other sites and without applying lots of SEO tactics.
If you apply a good guest blogging strategy and publish a blog as a post on another blog and include your blog link (which is usually in the author bio), these links are crawled by the search engines and no one can imagine how beneficial that can be for blogs’ SEO and visibility.
An effective and cheap marketing method
Imagine you are representing a new business that nobody still knows about, and you have wisely chosen online marketing over traditional marketing because you know it is more effective nowadays since social media and internet have conquered the world and can connect millions of people all over the globe to each other.
You do not have enough budget to start paying different authorized sites to advertise your business, and you cannot consider Influencer marketing since it costs too much! So what is a cheap way to market your small business?
Think of guest blogging as an option because this way you can market your own business or startup easily with actually no cost and your voice would be reached to a lot of new audiences and benefit from another website’s popularity and traffic and make them your audiences as well.
Disappointing fact: Here pops up a sad truth that some sites might want the guest blogger to pay for publishing guest blogs, which is normal and might be because of the high amount of traffic that site has, but even if we had to pay, in most cases it is worth it, and it costs less than other marketing strategies. But it is yet better to find sites that offer us free opportunities to guest blog.
Develop credits and become more reputable
One of the biggest benefits guest blogging has for us is the reconnection we get from it. When we want to submit a guest post on a blog, in most cases we have to add a short bio of yourself, write our names and at last upload, a profile picture of that helps us to be known and noticed amongst the similar bloggers of our niche, and our work can be recognized easier.
Remember when posting as a guest on a website, you are getting a bit of a site’s audience and attention because the audiences of that site trust that specific host blog and would also trust your content. So try to create good content that is relevant and gives the audiences an answer to their questions and do not just try to advertise all the time and give them free information and solutions. Besides that, be a little creative and give smart backlinks and advertise a bit about your business and its offers.
That’s why we recommend finding relevant websites because if you just publish content anywhere that has nothing to do with what you do, it would be considered as spam, both by the search engine and the audiences of that site and you have somehow ruined your name and reputation this way. So just be on point.
Gain more writing skills and experience
I have to confess that I have started my own writing just to answer questions that I was interested in on platforms like Quora and Reddit. Things like animals and movies, but gradually I thought, why not write a bit more professional on a specific subject? That was when I chose social media as my main topic and started reading articles about it and began writing articles and Instagram and other social media platforms.
Practice makes perfect, and that was proved to me after I kept guest blogging on different sites. I was becoming better and better in writing as days passed, and that was because I needed to write appropriately so that I could get my guest blog published on many sites since so many of the host blogs are so picky about the articles they publish and you should think a lot and plan your content before writing, and that’s how you can improve and the more you improve the better you can market your business, and you’ll create more informative and worthy blogs for guest posting.
Build Influence and relevant relationships
As told above, Guest blogging is somehow an act of exchange with which you would offer to write an article for a blog as a guest, and in return, you’ll get the chance to give backlinks in the blog. Businesses can help each other this way, and both sides can benefit from this. When you guest blog, make sure to make a useful and beneficial article for the host blog because that can be a start of a partnership that starts from a single guest blog and might later turn into a partnership or long-time content exchange.
Another mentionable thing when marketing businesses with a guest blogging strategy is that you should have healthy online connections and relationships so that the act of networking would be easier for you. If you have special knowledge or are introducing a similar business on another site, guest posting can help you a lot because this way you can build relationships both, with new audiences and your niche’s markets bloggers for further partnership and content exchange.
Know other’s opinions and get criticized
Use other people’s ideas and welcome new ideas and criticism. If we keep posting on our sites, we might not receive even a single comment or email because we are not that big yet or people do not feel comfortable sharing their opinions with us. But when guest posting on other sites which are bigger than us, we were noticed by a lot more people who do not care much about what you do so they’d freely criticize your business and content by pointing out to its flaws. This will let us use their ideas to improve marketing and business strategies.
Grow social media accounts
As a business, it’s important to care about a lot of things rather than just the traffic of the site, in order to be successful. Build strong social media profiles so that the people who search for you would see a powerful and trustworthy business rather than a profile with no credit, activity, and followers.
If you want more customers and audience, be active on social media as well as other sites and becoming successful on social media accounts, requires to be seen, use guest blogging as a bridge that people can use to connect social media profiles. After writing a great guest blog, people might want to reach out to you to read more and get to know you better, so they’d come up searching your name on social media platforms, or they’ll be easily redirected to your profiles from the information you have written on the author box below the guest post. The more people reaching out to your social media accounts the more audience you get for your business.
How to become a guest blogger?
Now that you know how beneficial guest blogs are for your business’s visibility and popularity, I want to show the steps one should take in order to establish yourself as a credible guest blogger. At this stage, you are wondering how to become a guest blogger, so here we go to get more information on becoming a guest blogger:
Choose a specific niche and stick with it
I mentioned above as well that you should have a specific niche to write about to establish yourself in that specific niche. This is so important for staying relevant. You should not be known as somebody who jumps from one field to another. Just try to make yourself an expert in the niche. The articles and guest posts you write should be related to your business and what it offers, so stay within your niche.
Have your own blog and keep it updated
It would be very difficult and almost impossible if you do not have any sites or blogs in which your style of writing and content can be evaluated. Moreover, this means that you are not a reliable source and might not be allowed to share blogs on so many sites as a guest if you do not have something to show off and to prove yourself with. So the first step in becoming a guest blogger is to develop a blog and to fill it with good quality content about your business and niche.
Have a stable social media presence
If you are seeking to benefit from the traffic of a site, have something to offer in return to the host blog as well. After you submit an appeal for a guest post, someone from the host blog would definitely investigate a bit about your business and its authority to see if your blog is worth being published on their site or not. So, be active on various social media platforms, and have some followers and activities to show any visitor who you are and why they should trust you.
Why would someone want to allow a business which has zero followers and activities on their twitter or LinkedIn account to guest post on their site?
Team up with others in the industry
Guest blogging opportunities might be just in front of your eyes, and you might be ignoring them without realizing it, and that’s because you think of all other bloggers as competitors, which is a huge mistake in marketing. Team up with some of the business blogs which have the same niche as you, and this way, both of you can benefit from exchanging content and traffic.
Contact the blogs you want to guest blog on
The last step and meanwhile the most important and sensitive step to start guest blogging is to contact the site you wish to share a guest post o and write to them about interests, experiences/skills in writing and your businesses’ niche.
After that, give them the link to the site in order that the blog’s owner visits your website for evaluating writing and getting to know the business to decide whether or not to accept your guest blogging appeal or not.
How to Find Guest Blogging Opportunities (Where can I guest blog?)
It can sometimes be difficult to find sites that would accept guest posting or even if they do, they might not consider every blog as a worthy one to be published on their site. To find yourself some opportunities to guest blog on bigger sites, consider doing the steps below:
Make a list of similar blogs
If you wish to use guest blogging as a marketing tactic to grow your business and increase the traffic of the site, consider blogging on sites that have the same niche as you. So the very first step is to search for them to find them. Just head to Google and search some keyword phrases describing your niche. After Omitting the ad results, the first 200 results are the best and are more useful for you to guest post on.
Imagine you want to write a guest post on “marketing.” The keywords would be things such as: “how to start marketing,” “how to market your business,” and “marketing tips.” This way, find the top sites similar to your niche, and then you can opt to appeal for guest blogging on them.
Find out which sites accept Guest blogs
There are two ways to find out if the chosen sites in the list accept guest blogs or not. The first way is to look throughout that specific site in sections like “contact us” to see if they have mentioned anything about guest posting or not. In some sites, it is written as “write for us,” which means that the website is inviting the guest visitor to submit posts.
Another way is to search your keywords with the following search terms:
Use tools that help you find guest blogging opportunities
There are some tools that are very useful in finding guest posting sites and give you the best guest blogging strategies. Use Alexa’s Find Similar Sites for finding websites similar to yours. Although none of such tools are specifically built for this purpose (for finding guest blogging opportunities), they can prove to be very useful to your search.
Tip: Now that you have made the desired list of websites you want to submit a guest post to, research whether these sites have writing guidelines or not and read the tips and guidelines carefully so that your post would not be taken down or face any issues while being published.
Conclusion
Guest blogging has been a very effective marketing tactic over the years because of the great number of benefits it provides for a business. It increases traffic, credibility, visibility, authority, and search rank of your website with the given backlinks, and it is cost-free. Guest blogging is a must-use strategy for every small to big business wanting to reach out to new audiences.
Making money on Medium is as possible as feeding thirst with water provided you know the nuts and bolts of writing on Medium.com, besides being an active social media member. Here is what a blogger needs to do to earn money from the comfort of home.
Join the partner program on Medium
The partner program of Medium.com lets bloggers make money through blogging there. So the first to do to make money is to join their program. This program is free to join, and all you need to do is to give them your bank account number so that they can pay for the blogs.
Making Money on Medium
Read a lot on Medium
There are a lot of valuable articles on Medium, and if you join the right community, the blogs meant for you are boundless. Plus, writing great content needs a huge volume of reading great content. This also introduces you as an active member on medium and will cost only $5. Besides, paying the subscription will help other good bloggers on Medium make money and this is the smallest thing writers can do for each other on medium. After all, we bloggers and writers must support each other in the first place.
Keep writing and voicing your mind
Keep writing and write a lot. Some writers and bloggers compose more than 30 articles per month and this shouldn’t be a difficult task if a blogger is truly in love with writing. Voice your opinions on anything valuable enough to be discussed on Medium and let readers know the author’s tastes and senses about things. This will help to build the
audience fast and steady for making money on Medium.
Do not go for clickbait
Clickbait is the act of stuffing the content with links to a specific destination that will make money or value for the writer. This is the wrong way of advertisement because most of the time the content is of no importance and attracts people only to increase the traffic to a website. It is okay to link the content to other blogs and webpages that provide additional information to the readers, and if these links are valuable ones (in terms of knowledge and content), then the blog becomes more worthy. But do not fool the audience by leading them to a page that has nothing to do with the core content. Readers will notice this, distrust, and leave you.
Write controversially
To be on the same boat as all other people is what kills the content engagement. Try to provide the readers with new and even odd viewpoints. It doesn’t mean that you need to be irrelevant or look like a weirdo, opposing the rest of the world. Controversial writers and bloggers look at things differently and see all the aspects of a given incident. They try to help readers see what cannot be seen without a sight equipped with insight. Simply put, writing controversially means to help readers see with their third eye.
Be patient on Medium
Making money on Medium is not easy, and it doesn’t pay back quickly. In fact, Medium gives an opportunity to safely invest your time into writing and earn money later in the future. Neither is building an audience on Medium. Your audience will develop in the course of weeks and months and through constant writing and engaging with people on the website. So, patience is the most crucial equipment when joining the community of bloggers.
Always do the analysis
Medium gives bloggers the tool to analyze the performance of each blog, and this is great as you will know which content is gaining the most engagement. Doing the analysis gives the insight to step in the right pass and follows what leads to redemption as a medium blogger. See what people love most about your writing and try to provide them with more of the kind.
Stick to the curation standards of Medium
Each blog you compose will be read by the curators on Medium, and they have genuinely high standards when it comes to curation. They let the author know what content they assume worthy of being part of their main feed. So try to stick to their standards, not only for being part of Medium’s main feed but also because their rules are of high quality and make the content a valuable one.
Final thoughts
When some websites recruit freelancers to pay them $5 per 1000 words, it becomes evident that making money through writing and blogging is not easy. However, many Medium bloggers earn something between $500 to $10000 or more each month only through writing. Making money on Medium is a prosperous way to have passive income, and it is not something to be looked down at. Just be patient, voice your mind, and write. Happy blogging!
YouTube is one of the social platforms of this era, which has attracted billions of people, and it is known as the biggest video sharing platform. Creating memes, following trends, using tags or hashtags are one of the YouTubers’ strategies to make content. In this article, we discuss the necessary information on what these topics are and how to use them to promote a video on YouTube.
YouTube is one of the social platforms of this era, which has attracted billions of people, and it is known as the biggest video sharing platform. Creating memes, following trends, using tags or hashtags are one of the YouTubers’ strategies to make content. In this article, we discuss the necessary information on what these topics are and how to use them to promote a video on YouTube.
Knowing the strategies YouTubers use to promote their videos can be exciting, and you, as a user, want to know them too. Though, there is a need to know the basics about memes, trends, hashtags, and tags, for example, what they are, and how they might help business, or marketer to promote a brand or content.
What are memes, hashtags, tags, and trends on YouTube?
Here I would give you a brief description of the basic terms on YouTube, in case you are not familiar with the most important words on this big social platform.
Though if you have any difficulties managing social media including YouTube, you can easily use InoSocial tools to do it for you! This includes scheduling, monitoring, analytics, and all other actions!
Memes are the type of content with a core topic, which could be a way of behavior, a moto, an idea, or style which can be distributed within society. Memes are formed based on the internet culture and using the common understanding of people to spread a concept. This meme can be a picture, video, or a catchphrase.
Hashtags are words that can be tracked through the # icon on the platform. You can use the hashtags in the title or description while uploading a video on YouTube. To create a hashtag, you can add a word (or words without space, or with underline) just after #, and it gets hyperlinked, and by clicking, or tapping on that, you can track other content with the same hashtags.
Tags are also an essential part of every video on YouTube, which helps users to find the content in the search results. YouTubers can add tags while they are uploading their videos, in the allocated place to it, which is shown below.
Trends are common topics or challenges that are popular among many people, and many users would make their content about that trend or big problem and would share them with others with the same title, or same hashtags, tags.
The difference between meme and trends: “A “trend” is something popular now that hasn’t been popular in the past. It may or may not remain popular in the future. iPhones are an excellent example of a trend. A “meme” is just something memorable to a group of people, like an inside joke. This meme can be a picture, video, or a catchphrase.”
What are the Hashtag policies on YouTube?
Hashtags must meet the YouTube Community Guidelines. You should follow these policies when using hashtags on YouTube. No spaces when using more than one word, Over-tagging, and using many hashtags, might confuse the users and is not acceptable by YouTube.
YouTube has banned Misleading content, Harassment, Hate speech, Sexual content, Vulgar language so that you can use this kind of words. If you search the internet, you might find some of these words.
You can find the relative hashtags on youtube through InoSocial social media management tool. This helps you to get through your YouTube hashtags.
Why should we care about memes, hashtags, tags, and trends?
Caring about these topics which each have different functions can give viewers a sense of connection to the content, or the creator. Users become encouraged to know more about the creators, or the stories behind the scene. Tags, hashtags would give users a hint to find what they need through the YouTube search bar.
It might happen for you that you were watching a video, and you have found that exciting, and you wanted to continue watching. It might be because of video preparation and engaging content or sentences inside that.
Many of the videos that you find attractive could be memes that are prepared to distribute specific moto, behaviors, knowledge, ideas, etc.
After watching the videos, you might decide to take the actions, follow, like, comment, purchase, visit the website, or any other activities. Your reactions are the exact reason why making memes are worthy. The above discussion is true about “trends” and people show courage in new trends.
All in all
Meme, tag, hashtag, and trend are an essential topic which you should be aware of while working on your content sharing on YouTube. Tags and hashtags would help users find your content on the YouTube search bar, and trends and memes make them able to understand the material easier. You can also use InoSocial you check all the YouTube statistics.
Applying these concepts, or follow any trends and memes would increase the chance others watch your videos, and it is more likely that people find your creativity or unique content.
Since 2016, and after the US presidential election, Facebook decided to run a policy to reduce the distribution of false reports on the platform. Facebook’s fact-checking policy is performed in the form of labels indicating the validity and reliability of the reposts shared by users. Misleading stories are labeled as “Disputed by [third party fact checkers]”.
Since 2016, and after the US presidential election, Facebook decided to run a policy to reduce the distribution of false reports on the platform. Facebook’s fact-checking policy is performed in the form of labels indicating the validity and reliability of the re-posts shared by users. Misleading stories are labeled as “Disputed by [third party fact checkers]”.
The question that if the policy is working or not is answered by the fact that since the implementation of the social media strategy, more people are preventing themselves from re-sharing news and report labeled as unreliable.
A study conducted by California University also approved the same results among their 500 participants, showing that people are now more careful about what news they share on social media, after the move Facebook made in this regard.
In 2016, Facebook’s fact-checking policy introduced the labels by which the authenticity status of reports and news were announced. However, in 2017, the tags were displayed by a number of related articles and pages under the post, that implied whether the said report was true or false.
Facebook claims that this latter move helped even more users to recognize whether what they are reading is based on reality or not.
Facebook is checking the validity of stories published by users
Reportedly, almost 60% of Americans are now less likely to re-share stories and news without making sure of their validity. This has a positive relationship with the fact that Facebook users are so careful about the credibility of their own pages and profiles since they stop where they might be seen as invalid.
Although Facebook’s fact-checking policy is working, there remains the issue of “scale.” Despite the positive impact this move has had on reducing false stories’ distribution, the effect is so little that in the larger scale it is almost seen as “nothing is done”.
With covering 42 languages, Facebook has already paid a large amount of money to the third party fact-checkers to monitor contents from daily 2.4 billion users on the platform. The amount of the stories checked so far by these groups can reach as little as 5% of the daily published contents by Facebook users, and this is an insignificant amount.
Facebook is currently looking into possible technological and automated solutions to implement the idea even more broadly. This Facebook fact-checking policy is still an infant, showing a prosperous future, going hand in hand with computational linguistics technology.
As social media platforms such as Facebook, Snapchat, Instagram, etc. have become part of our daily routine, many people wonder how much would these popular platforms worth.
As social media platforms such as Facebook, Snapchat, Instagram, etc. have become part of our daily routine, many people wonder how much would these popular platforms worth.
There are some elements which help us to get the answer and finally compare the platforms and get to the result that which one is most used and most worth.
Facebook
Facebook is on top of the most worth platform list, and the only reason is their constant update. They provide both web and mobile platforms, and it is known as the best platform to share videos on it. 88% of Facebook activities are on mobile.
Since the number of Facebook users is increasing, it has grown in engagement and number of users, which are the two most important elements for investors. Moreover, the period that users spend on Facebook matters for inventors, which is 50 minutes per day. As the top platform, Facebook’s latest market cap price worth $559 billion.
Snapchat
Snapchat’s first-quarter earnings were reported to be dreadful, and it was much less than what Snap’s founder and SEO Evan Spiegel predicted. It is not strange if social media networks don’t reach what they were predicting at their first quarter, as Snapchat couldn’t get what it wanted. But you’d better know that it wasn’t just Snapchat who couldn’t make it, also Twitter, Facebook, and LinkedIn experienced the decrease in their value.
Twitter: 24% decrease
Facebook: 12% decrease
Linked in: 10% decrease
Snapchat: 25% decrease
With the fall happening to Snapchat, it decided to focus less on user growth and more on engagement. All in all, it is claimed that Snapchat’s worth is $24 billion in market cap.
Twitter
Twitter is one of the social media messaging platforms which became public in November 2013, and became famous and got many users. You can boost hashtags on Twitter and make anything viral. Celebrities and President Donald Trump welcomed the platform. Also, journalists and reporters use Twitter screenshots of celebrities and influencers for their posts and stories.
Twitter didn’t start well at the beginning because it had low user growth, and it was losing money for a while. Then it reported that in April of 2018 it had the second profitable quarter and it mentioned that it has got more users.
Twitter’s market cap was estimated $11.8 billion to $36 billion from June 2017 to June 2018.
YouTube
As you may know, Google bought YouTube in 2006 for $1.65 billion. At first, people thought that Google has overpaid and made a mistake! Now after sometimes, everyone agrees that it was the smart move of Google.
By developing smartphones and with the rise of online videos, more and more people prefer to stop watching TV, and they would rather watch whatever they are interested in on their cellphone.
YouTube’s revenue in 2015 was $3.5 billion, which increased to $5.9 billion in 2016, that was a notable growth. Now YouTube is estimated to be worth up to $160 billion.
LinkedIn
People from all around the world have a LinkedIn account, and 154 million American workers have LinkedIn profiles, which tell us that America has the most LinkedIn users. The platform provides 24 different languages which let people from all territories have a LinkedIn profile, and 70% of LinkedIn activities are on mobile.
LinkedIn has been expanding its advertising platform recently, and it has been successful in it. Now LinkedIn is worth up to $26 billion.
Pinterest
Pinterest was found on 2009, two years before Snapchat and three years after Twitter, but it might be clear that Pinterest is not as popular as Instagram and Snapchat, and it might be the reason that it is less valuable than Instagram and Snapchat. In the revenue of 2018, Pinterest earned $755 million, and happily, it is increasing its revenue and has experienced good development.
It had 100 million users in 2015, which got doubled in 2018 and increased to 200 million monthly active users. Also, it has a high engagement level, and the spent time per visit is 34 minutes. Also, it is a good platform to discover new brands and products. In addition, the number of searches on Pinterest is high, which is more than 2 billion every day, and 55% of users purchase what they need on the site.
Pinterest’s company valuation is between $10 and $11.3 billion at the moment, but we are predicting a rise in the near future.
Final Thoughts
By increasing the number of social media users, we are expecting to have an increase in the valuation of social media networks. Also, some new platforms may come up and grow higher than the current platforms, and clearly, some platforms might be forgotten, and no one would use them anymore.
Which of the platforms is your favorite? How much time do you spend on them? Which one is the best and which one should be avoided?
