Category: Business

Business is the act of making somebody to buy a service or product.

Instagram DM Marketing for small businesses

Instagram DM, also known as the Instagram Direct Message, is a free feature that lets the users message each other on Instagram. Texts, images, links, videos, stories, and posts can be sent through a DM.

Instagram Direct Messages are one of the most underestimated tools when it comes to social media marketing. If businesses find out about the potentials of the Instagram DM, they will start re-planning their social media marketing strategy, giving a special space to DM marketing on Instagram.

The fact is that having a small business is a two-folded reality. While you don’t have a large business’s troubles and headaches, there is much to do to survive the ever-tightening competition in small businesses’ trail – save the desire to grow into a large corporation. One of the vitals to a small business’s survival is, no doubt, having a consistent marketing strategy.

That said, this blog post is dedicated to Instagram Direct Messages and Instagram DM marketing

let’s take a look at some Instagram statistics regarding brands and businesses.

As revealed by adespresso.com, brands and companies are having a large portion of Instagram attention for themselves. Keeping these numbers in mind, let’s see what a small business can do to benefit from this situation.

What is DM?

Instagram DM, also known as the Instagram Direct Message, is a free feature that lets the users message each other on Instagram. Texts, images, links, videos, stories, and posts can be sent through a DM. Instagram Direct message is both a private and group chat feature. Facebook has developed a free stand-alone app for it, called Threads from Instagram, in which only circles of close friends can get in touch.

You can access the Instagram direct messages on the top right corner of Instagram home:

How to use Instagram DM for small businesses?

Instagram DMs make up to 56% of the sales on Instagram. Therefore, having a consistent plan for DM strategy on Instagram brings about more sales and profit for small businesses and brands.

While the Instagram DM mechanism seems quite simple, most people don’t know how to use it for brand and product promotion goals. So, here are the most effective ways to apply DM marketing on Instagram:

  1. Use Instagram DM to welcome new followers

Welcoming new followers will nurture the relationship between the brand and the audience. When greeted warmly, new followers know that you care, and it leads to more loyalty on the side of the audience.

  1. Promote new products and updates through Instagram direct messages

DM is a great tool when it comes to product and update announcements. In a message, tell your customers what is new and what is to come. People love to hear on updates because this gives them a feeling that they are interacting with a live and dynamic business.

  1. Offer your Instagram followers great discounts in DMs

Exclusively crafted DMs for offering discounts lead to incredible amounts of conversion both in sales and Instagram performance.

  1. Hold contests and contact the winner through Instagram DM

Starting a competition and announcing it through DMs, and also following up the winners with direct messages give the feeling of exclusivity and specialty to a brand’s followers. Use the Instagram DM free tool to its fullest and hack your sales growth.

There are also four trust factors to consider before making up any messages for marketing purposes on Instagram (and any other social media):

  1. Accuracy

About 99% of customers pay attention to the accuracy of advertisements before trusting a brand; accuracy in terms of product explanations, related statistics, prices, quality, etc. If you are going to mislead your audience, then wait for losing them, because they will compare the information provided by you with other sources. So talk about both the positive and negative aspects of your product in the direct message.

  1. Exclusivity

Make your customers feel special. Send them Instagram DM’s that seem as if crafted only for them. Know their needs and tastes, and divide them into different categories. Then crafting an exclusive direct message will be more comfortable. About 77% of people also consider exclusive ads when it comes to trusting a business.

  1. Transparency

It is fascinating that 97% of people also care about the mission of your business. Inform them in Instagram DM what your product does, which problems it aims and how it’s going to solve them.

  1. Choice

Offering different choices to your customers makes up another important factor based on which people choose to trust you. Having a variety of relevant and exclusive choices is important to 95% of the customers.

Add these trust elements to your previous mindset on Instagram DM marketing and start selling;)

Are there any tools for Instagram DM marketing?

Well, as a business page owner on Instagram, you know how frustrating it is to keep up with the growing number of your audience and followers and build a customer-care oriented relationship with them. You need to send Instagram direct messages to:

  • Welcome new followers;
  • Promote new products;
  • Announce discounts;
  • Shout-out new updates on the brand;
  • Hold contests and connect with the winners; and
  • Reach out to reply to received messages from your audience.

How much time and energy will it take from you to, for instance, welcome at least 200 new followers a day, manually? Or wouldn’t it be frustrating to let know all of your followers, one by one, about a new product, or a recent update, or a discount, or whatever?

Honestly, just thinking about it drove me insane, were I about to market my brand on Instagram.

There are few web-based platforms out there that let you do the DM Marketing on Instagram right from the comfort of your PC desktop. A few of these tools are in line with Instagram’s terms of services and guidelines and the rest are literally spotted as spam by Instagram.

These platforms are called “Auto DM Bot” or simply “Instagram Auto DM.” But what are these tools and why are more businesses using them?

What advantages does the Instagram Auto DM tool bring to businesses? It automates all the processes mentioned above to save your time and energy and boosts your Instagram performance efficiency.

So what is a DM bot? a DM bot or Instagram Auto DM is a service that automates the process of your DM marketing. Using a DM bot, you can:

  • DM people from a PC desktop.
  • Draft messages.
  • Choose users to group-send messages.
  • Customize lists and messages.
  • Attach images, links, and hashtags to your messages.
  • Apply custom filters to DMs.

You can use the Virtual User Instagram Bulk Message Sender Bot for sending direct messages on Instagram. you only need to provide the Bot with the text of the message and the list of target audience’s IDs so that the Bot sends your message to all these IDs one by one automatically. 

Don’t worry about collecting prepare your target audience’s IDs, because this Bot can extract the people’s IDs from the different atmospheres (followers, the target audience’s followings, people who have liked posts and left comments on your target post, and also your intended hashtag) and deliver to you in an Excel file. 

  • Ability to send various messages to each person
  • Ability to forward various posts to each person
  • Ability to extract IDs (extract followers, followings, people who enter like and leave comments on the posts and extract people who have sent you messages before)
  • Ability to use multiple accounts
  • Ability to change account automatically
  • Ability to set the bot for a long time 
  • Permanent and no need to pay for sending each direct message
  • No need to charge the bot monthly 

Also, for more information about Advertising & Marketing on Instagram refer to the Virtual User website. 

What are Instagram DM limits?

An Instagram Direct Message text can be no more than 1000 characters. Also, users might get action blocked if they send more than what is allowed on DM for 24 hours. Although there is no approved source of information to say what the limits are, most of the time, people are allowed to send between 50 to 100 Instagram DMs during a day. However, it doesn’t mean that if an Instagram user sends, say, about 30 messages in a day, Instagram won’t hunt them down.

The fact is that Instagram has different parameters and criteria to set the Direct Message limits for every single user (which they have never revealed in a formal mode of publicity). These might include:

  • User’s amount of activity on Instagram,
  • The profile’s age, and
  • The number of user’s connections on Instagram.

What might get you DM action blocked?

  • Sending the same set of messages over and over to the same or different Instagramers;
  • Exceeding the hourly limit of message numbers (which differs from user to user); and
  • Getting reported as a result of sending messages to non-followers.

To Wrap Up

As most of the brands and businesses under-use Instagram DM for their promotion, small businesses have a great chance to advance their sales through DMs. Take your time and plan a comprehensive strategy with the help of Auto DM tools.

Amazon business user account for B2B sales (features and benefits)

After Amazon successfully launched its B2C program in 2015, it decided to expand its functionality in 2016 to a B2B one, enabling Amazon business user accounts. This account lets businesses to buy directly from each other, gives them the possibility to determine their payment methods, provides them with reporting tools, and enable a lot of other accessibilities for businesses.

Amazon Business provides business owners with a variety of features

Who can create an Amazon business account?

All businesses that have a physical location inside the USA and its territories are eligible to join the program. Besides, Amazon business has some limitations that accounts and businesses must observe:

to sell on Amazon

to join the Amazon business seller program

order defect rate

 1% or less 5% or less

pre-shipment cancellation rate

2.5% or less

Less than 1%

late shipment rate

 4% or less

Less than 2%

 

 

Benefits of having an Amazon Business account

Businesses can benefit from amazon business programs and account in a variety of ways. Those advantages for businesses include:

  • Exclusive SKUs for businesses:

Stock Keeping Units (SKUs) are numbers dedicated to each item in the inventory by the retailers and helps to identify their prices, manufacturers, and inventory.  Business accounts on Amazon provide you with exclusive SKUs.

  • Tax-free programs:

Sellers on Amazon can join the tax exemption program if their purchases are qualified by the program.

  • Business pricing:

Sellers and customers on the Amazon business seller program can benefit from the features of the business pricing. This program provides users with attractive and competitive prices across the platform and offers discounts to businesses, without considering the quantity they purchase.

  • High volume purchase discount:

Amazon’s business program also gives businesses the possibility to buy a higher volume of goods at lower prices. This is a discount applied to high quantity purchases.

  • Seller credentials:

Sellers on the program can also add their credentials to their business accounts. These credentials can include ISO marks, the gender of the user, their niche, location, the size of the business, etc. This helps users and businesses find the business account, more efficiently on Amazon.

How can businesses join the seller program on amazon?

Businesses can go to the Amazon Business page and create an account there. If you are already a user of Amazon, you can either enter your previously registered email to change your current Amazon seller account to an amazon business seller one or register with a new email to keep your seller account separated from your business account. Then proceed to fill in the form on the next page.

Amazon business seller program fees

There is a monthly fee for those joining the program. By this payment, a bunch of features will be available to the seller in the business-to-business program of Amazon.

To wrap up

Amazon business seller program is absolutely a step towards a new generation of online retailing, enabling businesses with tools and opportunities to optimize their online shopping selling activities more than ever. Amazon is expected to lunch more and more programs and updates to create a richer user experience throughout the platform.

Schedule Instagram posts & stories (with a calendar)

Once your Instagram account is ready, follow the bellow instruction to schedule posts or stories (or both at the same time) on a single or multiple accounts.

If you are managing one or multiple business accounts (or even personal accounts), having an Instagram scheduler is a must for you to keep the presence on Instagram and attract more users and followers. Though, while choosing Instagram schedulers, there are essential factors you should keep in mind like speed, the number of users you can add, and other services attached to it.

In today’s world of technology, promoting an Instagram account shouldn’t take that long! If you aim to grow your Instagram account, having a fast Instagram scheduler would help you to plan and publish the posts in advance.

Table of content

Personal Vs. Business & creator accounts on Instagram

Can I schedule an Instagram personal account?

How to archive Instagram photos?

How to access the Instagram archive?

How to schedule posts on Instagram business profile?

How to schedule Instagram posts for personal accounts?

How to schedule Instagram stories?

Instagram Scheduler is a must-to-have tool for every business!

You might never have thought how necessary is a scheduler for you on Instagram. Indeed, engagement and activities on social media are determining the business growth on these social networks. Instagram scheduler guarantees the presence by posting great content regularly.

There are some main advantages to have an Instagram scheduler:

  1. It Keeps your consistency on Instagram
  2. You would have a preview of Instagram feed before publishing
  3. Create once and post to multiple accounts or social media

It is not only about posting automatically to the Instagram profile, but it is all about displaying the right content at the right time and to the right audiences (managing the Instagram hashtags).

Main factors in choosing Instagram scheduler

  1. Speed: keep in mind that you are scheduling software to save your time. So, the speed of the app would be essential while you are going to plan the number of posts of multiple accounts at the same time.
  2. User-friendly: sometimes, social media management tools become so complicated, and this makes it time-consuming and confusing. An Instagram scheduler should be very simple and easy to work with.
  3. Connected tools: besides having a scheduler, there are some other tools that you need like trending hashtags, hashtag generators, tools to search content. You might never think how necessary it is to have different tools besides a scheduler to help you in creating content. Imagine you are running an auto company, and now you are going to schedule posts for the coming weeks or months. You do have the picture; you know what you would like to write about.

Personal Vs. Business & creator accounts on Instagram

If you are new to Instagram or haven’t had any business or creator accounts before, you might wonder how different these are. the main difference between Instagram accounts are:

  • Posts cannot be private in creator and business accounts
  • The category is shown in bio in business and creators accounts
  • Insight section is slightly different

InoSocial is a new brand Instagram scheduler you can use online and cover all must-to-have items of an Instagram scheduler.  It is designed considering all required options you need to have the best experience of Instagram scheduling. Not only can you schedule Instagram posts, but you can also make the best posts, find content.

You no need to install any apps or software on your computer. You can still schedule Instagram posts from PC online.

Can I schedule an Instagram personal account?

Unfortunately, you cannot schedule Instagram posts but you can set the reminder for the drafted posts through InoSocial software. It means you can make your Instagram posts as drafts and set a reminder to get notified on when to publish them on Instagram.

It might be because users who have personal accounts might not have any problems putting their time on posting. They often don’t post regularly, and it seems logical why Instagram doesn’t allow scheduling for these kinds of accounts.

On the other hand, if you want to use Instagram marketing tools, you must have kept all posts public. If you have other posts in your accounts and you are about to switch to a business or creator account, you better archive your posts.

In this case, you are the only one who can see archived posts on Instagram.

How to archive Instagram photos?

  • Go to the Instagram app
  • Tap on the profile picture to go to profile
  • Tap on the posts you are going to archive
  • Tap on the three-dot icon on the top right of the post
  • Choose archive

How to access the Instagram archive?

  • Open the Instagram app
  • Go to profile
  • Tap on the three-line icon on top right
  • Tap on archive
  • From the above menu choose archive>posts
  • Archived posts will be displayed

How to schedule posts on Instagram business profile?

To schedule Instagram posts, you must switch your personal accounts to a business or creator one first. If you haven’t done yet, I here give you the instruction:

How to create an Instagram business account?

The Instagram business account is free and easy to create, in which you can get additional services like Instagram analytics (Instagram insight). To switch a personal account to a business one:

  • Open your Instagram app on your mobile phone
  • Create an Instagram account (if you haven’t got any)
  • Log in and Go to your profile
  • Tap on the three-line icon (hamburger icon) on top right
  • Tap on setting>accounts
  • At the bottom of the page you would have two option (if your account is personal)
  • You should connect to a Facebook page* and follow the instruction given by Instagram
  • Switch to a business account

*If you haven’t got any Facebook page you can use the instruction below:

To create a Facebook page:

  1. Go to facebook.com/pages/create
  2. Enter info & a valid email you have access to
  3. Accept the rules and confirm the email
  4. Once you logged in, click on “Create Page” on the top right*
  5. Select Business or Public Figure
  6. Enter the Name and Category
  7. Skip the profile picture and cover

Once your business account is ready and it is connected to a Facebook page, follow the bellow instruction to schedule posts on multiple or a single accounts.

To schedule posts on Instagram:

  1. Go to InoSocial
  2. Enter the email address and go to InoSocial dashboard
  3. Click on the Services>add services
  4. Click on the Instagram icon
  5. Click “Instagram Direct Posting (Business Profiles)”
  6. Add your Instagram account (login via Facebook if it’s necessary)
  7. From the dashboard click on COMPOSE
  8. Select the accounts from the menu
  9. Create content
  10. Click on the calendar icon and set the date and time

Done!

Here are photos of the dashboard. It’s quite easy and straightforward and with a few clicks, you can schedule multiple posts to the numerous Instagram accounts.

Not only can you schedule your posts, but you can also schedule stories, carousel posts, and access to analytics and monitoring.

How to schedule Instagram posts for personal accounts?

The first thing you should know is that Instagram doesn’t allow you to schedule Instagram personal accounts, but instead, you can set a reminder in all the social media management tools.

Therefore, if you need a scheduler, not a reminder, it is better to switch your accounts to a business or creator one. However, you should forget that if you switch to a business or creator accounts, your profile posts will be public, and you no longer able to make them private.

That would be the main change from switching personal or business accounts.

You can prepare the posts from your desktop (PC) and set a reminder to get the notification on your mobile phone. Then, go to the social dashboard and publish the drafted posts right from there.

To schedule Instagram posts and stories for a personal account:

  • Login to InoSocial dashboard
  • From the menu select add services
  • Add services to Instagram reminder
  • From the panel, select compose on top right
  • Select services and write the captions
  • Click on the calendar icon and select the date and time
  • Click on Schule!

Done!

How to schedule Instagram stories?

The good news is that not you can schedule Instagram stories, but also you can schedule Instagram stories and posts at the same time with Instagram.

To schedule Instagram stories:

  • Login to InoSocial dashboard
  • Click on Add Service from the menu
  • Click on Add instgaram>instgaram stories
  • Compose and select services (both schedule Instagram posts, and Instagram stories which you have added separately).
  • Write any captions you want
  • Click on the calendar icon and select any dates

With InoSocial tools, you can schedule posts to your personal Instagram account. When posting to Instagram via the dashboard, you will receive a push notification or email for manual posting from your device at the appropriate time.

How to make an Instagram content calendar?

The Instagram content calendar is a tool to show scheduled, drafted, published Instagram posts on a timeline to get a better view of how consistent Instagram posts are. An Instagram content calendar helps users to get a preview of scheduled posts before publishing and check from aesthetic, content and accordance with other posts points of view.

But how to make an Instagram calendar?

It is quite easy! Once you schedule your posts through InoSocial you can get a preview of all types of posts on a calendar from the social dashboard.

Social media calendar provides you with the day, week, or month-basis preview.

What are the differences between B2B and B2C marketing?

Knowing the differences between B2B and B2C is very important in your marketing strategy since each of these marketing methods suits a certain business based on your target audience.

Knowing the differences between B2B and B2C is very important in your marketing strategy since each of these marketing methods suits a certain business based on your target audience.

It is a well-known fact that both B2B and B2C are forms of marketing, and they have a lot of similarities, but meanwhile, they are different in many ways as well. There are people, however, who still don’t differentiate the two and end up using less-productive techniques in their businesses. Of course, the primary purpose of these marketing methods is to reach various target group. The distinctive feature, though, is the route that each one of them takes to achieve the objectives.

The main aim of these marketing methods are to reach audiences and sell services, products, etc. but the way B2B and B2C use to get what they want is surely different. Before getting to know the differences between these two marketing ways, we would go on with brief definitions of what B2B and B2C actually are.

What are B2C and B2C marketing?

As it can somehow be derived from the word itself, B2C, which stands for business to consumer, is the marketing of a business to consumers which are individuals and folks (people like us). These kinds of businesses sell directly to consumers.

Some businesses aim to sell products or offer their services to professional buyers rather than individuals and people who need them. They sell directly to businesses. This type of marketing is considered as B2B, which stands for business to business marketing methods. B2B marketing needs more logic, decision-makers, formalities, and differs from B2C in some ways that we are going to know more about it below. Because of the complications involved, it’s usually recommended that you employ the services of B2B marketing agencies. This way, you’ll be able to reach your target audience without having to eat up a huge part of your budget.

What are the main differences between B2C and B2B marketing?

The fact that both of them are methods of marketing shows that they’re similar in a way. However, that’s not to say they don’t share a set of differences. You might think that since both of the methods involve a person trying to buy something for their personal use or for their business, then the marketing is done to person. Well, that could be the case, but it’s not entirely so.

It is true that when you try to market a business, you are getting a person or decision-maker to buy its stuff, whether for their business or personal use, but there are some major differences between business to business and business to consumer marketing.

Imagine you offer an analytic and monitoring software for social media. If you are marketing it to a business, you must show that specific business that your software can save them a lot of energy and time and as a result, they’d have more money in their pockets, and that’s what they want from using the software. In other words, you’d have to prove that the benefits of your product surpass it’s initial and any other subsequent expenses.

On the other hand, if you aim to market your software to consumers, you need to show them how your software can make their daily tasks and life easier, you have to clarify its options and facilities in detail, so they’ll be convinced into using your software for their social media accounts to manage them easier. Basically, you’re required to show the buyer that they’ll enjoy the value for their money by adding something new to their life.

Some of the differences between B2B and B2C marketing are listed below:

  1. Who you are targeting (your audience)

As you know by now, the target audience in these two methods of marketing is different. In B2C, the audience of your business are people who aim to buy your product for their own use and to benefit from it in their everyday lives. On the other hand, in B2B, the audience of your business is another business that looks to use your product to improve its operations and serve its clients better.

  1. The language and tone you use

After determining who your target audience is and which kind of marketing you want to go with, the second thing to consider is the language you have to use throughout the procedure of marketing your business, service, or product.

It is obvious that the language you should use in B2B is way more professional and consists of much industry jargon and is mostly focused on the overall usage and benefits of the whole brand rather than the product or service itself.

But when it comes to B2C, you should be more specific in introducing the product to its consumers, so you must use a language that is simple to be understood by your consumers.

Another thing you have to pay attention to is to know which tone to use in each of the methods. In B2B, the tone must be more professional and formal, for sure. Since your audiences are very knowledgeable and are the expecting individuals of another business. However, in B2C you can keep your tone less formal. In fact, it is better to be a bit humorous and informal so that you get people’s attention. Regular consumers are mostly attracted by entertaining content – videos and pictures – rather than more technical language. Therefore, be sure to balance the two if you’re running a B2C marketing campaign.

  1. The goal you are seeking

As previously said, the main goal of marketing, either B2B or B2C, is to get your desired group of people or a business to buy the things you are producing or to use the service you are offering. But there is another difference in the purpose you hold on your kind of marketing.

B2B marketing is more concerned with building relationships and proving a product’s return on investment for a business consumer. In B2B it is very important to build and maintain a relationship between your business and the target business which is interested in working with you because that can later lead to long-time business cooperation between your companies.

Meanwhile, the main goal of B2C is to drive sales to your business and get more people to your website for more traffic and attention.

  1. The time you have to spend

The time you put for marketing with B2C is much less than the time you have to spend marketing to another business, and that’s because in marketing to a business, you have to put a lot of time and effort introducing your product or service in details, to the target business so that they’ll decide to keep this long-time purchase.

Another reason why the B2B marketing process needs more time is that it is a contract based procedure that would take months or even years to complete. You can sign a purchase contract in B2C as well, but the timeframe is much shorter.

  1. The decision-making process

Now we have reached one of the most important differences between these two types of marketing. It is an undeniable fact that “emotions” play a big role in deciding whether to buy a thing or not, but this more affects individual consumers. So businesses must put emotions aside and make rational and logical decisions.

You need to be very specific in introducing your product or service to the business consumer since they need to convince a lot more stakeholders to make a final decision of purchasing from you. So in B2B, you need to have a lot of strong data and carry on logically. You need to keep having communications with your consumer business so that both sides would reach a result of how this can benefit them.

On the other hand, when you market using B2C, you should target a consumer’s heart, since nowadays most of the decisions we make to buy things are made with our hearts rather than minds. A consumer would decide to buy the product you offer emotionally, just because they need it or they have heard a good review or watched a great ad of it.

  1. The decision-makers

On the B2C method, usually an individual himself would make the decision of buying a thing, and no other people are involved in this. This purchase decision is made by the influence of family and friends, reading some reviews, hearing good things about a specific product, or watching an impressive advertisement. But unlike B2C, B2B is way more complicated, and more than one person and department are engaged with the decision of buying a product or service.

The purchase needs to be approved by some people like Procurement, accounting, and department heads, and not only one person is responsible for making the decision. The decision should be later reviewed by different stakeholders and checked by multiple decision-makers.

  1. The marketing platforms

Now, it is time to make more people notice you and your business and hear your voice. You should consider a platform you can reach more people to drive more sales. It could be either more traditional platforms like TV, newspaper, magazines, and radio, or a bit more modern channels like social media to market your business.

First, you need to know which social media would work the best for you and best suit your business and has more of your relevant audience. Your priorities should be platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, which are used by more people and are among the most popular social media these days. But you might not want to have activity on all of them, and you want to make a more specific choice.

What is the best social media platform for B2B?

If you use B2C, as your marketing method, you need to know your audience can be found anywhere, because every social media is full of different people with different tastes and you can find your consumers almost on all platforms. But for some certain industries, some platforms work the best. For example, if your company is somehow related to photography, videos, graphics and all that, Instagram and Pinterest are your best choices since they are focused on these kinds of things and high-quality pictures and videos.

For B2B, you can also keep marketing your content on all social media sites, but keep in mind that if you want to have more chance, you should pay attention to LinkedIn the most, since it is a business-focused social media channel and more relevant people can be found there who might be willing to purchase from you in the future.

Now that you know almost everything about what Business to business and business to consumer marketing are and what are their most important differences, you are on your way to market your business more successfully choosing the method that suits your industry the best. Just remember to carefully choose your target audience because that’s what is going to determine your marketing method.

7 essential strategies of B2B marketing

B2B marketing is providing services or products from one business to another business. Though, every company should be aware of future trends of b2b marketing and strategies to succeed at it.

The number of businesses that are selling services or products to another to businesses (B2B) is increasing, and since online services are top trends of marketing, this article is dedicated to the future trends and strategies of the B2B market with online services.

What is B2B marketing?

B2B (business-to-business), is the selling of products, services, or information from one business to another business rather than from firms to consumers. It means that the buyer is a company, which needs the products or services to grow its business. This is the most significant present market.  Nowadays, with ever-increasing trends of social media and internet marketing, the online B2B business is also increasing. For instance, Later is one of those companies that provide services to other companies for their social media presence. Though the trend of internet B2B marketing is changing, and it is essential to know how this trend would be changed, and what are the best business strategies and transformation to gain a higher rank in this largest market.

7 Essential strategies for B2B marketing in 2020

7 topics are essential in the near future to be aware of in the B2B market. These are targeted market, social media attendance, influencer marketing, search engine optimization (SEO), video marketing, affiliate, and ads.  Here are these seven topics and actions which should be taken in each.

#1 Target Market

Like regular businesses that deal with consumers, this type of marketing also needs targeted markets. You should exactly consider which types of business you should provide your services. For example, analytics show that most of the companies that provide their required services from another company are now millennials (generation Y), so you would estimate that your target market size could be mostly small and medium business, who is going to expand or grow their business. Since the young generation is tending to establish their own business more and more. Therefore, the majority of future trade would be small and medium-sized. Thus, it is worthy of knowing how your target markets would be changed in the future.

#2 Social Media Presence

When we are talking about online marketing services or growth services, then having an active and boosted social media account is a must. It is shown that every user visits at least one business profile every day. Researches also show that when people want to purchase from a business or brand, they first check their social media profile. Thus, take it vital for your business, your customers most probably check the social media account. On the other hand, social media is a platform to find new customers and contact them, especially those social media which are specifically designed for business activities like Facebook, Instagram, and linked in. Furthermore, social media is a great place to provide a better connection and support for current or future customers.

#3 Influencer Marketing

There has been an article “7 steps to increase ROI (return on investment) through social media,” which was a case study in India, about the use of influencers to increase the revenue of a business.  With this point that influencer marketing is a top trend in digital marketing, therefore using influencers could be an excellent strategy for B2B marketing. Keep in mind that your customers are not the common ones, but they are businesses that know many things before purchasing your products or services. So, every step towards your marketing should be smart and influential.

#4 Voice search

If you have already started your business and you are offering services or products to other businesses, it is useful if you research to know from where your customers had found you. Google search engine (voice or text), social media, or they are referrals? Even if others refer to your customers, they most probably search your name on a social media or search engine. It is estimated that more than half of Google searches in 2020 would be via voice. Therefore, considering the newest type of search and having an optimized search engine (SEO) is a must for those who are running a B2B business, especially when you are providing online services and products. Every company indeed has its website, but only a few of them have a tremendous optimized search strategy to keep the website on top of the search engine. This is crucial for companies to work on their keywords and website SEO to succeed.

# 5 Video Marketing

The future of online and social media marketing is going to be reading more quality content and watching more videos. Therefore, knowing this, it is well worth investing in creating quality video content. As a business, runner, you need to show your customers and eye-catchy content, and video is one of the best options for creating content in the future of B2B marketing.

https://www.youtube.com/watch?v=kaBw4m-GRmM

#6 Ads

Ads were always an inevitable part of every business from decades ago till now, and it is fine to go for it even when you are in the B2B market. According to Josh Line, Executive Vice President, Marketing and Creative, Comedy Central, the future of advertising would be seeing the relevant content. Since social media like Instagram and Facebook are working hard on this topic to show the users what they want. Therefore they are one of the best platforms for advertising campaigns. It is also estimated that in the future advertising is more like stories.

Ogilvy, known as the father of advertisement, has precious information on this topic, and it is a must for every business read about ads before go for it. Also, there are many excellent platforms to choose for Ads, for example, Facebook business (Ads manager) or promoting a post on Instagram. Both of these have millions of viewers, and many of the other business is there who can be your potential customers.

#7 Affiliate & White Labelling

If you are running a B2B business, it is better for you to think about growing it by affiliate programs and white labeling (franchising). Your ability to attract new customers could be limited, but with the help of affiliate programs and white labeling, you can generate more leads, sales, and traffic to your website, and increase your revenue.

All in All

B2B is one of the most considerable marks which needs great strategies, especially for the future trends of this market. Being up-to-date and aware of what would happen shortly is a must to be ranked higher.

What is guest blogging and why it’s important for businesses?

Guest blogging, also known as Guest posting, is somehow an exchange in the content between two business websites, which is a very effective way of marketing your business.

Guest blogging, also known as Guest posting, is somehow an exchange in the content between two business websites, which is a very effective way of marketing your business.

It is a well-known fact for bloggers or business owners that blogging is one of the many ways they can increase the traffic of their website or blog and Guest blogging is a method on marketing one’s blog which is still a very effective and highly used way of getting more attention to your blogs.

What is Guest blogging?

Guest blogging also known as Guest posting is somehow an exchange in the content between two business websites in which you would offer to write a blog for a business website that has the same niche as you or is at least somehow related to your business. In return, you’ll get the chance to give backlinks and to link the blog to your blog, and this way, you have used that website’s audiences and views to get more traffic for your blog. However, if you don’t want to put in a lot of effort you can also use Guest Posting Services to get backlinks faster.

Guest posting on similar industries’ websites is used mostly to drive more traffic to a bloggers site and is still a very popular blog promotion method. You might still be thinking of why should I post a blog on other people’s websites? How can that benefit me? And most importantly, what is the goal of becoming a guest blogger?

Let me explain that If you own a startup business to grow and nobody yet knows about it, the guest posting strategy is very effective and cost-worthy ways you can try out to reach more relevant audiences and get more traffic on the website. This is not only for startups or small businesses, and even larger companies can benefit from blogging on different similar blogs as a guest.

 

Why is guest blogging important?

You might be thinking it’s just useless to write on someone else’s blog as a guest, but you surely are unaware of the benefits becoming a guest blogger can have for any businesses’ growth and websites’ traffic.

It is not important whether you are an individual blogger or a large corporation, having a good guest blogging strategy will help in increasing business sales and so many other things. To convince you to start a unique guest blogging strategy, below, I’ll mention some of why is guest blogging important and what are its benefits for any business:

  1. Shower your site with more Traffic

The more backlinks a site has, the more credit it gets. By having a good guest blogging strategy, give your site the opportunity to get backlinks from different sources, and this boosts businesses’ credit a lot. The more online traffic you get, the better business would grow, and if this traffic is achieved through links, it would directly be counted as more organic engagement which is all a business website needs for popularity.

When you write a guest blog in relevant niches, this will help to show you as an authority, and you will be known as someone who knows about that subject and has quality knowledge. That builds up more credit on your website, so you’ll get more clicks on links.

  1. Build more visibility and search engine authority (SEO)

Becoming a guest blogger on websites with high domain authority and in easy words, the blogs which are visited more and are popular among users can help anyone to become more visible and gain more search engine authority. When we guest post on a well-known website, we are opening our site’s arms to a huge amount of traffic without investing in advertisements or buying links from other sites and without applying lots of SEO tactics.

If you apply a good guest blogging strategy and publish a blog as a post on another blog and include your blog link (which is usually in the author bio), these links are crawled by the search engines and no one can imagine how beneficial that can be for blogs’ SEO and visibility.

  1. An effective and cheap marketing method

Imagine you are representing a new business that nobody still knows about, and you have wisely chosen online marketing over traditional marketing because you know it is more effective nowadays since social media and internet have conquered the world and can connect millions of people all over the globe to each other.

You do not have enough budget to start paying different authorized sites to advertise your business, and you cannot consider Influencer marketing since it costs too much! So what is a cheap way to market your small business?

Think of guest blogging as an option because this way you can market your own business or startup easily with actually no cost and your voice would be reached to a lot of new audiences and benefit from another website’s popularity and traffic and make them your audiences as well.

Disappointing fact: Here pops up a sad truth that some sites might want the guest blogger to pay for publishing guest blogs, which is normal and might be because of the high amount of traffic that site has, but even if we had to pay, in most cases it is worth it, and it costs less than other marketing strategies. But it is yet better to find sites that offer us free opportunities to guest blog.

 

  1. Develop credits and become more reputable

One of the biggest benefits guest blogging has for us is the reconnection we get from it. When we want to submit a guest post on a blog, in most cases we have to add a short bio of yourself, write our names and at last upload, a profile picture of that helps us to be known and noticed amongst the similar bloggers of our niche, and our work can be recognized easier.

Remember when posting as a guest on a website, you are getting a bit of a site’s audience and attention because the audiences of that site trust that specific host blog and would also trust your content. So try to create good content that is relevant and gives the audiences an answer to their questions and do not just try to advertise all the time and give them free information and solutions. Besides that, be a little creative and give smart backlinks and advertise a bit about your business and its offers.

That’s why we recommend finding relevant websites because if you just publish content anywhere that has nothing to do with what you do, it would be considered as spam, both by the search engine and the audiences of that site and you have somehow ruined your name and reputation this way. So just be on point.

  1. Gain more writing skills and experience

I have to confess that I have started my own writing just to answer questions that I was interested in on platforms like Quora and Reddit. Things like animals and movies, but gradually I thought, why not write a bit more professional on a specific subject? That was when I chose social media as my main topic and started reading articles about it and began writing articles and Instagram and other social media platforms.

Practice makes perfect, and that was proved to me after I kept guest blogging on different sites. I was becoming better and better in writing as days passed, and that was because I needed to write appropriately so that I could get my guest blog published on many sites since so many of the host blogs are so picky about the articles they publish and you should think a lot and plan your content before writing, and that’s how you can improve and the more you improve the better you can market your business, and you’ll create more informative and worthy blogs for guest posting.

  1. Build Influence and relevant relationships

As told above, Guest blogging is somehow an act of exchange with which you would offer to write an article for a blog as a guest, and in return, you’ll get the chance to give backlinks in the blog. Businesses can help each other this way, and both sides can benefit from this. When you guest blog, make sure to make a useful and beneficial article for the host blog because that can be a start of a partnership that starts from a single guest blog and might later turn into a partnership or long-time content exchange.

Another mentionable thing when marketing businesses with a guest blogging strategy is that you should have healthy online connections and relationships so that the act of networking would be easier for you. If you have special knowledge or are introducing a similar business on another site, guest posting can help you a lot because this way you can build relationships both, with new audiences and your niche’s markets bloggers for further partnership and content exchange.

  1. Know other’s opinions and get criticized

Use other people’s ideas and welcome new ideas and criticism. If we keep posting on our sites, we might not receive even a single comment or email because we are not that big yet or people do not feel comfortable sharing their opinions with us. But when guest posting on other sites which are bigger than us, we were noticed by a lot more people who do not care much about what you do so they’d freely criticize your business and content by pointing out to its flaws. This will let us use their ideas to improve marketing and business strategies.

  1. Grow social media accounts

As a business, it’s important to care about a lot of things rather than just the traffic of the site, in order to be successful. Build strong social media profiles so that the people who search for you would see a powerful and trustworthy business rather than a profile with no credit, activity, and followers.

If you want more customers and audience, be active on social media as well as other sites and becoming successful on social media accounts, requires to be seen, use guest blogging as a bridge that people can use to connect social media profiles. After writing a great guest blog, people might want to reach out to you to read more and get to know you better, so they’d come up searching your name on social media platforms, or they’ll be easily redirected to your profiles from the information you have written on the author box below the guest post. The more people reaching out to your social media accounts the more audience you get for your business.

 

How to become a guest blogger?

Now that you know how beneficial guest blogs are for your business’s visibility and popularity, I want to show the steps one should take in order to establish yourself as a credible guest blogger. At this stage, you are wondering how to become a guest blogger, so here we go to get more information on becoming a guest blogger:

  1. Choose a specific niche and stick with it

I mentioned above as well that you should have a specific niche to write about to establish yourself in that specific niche. This is so important for staying relevant. You should not be known as somebody who jumps from one field to another. Just try to make yourself an expert in the niche. The articles and guest posts you write should be related to your business and what it offers, so stay within your niche.

  1. Have your own blog and keep it updated

It would be very difficult and almost impossible if you do not have any sites or blogs in which your style of writing and content can be evaluated. Moreover, this means that you are not a reliable source and might not be allowed to share blogs on so many sites as a guest if you do not have something to show off and to prove yourself with. So the first step in becoming a guest blogger is to develop a blog and to fill it with good quality content about your business and niche.

  1. Have a stable social media presence

If you are seeking to benefit from the traffic of a site, have something to offer in return to the host blog as well. After you submit an appeal for a guest post, someone from the host blog would definitely investigate a bit about your business and its authority to see if your blog is worth being published on their site or not. So, be active on various social media platforms, and have some followers and activities to show any visitor who you are and why they should trust you.

Why would someone want to allow a business which has zero followers and activities on their twitter or LinkedIn account to guest post on their site?

  1. Team up with others in the industry

Guest blogging opportunities might be just in front of your eyes, and you might be ignoring them without realizing it, and that’s because you think of all other bloggers as competitors, which is a huge mistake in marketing. Team up with some of the business blogs which have the same niche as you, and this way, both of you can benefit from exchanging content and traffic.

  1. Contact the blogs you want to guest blog on

The last step and meanwhile the most important and sensitive step to start guest blogging is to contact the site you wish to share a guest post o and write to them about interests, experiences/skills in writing and your businesses’ niche.

After that, give them the link to the site in order that the blog’s owner visits your website for evaluating writing and getting to know the business to decide whether or not to accept your guest blogging appeal or not.

How to Find Guest Blogging Opportunities (Where can I guest blog?)

It can sometimes be difficult to find sites that would accept guest posting or even if they do, they might not consider every blog as a worthy one to be published on their site. To find yourself some opportunities to guest blog on bigger sites, consider doing the steps below:

  1. Make a list of similar blogs

If you wish to use guest blogging as a marketing tactic to grow your business and increase the traffic of the site, consider blogging on sites that have the same niche as you. So the very first step is to search for them to find them. Just head to Google and search some keyword phrases describing your niche. After Omitting the ad results, the first 200 results are the best and are more useful for you to guest post on.

Imagine you want to write a guest post on “marketing.” The keywords would be things such as: “how to start marketing,” “how to market your business,” and “marketing tips.” This way, find the top sites similar to your niche, and then you can opt to appeal for guest blogging on them.

  1. Find out which sites accept Guest blogs

There are two ways to find out if the chosen sites in the list accept guest blogs or not. The first way is to look throughout that specific site in sections like “contact us” to see if they have mentioned anything about guest posting or not. In some sites, it is written as “write for us,” which means that the website is inviting the guest visitor to submit posts.

Another way is to search your keywords with the following search terms:

In order to find the relevant sites that accept guest posts from others, you need to search in the format above. The picture is taken from https://www.forbes.com/sites/lilachbullock/2019/02/22/how-to-find-guest-blogging-websites-4-easy-tips/#22578e2931bd.

  1. Use tools that help you find guest blogging opportunities

There are some tools that are very useful in finding guest posting sites and give you the best guest blogging strategies. Use Alexa’s Find Similar Sites for finding websites similar to yours. Although none of such tools are specifically built for this purpose (for finding guest blogging opportunities), they can prove to be very useful to your search.

Tip: Now that you have made the desired list of websites you want to submit a guest post to, research whether these sites have writing guidelines or not and read the tips and guidelines carefully so that your post would not be taken down or face any issues while being published.

Conclusion

Guest blogging has been a very effective marketing tactic over the years because of the great number of benefits it provides for a business. It increases traffic, credibility, visibility, authority, and search rank of your website with the given backlinks, and it is cost-free. Guest blogging is a must-use strategy for every small to big business wanting to reach out to new audiences.

What are the differences between B2B and B2C business systems?

B2B and B2C are two different business models with several similarities and differences, but both of them have the same goal, which is a sale.

B2B and B2C are two different business models with several similarities and differences, but both of them have the same goal, which is a sale.

First of all, let’s clarify their meaning and then go through their differences. B2B indicates “business to business,” and it sells its products to other businesses. B2C indicates “business to customer,” and it sells products directly to consumers.

B2B orders have some features typically in common such as:

  • Fewer customers
  • Larger orders
  • Higher value orders
  • Longer decision time
  • Longer relationships
  • Longer transaction time

On the other hand, B2C customers typically have:

  • More customers
  • Smaller orders
  • Lowers value orders
  • Shorter decision times
  • Shorter relationship
  • Shorter transaction time

Here are some general differences between B2B and B2C in a glance:

Beside many differences, B2B and B2C business systems are similar in some ways such as building trust to people. They also do their best to provide excellent customer service, and they value the customer relationship, and their main goal is a sail.

By the way,

If you are planning a management buyout, the experts at Price Bailey will help you through all the processes and documentation that is required, read all about it here. 
 

Way of selling

B2C platforms are different, and they can be online or offline, somewhere which is crowded. Online includes websites, social media, etc. and offline includes supermarkets, TV advertisements, shopping mall, etc.

But big companies don’t appear in these places, and definitely they don’t choose their products there. So where would they find the products?

Businesses participate in trade fairs, investment conferences, special online B2B platforms, and then several people such as manager, accountant, consultant, etc. decide whether to buy a product or not.

Sale process

It is clear that B2C doesn’t have a procedure, and it would start and finish fast.

But in B2B, you need to have a contract, and the payment process may take longer.

B2B buying process:

B2C buying process:

Decision-making process

B2C is totally a personal decision, and it doesn’t take long to make up your mind about buying a product. You may just be interested in the salesperson’s behavior and decide to buy, so emotional communication plays an important role in the purchasing process. Also in B2C, costumers decide to purchase themselves or sometimes it might happen that they consult with their family and friends, but it won’t be more complicated than that.

In B2C marketing, a group of people decides whether to buy a product or not, and no emotional communication or an individual decision can work. Also, businesses need more time to make a decision, and it requires group approval, so it may take a long time to hear from them. Moreover, they would ask for a discount.

Sales Speed

Obviously B2C transactions are faster than B2B because it is direct to customers while B2B transactions may take months and companies may receive their products in different ways such as shipping, air freight, sea freight, etc.

Client Relationships

Generally, the B2C market is larger than B2B. For being successful in B2B, businesses should develop good relationships with different companies for having long-term contracts and growing relationships.

Prices of Products

B2C products have lowered prices, and all consumers pay the same price, while B2B products might be 2 or 3 times more than B2C products and the payment is based on the agreement, and their contract and the price may differ based on several factors such as the future cooperation and the past buying history.

Emotions and logics

In B2C, the emotion causes the purchase, and most of the time, there is no logic during the purchase, and customers look for the benefits that you recommend them. They decide fast, and it could take a few minutes or at most a few days.

While in B2B, companies make conscious decisions that are based on logic rather than emotions. It means that they make a purchase based on their company’s needs, and not their own desire and personal emotions.

Length of the Business Relationship

Usually, B2C business relationships are considered as a short time business relationship, and it depends on the customer’s loyalty. For example, a mom who buys milk for her child may decide to buy another brand after a month, or she may choose juice over milk.

It seems that B2B business relationships last longer, and they need a long time to make their final decision in buying a product or service. Also, they hardly change their decision, and they keep using a product.

Conclusion

B2B and B2C are two different systems, and both need different strategies.

Knowing all we mentioned above, you might have come up with the result that B2B sales are more complicated than B2C sales. Also, you should know that each of them needs specific strategies to be successful.

How much Facebook, Instagram, and other social media are worth?

As social media platforms such as Facebook, Snapchat, Instagram, etc. have become part of our daily routine, many people wonder how much would these popular platforms worth.

As social media platforms such as Facebook, Snapchat, Instagram, etc. have become part of our daily routine, many people wonder how much would these popular platforms worth.

There are some elements which help us to get the answer and finally compare the platforms and get to the result that which one is most used and most worth.

Facebook

Facebook is on top of the most worth platform list, and the only reason is their constant update. They provide both web and mobile platforms, and it is known as the best platform to share videos on it. 88% of Facebook activities are on mobile.

Since the number of Facebook users is increasing, it has grown in engagement and number of users, which are the two most important elements for investors. Moreover, the period that users spend on Facebook matters for inventors, which is 50 minutes per day. As the top platform, Facebook’s latest market cap price worth $559 billion.

Snapchat

Snapchat’s first-quarter earnings were reported to be dreadful, and it was much less than what Snap’s founder and SEO Evan Spiegel predicted. It is not strange if social media networks don’t reach what they were predicting at their first quarter, as Snapchat couldn’t get what it wanted. But you’d better know that it wasn’t just Snapchat who couldn’t make it, also Twitter, Facebook, and LinkedIn experienced the decrease in their value.

  1. Twitter: 24% decrease
  2. Facebook: 12% decrease
  3. Linked in: 10% decrease
  4. Snapchat: 25% decrease

With the fall happening to Snapchat, it decided to focus less on user growth and more on engagement. All in all, it is claimed that Snapchat’s worth is $24 billion in market cap.

Twitter

Twitter is one of the social media messaging platforms which became public in November 2013, and became famous and got many users. You can boost hashtags on Twitter and make anything viral. Celebrities and President Donald Trump welcomed the platform. Also, journalists and reporters use Twitter screenshots of celebrities and influencers for their posts and stories.

Twitter didn’t start well at the beginning because it had low user growth, and it was losing money for a while. Then it reported that in April of 2018 it had the second profitable quarter and it mentioned that it has got more users.

Twitter’s market cap was estimated $11.8 billion to $36 billion from June 2017 to June 2018.

YouTube

As you may know, Google bought YouTube in 2006 for $1.65 billion. At first, people thought that Google has overpaid and made a mistake! Now after sometimes, everyone agrees that it was the smart move of Google.

By developing smartphones and with the rise of online videos, more and more people prefer to stop watching TV, and they would rather watch whatever they are interested in on their cellphone.

YouTube’s revenue in 2015 was $3.5 billion, which increased to $5.9 billion in 2016, that was a notable growth. Now YouTube is estimated to be worth up to $160 billion.

LinkedIn

People from all around the world have a LinkedIn account, and 154 million American workers have LinkedIn profiles, which tell us that America has the most LinkedIn users. The platform provides 24 different languages which let people from all territories have a LinkedIn profile, and 70% of LinkedIn activities are on mobile.

LinkedIn has been expanding its advertising platform recently, and it has been successful in it. Now LinkedIn is worth up to $26 billion.

Pinterest

Pinterest was found on 2009, two years before Snapchat and three years after Twitter, but it might be clear that Pinterest is not as popular as Instagram and Snapchat, and it might be the reason that it is less valuable than Instagram and Snapchat. In the revenue of 2018, Pinterest earned $755 million, and happily, it is increasing its revenue and has experienced good development.

It had 100 million users in 2015, which got doubled in 2018 and increased to 200 million monthly active users. Also, it has a high engagement level, and the spent time per visit is 34 minutes. Also, it is a good platform to discover new brands and products. In addition, the number of searches on Pinterest is high, which is more than 2 billion every day, and 55% of users purchase what they need on the site.

Pinterest’s company valuation is between $10 and $11.3 billion at the moment, but we are predicting a rise in the near future.

Final Thoughts

By increasing the number of social media users, we are expecting to have an increase in the valuation of social media networks. Also, some new platforms may come up and grow higher than the current platforms, and clearly, some platforms might be forgotten, and no one would use them anymore.

Which of the platforms is your favorite? How much time do you spend on them? Which one is the best and which one should be avoided?

We are all ears to know about your opinion.

The impact of email marketing on online sales

Today, with the social media emergence and large market it opened up, the majority of business owners may not think of Email marketing benefits and its effects on building up their online sales. Maybe you as a smart online marketer have no vivid look at this kind of marketing, but I want to admit that this way of marketing can have maximum efficiency in the digital marketing age.

Today, with the social media emergence and large market it opened up, the majority of business owners may not think of Email marketing benefits and its effects on building up their online sales and online shopping. Maybe you as a smart online marketer have no vivid look at this kind of marketing, but I want to admit that this way of marketing can have maximum efficiency in the digital marketing age. The key point is that email accounts are several times more than other social media accounts. Well, let’s going through this neglected powerful marketing approach.

Here, an important question pops up in your mind that which Prerequisites do you need to begin with an email marketing strategy to convert leads to customers?

What is email marketing?

Email marketing is a collection of actions you do to turn a potential customer into an actual loyal one by some specific email marketing tools which form your marketing strategy. Plus, as Simplelists reports, and many others will tell you, email marketing is a highly effective method that uses different types of tools to push you to open an email advertising and go through with a particular subject line of purchasing.

Why is email marketing important?

  • Email is a typical method of exchanging messages, which has been used as a fundamental tool for every kind of notices so far. Even it is known for folk, with all these factors we conclude that this way of marketing has died out gradual, but now you can learn how to make the most of email marketing tips by training your online marketing knowledge about.
  • Professional Businessmen do email marketing for luck because they believe that not only it is a unique marketing strategy that does not bother leads, prospects, and even past clients but also tempts them to read the email content by motivational title at a convenient time.
  • Everyone is checking his/her mailbox every day, for a particular reason, in this case, you can reach the global audience by a low-cost marketing tool; therefore, increase your brand awareness.

What is email marketing strategy?

It addresses the appropriate ways and acts to gain maximum benefits from; I mean business plan includes making money, measurable RoI(return on investment), increasing website traffic, and at the end leading to shopping and purchases. But you know the thing is that how you want to take your first step in and how it moves forward to pull off a surprise victory. The first step is possible when you follow the simple email marketing best practices I illustrate below, but to keep on moving forward, you should use some analytical tools and basis to have a clear mind to look ahead.

  • Generating genuine creative content: content marketing plays a prominent role in publishing and distributing sensational irresistible content for presence to prove brand credibility and loyalty. How to start an email itself is an attempt to collaborate for sending commercial emails to persuade customers and create needs for them to buy the products we offer. Your content needs decoration while it should keep its quality and simplicity. The subject line has the most remarkable effect on readers to be known as
  • Sign up button should be placed in the center of attention
    Putting your sign up form is recommended to place in directions with easier access enough. You are taking up the user’s time by placing this button in exotic places.
  • Buyer Persona has an outstanding achievement
    One trap that most of the marketing campaigns often fall into is struggling to attract too many users without determining what kind of customer they really want. Now the importance of having a customer category is defined here. Specify your targeted customers before starting with the lead magnets. So, as an essential rule, your lead magnets should, of course, be interactive but pay attention that for every type of persona, you ‘d better design specific lead magnets to matches their needs and wants. Maybe you get my words hardly, as a fresh one on the marketing scene but now I explain the details. Discover how to organize your audience wisely, in email marketing, you are allowed to classify your customers and divided your messages for a variety of them based on their interests, locations, and purchase history. This strategy invites people in business to navigate their clients to a win-win game. We define several semi-fictional characteristics for the buyers. Every characteristic has a set of personality traits, by following this email marketing strategy, you will take the chance of detecting your audience better to recognize which type of content includes lead magnets, products, and the way of exposing them, now it is the time to find one of the best email marketing tips which suit your industry and company.

Elements of persona:

    • Persona Group (i.e., web manager)
    • The fictional name should be determined like Teenager Jack
    • Job titles and significant responsibilities need to be considered for knowing the concerns and interests.
    • Demographics such as age, education, ethnicity, and family status are important to realize their essential products.
    • The goals and tasks they are trying to complete using the site
    • Their physical, social, and technological environment to find out in which condition they are and which social media marketing they demand.
    • Casual pictures are representing that user group to get the whole picture of your persona.

Pros of defining a buyer persona:

    • A practical method for knowing your target audience’s tendencies and tastes.
    • Helpful beneficial information about users for offering selected items based on user behaviors
    • Analyzing gathered information of customers to guess what kinds of products they will need to.
    • Facilitate to know which types of customers attract with your marketing strategy and products.

What is B2C: this is a kind of marketing which gives you best practices to introduce your products professionally to increase your product sales.  In this way, you deal with costumes directly. It is really thoughtful of you to obtain what products your personas need to supply them, according to their lifestyle, challenges, mainly budget.

Source: blog.alexa.com

The picture shows, routine life of a student with different pleasures and obsessions all in one page in an easy and clean format, For selecting the personas, it would be better to have an eye for detail because these details will make the whole picture of the persona to identify their requirements. It is so beneficial to have a clear vision of each character by inspiring from interviews or researches or even observations based on experiences you gathered.

B2B email marketing Stands for Business to business, which is in contrast with B2C. It means selling products or services to other companies using email marketing services to boost in this level. Although, both B2B and B2C chase different marketing strategies but are crucial for email marketing.

With B2B marketing, you enter into negotiations with decision makers of other companies or their consultants who have a sufficient power to influence decision makers of companies. Provided that your email marketing strategy has gone right to get your ideal reaction. I have an excellent email marketing example for this type; there is a bank that intends to provide its internal network via a trusted Internet service provider for having access to its other different branches in a country without using the wan connection(Internet). No doubt the Isp attempts to edify itself to get the bank opinion and win the completion, but there is a predefined map to get to know with personas who are in authorities of companies to carry out the best email marketing and generate products sales, let’s have a quick glance on.

Source:impactbnd.com

How to do email marketing?

To grow your business faster and gain a profitable experience, you’d better commence with a list of engaged subscribers to learn email marketing tips step by step.

If I want to explain it simply, I say considering an appealing way to obtain a list of email addresses. But how? Surly, for the first step you acquire the email addresses list; if you have already collected them you are one step ahead. If you don’t, come with me through the context.

  1. Email service provider

For the first step, If you need much more time for trial and error, it is suggested to use an email service provider matches your company size and shape with different capabilities. For instance, it provides you with a subscriber list as well as allowing you to send your emails by creating your desired email template or using pre-made ones.

  1. The lead magnets strategies turning recipients into customers
  • As I mentioned before, fortunately, everyone has an email address that checks at least once a day; for handling some usual basic tasks. It’s not enough to use just an Email service provider, indeed for promoting your Email marketing jobs; you need to be aware of some necessity marketing requirements. Imagine that a person is taking a glance at your online shop, the best email marketing strategy for gaining email addresses is not asking a direct appeal from prospects. In fact, using lead magnets is the solution. It can be anything free for potential buyers in exchange for their contact information. Such as a coupon, a white paper, a useful pdf file, even a big discount. All told stuff is a suitable leap point for having an efficient email marketing list but remembers designing an eye-catching lead magnet is very important for grabbing attention.

Now the effective point about this way of marketing is that what should be done in-depth to retain an absolute majority of customers? Approximately all of the email marketers know this easy rule I have referred above, but the truth is that how should you make it well enough,

  • Some accommodating tips about lead magnets are essential to know
    • Using advanced graphic for your emails
    • Visual content helps more to get the gist
    • Following friendly literature in your content
    • Responsive design (Mobile/Desktop)
    • Brief useful without wasting time
    • Follow a simple design and avoid complicated design
    • Give them multiple choices to stimulate by one of them

 

  • CTA

Call to Action (CTA): It is a kind of button used in your website to direct prospects into one of your website pages to fill out some contact information. At this critical moment, you should have designed catchy lead magnets to drive more users into your web pages. Something to make it noticeable is to use some known verbs such as

Because these verbs inform customers what they are going to do next, but in some situations, you should mention the phrase to make it clear for the audience.

 

    • Landing page: One thing to note is that CTA should refer to a landing page to hit the customers’ target, a landing page is where a form materializes to capture a viewers’ information in exchange for the desired offer.
    • Metric: It expresses the number of views as well as the number of clicks you have gained through your CTA button. It is named CTR (Click through rate) and used for monitoring the performance of your CTA.
  1. Various ideas for having a successful lead magnets
  • Cheatsheet or Handouts

Cheatsheet is one of the most compelling ways of turning users’ attention. Because it is short and includes the essential main point. It can be considered both in checklists or mind maps format. It highly motivates visitors to go through via.

  • Guide/Report

It is the most common way of email marketing to ask for people’s email addresses also other information; It is like an ebook you know we have so many people, eager for the knowledge efficient resources so with this way of marketing approach you can win the game.

  • Video training

This kind of lead magnets is popular among all types of leads, the ones who design video training are professional individuals at their works, to introduce their online sales to people indirectly. Rich video content can enable you to gain numerous customers as a result of solving their trending concerns.

  • Free trial

It is mostly done by some startups as well as software companies to develop their brand identities for finding loyal customers to provide them a specific time use of a kind of software for free. It very works, especially for startups which want to get started with a great lead magnet.

  • Discount

All methods are helping each other to keep us happy as a newcomer to the websites. Researches show that majority of people test out this way of selling product for discount offers.it is quite a practical lead magnets type which a marketer can gain maximum benefit from.

  • Quiz/survey

 

Now it is quiz turn to talk about the only specific thing that drives more traffic to your webpage. Although this advancing mode should be created in an intelligent, fluent way, it should be fun interactive to captivate the reader going through.

  • Assessment/Test

This magnet lead strategy is well known too, due to its online analysis, and in this appalling way, it can reach you to your targeted customers as they find great pleasure in catching valuable information for giving an email address.

  • Predictions

I remember lead magnets contains some predictions about online marketing sales fluctuations on social media platforms; it was a marketer who did an analysis based on the facts, he had carried research for. This lead magnet comes to my mind as a noticeable prediction and comparison.

All in all, you should consider which of the mentioned methods best fit your product sales and then move to the implementation stage. We’re in a whole new era, and it was pretty a good guide for everyone eager to get valuable experience the impact of email marketing on an online product sale.

10 reasons to use Facebook messenger for your business

As a business on social media, you may have experienced that it is becoming harder to reach your customers every single day. Now, are you looking for a way to connect with more customers on Facebook? Have you tried the Facebook messenger?

As a business on social media, you may have experienced that it is becoming harder to reach your customers every single day. Now, are you looking for a way to connect with more customers on Facebook? Have you tried the Facebook messenger?

Businesses used to try different methods for advertising such as sending an email which didn’t satisfy them, because the average email open rate is 20% and everyone may not check their emails every day, or they may see it, but just ignore it. They also used to advertise on several websites which its click rate was low too. So email marketing and guest blogging don’t work as well as they used to.

Nowadays people prefer to spend their time on different social media rather than a specific website, so you should be updated to reach many customers and have a successful advertisement.

If you are looking for the best way to grow your business and get many clients, then Facebook’s messenger bot is the solution. Facebook designed a messenger to help businesses to manage their communications efficiently.

What are the messenger Chatbots?

The Facebook messenger Chatbot is a computer program that automates specific tasks. It automates chatting with users like a conversation. They are programmed to receive questions and then response a relevant answer to someone who has asked a question, and also they are able to do various tasks according to their program.

According to Facebook’s survey, most of the customers prefer to shop with a business which is connected to a chat box. Now Facebook messenger handles over 300,000 active Chatbots.

Why should businesses use Facebook messenger chatbot?

#1: People’s Interest

People are more interested in using the messaging app rather than email. To be sure about it, you need to just look at your phone and compare the number of messages that you send and receive by on your email and messaging apps. Certainly you are using messenger apps more often, and that’s because it is faster and easier.

#2: Reach more customers

Companies should reach people through messaging apps instead of email because Facebook has more than 2.38 billion active users monthly who are spending more and more time in the app every day. To get the best result for your marketing and business, you must know where your target audience is and then start to communicate with them.

As you can see the number of Facebook users in growing every day; as the research shows, there were 2.32 billion active users in 2018, which the number has increased to 2.38 billion monthly active users as of March 31, 2019. (Source: Facebook 4/24/19). It shows that there is an 8 percent increase year over year.

#3: Help you grow your business

Messaging bots are helpful and would grow your business fast. In April of 2016, the Facebook CEO, Mark Zuckerberg announced the open access to make a Chatbot in the messenger app. So with more than two billion users active on Facebook, you should try it.

 #4: Interact with your customers

For example, you manage a car company, and you want to know people’s ideas about the recently introduces car or cars with new upgrades. You can easily run a messaging bot and ask questions about new features.

#5: Easier Transaction

The messenger allows people to search your services or products, and they can buy them through the conversation so the transaction would be easier for your audience, and they may recommend your product or service to others.

#6: Customer support

It would be strong customer support; if customers face a problem with their purchase, the Facebook messenger bot will guide them fast. Also, by using the messenger, you can send the order confirmation or shipping info to your customers.

Moreover, you can send them any new related product to them.

#7: Helps you to boost your product or service

An important and top reason that Facebook introduced the messenger bot is for handling customer complaints. You will receive customer’s ideas and complains about your service or product; then you can upgrade it to keep your customer’s satisfied.

#8: Number of Facebook users is increasing

Facebook Messenger product manager Kemal El Moujahid:

“According to Flurry Analytics, time spent on social media and messaging increased a staggering 400% last year. Businesses are starting to realize that they need to communicate with users where they already are, and that chat provides a superior experience: email is spammy, text is very limited, and phone calls require someone’s undivided attention.”

 

Therefore, with growing number of Facebook users, you should take advantage of being there and grow your business.

#9: People may be interested in using bots

People may get interested in using bots if they find it useful and easy to use. As Kemal El Moujahid said:

 

“Not only are they interacting with bots in the apps where they message their friends, they are interacting with bots while they message their friends. If you want to create a viral user acquisition loop, or enable social use cases, that’s something messaging can do by design, unlike your single player app.”

#10: Reduces marketing cost

 Using the messenger is a big help in reducing your marketing costs. It would be less than the amount of money that you pay for Facebook ads.

As a result, Facebook messenger bot is a great tool to keep in touch with your customers, and no one should ever ignore its importance. Take advantage of this great opportunity, and do your best before your competitors do what you were going to do. If you are using the Facebook messenger bot, share your ideas with us. Are you satisfied with it? Does it need any improvement? Please share your thoughts in the comments.

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