Social network | InoSocial

What is social media monitoring?

Your brand’s social share of voice shows how much conversation is going on about your business across social media. This is what social media monitoring brings about.

A brand’s social share of voice shows how much conversation is going on about your business across social media. This is what social media monitoring brings about. Knowing what people think and say about you and the industry helps to understand their needs and the industry gap so that you can be some steps ahead from competitors to fulfill customers’ needs.

What we are going to cover in this article:

What is a social media monitoring and how different is it from social media listening and social media analytics?
Why is social media monitoring so important for businesses?
Answers to common questions and myths about social media monitoring

What is social media monitoring?

…and how different is it from social media listening and social media analytics?

Social media monitoring is to gather all the conversations and threads on social media about a specific subject or keyword and taking particular actions towards each of the messages or comments (for example, you can like, comment on, repost, block or report each conversation). There are several functional tools to gather these conversations from throughout social media and the internet and apply specific action on them.

Social media listening is the same process of gathering conversations and data about a particular subject on social media. The difference lies in what you do to the data in the listening. In listening to social media, you try to come to an analysis based on what people have said about a subject and draw social media and marketing strategic plans given the analytics made.

In most of the social media marketing literature and debates, social media listening and social media monitoring are used interchangeably.

Now social media analytics is the act of gathering all the data and information about a page’s performance on social media. The data includes the number of followers, numbers of posts, number of likes and votes, and every progress the page makes.

So, monitoring and listening are about your audience and what they say about you, but analytics is about the progress your social media profiles have made.

With understanding the difference between the three, let’s move on and see why social media monitoring is so important.

Why is social media monitoring so important for businesses?

To unfold the importance of social media monitoring for businesses, let us name some of the undeniable benefits it offers. Monitoring your social media and listening to what people say about the brands helps:

Better understand customers’ needs

When you type a keyword in a social media monitoring tool, all the conversations made across the chosen platforms about that specific keyword show up. If you are going to launch a new product, say an online app market, you might want to know what people say about some keywords, specific to this field of market. So if you want to use marketing strategies like using the best site to buy Instagram likes or create influencer content, frequent monitoring will help you to know if that has been worthwhile.

eye your brand’s social share of voice

As stated before, knowing what people think and say about a brand helps in discovering their needs and the industry gap. A brand’s social share of voice is about the conversation going on around a business across social media. This is another undeniable benefit that social media monitoring brings about.

When you know what people say about you, the next step is to strengthen your weak points based on customers’ expectations.

See what people say in reply to you, all in one place

Brands try to engage in conversations across social media to get more attention and exposure. The time put in conversing with different people across a variety of channels must pay off; otherwise, it is a waste of capital. So, you need to track all your conversations to see if people are replying to you or commenting on anything specific under your posts.

Inosocial gathers all the replies and comments and social mentions to your brand’s social media activity in one place, giving you the possibility to like, repost, see the source of, retweet and reply to them.

Keep an eye on your brand’s share of social mention

This is where you need to keep a sharp eye on. When a brand grows, people start talking about it. To maintain growing progress on social media, you need to monitor what people say about you when they mention your brand in their socials.

Answers to common questions and myths about social media monitoring

Most of the people come to a negative attitude when talking about social media monitoring and listening, or think of it as a spying service. Here, we answer some of your most frequently asked questions about social media monitoring.

Isn’t monitoring what people say on social media illegal?

No. It is not illegal in any way. Because what a social media monitoring tool does is to gather already published posts and comments in one place. When people publish to their social media, they know that the content won’t remain private and all people can see it. As long as they have not made their profile private on social media, their content is open to all people.

What tools are available out there for listening to social media?

Inosocial is one of the most trusted and most used tools out there. By creating searches and keyword monitoring queries in this tool, keep up to date on whatever subject you want to listen to in people’s conversations.

What is the cost?

Prices are different across different plans of social media monitoring. But there are 7 days of the free trial, where you can test all the facilities for free and then decide to continue. The free trial requires no credit card information.

To conclude…

In an ever-tightening competition between brands across social media, it is one of the vitals to know what is said about your brand. To add to the intensity of the need for social media monitoring tools, brands are now listening to what people say about their rivals. It is for two reasons; one: to see what people like about their opponents to copy that to their own business, and two: to know what people hate about other similar companies so that to avoid it. Monitoring social media now is not an extra point to businesses, but it is a must for those seeking to survive the competition.

How to get your YouTube analytics?

there are two main ways to get your YouTube analytics and metrics, which are completely explained here.

YouTube is the biggest platform for sharing videos and visual content in the whole world. Understanding how beneficial using YouTube analytics of any kind, either free or paid, would be to the success of your YouTube channel, makes you want to use it to track your metrics daily.

The key to own a popular YouTube channel is not to get all your videos viral on the platform, but it begins by better understanding the audience, and that’s where you’ll feel the need for analytics. YouTube video analytics has two general methods, which would be discussed later in the blog after getting to know what we actually mean by analytics on YouTube and how it can help us perform better on the platform.

What is YouTube analytics, and how is it useful?

YouTube analytics is a free or paid service which provides us detailed information about how our videos and channel have performed, who our subscribers and audiences are? How long do people spend time watching our videos? What our audience wants from watching our videos and things like this. Using YouTube channel analytics, we can better understand our channel’s viewing statistics and trends.

By knowing such information about your shared YouTube videos, you can decide on when to post content, how to optimize the video strategy, and much more, which would ultimately lead to happier audiences and more channel growth.

YouTube channel analytics has two different methods which are as below:

Using a reliable social media analytics tool
Sticking with YouTube’s in-app analytics tool

As I mentioned above, there are two ways to track down the YouTube channel’s metrics, which one of them is available from the platform itself. YouTube offers its own analytics platform, which gives creators some extra information about the performance of their videos and metrics to know how their channel is doing. But there are some disadvantages of only leaning on the in-app analytics of YouTube, which gets so many users to look for better tools that offer them much more detailed video analytics.

The cons of using only YouTube’s own analytic app are:

It’s not much of a use for a creator with a very small fan base.
Users have reported that except for the real-time section, all other sections have at least a 2-day delay before statistics are displayed.
Most of the creators are not even aware of it; therefore, they do not take advantage of them.
Beginners might find it hard to work with and a bit confusing.
It only provides users with basic analytic metrics, sufficient for ordinary users and new, small businesses.

The reasons above make the creators look for a better YouTube analytics app to get help from.

How to Use YouTube Analytics?

To start using the in-app YouTube analytics, all you have to do is to either login to your YouTube channel or sign in with Gmail to get down to business. Follow the step by step guide below, to access your YouTube channel analytics easily:

1. At the top of your channel page, click the profile icon in the top right and tap on “Creator Studio” or “YouTube Studio.”

2. You’ll be redirected to the “Creator studio” dashboard, where you’ll see the basics of video analytics such as (Watch time, Views, Subscribers and Estimated revenue) in the middle of the screen.

3. From the menu on the left side of the panel, click on “Analytics” to go to the main page of your video metrics.

There is a second way to access the YouTube analytics tool, which is much easier and takes only a couple of clicks. Simply go to YouTube.com/Analytics or select the “Analytics” drop-down in the “Creator Studio” tab of your account.

After following either of the ways mentioned, you have access to your YouTube channel analytics, and by default, the first page shows the Overview of your metrics. The overview is set to show you the analytics of the last 28 days by default, but you can change that to any period of time that you wish.

The main options of YouTube’s report and analytics tool are Overviews, Realtime, Earnings, Watch Time, and Engagement.

Conclusion

Becoming successful on a huge and popular platform like YouTube requires us to have a great marketing strategy and to act wisely. One of the first useful steps we can take to maintain great content on this platform is to analyze the videos we share with a reliable analytics tool, to find out what we are doing wrong and keep track of our content’s metrics. So never underestimate the power of analytics for all social media channels.

How to schedule YouTube videos?

YouTube is the biggest platform to share videos, and it is the second popular website all over the glove. Scheduling YouTube videos is a must for those who want to boost their accounts on YouTube.

YouTube is the biggest platform to share videos, and it is the second popular website all over the globe. Scheduling YouTube videos is a must for those who want to boost their accounts on YouTube.

Schedule YouTube videos is a must to keep your consistency and presence on this social media platform. Recently, YouTube has added a stories section to its website, which shows the presence and activity are getting more important than before.

Can you schedule YouTube videos?

Yes, of course. YouTube allows its users to schedule videos easily with in-app options. If you have multiple videos, it’s better to schedule them ahead of time instead of posting them all at once.

As a social media user, you surely know that almost all other platforms allow in-app scheduling as well. There are scheduling options of Twitter, Facebook and etc. YouTube is not an exception in this. YouTube is now catching up, but it may not be easy to find the settings and take the steps you need to do so. Bellow’s what you need to know.

What are the best ways to schedule YouTube videos?

There are two main ways you can use to schedule and plan your YouTube videos. First, the YouTube website in which you can only schedule one video to one account.

YouTube scheduler

In this way, you can keep your account organized, even if you are away.

To schedule YouTube videos:

Sign up to your account
Click on the Create on top right
Upload your video
Enter the title and description, click next
Skip the video elements
In the visibility, section click on Schedule
Select the date and time
Click Schedule

What is the best time to upload to YouTube?

Some of you may be heard of the importance of uploading time on YouTube, which is true.

You should upload to YouTube at that so many people are online. This action may increase your chance to be seen by others, or even in the rending section of YouTube. It is essential to upload YouTube videos at the right time.

Though, you might be wondering where to find the best time to post on YouTube channel. What you need to keep in mind is that it might differ according to your audiences and viewers.

How to find scheduled videos on YouTube?

Finding your schedule posts on YouTube is easy, and you can see all videos on your YouTube channel with a few clicks.

Go to YouTube and click on your Profile
Click on the Videos on the left menu
Find the scheduled videos and their status on the list

From there, you can change the scheduled date or delete your videos. To remove the scheduled videos on youtube, select the video and click on the three-dots icon. Click on permanently delete, accept the rules, and delete.

Remember that you are not able to undo the deleted videos on youtube. To change the date of scheduling, click on the time, and enter any other you need.

A comprehensive guide to Twitter analytics (tools, 2020)

Twitter analytics is a section of the Twitter platform that provides users with data and information about their presence quality on Twitter so that brands and businesses know where they are going.

The news based social media network, Twitter, is one of the primary resources of promotion for brands and businesses and it is not surprising that many companies are investing a huge portion of their time and money on Twitter analytics tools and metrics to analyze their performance on the platform.

Twitter analytics is a section of the Twitter platform that provides users with data and information about their presence quality on Twitter so that brands and businesses know where they are going. Inosocial is another website that provides comprehensive Twitter analytics data for users and businesses.

How to use Twitter analytics?

There are two types of Twitter analytics; Free and paid.

The free Twitter Analytics tool is embedded into Twitter’s website, which provides users with basic analytic metrics, sufficient for ordinary users and new, small businesses.

On the other hand, paid Twitter analytics programs to generate in-depth analytic data about a business’s activity on Twitter. Inosocial is an example of an advanced Twitter analytics tool to which more and more businesses refer every day.

In this article, you will receive a comprehensive guide on both free and paid tools for Twitter analytics.

Inosocial Twitter Analytics

Inosocial social media analytics provides an all-in-one platform for Twitter, Facebook, Instagram, and YouTube analytics. In this article, we want to talk about Inosocial Twitter analytics separately, and break down each part of this tool to explain its performance.

After you sign up to Inosocial and get your 7-days-free-trail, the page below will show up:

First of all, you need to add a Service to your dashboard. To do so, click on “Services”, “Add Services”:

Now choose the platform (Twitter in this case) you want to measure, and pick “Twitter Stream”, and then, follow the on-screen instructions:

The account is now set up for Twitter. To go to the analytics session of Inosocial, click on the “measure tab,” “report builder”. Next, pick a name and title for the report and determine the period (LAST 7 DAYS, LAST 14 DAYS, LAST 30 DAYS, LAST 90 DAYS) and hit “Select layout”; the more the layouts, the more detailed your report will be (we choose the forth layout). Finally, hit “Create Report”.

Now it is time to add a module to the report. Here, the second tab “Channels” will let you choose each platform (YouTube, Facebook, Instagram, and Twitter) separately and build a report for each of them. All the services added to your dashboard are listed here. Scroll through them and find the Twitter account you want to get the analytics of (if you scroll down to the end of the list, you will see “all twitter accounts” option there. This option will give you a short summary of followers and followings count and your Twitter activity, which we are not going to choose):

Next, you should choose what to be added to your report. You can choose any of the modules provided by Inosocial (up to 30 modules):

Audience engagement

Breakdown of Mentions, Retweets, Likes, and Tweets sent over time.

Audience growth

Daily follower growth on your Twitter channel.

Best day to Tweet

A chart displaying the best day to Tweet. Measured by a probability of engagement.

Best time to tweet

A chart displaying the best times to Tweet. Measured by a probability of engagement.

Channel header

Channel header information.

Content habits

Overview of posting habits on Twitter.

DMs

DMs over time.

Engaged users

A list displaying the most engaged audience members.

Followers

Followers over time.

Followers vs Following

Comparison of Followers versus Following.

Following

The number of people being followed over time.

Inbound message activity

The number of incoming posts, comments and messages received each day.

Mentions

Mentions score over time.

Mentions vs Retweets

Comparison of Mentions versus Retweets.

Monthly tweets (cumulative)

The total number of tweets posted by month.

Potential exposure

The size of the total potential audience reached. This includes followers of people that retweeted you.

Recent followers

List of new followers and statistics.

Response rates by date

Analyze your response rates by day on Twitter.

Response rates by the hour

Analyze your response rates by hour on Twitter

Response rates by weekday

Analyze your response rates by weekday on Twitter.

Retweets

Retweet score over time.

Sentiment

Sentiment over time.

Summary

A summary of tweets, retweets, mentions, and followers for the selected period.

Summary (3 months)

A summary of tweets, retweets, mentions, and followers for the past 3 months.

Task completion rate

Analyze your task completion rates.

Top 5 Tweets

List of your most popular Tweets.

Topics & influencers

The most popular topics amongst your followers.

Tweets

An overview of Tweets sent and replies received over time.

Tweets

Tweets created over time.

Tweets retweeted

Retweets and statistics.

Twitter activity overview

A summary of Daily Exposure, Post Engagements and Reach.

Twitter mentions

Mentions and statistics.

Workflow activity

The number of tasks assigned or completed from incoming posts, comments or messages each day.

The final look of your Twitter analytics report must be like this:

Twitter’s free analytics

To access the free analytics of Twitter, on the main page, left menu column, click on “More” and then “Analytics”. Now you will be directed to the analytics page of Twitter. Twitter’s analytics consists of three tabs (it was previously 5 tabs): “Home” tab, “Tweets” tab and “More” drop-down menu. Let’s start with “Home”.

Twitter’s analytics Home tab:

Here four of your most important Twitter metrics are listed at the top, with statistics of 28-days-period: Tweets, Tweet impressions, Profile visits and Followers.

Tweets are all the posts published during this period by this account (which had a 107.1% increase compared to the previous 28-days-period);
Tweet impressions show the number of times users saw the tweets of this account on Twitter during the past 28 day (which is 14.200 times);
Profile visits tell us how many people have headed to this Twitter page; and
Followers show the total number of followers this account has got on Twitter.

Scrolling down, you will see separate statistics for each month of your Twitter activities:

Twitter’s analytics Tweets tab:

Here you can see:

your Twitter’s activity diagram in a 28 days period (the period can be adjusted manually):

Separate tweets’ statistics

Engagements, showing 28 days (or any adjusted period of time) with daily frequency

Twitter’s analytics More tab:

This tab gives you analytic metrics about your videos and conversion rate to your website. If you have a website, this is a great way to see how your audience is trafficking between the website and your Twitter page.

To start, create a website tag and install the tag on your website.

Over to you

Twitter analytics is necessary for brands and businesses if they are going to experience significant growth in their social media. Inosocial is a tool for every small and medium-sized business on their way to growing social media marketing and management. We have Analytics for Instagram, YouTube, and Facebook, which can be aligned with Twitter analytics in a single report. In addition, monitoring and scheduling tools of Inosocial are quite handy if you wish to try them in 7 days of a free trial.

What is the best Twitter monitoring tool?

By monitoring Twitter or any other platform, you can easily know your competitors and analyze all the information you get from them.

Listening to people on social media and knowing what they say about you, your services or products, your strategy, etc. is a wise action that any business owner should take.

In addition, by monitoring Twitter or any other platform, you can easily know your competitors and analyze all the information you get from them to promote the number of clients, get a higher engagement rate and finally increase sales.

But how would it happen?

You can easily monitor and listen to others about what they say about you by using a powerful social media monitoring tool such as InoSocial, which gets you all the information you need to know about your social media account.

By monitoring your Twitter account, you’ll know what your audience cares about the most.

What is social media monitoring?

Generally, social media monitoring saves a lot of time and collects all the relevant information about your business and shows all of them in one place to you. Then you can use it to develop your business and make up your mistakes.

Actually, you can monitor your social media platform manually and look for mentions, hashtags, keywords, etc. all by yourself, but it may take a long time, even a whole day! And after taking a lot of time to find some information, you may not find all the data you were looking for and you may miss some of them!

Happily, you don’t have to do it all by yourself; you should just leave it to a social media monitoring tool and use your time to promote your business.

Are there any differences between social media monitoring and listening?

Well, the quick answer is YES! But let’s know more about it:

Social media monitoring focuses on all the actions you took before, while social media listening is about the future of your platforms and actions.

Also, social media monitoring tools gather information and details, measure what you have achieved and record what is happening for your business. In Short, social media monitoring looks back, collects data, focuses on details and measures success.

On the other hand, social media listening is more strategic, analyzes the data, and gives insight; you can use the listening data to make your social media marketing better. So, social media listening looks forward, analyzes information and guides the needed strategy.

Now let’s know more about InoSocial:

How does InoSocial work?

InoSocial is a social media management tool that provides analytics, scheduling, and monitoring services for popular social media platforms such as Instagram, Facebook, Twitter, etc.

How to monitor the Twitter account using InoSocial?

InoSocial generally provides two options for monitoring that include “Keyword” and “Search.”

Keywords

After logging into your account, tap on the “Monitor” tab, then tap on the “Search” on the right corner of the page. Now you’ll see all the results of the searched keyword.

If you are looking for a specific post, you can filter the search to see only comments, blogs, audio, video, question, news, images, etc.

Moreover, you have the option to choose the negative, positive and neutral posts to see. Also, you can mark the irrelevant posts to have them on a different list.

Another useful feature of InoSocial is its “Chart View.” Users who just want to get a general view of the number of positive, neutral and negative posts and don’t want to check the tweets one by one, using the chart might be the best option for them.

Tap on the “Show Chart” to get all the information in a glance.

After seeing the tweets in results, you have some options to like, retweet, reply, set the tweet as positive, negative or neutral, translate, etc.

For seeing the user’s account, you don’t need to have access to the Twitter app, you can easily tap on the user’s name, then you will be redirected to the user’s account.

Also, for seeing the exact tweet shown in the list, you should tap on the “retweet” emoji to see that tweet.

By tapping on the “New Monitor” you have more options to get exactly what you were looking for. For example, you can set the location, exclude a keyword, separate each word or phrase, etc.

Search

By tapping on the search tap, you have a lot more options for knowing all you need to know about your Twitter account.

Now, you can search for any word or hashtags and check the results. Also, there is a list of trending hashtags on the right side of the page, that using them is helpful in increasing the engagement rate.

Also, InoSocial provides the “Export to CVS” option which lets the user download the information. It is mostly useful for users who manage a single account or want to compare several accounts with each other.

If you are interested in tweets and like to repost them, you can easily tap on the “repost” button, and tweet it.

The last word

Social media monitoring tools such as InoSocial are a big help in giving you all the information you need to know about competitors, audiences, behaviors. So, give it a try today!

Start its 7-day free trial and tell us about your experiences, we are all ears!

Instagram DM Marketing for small businesses

Instagram Direct Messages are one of the most underestimated tools when it comes to social media marketing. If businesses find out about the potentials of the Instagram DM, they will start re-planning their social media marketing strategy, giving a special space to DM marketing on Instagram.

The fact is that having a small business is a two-folded reality. While you don’t have a large business’s troubles and headaches, there is much to do to survive the ever-tightening competition in small businesses’ trail – save the desire to grow into a large corporation. One of the vitals to a small business’s survival is, no doubt, having a consistent marketing strategy.

That said, this blog post is dedicated to Instagram Direct Messages and Instagram DM marketing

let’s take a look at some Instagram statistics regarding brands and businesses.

As revealed by adespresso.com, brands and companies are having a large portion of Instagram attention for themselves. Keeping these numbers in mind, let’s see what a small business can do to benefit from this situation.

What is DM?

Instagram DM, also known as the Instagram Direct Message, is a free feature that lets the users message each other on Instagram. Texts, images, links, videos, stories, and posts can be sent through a DM. Instagram Direct message is both a private and group chat feature. Facebook has developed a free stand-alone app for it, called Threads from Instagram, in which only circles of close friends can get in touch.

You can access the Instagram direct messages on the top right corner of Instagram home:

How to use Instagram DM for small businesses?

Instagram DMs make up to 56% of the sales on Instagram. Therefore, having a consistent plan for DM strategy on Instagram brings about more sales and profit for small businesses and brands.

While the Instagram DM mechanism seems quite simple, most people don’t know how to use it for brand and product promotion goals. So, here are the most effective ways to apply DM marketing on Instagram:

Use Instagram DM to welcome new followers

Welcoming new followers will nurture the relationship between the brand and the audience. When greeted warmly, new followers know that you care, and it leads to more loyalty on the side of the audience.

Promote new products and updates through Instagram direct messages

DM is a great tool when it comes to product and update announcements. In a message, tell your customers what is new and what is to come. People love to hear on updates because this gives them a feeling that they are interacting with a live and dynamic business.

Offer your Instagram followers great discounts in DMs

Exclusively crafted DMs for offering discounts lead to incredible amounts of conversion both in sales and Instagram performance.

Hold contests and contact the winner through Instagram DM

Starting a competition and announcing it through DMs, and also following up the winners with direct messages give the feeling of exclusivity and specialty to a brand’s followers. Use the Instagram DM free tool to its fullest and hack your sales growth.

There are also four trust factors to consider before making up any messages for marketing purposes on Instagram (and any other social media):

Accuracy

About 99% of customers pay attention to the accuracy of advertisements before trusting a brand; accuracy in terms of product explanations, related statistics, prices, quality, etc. If you are going to mislead your audience, then wait for losing them, because they will compare the information provided by you with other sources. So talk about both the positive and negative aspects of your product in the direct message.

Exclusivity

Make your customers feel special. Send them Instagram DM’s that seem as if crafted only for them. Know their needs and tastes, and divide them into different categories. Then crafting an exclusive direct message will be more comfortable. About 77% of people also consider exclusive ads when it comes to trusting a business.

Transparency

It is fascinating that 97% of people also care about the mission of your business. Inform them in Instagram DM what your product does, which problems it aims and how it’s going to solve them.

Choice

Offering different choices to your customers makes up another important factor based on which people choose to trust you. Having a variety of relevant and exclusive choices is important to 95% of the customers.

Add these trust elements to your previous mindset on Instagram DM marketing and start selling;)

Are there any tools for Instagram DM marketing?

Well, as a business page owner on Instagram, you know how frustrating it is to keep up with the growing number of your audience and followers and build a customer-care oriented relationship with them. You need to send Instagram direct messages to:

Welcome new followers;
Promote new products;
Announce discounts;
Shout-out new updates on the brand;
Hold contests and connect with the winners; and
Reach out to reply to received messages from your audience.

How much time and energy will it take from you to, for instance, welcome at least 200 new followers a day, manually? Or wouldn’t it be frustrating to let know all of your followers, one by one, about a new product, or a recent update, or a discount, or whatever?

Honestly, just thinking about it drove me insane, were I about to market my brand on Instagram.

There are few web-based platforms out there that let you do the DM Marketing on Instagram right from the comfort of your PC desktop. A few of these tools are in line with Instagram’s terms of services and guidelines and the rest are literally spotted as spam by Instagram.

These platforms are called “Auto DM Bot” or simply “Instagram Auto DM.” But what are these tools and why are more businesses using them?

What advantages does the Instagram Auto DM tool bring to businesses? It automates all the processes mentioned above to save your time and energy and boosts your Instagram performance efficiency.

So what is a DM bot? a DM bot or Instagram Auto DM is a service that automates the process of your DM marketing. Using a DM bot, you can:

DM people from a PC desktop.
Draft messages.
Choose users to group-send messages.
Customize lists and messages.
Attach images, links, and hashtags to your messages.
Apply custom filters to DMs.

You can use the Virtual User Instagram Bulk Message Sender Bot for sending direct messages on Instagram. you only need to provide the Bot with the text of the message and the list of target audience’s IDs so that the Bot sends your message to all these IDs one by one automatically.

Don’t worry about collecting prepare your target audience’s IDs, because this Bot can extract the people’s IDs from the different atmospheres (followers, the target audience’s followings, people who have liked posts and left comments on your target post, and also your intended hashtag) and deliver to you in an Excel file.

Ability to send various messages to each person
Ability to forward various posts to each person
Ability to extract IDs (extract followers, followings, people who enter like and leave comments on the posts and extract people who have sent you messages before)
Ability to use multiple accounts
Ability to change account automatically
Ability to set the bot for a long time
Permanent and no need to pay for sending each direct message
No need to charge the bot monthly

Also, for more information about Advertising & Marketing on Instagram refer to the Virtual User website.

What are Instagram DM limits?

An Instagram Direct Message text can be no more than 1000 characters. Also, users might get action blocked if they send more than what is allowed on DM for 24 hours. Although there is no approved source of information to say what the limits are, most of the time, people are allowed to send between 50 to 100 Instagram DMs during a day. However, it doesn’t mean that if an Instagram user sends, say, about 30 messages in a day, Instagram won’t hunt them down.

The fact is that Instagram has different parameters and criteria to set the Direct Message limits for every single user (which they have never revealed in a formal mode of publicity). These might include:

User’s amount of activity on Instagram,
The profile’s age, and
The number of user’s connections on Instagram.

What might get you DM action blocked?

Sending the same set of messages over and over to the same or different Instagramers;
Exceeding the hourly limit of message numbers (which differs from user to user); and
Getting reported as a result of sending messages to non-followers.

To Wrap Up

As most of the brands and businesses under-use Instagram DM for their promotion, small businesses have a great chance to advance their sales through DMs. Take your time and plan a comprehensive strategy with the help of Auto DM tools.

How to use Facebook analytics?

If you are managing a Facebook page either for your personal experiences or for your business, knowing more about audiences, user behaviors, time to posts, and other analytics factors is a must. Facebook analytics is a tool to help find out more about the users, their actions and other important factors.

What is Facebook Analytics?

Facebook analytics is a tool to see the engagement rate, account growth rate, the best time to post on Facebook, top posts, and other Facebook data to see the status of the Facebook page.

Facebook analytics, which is also known as Facebook Insights, tracks likes, page views, and more. Facebook analytics tells you who your audience is and how they’re interacting with your page. … It’s packed full of insights and data that can help you get the most from the social media that reaches 1.62 billion users every day.

What is Facebook engagement?

Facebook engagement includes every action of users on Facebook posts. These actions include like, comments, clicks, and share.

Facebook engagement shows how useful a post is or how is the growth of the account. Undoubtedly, the more involvement an account has, the better that account performs in general.

How to use Facebook analytics?

The main way to see Facebook analytics is the Facebook insights which is the in-app analytics feature on this platform, just lie Twitter analytics, and Instagram analysis tools.

To use Facebook page insight, you should log in to your account and go to the Facebook page.

Login to your Facebook account
Go to Facebook page from home
Click on the top menu on insight

You can choose different parts from the left menu. By clicking each section on the main page, you will get a more in-depth insight. Though, It may look a bit confusing specifically for beginners to use Facebook insight.

If you have just started your Facebook page, or you have no ideas on how to use Facebook insight, you should go for InoSocial. It has a simple and easy to use dashboard, in which you can add all other social media too. Below are some of the Facebook analytics parts.

Facebook page analytics

Unfortunately, Facebook doesn’t provide any analytics for personal profiles. Therefore, to see Facebook metrics, you should create a Facebook page. Facebook page analytics can be divided into main sections:

Followers
Like
Reach
Pageviews
Page previews
Action on page
Posts data
Events
Videos
Stories
Demographic
Messaging connections

Facebook video analytics

For advanced analysis of other people’s pages, you need to use tools, for example, Popsters.

In the video analytics, you can see two different data:

Performance: the number of minutes all videos are watched from the selected period.

Top videos: highest performing videos by minutes viewed from the selected periods

All in all

If you are running a Facebook business page for your brand, using Facebook analytics is a must for further improvement. In general, Facebook analytics gives you a better insight into what users may love and how to perform better on Facebook.

How to schedule tweets? (the ultimate 2020 guide)

To schedule tweets, you need to choose one of the two methods available. Both of the methods on how to schedule tweets are explained thoroughly here.

Whether we use Twitter for personal or business purposes, it is a really wise idea to schedule tweets in advance because it would have tons of benefits for our account’s growth.

Twitter is still one of the most popular and used social media platforms after about fourteen years of its emergence, and it’s still a priority when it comes to social media marketing and promoting businesses. That’s why we should never underestimate the power of this platform.

But, not all of us have the time to devote to posting tweets on Twitter daily, but knowing how effective it can be for marketing strategies, we should consider using it. That’s when a Twitter scheduler would come in handy. Keep up with me how to get to know more about what a Twitter scheduler is and how to schedule tweets for your accounts.

Can you schedule tweets?

Twitter is one of the few social media platforms that allow its users to schedule tweets from Twitter itself. Not so long ago, Twitter announced “Scheduling Tweets” in a blog post. The in-app tweet scheduler has made it very easy to schedule tweets for any time in the future, and there is now no need to get a third-party tool or plugin or even pay for a service.

Even if you are not a professional Twitter user, it is not hard to learn how to schedule tweets, and I have covered all the steps for tweet scheduling in this guide.

What is Twitter Scheduler?

A twitter scheduler is a kind of automation tool, which automates the act of tweeting for us. When we opt to use a scheduling tool, we are asking a tool to help us with sharing content on Twitter.

Most of us are busy enough with daily tasks and jobs which makes us not to have enough time for tweeting on the best times of Twitter to get more engagement and to maintain a good quality presence on the platform, but using a scheduler, we would never need to worried about missing the best times to post on Twitter.

All we have to do is to devote some minutes preparing the content and set their date and time; then, these tweets would be shared one after another when the scheduled time has arrived, and you’ll not even have to touch your device for posting. Isn’t that just wise to use scheduling tools?

Imagine you are running different accounts for different purposes. Wouldn’t’ it be helpful to have a tool that would share your tweets to all these accounts at the time and date you set? That would be most beneficial for business owners and marketers.

What are the benefits of scheduling tweets?

I’m sure by now you know how useful a Twitter scheduler is, and you can’t wait to get to know more about its advantages, so I’d go straight to the point and write a little more about the benefits of scheduling tweets.

· Saves us lots of time

When we decide to schedule tweets, the first thing we from it is that it helps us save more time. Most of us tweet more than once each day, which requires us to log in to our accounts, choose to compose a tweet, edit the captions, choose media and share them one by one at different times of the day. Using a Twitter scheduler would decrease the time we spend on sharing tweets a lot since we only need to prepare our content once.

· Makes us more productive

As a marketer or business owner, you surely know that tweeting once a day is just not enough, and the more you tweet, the better the results would be. Twitter is not like Instagram that posting three times a day would be considered too much; tweets can be shared more than Instagram posts.

I used to tweet ten times each day at different times of the day, and that required me to cease all my actions and job tasks I was doing and go to twitter to share content. This made me get distracted from the job I was doing, like ten times a day! After I got to know how to schedule tweets, I did not have to worry about missing the time to tweet, and I have them all scheduled in advance.

· Gets us more audience

Just like all other social media platforms, Twitter has some best times to post, which means that users are most active on specific times of day, which makes those times perfect for tweeting. You can easily set your twitter posts to be shared at the right time, which helps you get more audience by getting noticed more.

· Maintains a good Twitter presence

If you are that kind of a person who does not have time to be active and share tweets constantly, all you need is to schedule tweets. This would keep your account updates and fresh with the tweets you have previously prepared and you’ll have an organized twitter presence.

How to schedule tweets on Twitter?

Scheduling tweets has two common methods. The first method is to schedule tweets by going to ads.twitter.com and signing up for an advertiser account or act more wise by choosing a reliable social media management tool which also offers a Twitter scheduler because with such a service, you can schedule tweets in multiple accounts at the same time and you are not obliged to have an advertiser account and pay lots of money.

Follow the steps below to know how to schedule tweets on Twitter:

1. Head to the Twitter ads site

2. Login to your advertiser account, and if you do not have an account yet, sign up for one.

3. Tap on the “New Tweet” in the top right corner or head to the “Creator” tab and choose “Tweets.”

4. A tweet composer would then appear.

5. Check the “Only Scheduled Tweets.” Option at the top.

6. From the message which pops up, choose “Compose a Scheduled Tweet” or “Compose Tweet.”

7. A new box would appear in which you have to click on “Scheduling” and type any message.

8. At this stage, you can set your desired date and time.

9. Now that you are done preparing the tweet select “Schedule Tweet.”

10. You are done scheduling the tweet, and you can find it on the “Only Scheduled Tweets” column on the advertiser dashboard.

All in All

Scheduling Tweets would save you a great deal of time and energy. If you are going to grow your Twitter accounts, it is better to post at the best time, and make sure you’re tweeting a few daily.

Facebook algorithm changes every marketer should know (2023)

With the major changes made to the Facebook algorithm and other possible updates with social media policies, Facebook and other social media marketing will take a new face.

Facebook, as the most significant social media ever, provides unlimited space for brands and marketers to advertise their services and goods. Every change in the Facebook algorithm impacts the world of digital marketing, significantly. So, this is important for digital marketers and brands to know what’s happening out there.

Here in this article, we will discuss 3 of the most significant algorithm changes to Facebook in 2020.

Facebook Algorithm Changes in 2023

Ads policy disclosed for FB users

As of April 2019, Facebook announced that users now can see why they are receiving certain ads.

People receive ads on social media either for being on a customer list of a specific brand or for their data sold to a third party business by the social media they are using.

Be it a customer list or sold data, Facebook users now can see how the ads they get work.

As a result, users now have more control over how the ads will be displayed to them. They can block the promotion or click on “why am I seeing this” option to see the mechanism behind ads sent to them.

This transparency policy is affecting brands and businesses to a significant degree.

Formerly, companies could buy user data from social media without informing users. But now this means that users know their data can be sold without their consent, so the reputation of the brands buying the data will be affected negatively.

However, after the infamous year of 2018 for Facebook’s privacy and transparency issues, this company has decided to go for more honesty for users, which also means a reduced level of ads impact on FB users.

Now, marketers and brands need to seek new strategic ways to impact their potential customers.

More focus on friends’ connections

Early in 2018, Facebook users experienced a change in their feed order; they were seeing more of their friends’ photos and videos and less of ads and branded promotions.

This limitation came with a bitter reality for brands: they couldn’t send their ads to all FB users, anymore.

Since then, Ads would fly only through friends and group connections.

Another friend’s limited change in Facebook Algorithm is that private messaging took over public and group messaging, in March 2019.

This fact indicates that Facebook is moving towards a more security-based messaging mechanism, i.e., encrypted messaging system.

Facebook’s emphasis on privacy and transparency alerts marketers who use personal data from users to stay ahead of opponents.

Banned words in ads

As every Facebook marketer knows, some certain ads will be banned on Facebook.

The banned cases include:

Ads with profanity intentions.
Sales and purchase of a weapon.
Body parts sales.
Marketing methods that fall into the MLM marketing category.
A cryptocurrency exchange or sales.
Advertising tobacco or any tobacco-related products.
Human trafficking marketing on social media.

These are some specific ads categories that Facebook prohibits in its marketing guidelines.

But new Facebook algorithm changes have also proved that some certain words will also get an ad banned.

Marketers must research these words (the number of which is being added to, every day) and avoid using them.

By the way the guide: “TikTok algorithm” might seem interesting to you since it explain TikTok’s algorithm, as well.

So, marketers must keep up-to-date

With the major changes made to the Facebook algorithm and other possible updates with social media policies, Facebook and other social media marketing will take a new face. It is worthy also to note that Instagram and WhatsApp are following their parent company in terms of security and transparency.

Why there is no connect button on Linkedin?

If you can’t see the connect button on LinkedIn, don’t worry! It’s not a ban or limitation put on your LinkedIn account by the platform. There are three reasons for that.

One of the very common issue on LinkedIn is that people might suddenly find out that there is no connect button on LinkedIn on a specific users’ profile an more. Don’t worry; it’s not a ban or limitation put on your LinkedIn account by the platform. If you found out the LinkedIn connect button is missing, there are three reasons for that. The issue has been clearly addressed in the LinkedIn help center too.

Why can’t I connect with people on Linkedin?

If there is no connect button on LinkedIn, then you can’t connect with others. Users won’t see the Connect button on a member’s profile if:

They’re already connected to that member
They’ve already sent the member a connection request
The member is outside their network. Instead, they’ll have the option to send an InMail.

Note: InMail allows users to send a direct message to a member that isn’t connected to them. If the Linkedin account is a Basic (free) one, it must get upgraded to a Premium account so that the InMail credits become available. If you have a Premium account and want more InMail credits than the number allotted, purchase up to 10 more.

Learn more about the differences between Basic and Premium subscriptions.

LinkedIn connect button missing

As stated above, you won’t be able to see the connect button on someone’s LinkedIn profile if:

The person is already connected with you:

If this is the case, you will be able to direct message this member for free. Because you are already connected, LinkedIn hides the connect button from you on the profile of the intended user, and shows the “message” and “more” buttons, instead:

When someone is connected with you on LinkedIn, they will be displayed as your 1st circle, and you can message them for free.

A connect request has already sent to that user:

If a user has already sent another LinkedIn user a connect request, the button’s status turns from “connect” to “pending”:

You can’t send the connect request twice at a time to the same person on LinkedIn.

The person isn’t a 1^st or 2^nd circle of connections

Users can only send connect requests to people who are in their 2^nd circle of connection, provided that the user has not sent them a request yet. 3^rd circle people are those who are not connected with you in anyways. In other words, you and those users have no LinkedIn members as your mutual connections. If this is the case, the Connect button will not be displayed, and you can only InMail (LinkedIn Direct Message) them, which is not free.

You can’t see the Connect Button on LinkedIn if you and the said person have no mutual friends on the platform.

As it is obvious in the photo, there is a lock sign on the message button. It means that this option is not available until the promotion of the LinkedIn account. Upgrading the account has many other advantages besides giving you permission to message people out of your circle. However, even if upgraded, you will be able to send messages to people only up to a limited count and to be able to message more people, a payment is needed.

To wrap up

LinkedIn has a great mechanism as a job finding and résumé building platform, and they are doing great in this area. To professional people, their LinkedIn accounts are as important as their jobs, and if they can’t see the connect button on LinkedIn, they might get shocked at first. But keep calm, because contrary to what you think your LinkedIn account is not banned. It is only a typical mechanism of LinkedIn!